SlideShare a Scribd company logo
MANAGING MARKETING CHANNELS OF DISTRIBUTION
APPLE STORES: CREATING A HIGH-TOUCH CUSTOMER EXPERIENCE IN A HIGH-TECH MARKETING CHANNEL
The variety of terms used for marketing intermediaries that vary in use in consumer and business markets
Intermediaries minimize transactions and the cost of distribution for producers and customers
NATURE AND IMPORTANCE OF MARKETING CHANNELS THE VALUE CREATED BY INTERMEDIARIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing channel intermediaries perform three functions, each consisting of different activities
CHANNEL STRUCTURE & ORGANIZATION MARKETING CHANNELS FOR CONSUMER GOODS AND SERVICES ,[object Object],[object Object],[object Object],[object Object],[object Object]
Common marketing channels for consumer offerings by the kind and number of intermediaries
One Telecom Company’s Consumer Market Channels CUSTOMER ACQUISITION Business Office Smart Moves Newcomer Agents CUSTOMER DEVELOPMENT Best Customer Centers RSC Service Upselling Direct Mail Outbound Telemarketing Welcome Package Directory MASS MEDIA Advertising Response TV Radio Print Specialty MAILBOX MARKETING Direct Mail Catalog Internet FACE TO FACE Retail Stores Express  Kiosks National Retailers Local Agents Direct Sales LIFESTYLE INTERCEPT Military Campus Retirement Kids Away Event Marketing On the Move AFFINITY Employee/ Employer Associations Co-Marketing Partners
CHANNEL STRUCTURE & ORGANIZATION MARKETING CHANNELS FOR BUSINESS GOODS AND SERVICES ,[object Object],[object Object],[object Object],[object Object],[object Object]
Common marketing channels for business offerings by the kind and number of intermediaries
CHANNEL STRUCTURE & ORGANIZATION ELECTRONIC & DIRECT MARKETING CHANNELS; MULTICHANNEL MARKETING ,[object Object],[object Object],[object Object]
Consumer electronic marketing channels are similar to those for consumer and business offerings
CHANNEL STRUCTURE & ORGANIZATION DUAL DISTRIBUTION & STRATEGIC CHANNEL ALLIANCES ,[object Object],[object Object]
HELP YOUR CHILD FEEL BETTER WITH TRIAMINIC ®  PRODUCTS AND A REDBOX MOVIE RENTAL
1. Customers demand it. 2. Market access. 3. Lower marketing and selling expenses. 4. Distributors perform necessary functions. 5. Reduced collection problems. The Top Five Reasons for Selling Through Distributors
Functions performed by independent wholesaler types
CHANNEL STRUCTURE & ORGANIZATION CHANNEL INTERMEDIARIES ,[object Object],[object Object],[object Object],[object Object]
CHANNEL STRUCTURE & ORGANIZATION CHANNEL INTERMEDIARIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CHANNEL STRUCTURE & ORGANIZATION CHANNEL INTERMEDIARIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Three types of vertical marketing systems: corporate, contractual (most popular), and administered
CHANNEL STRUCTURE & ORGANIZATION VERICAL MARKETING SYSTEMS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CHANNEL STRUCTURE & ORGANIZATION VERICAL MARKETING SYSTEMS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
McDonalds and H&R Block What vertical marketing system does each use?
CHANNEL STRUCTURE & ORGANIZATION VERICAL MARKETING SYSTEMS ,[object Object],[object Object]
CHANNEL CHOICE AND MANAGEMENT FACTORS AFFECTING CHANNEL CHOICE ,[object Object],[object Object],[object Object],[object Object]
CHANNEL CHOICE AND MANAGEMENT CHANNEL CHOICE CONSIDERATIONS ,[object Object],[object Object],[object Object],[object Object]
CHANNEL CHOICE AND MANAGEMENT CHANNEL CHOICE CONSIDERATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object]
Jiffy Lube and Petco What buyer requirements have been satisfied? 15-
GOING ONLINE Visit an Apple Store to See What All the Excitement is About
Apple Product Examples iPad iPhone MacBook Air iMac
CHANNEL CHOICE AND MANAGEMENT CHANNEL CHOICE CONSIDERATIONS ,[object Object],[object Object],[object Object],[object Object]
USING MARKETING DASHBOARDS Channel Sales and Profit at Charlesburg Furniture
CHANNEL CHOICE AND MANAGEMENT CHANNEL RELATIONSHIPS ,[object Object],[object Object],[object Object],[object Object]
CHANNEL CHOICE AND MANAGEMENT CHANNEL RELATIONSHIPS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CHANNEL CHOICE AND MANAGEMENT CHANNEL RELATIONSHIPS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Clayton Act and Sherman Act place legal restrictions on specific marketing channel strategies and practices

