Based on a study of 2,000 channel partners, incentive programs can lead to positive business outcomes. The study found that 87% of participants felt rewarded and appreciated by incentive programs. Incentive trips recognize employees for jobs well done. Channel programs that used incentives realized significant returns, with dealers who participated exceeding sales targets compared to those who did not. Incentive programs can increase sales, revenues, and market share when designed well with clear communication and measurable goals.

1. *Based on an
Incentivizing IRF study of 2,000
channel partners
Your business
partners leads Provided by Aimia
Business Loyalty
to positive Strategy Team
outcomes
THE INCENTIVE TRAVEL INCENTIVE PROGRAMs benefit all
INDUSTRY produces
PARTICIPANTS (DEALERS)
$
$ $ $ 10 Annual SPEND Billion in feel Rewarded and Appreciated
Recognize that incentive
87% programs provide a bonus
for a job well done
Six Factors for
Program Success
Appreciate the manufacturer
1 Program and Communication Strategy
85% providing an incentive trip
Clarity and enthusiasm
2 Educated Stakeholders
Focus on primary program objectives
3 Audience Analysis
Sponsoring Company
Significant and relevant
>>Grow business
4 Program Design
>>Build relationships with dealers
Attainability and recognition
>>Motivate and reward
5 Measurement
ROI and continuous improvement
6 The Overall Travel Experience
Recognition &
Memorable, meaningful, motivational Reward Considerations
Travel is not a universal motivator:
Offer CHOICE in Your Award Mix
Along with experiential and travel rewards,
CHANNEL PROGRAMS = Aimia provides:
REAL RESULTS
>>Dealer Channel Incentive Program —
Realized 112% total ROI. Dealers who
participated in the program VASTLY exceeded Retail gift cards Top brand Prepaid
non-participating dealers in SALES & vouchers merchandise reward cards
>>Dealer Engagement Program —
90-94% of dealers increased their sales after
program completion
>>Sales Incentive Program — Nine month program
32% total revenues Market share PayPal rewards Charitable Custom branded
giving rewards and client owned
Net operating income
reward inventory
FOR MORE INFORMATION, CONTACT SAMANTHA.DECKER@AIMIA.COM
SURVEY SIZE: THIS STUDY WAS CREATED BY INCENTIVE RESEARCH FOUNDATION RESOURCE CENTER
BASED ON 2,000 DEALERS WITH AN OPPORTUNITY TO EARN AN INCENTIVE TRIP