Photos from the "2015 Digital Health Summit: The Next Steps" held at the McNichols Civic Center in Denver, Colorado on May 7, 2015. Over 500 professionals from the technology, healthcare, investment, and other industries were in attendance for keynote speeches and multiple specialty panels.
iCouch App- Product concept note to test product market fitRabi Gupta
iCouch App is a second screen app currently being used by 30,000+ users. However we are working on a facelift based on feedback till now and how we envision TV viewers to use the app in future.
This concept note tries to explain the basic thought process behind building the app and seeks user feedback on the concept.
Users can reply as a comment to the deck.
eKincare is focusing on personalised, preventive and predictive healthcare. It enables users to assess, track and stay informed about their well-being. Users can monitor and view their medical information anywhere, anytime.
eKincare gathers medical results from various healthcare service providers, updates the profiles, and provides a platform to view them. It then identifies potential health risks and informs the users, and motivates them to take necessary steps towards improving their health.
Photos from the "2015 Digital Health Summit: The Next Steps" held at the McNichols Civic Center in Denver, Colorado on May 7, 2015. Over 500 professionals from the technology, healthcare, investment, and other industries were in attendance for keynote speeches and multiple specialty panels.
iCouch App- Product concept note to test product market fitRabi Gupta
iCouch App is a second screen app currently being used by 30,000+ users. However we are working on a facelift based on feedback till now and how we envision TV viewers to use the app in future.
This concept note tries to explain the basic thought process behind building the app and seeks user feedback on the concept.
Users can reply as a comment to the deck.
eKincare is focusing on personalised, preventive and predictive healthcare. It enables users to assess, track and stay informed about their well-being. Users can monitor and view their medical information anywhere, anytime.
eKincare gathers medical results from various healthcare service providers, updates the profiles, and provides a platform to view them. It then identifies potential health risks and informs the users, and motivates them to take necessary steps towards improving their health.
MeraMedicare is a healthcare based startup which focuses on ensuring maximum customer satisfaction.The Following slide is a proposed idea regarding how it can attract more ideal customers and helping everyone use its solid healthcare model.Mera Medicare provides an effective-tail platform to both healthcare professionals and customers while solving their key challenges
By Segments – EHR, Wireless, Mobile; By Type – Applications, Sensor, Functionality, End-Use; By Region – North America, Latin America, Europe, APAC, RoW; By Country; Company Profiles, Recommendations
Marketing Plan for an Online Pharmacy App - BlueHeart
This presentation is created by Raghav Arora during an internship under Prof. Sameer Mathur, Indian Institute Of Management, Lucknow
StartUp Health Insights Report - Digital Health Funding Data 2015 Q1StartUp Health
What happened in the beginning of 2015?
~Investors backed later stage digital health companies as the market matures
~Funding in breakout metro areas including San Diego and Denver grew significantly, but the Bay Area continues to lead with $390M
~Wellness startups increased in popularity to become the second most active subsector
~Close to 41% of all digital health funding YTD has 50+ relevance
In this presentation, our approach to patient volume modeling is reviewed. This model is used for marketing and operations strategic decision making.
As hospitals and healthcare systems are trying to increase commercial revenue (non-government funded) to sustainable profitability, many are unable to address this problem strategically due to data dispersion and the analytical model required to establish cause and effect relationships. Endeavor Analytics’ digital tool assembles, models and predicts the impact of market changes, marketing and operational activities on all-payer patient volumes.
MeraMedicare is a healthcare based startup which focuses on ensuring maximum customer satisfaction.The Following slide is a proposed idea regarding how it can attract more ideal customers and helping everyone use its solid healthcare model.Mera Medicare provides an effective-tail platform to both healthcare professionals and customers while solving their key challenges
By Segments – EHR, Wireless, Mobile; By Type – Applications, Sensor, Functionality, End-Use; By Region – North America, Latin America, Europe, APAC, RoW; By Country; Company Profiles, Recommendations
Marketing Plan for an Online Pharmacy App - BlueHeart
This presentation is created by Raghav Arora during an internship under Prof. Sameer Mathur, Indian Institute Of Management, Lucknow
StartUp Health Insights Report - Digital Health Funding Data 2015 Q1StartUp Health
What happened in the beginning of 2015?
~Investors backed later stage digital health companies as the market matures
~Funding in breakout metro areas including San Diego and Denver grew significantly, but the Bay Area continues to lead with $390M
~Wellness startups increased in popularity to become the second most active subsector
~Close to 41% of all digital health funding YTD has 50+ relevance
In this presentation, our approach to patient volume modeling is reviewed. This model is used for marketing and operations strategic decision making.
As hospitals and healthcare systems are trying to increase commercial revenue (non-government funded) to sustainable profitability, many are unable to address this problem strategically due to data dispersion and the analytical model required to establish cause and effect relationships. Endeavor Analytics’ digital tool assembles, models and predicts the impact of market changes, marketing and operational activities on all-payer patient volumes.
Aimia - Increasing the Lifetime Value for your OTC Pharmaceutical ConsumersDavid Nickelson, PsyD, JD
Aimia is helping OTC Pharmaceutical and Vitamin, Mineral and Supplement (VMS) companies create long-term engagement and increase the life time value of their consumers. Check out this infographic to learn more about how.
Apply loyalty science to incent, change and increase appropriate health and health benefit utilization behaviors that will improve health outcomes and reduce costs.
