In 2012, large companies spent an average of over $46,000 on training, which is three times that of two years prior. Aimia emphasizes a performance improvement strategy that combines mastery initiatives with recognition and rewards to enhance engagement and measurable outcomes. Approximately $62 billion was allocated to training in the U.S., with a significant portion directed toward technology and non-instructor led solutions.

1. FOR MORE INFORMATION, CONTACT SAMANTHA.DECKER@AIMIA.COM
Large companies spent just over $46,000 on average in
2012 - 3X spend of two years ago
Aimia’s approach to performance improvement
includes a focus on Mastery, going beyond “training”
to develop integrated strategies to address your needs
and drive measurable results
Performance is enhanced when Mastery initiatives
are combined with Recognition and Reward
programs to create positive engagement through
Appreciation and Achievement
PROVIDED BY: AIMIA BUSINESS LOYALTY STRATEGY TEAM
CORPORATE TRAINING INDUSTRY ON THE RISE
TRAINING SPEND
COMPANY SPEND
PER LEARNER IN
PREPARING PEOPLE TO SUCCEED…
REWARDING THOSE WHO EXCEL…
*Mature organizations
spend 34 percent more
than companies at the
lowest maturity level.
• Combine formal course with learner discussion forum
• Connect novices with experts through directories
• Foster continuous learning environments
TRANSFORMING LEARNING TO BE SOCIAL
AIMIA’S APPROACH TO
PERFORMANCE IMPROVEMENT
$62 BILLION
SPENT TOWARD TRAINING
MARKETING IN THE U.S.
50%
goes to technology, tools,
coaching, and other
“non-instructor led”
solutions
mature
organization
spend
per learner
average
company
spend
per learner
$867*$706
2012
TRAINING IN 2012
20%
HEAVY INVESTMENTS IN TECHNOLOGY, MANUFACTURING INDUSTRY
Source: The Corporate Learning Factbook 2013, Bersin by Deloitte, May 2013
$706
$867
Insights and
Program Design
Awards
Fulfillment
Measurement
Analysis
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CalculationCommunications