Goodyear, North America recognized the need to nurture a strong culture of learning among its managers to meet the challenges of the competitive tire market. It conducted a needs assessment survey and worked with Harvard Business Publishing to develop a holistic learning approach. This resulted in the Great Leader Academy program to groom leaders at all levels, including a Senior Leader Development Program and customized curriculum based on Goodyear's leadership traits using Harvard ManageMentor. Goodyear aims to build a leadership bench prepared to assume roles throughout the organization through its learning initiatives.
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Goodyear, North America Becomes a
Learning Organization
Goodyear is one of the world’s leading tire makers and the number one
tire producer in North America. This is a highly competitive market, and
Goodyear, North America is determined to stake its claim as a provider
of high value-added products and services. The strategy brings with it
many supply chain, production, and marketing challenges. Goodyear
recognized that grooming leaders who can meet these challenges requires
a commitment to nurturing a strong culture of learning among managers
at all levels in the organization.
Laying the Foundation
Goodyear, North America laid the foundation for becoming a learning
organization with a thorough inventory and assessment of its needs. They
engaged a third party to survey senior executives and other stakeholders on
the current state of learning at Goodyear, and how it fit with the company’s
business goals. The learning and development team then began to
work with Harvard Business Publishing to determine how to bridge any
learning gaps with a holistic learning approach. The resulting Great Leader
Academy is now grooming a large contingent of leaders at all levels.
C L I E N T S U C C E S S S T O R Y
“We use the program to prepare leaders for success. It works because course
material is grounded in reality. It’s not just theoretical; it’s a hands-on approach
to real-world situations. So our leaders are comfortable when they encounter
issues, because they’ve already been through similar experiences together.”
Steve McClellan, President, Goodyear, North America
BUSINESS CHALLENGE
Building a bench prepared to assume
leadership roles at all management levels
AUDIENCE
850 leaders, from individual contributors
to senior managers
OFFERINGS AND SERVICES USED
Leadership Direct®
Harvard ManageMentor®
Custom Portal
IMPACT
> Midway through the first program, 25% of
the Great Leader Academy Senior Leader
Development Program participants have
received new assignments or increased
responsibilities.
Within six months of rolling out Harvard
ManageMentor-based programs, 50% of
the targeted audience are active users.
A T A G L A N C E
GOODYEAR, NORTH AMERICA
UNITED STATES | EUROPE | INDIA
For more information, visit: www.harvardbusiness.org