"Real loyalty isn’t created at the close of the sale. It’s created when the brand & the customer become intimate through multiple interactions before, during & after the purchase." Read more in Aimia's report, 'Rewarding Interactions; Are You Ready for Customer Intimacy'
Virtual events can add great value to you live event strategy. Virtual solutions along with gamification, social and mobile capabilities enhance the live event experience. At Aimia – we call this Optimizing Your Events.
Aimia: The Big Deal About Big Data -- How It Will Transform Pharma Meeting an...David Nickelson, PsyD, JD
* What is Big Data? What is it Not?
*Recognizing Big Data trends and how it has transformed other industries
*The opportunities and challenges presented by "Big Meeting Data" to pharma meeting planners including SMM, personalization, optimization, specialization and globalization
* What pharma meeting planning looks like 10 years from now
The term “inflection point” has multiple definitions. In differential calculus, an inflection point is a point on a curve at which the concavity changes from positive curvature to
negative curvature, or vice versa. In political science, an inflection point is a moment in history that dramatically alters a geopolitical situation, for better or worse. In business, Intel co-founder Andy Grove has described a strategic inflection point as “an event that changes the way we think and act.” Each of these definitions describes a moment at which our fortunes change — and in many cases, we can’t recognize the moment until
after it’s passed.
Researchers tlooked at the attitudes, shopping patterns and motivations of 3000 leading-edge consumers in the U.S., UK and Canada. The goal was to better understand how mobile devices are impacting in-store shopping habits by identifying those shoppers most likely to have “showroomed” — visited a store and saw a product they liked, but then purchased it online instead of from the store, and by outlining actions retailers can take, such as loyalty programs, price matching, free shipping and mobile payments to encourage consumers to open their wallets in-store.
The results paint a clear picture of today’s mobile assisted shoppers – or M-shopper – and debunks commonly held assumptions many brick-and-mortar retailers make about retail show roomers. Some of the highlights include:
Showrooming isn’t just for the Millennial Generation: Contrary to popular belief, 74 percent of M-shoppers are older than 29 years old.
Mobile devices can actually improve the chances of an in-store purchase: More than 50 percent of M-Shoppers are more likely to purchase a product in-store when their mobile device helps them find online reviews, information or trusted advice.
Price isn’t always the most important factor: Although “price checking” is the number one action of M-Shoppers, convenience, urgency, and immediacy are the top three reasons why M-Shoppers will buy in-store even if they find the same product cheaper online.
Loyalty programs are worth more than just their points: 48 percent of M-Shoppers say that being a member of a store’s loyalty program makes them more likely to purchase products in-store, despite equal or cheaper prices online.
With the rapid increase of mobile, social, and game industries, the training market will not only grow exponentially but also transform itself driven by these technologies.
The Incentive Research Foundation recently released a study, Incentivizing Your Channel Partners Leads to Positive Business Outcomes, based on 2,000 dealers with the opportunity to win an incentive travel trip. Out of these 2,000 dealers, approximately 20% of these dealers are awarded the trip annually.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Aimia -- Business Loyalty Credentials - Health and Pharmaceuticals
1. IMPROVE PERFORMANCE & INCREASE
PROFITABILITY BY INSPIRING LOYALTY
As a Healthcare organization, you are managing complex deliverables in a regulated environment.
At Aimia, we understand your business. We will help you turn core investments into your leading
assets. We build loyalty for your employees, partners and consumers to get closer to your brand
and enhance profitability.
MEANINGFUL DATA DRIVES MEANINGFUL RESULTS
Imagine a business partner with capabilities to develop the right strategy - to engage, retain and
motivate all of your audiences. All of this, supported by relevant data.
For more than 30 years, Aimia has been this business partner for some of the world’s largest
Healthcare and Pharmaceutical brands to include: Pfizer, UnitedHealth Group, Medtronic,
Merck, Roche, Boehringer Inglheim, Stryker, Bayer Healthcare, Forest Labs, Shire, Allergan
and GSK.
SOLUTIONS TO SOLVE YOUR BUSINESS NEEDS
STRATEGIC MEETINGS MANAGEMENT
(SMM) PROGRAM DESIGN & STRATEGY
RECOGNITION & REWARD
STRATEGIES
Engage your Employees,
Channel and Sales Teams
by measuring and rewarding
behaviors through a diverse
award mix
Data-driven methodology to increase
compliance, reduce risk and drive cost
savings across the entire organization
MEETING & EVENT
DELIVERY
Compliant, effective meeting
& event solutions to service
your diverse stakeholders
including HCP, Sales &
Marketing, Training, R&D
and Executive Leadership
Contact Us
www.aimia.com/b2bloyalty
development.us@aimia.com
DATA OPTIMIZATION
Leveraging the right data to
align with your business
objectives, giving you the
power to make profitable
decisions and optimize
efficiency
TARGETED
COMMUNICATIONS
Customized, effective multichannel approach for your
organization to drive change
using innovative delivery
methods
TECHNOLOGY
SOLUTIONS
Flexible, innovative
platforms that integrate with
your custom or COTS ERP,
CRM, CMS, Marketing
Automation and other critical
enterprise software solutions
AIMIA DELIVERS MARKETING & EVENT SOLUTIONS
ALLOWING YOU TO FOCUS ON WHAT MATTERS MOST –
BETTER BUSINESS RESULTS.