Consumer behavior involves the psychological processes consumers go through when recognizing needs, finding solutions, making purchase decisions, interpreting information, planning, and following through on plans. There are three steps to studying consumer behavior: preferences, budget constraints, and how preferences and constraints determine choices. Understanding consumer behavior helps businesses design optimal products and services, determine where and how to promote and price offerings, and change consumer behaviors to achieve organizational goals.

1. Marketing
Research
Consumer
Behavior

2. What is Consumer Behavior?
• Consumer behavior involves the psychological
processes that consumers go through in
recognizing needs, finding ways to solve these
needs, making purchase decisions (e.g., whether or
not to purchase a product and, if so, which brand
and where), interpret information, make plans, and
implement these plans (e.g., by engaging in
comparison shopping or actually purchasing a
product).

3. Consumer Behavior
 There are 3 steps involved in studying consumer
behavior.
 Consumer preferences: describe how and why people
prefer one good to another.
 Budget constraints: people have limited incomes.
 We will combine consumer preferences and budget
constraints to determine consumer choices.
 What combination of goods will consumers buy to
maximize their satisfaction?

4. The Importance of Consumer
Behavior
 The Study of consumer behavior helps us:
 To design the optimal product or service for
customers.
 To determine where the product or Service should
be available that would easy for the customers to
buy.
 To determine what price will the customers give up
purchasing product or service?
 To determine which method of Promotion would be
most effective for getting the customers to buy a
product.

5. The Importance of Consumer
Behavior
 It helps in changing the behavior of the consumers.
 To improve performance of the organization.
 To achieve the organizational objectives
 And so on

6. Consumer Behavior of Using
Some Products
 Now I will show you 5 topics about Consumer
Behavior That Related To:
 Consumer Behavior of Using NOKIA
 Consumer Behavior of Drinking Beer
 Consumer Behavior of Using SMART
 Consumer Behavior of Buying Computer
 Consumer Behavior of Buying Motor

7. Consumer Behavior
 The Main Points For Consumer To Make Decision
Before They Buy A Product:
 Problem awareness
 Information Search
 Evaluation of Alternatives
 Purchase
 Post Purchase evaluation

8. Consumer Behavior
• According To My Survey, Lots of People In
Cambodia Prefers Price to Other.
• The other Points that they prefer to such as:
 Quality of Product
 Popularity
 Quantity
 Brand
 And so on
It’s Just a short description about
Consumer Behavior!

9. Thank For
Your
Attention!!!
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