The document discusses designing cultural tourism products and experiences. It notes that understanding tourists' expectations and providing memorable experiences are key success factors. It explores segmenting tourists based on the types of experiences they seek and outlines categories of cultural tourism like heritage, arts, and creative tourism. The document advises determining target markets based on demographic, psychographic, and behavioral profiles. It also discusses ingredients for memorable experiences, co-creating value with tourists, and achieving flow - an optimal psychological state - during the tourism experience.
The MIX IN was an evening event on 15th June 2017 designed to inspire and develop collaborations around cultural tourism across the Dundee and Angus region. Creative Dundee partnered with Scottish Enterprise to lead and host this event at Hospitalfield House in Arbroath. Hearing from a number of speakers on a range of cultural tourism topics, attendees discussed the issues and opportunities – current and future, urban and rural.
Speakers included:
- Alex Saint, Managing Director, Creative Tourist Consults
- Lucy Byatt, Director, Hospitalfield
- Samantha Bannerman, Museum Manger, Dundee Museum of Transport
- Tara Wainwright, Destination Leaders Programme
- Malath Abbas, independent game designer, artist and producer
- Clare Cooper, independent producer
- Jessica Reid, Head of Communications & Visitor Services at Dundee Contemporary Arts
- Ryan McLeod runs design studio Slurrp
- Danny Cowe, Business Development Executive, the Mountain Bike Centre of Scotland and Graeme McLean – Project Manager of Developing Mountain Biking in Scotland
- Hilary Tasker, Sector Officer for Food & Drink in the Economic Development Department at Angus Council.
Cultural Tourism: Global and South African Perspectives by Milena IvanovicMilena Ivanovic, PhD
Cultural Tourism: Global and South African Perspectives is a keynote presentation given at the South African Tourism day public lecture held at Clarens on 26 September 2011.
sub-areas
Meaning and definition
Main components of tour guiding
Terminologies Used In Tour Guiding
Understanding tour guide
Position of tour guide in tourism system
Types of tour guide
Roles of tour of guide
The MIX IN was an evening event on 15th June 2017 designed to inspire and develop collaborations around cultural tourism across the Dundee and Angus region. Creative Dundee partnered with Scottish Enterprise to lead and host this event at Hospitalfield House in Arbroath. Hearing from a number of speakers on a range of cultural tourism topics, attendees discussed the issues and opportunities – current and future, urban and rural.
Speakers included:
- Alex Saint, Managing Director, Creative Tourist Consults
- Lucy Byatt, Director, Hospitalfield
- Samantha Bannerman, Museum Manger, Dundee Museum of Transport
- Tara Wainwright, Destination Leaders Programme
- Malath Abbas, independent game designer, artist and producer
- Clare Cooper, independent producer
- Jessica Reid, Head of Communications & Visitor Services at Dundee Contemporary Arts
- Ryan McLeod runs design studio Slurrp
- Danny Cowe, Business Development Executive, the Mountain Bike Centre of Scotland and Graeme McLean – Project Manager of Developing Mountain Biking in Scotland
- Hilary Tasker, Sector Officer for Food & Drink in the Economic Development Department at Angus Council.
Cultural Tourism: Global and South African Perspectives by Milena IvanovicMilena Ivanovic, PhD
Cultural Tourism: Global and South African Perspectives is a keynote presentation given at the South African Tourism day public lecture held at Clarens on 26 September 2011.
sub-areas
Meaning and definition
Main components of tour guiding
Terminologies Used In Tour Guiding
Understanding tour guide
Position of tour guide in tourism system
Types of tour guide
Roles of tour of guide
Techniques in Tour Guiding 2018 by Paul OlolaWhistling Crow
Tour Guiding is increasingly gaining traction in tourism generating regions with guides expected to play multiple roles towards ensuring visitors have an enjoyable, memorable and meaningful experience. The lecture presentation discusses the different facets of guiding skills and techniques required for top-notch guiding.