More Related Content

What's hot

Channel design decisions mba notes world
Channel design decisions   mba notes worldChannel design decisions   mba notes world
Channel design decisions mba notes worldShah Nawaz Ansari
 
2nd revised mark man v57 prof. de ungria chap15 designing and managing integr...
2nd revised mark man v57 prof. de ungria chap15 designing and managing integr...2nd revised mark man v57 prof. de ungria chap15 designing and managing integr...
2nd revised mark man v57 prof. de ungria chap15 designing and managing integr...Ralph Raymund Pinon
 
Marketing channel & supply chain management (principles of marketing)
Marketing channel & supply chain management (principles of marketing)Marketing channel & supply chain management (principles of marketing)
Marketing channel & supply chain management (principles of marketing)Denni Domingo
 
channel marketing, selection, vertical marketing
channel marketing, selection, vertical marketing channel marketing, selection, vertical marketing
channel marketing, selection, vertical marketing
Nishant Pahad
 
Channel design and modification decisions
Channel design and modification decisionsChannel design and modification decisions
Channel design and modification decisions
tljilu
 
Marketing Channels - Module 1: Where Mission Meets Market
Marketing Channels - Module 1: Where Mission Meets MarketMarketing Channels - Module 1: Where Mission Meets Market
Marketing Channels - Module 1: Where Mission Meets Market
Sebastiano Mereu
 
Chapter 1
Chapter 1Chapter 1
Chapter 1
Roziana Aliman
 
Channels and distribution
Channels and distribution  Channels and distribution
Channels and distribution ulabnafisa
 
Distribution Channel
Distribution ChannelDistribution Channel
Distribution Channel
Rajat Baranwal
 
7 Major Challenges of Channel Management
7 Major Challenges of Channel Management7 Major Challenges of Channel Management
7 Major Challenges of Channel Management
ZINFI Technologies, Inc.
 
Close Chapter 13 Marketing Channel
Close Chapter 13 Marketing ChannelClose Chapter 13 Marketing Channel
Close Chapter 13 Marketing ChannelEarlene McNair
 
Managing marketing in business
Managing marketing in businessManaging marketing in business
Managing marketing in business
prachimba
 
Marketing Channels & Supply Chain Management_Parakramesh Jaroli_MBA
Marketing Channels & Supply Chain Management_Parakramesh Jaroli_MBAMarketing Channels & Supply Chain Management_Parakramesh Jaroli_MBA
Marketing Channels & Supply Chain Management_Parakramesh Jaroli_MBA
Parakramesh Jaroli
 
Distribution channels marketing management ppt
Distribution channels marketing management pptDistribution channels marketing management ppt
Distribution channels marketing management ppt
Ganesh Asokan
 
Chapter 11 marketing channels and supply chain management
Chapter 11 marketing channels and supply chain managementChapter 11 marketing channels and supply chain management
Chapter 11 marketing channels and supply chain management
Kimberly porio
 

What's hot (20)

Channel design decisions mba notes world
Channel design decisions   mba notes worldChannel design decisions   mba notes world
Channel design decisions mba notes world
 
2nd revised mark man v57 prof. de ungria chap15 designing and managing integr...
2nd revised mark man v57 prof. de ungria chap15 designing and managing integr...2nd revised mark man v57 prof. de ungria chap15 designing and managing integr...
2nd revised mark man v57 prof. de ungria chap15 designing and managing integr...
 
