10. Goal #1:
To increase potential candidates’
interest in GEICO’s Management
Development Program.
Objective:
Revise the job description to increase
the interest in working for GEICO.
14. Components Participants
Highlighted on the Survey:
Components Participants
Highlighted on the Heat Map:
Career Advancement Strong and Growing
Professional training Mentorship
Industry leading
(No limits)
Company growth potential
Hands on experience Hands on experience
Leadership development Manage and develop a team
15. Correlated Terms
Opportunities to be a leader Management Development
Leadership Development
Growth inside the company Professional Training
Leadership Development
Career Advancement
Self-Improvement Professional Training
18. GEICO's Management Development Program
(MDP) is an entry level position that trains recent
graduates to become supervisors in Sales,
Customer Service, Claims or Auto Damage. The
program's goal is to have its participants ready to
supervise a team of their own after completing the
program, with the opportunity to move into a
higher level managerial position. The starting
salary varies from $40,000 - $54,000/year.
Some qualifications include: a GPA of 3.0,
leadership experience, and effective written and
verbal communication.
25. Knowing about an insurance
company, means they want to
work for it!
Of the respondents who said they were
aware of a specific insurance company, will
consider working for that specific insurance
company.
65%
13%
Of the respondents who said to know most about a
specific company are not willing to work for them
28. ● Revise the job description
● Create a consistent printed flyer for the
MDP, containing information that is
relevant to the target market.
RECOMMENDATIONS
TO INCREASE INTEREST
29. Revised description for
communication mediums
GEICO's Management Development Program (MDP) is an entry level
position that trains recent graduates to become supervisors in
Sales, Customer Service, Claims or Auto Damage. The program's
goal is to have its participants ready to lead a team of their own
after completing the program, with the opportunity to advance into
a higher level managerial position. The starting salary varies from
$40,000 - $54,000/year.
Some qualifications include: a GPA of 3.0, leadership experience,
and effective written and verbal communication.
32. RECOMMENDATIONS
TO INCREASE AWARENESS
● Update description on GEICO.jobs, Monster.
com, Careerbuilder.com, etc.
● Creating a “GEICO Career” footer for
policyholder statements
○ Hyperlink digital footer to allow direct access
for those who become interested
● Web Advertisements
○ Twitch.tv
38. Evaluation and
Control
● Hold a focus group
● Monitor if application rate increased
● Monitor the amount of clicks the
footer receives
● Further research for alternative
website to place commercials