This presentation is a collection of student reports and based on the curriculum of the subject Tour Guiding Services for the students enrolled at the College of International Tourism and Hospitality Management of the Lyceum of the Philippines Cavite Campus.
An introduction of the concept of tour guiding as a concept and as a profession. This presentation was created to augment the lecture on the same subject for the students of the College of International Tourism and Hospitality Management (CITHM) of the Lyceum of the Philippines - Cavite Campus for the subject Tour Guiding Services.
Storytelling as a contemporary practice was born in USA in the last 20 years
It is the art of telling stories in order to achieve a precise objective (more empathy with our customers, tell a project, explain in a narrative way how an enterprise was born, etc.) and to put ourselves between the ordinary and a special world;
On general basis, a story takes off from a conflict/problematic situation, up to the development of the story and its conclusion.
In Latium Region it is possible to distinguish two main macro-areas of Francigena Routes separated by Rome, being exactly in the middle of the region. However, the present work will mainly focus on the Southern area, given the fact that the case study as well as the enterprise incubation within Cultour plus are situated in Southern Francigena beam of routes.
Overall speaking, Francigena Route, from North to South still requires the Region to further enhance the unity of it, pushing for a greater number of facilities and road accessibility/security infrastructures, guaranteeing a common code to host pilgrims and walkers.
Radom is located in the centre of Radom Plain, which is a part of the Mazovian Lowland, in the fork of the Vistula and Pilica rivers . The historic buildings, the spirit of the royal and post-industrial Radom, the size of cultural and sports events will not allow our guests to be bored. The perfectly preserved old urban layout, from an early middle-ages settlement till 19th-century city centre which still acts as such, is one of the kind in Poland.Hiking along walking paths or cycling along bicycle tracks will help to meet tourist attractions in the city. Details of tourist tracks, wealth of historic places and related historic events can be found in the Tourist Information Centre, one of the best in the Mazovian region. Numerous interesting events such as the biggest Polish and Central-European International Air Show, International Gombrowicz Festival, Tradition Street or the Bread Festival are but a few occasions to pop in for a weekend stay in Radom.
8 website evaluation of lodging units along the saint james’ pilgrim way in ...Francesco Zaralli
We follow the example of HOTEL WEBSITE PERFORMANCE: EVIDENCE FROM A TRANSITION COUNTRY of Ljudevit Pranic, Daniela Garbin Pranicevic and Josip Arneric
Published at Tourism and Hospitality Management, Vol. 20, No. 1, pp. 45-60, 2014
(link: http://hrcak.srce.hr/file/182847)
We added questions in function of the CULTOUR+ reality
About 150 items per lodging unit to answer to
We concentrate on what is visible/omitted on the site to deduce conclusions. A detailed control of technical details by an IT specialist is lacking.
Verify whether general affirmations of this kind «most of the [companies] were not making the most effective use of their Websites» also count for this specific region/context
A team of 30 trained students evaluated the websites using an amended modified Balanced Scorecard (mBSC) approach from the user-friendliness, site attractiveness, marketing effectiveness, and F&B informativeness perspectives.
Techniques in Tour Guiding 2018 by Paul OlolaWhistling Crow
Tour Guiding is increasingly gaining traction in tourism generating regions with guides expected to play multiple roles towards ensuring visitors have an enjoyable, memorable and meaningful experience. The lecture presentation discusses the different facets of guiding skills and techniques required for top-notch guiding.
This presentation is a collection of student reports and based on the curriculum of the subject Tour Guiding Services for the students enrolled at the College of International Tourism and Hospitality Management of the Lyceum of the Philippines Cavite Campus.
An introduction of the concept of tour guiding as a concept and as a profession. This presentation was created to augment the lecture on the same subject for the students of the College of International Tourism and Hospitality Management (CITHM) of the Lyceum of the Philippines - Cavite Campus for the subject Tour Guiding Services.