Marketing channel & supply chain management (principles of marketing)
Marketing channel & supply chain management (principles of marketing)Marketing channel & supply chain management (principles of marketing)
Marketing channel & supply chain management (principles of marketing)
 
channel marketing, selection, vertical marketing
channel marketing, selection, vertical marketing channel marketing, selection, vertical marketing
channel marketing, selection, vertical marketing
 
Channel design and modification decisions
Channel design and modification decisionsChannel design and modification decisions
Channel design and modification decisions
 
Designing channel systems
Designing channel systemsDesigning channel systems
Designing channel systems
 
Marketing Channels - Module 1: Where Mission Meets Market
Marketing Channels - Module 1: Where Mission Meets MarketMarketing Channels - Module 1: Where Mission Meets Market
Marketing Channels - Module 1: Where Mission Meets Market
 
Chapter 1
Chapter 1Chapter 1
Chapter 1
 
Channels and distribution
Channels and distribution  Channels and distribution
Channels and distribution
 
Channel managment
Channel managmentChannel managment
Channel managment
 
Sharb distribution
Sharb distributionSharb distribution
Sharb distribution
 
Channels of distribution
Channels of distributionChannels of distribution
Channels of distribution
 
Distribution Channel
Distribution ChannelDistribution Channel
Distribution Channel
 
7 Major Challenges of Channel Management
7 Major Challenges of Channel Management7 Major Challenges of Channel Management
7 Major Challenges of Channel Management
 
Close Chapter 13 Marketing Channel
Close Chapter 13 Marketing ChannelClose Chapter 13 Marketing Channel
Close Chapter 13 Marketing Channel
 
Managing marketing in business
Managing marketing in businessManaging marketing in business
Managing marketing in business
 
Marketing Channels & Supply Chain Management_Parakramesh Jaroli_MBA
Marketing Channels & Supply Chain Management_Parakramesh Jaroli_MBAMarketing Channels & Supply Chain Management_Parakramesh Jaroli_MBA
Marketing Channels & Supply Chain Management_Parakramesh Jaroli_MBA
 
Marketing channels
Marketing channelsMarketing channels
Marketing channels
 
Distribution channels marketing management ppt
Distribution channels marketing management pptDistribution channels marketing management ppt
Distribution channels marketing management ppt
 
Chapter 11 marketing channels and supply chain management
Chapter 11 marketing channels and supply chain managementChapter 11 marketing channels and supply chain management
Chapter 11 marketing channels and supply chain management
 

Similar to Channels

Designing And Managing Integrated Marketing Channels
Designing And Managing Integrated Marketing ChannelsDesigning And Managing Integrated Marketing Channels
Designing And Managing Integrated Marketing Channels
Khawaja Naveed
 
1B_Distribution channels.ppt
1B_Distribution channels.ppt1B_Distribution channels.ppt
1B_Distribution channels.ppt
Mahbobullah Rahmani
 
Marketing Channel unit 2
Marketing Channel unit 2Marketing Channel unit 2
Marketing Channel unit 2
Navin Raj Saroj
 
Marketing unit 3
Marketing unit 3Marketing unit 3
Marketing unit 3
abrar syed
 
Copy Of Channel Of Distribution
Copy Of Channel Of DistributionCopy Of Channel Of Distribution
Copy Of Channel Of DistributionWaqar Viki
 
Marketing Channels
Marketing ChannelsMarketing Channels
Marketing Channels
Chelbert Yuto
 
Channel Management
Channel ManagementChannel Management
Channel Management
Anas Ifti
 
Customer Mix: Strategic Marketing & Communication
Customer Mix: Strategic Marketing & CommunicationCustomer Mix: Strategic Marketing & Communication
Customer Mix: Strategic Marketing & Communication
Carlos F. Camargo, Ph.D. - Realtor, CalBRE #01988431
 
Chapter07
Chapter07Chapter07
Chapter07dvrs
 
Report on Distribution Channels
Report on Distribution ChannelsReport on Distribution Channels
Report on Distribution Channels
Lhet Ocampo
 
V47 Ch15 Designing And Managing Integrated Marketing Channels
V47 Ch15 Designing And Managing Integrated Marketing ChannelsV47 Ch15 Designing And Managing Integrated Marketing Channels
V47 Ch15 Designing And Managing Integrated Marketing ChannelsBriton33
 
Channels of marketing(chap 15)
Channels of marketing(chap 15)Channels of marketing(chap 15)
Channels of marketing(chap 15)
vikrant4u
 
Marketing channel
Marketing channel  Marketing channel
Marketing channel
Unitedworld School Of Business
 
Ss m arketing channels
Ss m arketing channelsSs m arketing channels
Ss m arketing channels
CMPCERT
 
Strategic Channel Management in the telco industry
Strategic Channel Management in the telco industryStrategic Channel Management in the telco industry
Strategic Channel Management in the telco industry
Jean-Pierre Fabre Bruot
 

Similar to Channels (20)

