The aim of our study was to investigate the tourist information system: the example of the International Tourism Fair

1. Luis Ochoa Siguencia PhD
USE OF INFORMATION SYSTEMS IN TOURISM
Conclusion: The way of information transmission about the offer is as important (if not more important,)as the same offer
Research Tools: observations
• purpose of the study,
• subject of study,
• the issues of research,
• preparation of dispositions specifying
what you need to pay attention to
• rethinking the ways of behaving,
• technical preparation (camera).
The aim of our study was to investigate
the tourist information system: the
example of the International Tourism Fair
Keywords: GLOBalnie 2016 , tourism fairs, Information, Internet
Research and Innovation in Education Institute - 2016

2. The huge importance of
information in tourism
Tourism is one of the most successful sectors of the economy. Its wide
range of different leisure activities, makes that everyone will find
something for himself.
In the Internet age it is hard to resist the temptation to check
opinions and recommendations about travel services, which we
want to use. Common access to the Internet, which is perfect and
for some people the only source of information, gives unlimited
possibilities of communication.

3. ELEMENTS OF INFORMATION
SYSTEM IN TOURISM

4. Methods
 Big Data,
 Cloud computing ,
 Social networking.

5. BIG DATA
 affects the future of
traveling,
 brings potential benefits
for travelers and for the
companies by streamlining
the decision-making
processes,
 uses a huge amount of not
structured data,
 provides more innovative
products and services and
allows for closer
relationships with
customers.

6. CLOUD COMPUTING
 enables quick access to the
infrastructure and useful
solutions,
 it is used among others by
the airlines, that keeping
high safety standards
achieve the desired level of
data processing,
 cloud allows the travel
companies to provide new
products and services to
market, and thereby enables
to achieve a competitive
advantage.

7. SOCIAL METWORKING
 tourists base on information
and opinions posted on
Internet forums and social
networks,
 this is the endless source of
knowledge both for travelers
and for tourism enterprises,
 we can find there questions
and answers concerning the
conditions of the hotel, popular
restaurants, tourist attractions
and the observations and
experiences of the people who
already visited the particular
place,
 they are often the main source
of recommendations for
tourists, and for the companies
an excellent place to examine
the preferences of tourists

8. GLOBalnie 2016
In order to check how theory translates into the
practice, we went to the International Fair of
Tourism, Spa, Sailing and Tourist Equipment
Global 2016. Our research method was the
observation whereby we got the research material
in form of images

9. GLOBalnie 2016, they are…
… International Fair of Tourism, Spa, Sailing and
Tourist Equipment.
The event was a business and a consumer in its charakter. It was the 22-
nd edition, the third biggest in the country and also the largest in the
southern Poland. The Fair took place at the International Congress
Centre in Katowice, Korfantego Avenue.

10. The leading theme of the Fair
The leading theme of 22-nd edition of the Fair
were „family active tourism” and
presentation of the offer „ whole the world
under one roof”.

11. Organizers and Major Sponsors

12. What we have experienced…

15. During the fair, everyone could find something
interesting, learn about the offers and take
advantage of them.
Methods of communication with the potential
customers took on various forms.
Each of them, starting with the free guides, tasting
of local products or the opportunity to visit a luxury
bus, found a certain group of recipients.
It can therefore be concluded that the method of
transmission of information about the offer is as
important (if not more important) as the same offer.