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FakePress
WE PUBLISH
PLACES Publishing for location based media, geographic narratives, ubiquitous contents
SPACES Publishing for interactive environments, augmented reality, immersive narratives
BODIES Publishing for wearable narratives, gestural interactions, natural interfaces
THINGS Publishing for spime, interstitial tales, micro narratives, object centered social networks
Hello! I am an INTERSTITIAL NARRATIVE!
the future of PUBLISHING and other interesting things to think about
DISPLAYS EVERYWHERE
PORTABLE GLOBAL NARRATIVES
MULTIPLE VOICES I think you should I was wondering if... I found out that... ?!? I see what you mean Let me tell you...
EMERGENT STORIES Nobody ever remembers this place...  …  but it is alive , and YOU can use it... Your story can grow here... …  from the ground up to the roof... …  and become beautiful.
OBJECTS TELL STORIES I come from Guatemala Juan produced me, he has two children Have you ever been to Ethiopia? You can't find me in the shop anymore 3% of my price goes to Carlos and his family
BODIES TELL STORIES, TOO He forgot his keys They have a date tomorrow morning They know each other from a social network, but they don't know it
THE PLACES OF THE WORLD COME ALIVE Something beautiful is happening here We've got something to say This is one story you won't believe Ths is really important
We can RE-INVENT Reality and do something innovative and worthwhile
Pollutes Unsustainable  Damages environment OK! SOCIALLY RESPONSIBLE!
I can help you out I wish I knew I don't know something I can tell you a story
WE HAVE A LOT  TO SAY
I LEFT A NOTE HERE FOR YOU
WE CAN SHARE EVERYTHING I KNOW
YOU CAN HAVE THAT ANSWER
YOU CAN MAKE YOUR STATEMENT
YOU CAN TELL YOUR STORY
YOU CAN SHOW YOUR ALTERNATIVE
Would You like...
Objects, places, people can communicate any kind of information when you connect them to the Internet using Augmented Reality, Ubiquitous Computing  and Location Based Media. Your business can be anywhere, anytime. Even in the most unexpected places. …  to pioneer new businesses?
35% of consumers are ready to become active boycotters towards those companies not conducting acceptable social and  ecological policies. Open new dialogues using P2P social media, Augmented Reality and Location Based Content. …  to embrace new Ethics?
A polyphonic view of the world. Multiple voices open infinite dialogues to tell the emergent, infinite tale  of life, culture, art, creativity. Interactive environments, natural interfaces, location based interaction systems, wearable technologies can turn spaces, objects and bodies into places for communication and expression. …  to express yourself?
This is a heavily coded reality. Innovation and  creativity can only emerge from the interstices, from the spaces between the codes. Recontextualize, remix, mash-up and detourn  the  world using Augmented Reality, Ubiquitous Micro Narratives, Wearable Technologies and Relational Architectures. …  to break the codes?
Alternatives that work are alternatives that  talk to people, relate to them, be there, right there when they're most needed. Be them economic, philosophical, social, artistic, informational. Disseminate and live your alternatives using  Location Based communications, Ubiquitous Publishing, spimes, Augmented Reality. …  to promote alternatives?
Close your old eyes and open up new ones. Create your new world. Connect it to the worlds of the people around you. Communicate, inform, share, buy, sell, invent. Don't let the world tell you what to do. Create and join the multi-author story of everything that surrounds you. The ending is open. The plot is emergent. …  to reinvent the present?
FakePress http://www.fakepress.net
Many of the images in this presentation come from people that, like us, share their creations with the global community by releasing their artworks using open licenses. Here, below, the sources we used. Please support these creative individuals by  visiting their websites and getting in touch with them. http://www.flickr.com/photos/noodlepie/20638587/sizes/o/ http://www.flickr.com/photos/stuckincustoms/2786154526/ http://www.flickr.com/photos/longzheng/2804745799/ http://www.flickr.com/photos/saturnism/132805092/ http://www.flickr.com/photos/ro_buk/2829566285/ http://www.flickr.com/photos/cjereneta/409118360/ http://www.flickr.com/photos/jaako/2492446180/ http://www.flickr.com/photos/wader/2891754278/ http://www.flickr.com/photos/irisheyes/17560846/ http://www.flickr.com/photos/jaako/467391517/ http://www.flickr.com/photos/levoodoo/3127582105/ http://www.flickr.com/photos/amezzos/3891990627/ http://www.flickr.com/photos/2007828/3251644674/ http://www.flickr.com/photos/reith_lectures/3554267410/ http://www.flickr.com/photos/lennarthuizing/163813677/ http://www.flickr.com/photos/beachblogger/312620784/ http://www.flickr.com/photos/afagen/3695466343/ http://www.flickr.com/photos/ricephotos/438504151/ http://www.flickr.com/photos/jamison/3489322044/ http://www.flickr.com/photos/sillygwailo/146872543/ http://www.flickr.com/photos/kylemackenzie/3576101731/ http://www.flickr.com/photos/cfarivar/851528461/ http://www.flickr.com/photos/i2offplusr3nder/2493385180/ http://www.flickr.com/photos/crystaltips/249536507/ http://www.flickr.com/photos/tronics/380379732/ http://www.flickr.com/photos/vernhart/784617854/

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FakePress

  • 3. PLACES Publishing for location based media, geographic narratives, ubiquitous contents
  • 4. SPACES Publishing for interactive environments, augmented reality, immersive narratives
  • 5. BODIES Publishing for wearable narratives, gestural interactions, natural interfaces
  • 6. THINGS Publishing for spime, interstitial tales, micro narratives, object centered social networks
  • 7. Hello! I am an INTERSTITIAL NARRATIVE!