New new
New newNew new
New new
 
Designing And Managing Integrated Marketing Channels
Designing And Managing Integrated Marketing ChannelsDesigning And Managing Integrated Marketing Channels
Designing And Managing Integrated Marketing Channels
 
1B_Distribution channels.ppt
1B_Distribution channels.ppt1B_Distribution channels.ppt
1B_Distribution channels.ppt
 
Marketing Channel unit 2
Marketing Channel unit 2Marketing Channel unit 2
Marketing Channel unit 2
 
Marketing unit 3
Marketing unit 3Marketing unit 3
Marketing unit 3
 
Copy Of Channel Of Distribution
Copy Of Channel Of DistributionCopy Of Channel Of Distribution
Copy Of Channel Of Distribution
 
Marketing Channels
Marketing ChannelsMarketing Channels
Marketing Channels
 
Channel Management
Channel ManagementChannel Management
Channel Management
 
Customer Mix: Strategic Marketing & Communication
Customer Mix: Strategic Marketing & CommunicationCustomer Mix: Strategic Marketing & Communication
Customer Mix: Strategic Marketing & Communication
 
Chapter07
Chapter07Chapter07
Chapter07
 
D S
D SD S
D S
 
Distb
DistbDistb
Distb
 
Report on Distribution Channels
Report on Distribution ChannelsReport on Distribution Channels
Report on Distribution Channels
 
V47 Ch15 Designing And Managing Integrated Marketing Channels
V47 Ch15 Designing And Managing Integrated Marketing ChannelsV47 Ch15 Designing And Managing Integrated Marketing Channels
V47 Ch15 Designing And Managing Integrated Marketing Channels
 
Channels of marketing(chap 15)
Channels of marketing(chap 15)Channels of marketing(chap 15)
Channels of marketing(chap 15)
 
Multi Channel Marketing
Multi Channel MarketingMulti Channel Marketing
Multi Channel Marketing
 
Marketing channel
Marketing channel  Marketing channel
Marketing channel
 
Ss m arketing channels
Ss m arketing channelsSs m arketing channels
Ss m arketing channels
 
Strategic Channel Management in the telco industry
Strategic Channel Management in the telco industryStrategic Channel Management in the telco industry
Strategic Channel Management in the telco industry
 
Distribution strategy ppt
Distribution strategy pptDistribution strategy ppt
Distribution strategy ppt
 

More from amitgurus

Ethics sls mgmt
Ethics sls mgmtEthics sls mgmt
Ethics sls mgmtamitgurus
 
Compensation
CompensationCompensation
Compensationamitgurus
 
Putting it all together
Putting it all togetherPutting it all together
Putting it all togetheramitgurus
 
Managing your retailers
Managing your retailersManaging your retailers
Managing your retailersamitgurus
 
Introduction to pharma sim
Introduction to pharma simIntroduction to pharma sim
Introduction to pharma simamitgurus
 
Groupdecisionmaking
GroupdecisionmakingGroupdecisionmaking
Groupdecisionmakingamitgurus
 
Country manager consumer research r1
Country manager consumer research r1Country manager consumer research r1
Country manager consumer research r1amitgurus
 
Consumer behavior
Consumer behaviorConsumer behavior
Consumer behavioramitgurus
 
Competitve strategy
Competitve strategyCompetitve strategy
Competitve strategyamitgurus
 
New product development
New product developmentNew product development
New product developmentamitgurus
 
Bldg accnt relation
Bldg accnt relationBldg accnt relation
Bldg accnt relationamitgurus
 
Personal characteristics and sales aptitude
Personal characteristics and sales aptitudePersonal characteristics and sales aptitude
Personal characteristics and sales aptitudeamitgurus
 
Segmentation target
Segmentation targetSegmentation target
Segmentation targetamitgurus
 
Product strategy
Product strategyProduct strategy
Product strategyamitgurus
 
Product life cycles
Product life cyclesProduct life cycles
Product life cyclesamitgurus
 
Prod mgmt overview
Prod mgmt overviewProd mgmt overview
Prod mgmt overviewamitgurus
 

More from amitgurus (20)

Motivation
MotivationMotivation
Motivation
 
Leadership
LeadershipLeadership
Leadership
 
Intro
IntroIntro
Intro
 
Ethics sls mgmt
Ethics sls mgmtEthics sls mgmt
Ethics sls mgmt
 
Crm defined
Crm definedCrm defined
Crm defined
 
Compensation
CompensationCompensation
Compensation
 
Putting it all together
Putting it all togetherPutting it all together
Putting it all together
 