Storytelling as a contemporary practice was born in USA in the last 20 years
It is the art of telling stories in order to achieve a precise objective (more empathy with our customers, tell a project, explain in a narrative way how an enterprise was born, etc.) and to put ourselves between the ordinary and a special world;
On general basis, a story takes off from a conflict/problematic situation, up to the development of the story and its conclusion.
In Latium Region it is possible to distinguish two main macro-areas of Francigena Routes separated by Rome, being exactly in the middle of the region. However, the present work will mainly focus on the Southern area, given the fact that the case study as well as the enterprise incubation within Cultour plus are situated in Southern Francigena beam of routes.
Overall speaking, Francigena Route, from North to South still requires the Region to further enhance the unity of it, pushing for a greater number of facilities and road accessibility/security infrastructures, guaranteeing a common code to host pilgrims and walkers.
Radom is located in the centre of Radom Plain, which is a part of the Mazovian Lowland, in the fork of the Vistula and Pilica rivers . The historic buildings, the spirit of the royal and post-industrial Radom, the size of cultural and sports events will not allow our guests to be bored. The perfectly preserved old urban layout, from an early middle-ages settlement till 19th-century city centre which still acts as such, is one of the kind in Poland.Hiking along walking paths or cycling along bicycle tracks will help to meet tourist attractions in the city. Details of tourist tracks, wealth of historic places and related historic events can be found in the Tourist Information Centre, one of the best in the Mazovian region. Numerous interesting events such as the biggest Polish and Central-European International Air Show, International Gombrowicz Festival, Tradition Street or the Bread Festival are but a few occasions to pop in for a weekend stay in Radom.
8 website evaluation of lodging units along the saint james’ pilgrim way in ...Francesco Zaralli
We follow the example of HOTEL WEBSITE PERFORMANCE: EVIDENCE FROM A TRANSITION COUNTRY of Ljudevit Pranic, Daniela Garbin Pranicevic and Josip Arneric
Published at Tourism and Hospitality Management, Vol. 20, No. 1, pp. 45-60, 2014
(link: http://hrcak.srce.hr/file/182847)
We added questions in function of the CULTOUR+ reality
About 150 items per lodging unit to answer to
We concentrate on what is visible/omitted on the site to deduce conclusions. A detailed control of technical details by an IT specialist is lacking.
Verify whether general affirmations of this kind «most of the [companies] were not making the most effective use of their Websites» also count for this specific region/context
A team of 30 trained students evaluated the websites using an amended modified Balanced Scorecard (mBSC) approach from the user-friendliness, site attractiveness, marketing effectiveness, and F&B informativeness perspectives.
4 between digital and physical identities uses of ict by greek spa establis...Francesco Zaralli
Between digital and physical identities: Uses of ICT by Greek spa establishments as points for analyzing perceptions of cultural heritage and economic development
6 some aspects of ict that can support viability and sustainability of the t...Francesco Zaralli
The aim of this research is to find out some weak points of tourism in Bulgaria by assessing and comparing it with other tourist destinations on the base of set of indicators for sustainable development and to suggest some aspects of ICT that can help solve that problems and support viability and sustainability of tourism in Bulgaria.
Ground-breaking report, the product of a series of award-winning conferences to launch the results of DFID's 5 year research programme into tourism, poverty and the environment.
Dossier on Creative Tourism.
Blowing glass in Biot (French Riviera), dancing Rumba in Barcelona, baking “croissant” in Paris, performing a concert in a church in Rome, participating in a cooking class in Galicia or in Bangkok, weaving according to Mayan Tradition or finally producing chill out music in Ibiza, they are only some of the many unique experiences promoted by Creative Tourism Network® - International Network for the Promotion of Creative Tourism, whose details are provided in this dossier.
