Apply loyalty science to incent, change and increase appropriate health and health benefit utilization behaviors that will improve health outcomes and reduce costs.

1. Everyone agrees: If we can change behavior, we can change the healthcare system.
GOVERNMENT
INSURERS
LEVERAGE LOYALTY SCIENCE TO ALIGN CONSUMER, PROVIDER
AND PAYER INCENTIVES, IMPROVE HEALTH,
AND REDUCE COST
EMPLOYERS
RETAILERS
HEALTHCARE PROVIDERS
HEALTHCARE SYSTEMS
UNDERSTANDING THE EVOLVING HEALTHCARE ECOSYSTEM
“Unnecessary procedures and
administrative waste account
for more than 1/3 of spending.
We need to fix this.”
“We are investing in major analytics
divisions, physician group practices,
affordable housing and healthy food programs.”
“44% of us are considering offering
only high-deductible health plans
and 45% are contemplating moving
to a private insurance exchange.
Will the future include customizable
contribution plans for consumers?”
“At Walgreens, we track the habits of 74
million customers through our rewards
program, selling immunizations, infusion
therapy, cholesterol screening and
counseling for chronic conditions as well
as other services.”
“In order to be successful, we will need to reduce administrative
waste, improve the health of entire communities, reduce costly
errors and cater to consumer preferences.”
“Many of us have begun the journey,
refashioning care delivery, tapping into
big data, taking on more risk and forging
unconventional alliances. We are not afraid.”
©2014, AIMIA. ALL RIGHTS RESERVED. FOR MORE INFORMATION CONTACT: BUSINESSS-DEVELOPMENT.US@AIMIA.COM
SOURCE: PWC’S HEALTH RESEARCH INSTITUTE, “HEALTHCARE’S NEW ENTRANTS: WHO WILL BE THE INDUSTRY’S AMAZON.COM?” WWW.PWC.COM/US/HRI
ANY TRADEMARKS DENOTED ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS
CONSUMERS
“Help us! We are willing to spend
up to $13.6 billion collectively a year of our
own money on medical products such
as health-related video games
and rating services!”
We can help. At Aimia, we understand consumer, provider and payer behavior. We create value by leveraging data to align and drive innovation,
engagement and behavior change. When we apply our years of loyalty science experience to your part of the healthcare ecosystem; we can help you
improve outcomes, increase efficiencies and lower costs for your business.