  • 8. the future of PUBLISHING and other interesting things to think about
  • 11. MULTIPLE VOICES I think you should I was wondering if... I found out that... ?!? I see what you mean Let me tell you...
  • 12. EMERGENT STORIES Nobody ever remembers this place... … but it is alive , and YOU can use it... Your story can grow here... … from the ground up to the roof... … and become beautiful.
  • 13. OBJECTS TELL STORIES I come from Guatemala Juan produced me, he has two children Have you ever been to Ethiopia? You can't find me in the shop anymore 3% of my price goes to Carlos and his family
  • 14. BODIES TELL STORIES, TOO He forgot his keys They have a date tomorrow morning They know each other from a social network, but they don't know it
  • 15. THE PLACES OF THE WORLD COME ALIVE Something beautiful is happening here We've got something to say This is one story you won't believe Ths is really important
  • 16. We can RE-INVENT Reality and do something innovative and worthwhile
  • 17. Pollutes Unsustainable Damages environment OK! SOCIALLY RESPONSIBLE!
  • 18. I can help you out I wish I knew I don't know something I can tell you a story
  • 19. WE HAVE A LOT TO SAY
  • 20. I LEFT A NOTE HERE FOR YOU
  • 21. WE CAN SHARE EVERYTHING I KNOW
  • 22. YOU CAN HAVE THAT ANSWER
  • 23. YOU CAN MAKE YOUR STATEMENT
  • 24. YOU CAN TELL YOUR STORY
  • 25. YOU CAN SHOW YOUR ALTERNATIVE
  • 27. Objects, places, people can communicate any kind of information when you connect them to the Internet using Augmented Reality, Ubiquitous Computing and Location Based Media. Your business can be anywhere, anytime. Even in the most unexpected places. … to pioneer new businesses?
  • 28. 35% of consumers are ready to become active boycotters towards those companies not conducting acceptable social and ecological policies. Open new dialogues using P2P social media, Augmented Reality and Location Based Content. … to embrace new Ethics?
  • 29. A polyphonic view of the world. Multiple voices open infinite dialogues to tell the emergent, infinite tale of life, culture, art, creativity. Interactive environments, natural interfaces, location based interaction systems, wearable technologies can turn spaces, objects and bodies into places for communication and expression. … to express yourself?
  • 30. This is a heavily coded reality. Innovation and creativity can only emerge from the interstices, from the spaces between the codes. Recontextualize, remix, mash-up and detourn the world using Augmented Reality, Ubiquitous Micro Narratives, Wearable Technologies and Relational Architectures. … to break the codes?
  • 31. Alternatives that work are alternatives that talk to people, relate to them, be there, right there when they're most needed. Be them economic, philosophical, social, artistic, informational. Disseminate and live your alternatives using Location Based communications, Ubiquitous Publishing, spimes, Augmented Reality. … to promote alternatives?
  • 32. Close your old eyes and open up new ones. Create your new world. Connect it to the worlds of the people around you. Communicate, inform, share, buy, sell, invent. Don't let the world tell you what to do. Create and join the multi-author story of everything that surrounds you. The ending is open. The plot is emergent. … to reinvent the present?
  • 34. Many of the images in this presentation come from people that, like us, share their creations with the global community by releasing their artworks using open licenses. Here, below, the sources we used. Please support these creative individuals by visiting their websites and getting in touch with them. http://www.flickr.com/photos/noodlepie/20638587/sizes/o/ http://www.flickr.com/photos/stuckincustoms/2786154526/ http://www.flickr.com/photos/longzheng/2804745799/ http://www.flickr.com/photos/saturnism/132805092/ http://www.flickr.com/photos/ro_buk/2829566285/ http://www.flickr.com/photos/cjereneta/409118360/ http://www.flickr.com/photos/jaako/2492446180/ http://www.flickr.com/photos/wader/2891754278/ http://www.flickr.com/photos/irisheyes/17560846/ http://www.flickr.com/photos/jaako/467391517/ http://www.flickr.com/photos/levoodoo/3127582105/ http://www.flickr.com/photos/amezzos/3891990627/ http://www.flickr.com/photos/2007828/3251644674/ http://www.flickr.com/photos/reith_lectures/3554267410/ http://www.flickr.com/photos/lennarthuizing/163813677/ http://www.flickr.com/photos/beachblogger/312620784/ http://www.flickr.com/photos/afagen/3695466343/ http://www.flickr.com/photos/ricephotos/438504151/ http://www.flickr.com/photos/jamison/3489322044/ http://www.flickr.com/photos/sillygwailo/146872543/ http://www.flickr.com/photos/kylemackenzie/3576101731/ http://www.flickr.com/photos/cfarivar/851528461/ http://www.flickr.com/photos/i2offplusr3nder/2493385180/ http://www.flickr.com/photos/crystaltips/249536507/ http://www.flickr.com/photos/tronics/380379732/ http://www.flickr.com/photos/vernhart/784617854/