Translated by Maria Giulia Causa
”The Adaptation of the Tourist Offer to the Requirements of Proximity Touris...Ada Mirela Tomescu
The scientific paper was presented “The Adaptation Of The Tourist Offer To The Requirements Of Proximity Tourism, first stage ” at 4-th International Scientific Conference in volume „Management in Function of Increasing the Tourism Consumption”, Opatjia, Croatia, 17 April, 2004;The paper intend to present the idea of shaping the tourist offer;
This should be more attractive for the proximity indigenous population and thus incomes in tourism should increase.
Presentación empleada en la Jornada Técnica de FITUR 2016 organizada por la FFE (Fundación de los Ferrocarriles Españoles) y la Asociación Europea de Vías Verdes bajo el título “Greenways Outdoor: Vías Verdes sin fronteras ni barreras” para promocionar e impulsar las Vías Verdes como itinerarios ecoturísticos europeos.
COMPARATIVE STUDIES BETWEEN QUEBEC AND SCOTLAND TOURISM MARKETINGGERONIMI
One of my private conference done in 2003 in Glasgow University during an interview.
Geronimi M., 2003, “Quebec and Scotland, a comparative perspective on the WEB “Séminaire du Département du Scottish Hotel School, Glasgow, Université de Strathclyde, 3 Juin
Launched early in 2017, the Growing Our Markets (GOM) project is an 18-month national program. Phase One was designed to establish Destination Garden Networks (DGN) in 10 communities across the country. It presented an opportunity for individual garden organizations and venues to continue do what they do well, then leverage and enhance that by working together with like- minded organizations. The initiative provided tools to enhance the appeal and sustainability of GOM participants through development of community-based garden experiences along with local, provincial, and national marketing synergies.
Phase Two of the program in the Fall 2017, focuses on helping garden organizations and venues develop new or enhanced garden experiences that have appeal to the tourist or visitor market. This phase also incorporates training on how to reach/attract appropriate visitor markets to grow tourism revenues at individual gardens and the within the community.
Property of Richard Innes, Brain Trust Marketing
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
THE CULTURAL TOURIST'S EXPERIENCE; DEVELOPING CULTURAL TOURISM PRODUCTS; MANAGEMENT AND IMPLICATIONS (Lidia Andrades)
1. Lidia ANDRADES,
University of Extremadura
THE CULTURAL TOURIST'S EXPERIENCE;
DEVELOPING CULTURAL TOURISM
PRODUCTS;
MANAGEMENT AND IMPLICATIONS
13rd July 2016, Cáceres - International Summer School
Panel 1: Creativity and Innovation for Cultural and Tourism
Management in European Routes and Heritage Sites
2. Lidia ANDRADES,
University of Extremadura
THINKING ABOUT….
Understanding tourists' longings and tourists’ expectations
Cultural tourism experiences at destinations
Key success factor when designing tourism products
3. Lidia ANDRADES,
University of Extremadura
DESIGNING AND PROVIDING
EXPERIENCES
The “cultural tourist experience”
involves participation in touristic activities
within culturally important spaces at destinations,
the meaning of these interactions, and the thoughts and
feelings the interactions arouse for tourists
(Rhoden, 2010)
4. Lidia ANDRADES,
University of Extremadura
DESIGNING AND PROVIDING
PEAK EXPERIENCES
Who are our customers?
What excite/motivate them?
What attributes of the service they look for?
What is important for them?
5. Lidia ANDRADES,
University of Extremadura
Tourists …
§ Demographic profile
§ Nationality
§ Residence area
§ Sex, Age, Family
§ Social class
§ Profession
§ Incomes
§ Qualification
§ Religion
Companies / Organizations:
§ Geographic location
§ Company size
§ Number of offices
§ Number of employees
§ Sector
§ Main providers and customers
Seasonality and tourist
flows management
6. Lidia ANDRADES,
University of Extremadura
Who/where is my target market?