Managing your retailers
Managing your retailersManaging your retailers
Managing your retailers
 
Introduction to pharma sim
Introduction to pharma simIntroduction to pharma sim
Introduction to pharma sim
 
Groupdecisionmaking
GroupdecisionmakingGroupdecisionmaking
Groupdecisionmaking
 
Country manager consumer research r1
Country manager consumer research r1Country manager consumer research r1
Country manager consumer research r1
 
Consumer behavior
Consumer behaviorConsumer behavior
Consumer behavior
 
Competitve strategy
Competitve strategyCompetitve strategy
Competitve strategy
 
New product development
New product developmentNew product development
New product development
 
Bldg accnt relation
Bldg accnt relationBldg accnt relation
Bldg accnt relation
 
Personal characteristics and sales aptitude
Personal characteristics and sales aptitudePersonal characteristics and sales aptitude
Personal characteristics and sales aptitude
 
Segmentation target
Segmentation targetSegmentation target
Segmentation target
 
Product strategy
Product strategyProduct strategy
Product strategy
 
Product life cycles
Product life cyclesProduct life cycles
Product life cycles
 
Prod mgmt overview
Prod mgmt overviewProd mgmt overview
Prod mgmt overview
 

Recently uploaded

Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
Ben Wann
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
dylandmeas
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
zoyaansari11365
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
fisherameliaisabella
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
Erika906060
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
Aurelien Domont, MBA
 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
Sam H
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
Falcon Invoice Discounting
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
awaisafdar
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
dylandmeas
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
uae taxgpt
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
taqyed
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
usawebmarket
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
NathanBaughman3
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 

Recently uploaded (20)

Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 

Channels

  • 1. MANAGING MARKETING CHANNELS OF DISTRIBUTION
  • 2. APPLE STORES: CREATING A HIGH-TOUCH CUSTOMER EXPERIENCE IN A HIGH-TECH MARKETING CHANNEL
  • 3. The variety of terms used for marketing intermediaries that vary in use in consumer and business markets
  • 4. Intermediaries minimize transactions and the cost of distribution for producers and customers
  • 5.
  • 6. Marketing channel intermediaries perform three functions, each consisting of different activities
  • 7.
  • 8. Common marketing channels for consumer offerings by the kind and number of intermediaries
  • 9. One Telecom Company’s Consumer Market Channels CUSTOMER ACQUISITION Business Office Smart Moves Newcomer Agents CUSTOMER DEVELOPMENT Best Customer Centers RSC Service Upselling Direct Mail Outbound Telemarketing Welcome Package Directory MASS MEDIA Advertising Response TV Radio Print Specialty MAILBOX MARKETING Direct Mail Catalog Internet FACE TO FACE Retail Stores Express Kiosks National Retailers Local Agents Direct Sales LIFESTYLE INTERCEPT Military Campus Retirement Kids Away Event Marketing On the Move AFFINITY Employee/ Employer Associations Co-Marketing Partners
  • 10.
  • 11. Common marketing channels for business offerings by the kind and number of intermediaries
  • 12.
  • 13. Consumer electronic marketing channels are similar to those for consumer and business offerings
  • 14.
  • 15. HELP YOUR CHILD FEEL BETTER WITH TRIAMINIC ® PRODUCTS AND A REDBOX MOVIE RENTAL
  • 16. 1. Customers demand it. 2. Market access. 3. Lower marketing and selling expenses. 4. Distributors perform necessary functions. 5. Reduced collection problems. The Top Five Reasons for Selling Through Distributors
  • 17. Functions performed by independent wholesaler types
  • 18.
  • 19.
  • 20.
  • 21. Three types of vertical marketing systems: corporate, contractual (most popular), and administered
  • 22.
  • 23.
  • 24. McDonalds and H&R Block What vertical marketing system does each use?
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. Jiffy Lube and Petco What buyer requirements have been satisfied? 15-
  • 30. GOING ONLINE Visit an Apple Store to See What All the Excitement is About
  • 31. Apple Product Examples iPad iPhone MacBook Air iMac
  • 32.
  • 33. USING MARKETING DASHBOARDS Channel Sales and Profit at Charlesburg Furniture
  • 34.
  • 35.
  • 36.
  • 37. The Clayton Act and Sherman Act place legal restrictions on specific marketing channel strategies and practices

Editor's Notes

  1. 15