Tourists’ psychographic profile:
What tourists think of feel; lifestyles, motivations…
Mood of the World; Life & leisure; Personal Values;
Power Brand fundamentals;
Social networks and influence;
Shopping behaviour and decisions;
Beverages; Youth issues; Media and advertising;
Technology; Beauty; Automotive
11. Lidia ANDRADES,
University of Extremadura
MARKET SEGMENTS ACCORDING TO THE
EXPERIENCES THAT TOURISTS ARE SEEKING
FOR
(Gnoth, J., 2012)
Fig.1 Experience Segments
Consciousness
Activity
Existential Authenticity
Role-Authenticity
ExplorationRecreation
B
E
I
N
G
B
E
C
O
M
I
N
G
12. Lidia ANDRADES,
University of Extremadura
DESIGNING AND PROVIDING
EXPERIENCES
What is a memorable experience?
§ Anticipation
§ Pre-purchase / planning
§ Experience at the destination
§ Post-purchase
Value Co-creation:
§ Producers & tourist cooperate to co-create experiences
Who?
Why? How?
When?
How is the
acquisition
process?
How is the
consumption
process?
What tells about
the destination after
the visit? Where?
To whom?
Tourists
14. Lidia ANDRADES,
University of Extremadura
Cultural tourism (Rhoden et al, 2015):
Need for understanding the nature,
both tangible and intangible,
of the cultural tourism product
15. Lidia ANDRADES,
University of Extremadura
Cultural tourism, categories (Smith, 2009)
Heritage tourism: castles; palaces; country houses; archaeological sites; monuments;
architecture; museums; religious sites.
Urban cultural tourism: historic cities; regenerated industrial cities; waterfront
developments; arts and heritage attractions; shopping; nightlife.
Rural cultural tourism: village tourism; agro or farm tourism; eco museums; cultural
landscapes; national parks; wine trails.
Indigenous cultural tourism: hill tribe; desert; jungle rainforest or mountain trekking; tribal
villages; visits to cultural centres; arts and crafts; cultural performances; festivals.
16. Lidia ANDRADES,
University of Extremadura
Cultural tourism, categories (Smith, 2009)
Arts tourism: theatre; concerts; galleries; festivals, carnivals and events; literary
sites.
Creative tourism: photography; painting; pottery; dance; cookery; crafts; creative
industries.
Experiential cultural tourism: theme parks; themed restaurants; shopping malls;
pop concerts; sporting event; film and TV location; celebrity-endorsed
products.
20. THE STARTING
POINT…
ü Tourism services and products
that people would like to acquire /
enjoy and pay for…
ü Available resources
ü What is unique? Why?
ü To turn resources into products
21. THE STARTING
POINT…
ü Main challenges: Cultural tourism
supply:
ü In your understanding, what is
missing at the destination?
ü Envisioning a differentiated & an
appealing supply
ü Strategic Marketing Plan:
ü what is it about?
22. THE STARTING
POINT…
Designing interactions:
ü Between tourists at the destination
ü Between tourists and tourism
service providers
ü Between tourists and the
destination: the atmosphere….
Dinamizing the destination
Gammification in tourism
23. Lidia ANDRADES,
University of Extremadura
Ideas screening:
The process:
1. Describe the product, the target market, the main competitors
2. Forecast the size of the target market,
the price of our product, developing costs and time to the market,
production costs and margins
First: generating the maximum number of ideas
Second: filter the best ones.
Developing cultural tourism products:
stages
24. Lidia ANDRADES,
University of Extremadura
Premises:
2
4
Optimizing the tourists’ experience
Differentiation from our competitors
Economic sustainability
Social Sustainability
Environmental sustainability
Developing cultural tourism products:
stages
25. Lidia ANDRADES,
University of Extremadura
TOURISTS’ INVOLVEMENT
DETERMINANTS
• To participate and co-create their experience
• To recommend
• To re-visit the destination
• Social bonds
26. Lidia ANDRADES,
University of Extremadura
FLOW:
THE PSYCHOLOGY OF
OPTIMAL EXPERIENCE
Mihaly Csikszentmihalyi
University of Chicago
Positive phycology
He is noted for his work in the study of happiness and creativity,
and best known as the architect of the notion of flow