Sao Pedro Do Sul, marketing strategies and goals achieved in the sector of thermal tourism

3. MUNICIPALITY OF
SÃO PEDRO DO
SULArea
350 (three hundred and fifty) square kilometres
Population
17 000 (seventeen thousand) inhabitants
Distance to the city of Porto
100 (a hundred) km (kilometers)
Distance to the city of Lisboa
300 (three hundred) kilometers (km)
City
Became a city on June, 2009 (two thousand and nine)

4. Accessibility Natural Cultural Gastronomy
S. Pedro do Sul
All this combination of factors make S. Pedro do Sul a favourite holiday destination for more
and more people

5. Accessibility
Excellent accessibility, S. Pedro
do Sul, right in the heart of nature,
mountains, rivers and valleys,
offers unparalleled conditions for
an invigorating holiday, full of
experiences and emotions.
S . P E D R O D O S U L

6. Accessibility Natural Cultural Gastronomy
S. Pedro do Sul
All this combination of factors make S. Pedro do Sul a favourite holiday destination for more
and more people

7. Natural
Great diversity and excellence of
resources, significant
environmental and landscape
qualities and high tourism
potential.
The main elements of the natural
heritage are associated with the
anchoring elements of the
region—mountains, hills, valleys
and watercourses, in addition to
the fauna and flora (typical of the
Lafões region)
S . P E D R O D O S U L

8. Accessibility Natural Cultural Gastronomy
S. Pedro do Sul
All this combination of factors make S. Pedro do Sul a favourite holiday destination for more
and more people

9. Cultural
Customs, habits and traditions of
the local populations and the
characteristics of the buildings and
settlements.
Manifestations of a rich and
diverse (historical and cultural)
heritage that are open to visitors:
typical villages, medieval and
roman buildings and vestiges of
megalithic constructions and rock
art.
S . P E D R O D O S U L

10. Accessibility Natural Cultural Gastronomy
S. Pedro do Sul
All this combination of factors make S. Pedro do Sul a favourite holiday destination for more
and more people

11. Gastronomy
The important cultural heritage of
this region explains the existence
of a rich and varied gastronomy,
enriched by the quality of the
products and the seasonings.
S . P E D R O D O S U L

12. Accessibility Natural Cultural Gastronomy
S. Pedro do Sul
All this combination of factors make S. Pedro do Sul a favourite holiday destination for more
and more people

13. HISTORICAL BACKGROUND
Timeline
Two thousand years ago
Constructed the Roman balneum.
R O M A N T I M E S
Twelfth century (XII)
Constructed a pool.
Made improvement works to the existing
installations.
Gave, with his presence, huge visibility to
the local.
K I N G A F O N S O H E N R I Q U E S

14. Sixteenth century (XVI)
Granted a new charter to the village,
increasing its importance and skills.
Asked the Royal Hospital to be built.
D . M A N U E L I
1884
The Municipality decided to construct a new
building. The facilities of the tercentenary
Royal Hospital, both in terms of capacity,
both in terms of functionality, no longer met
the needs resulting from the increasing
frequency of the Spa.
E I G H T E E N , E I G H T Y - F O U R
1894
Queen Amelia came for the first time to Termas
de S. Pedro do Sul, in order to put an end to
some health problems that tormented her.
Her name was given to the facility – Balneário
Rainha D. Amélia.
E I G H T E E N , N I N E T Y - F O U R

15. 1987
A new and modern facility is built:
Balneário D. Afonso Henriques (the
Queen Amelia is not, at this time, enough
for the number of people that daily came
to the Spa)
Queen Amelia Spa closed for
modernization works and reopened in
2001 (two thousand and one)
N I N E T E E N , E I G H T Y - S E V E N
2008
King Afonso Henriques Spa closed in
2006 (two thousand and six) for
expansion and modernization works and
reopened its doors in 2008 (two
thousand and eight).
T W O T H O U S A N D A N D E I G H T

17. Therapeutic indications
Respiratory diseases
Rheumatic diseases
Treatments
Pools (manual and automatic
hidromassage)
Bathtubs (manual and automatic
hidromassage)
Showers (jet, circular, …)
Vapours (spine, limbs, …)
Inhalations
…
Technical data
Water temperature: 68.7 (sixty-
eight point seven) centigrade
Capacity: 17 (seventeen) litres
per second (natural spring and
artesian bore)
The water: sulphurous, poorly
mineralized
Hotel capacity
1800 (one thousand and eight
hundred) beds
GENERAL INFORMATION
Termas de S. Pedro do Sul

18. N U M B E R O F C L I E N T S P E R Y E A R
15.000 (fifteen
thousand)

19. Geothermal Project
Through a heat exchanger (water/water), we take the temperature of the thermal water to heat the public water and vice versa.
This water is then conducted to both bathhouses for its use in the treatments (the termal water) and also for sanitary use an d to heat the spaces (the public water).
This geothermal process, that is environmentally friendly, is also used for 2 (two) hotels in the surroundig area (for the baths, for sanitary uses and for the space heating).

20. Dermocosmetics
Termas de S. Pedro do Sul, in
partnership with the Faculty of Pharmacy
of Porto, studied the cutaneous effects of
the thermal water, which showed to have
an anti-irritating and soothing effect,
leaving the skin smooth and moisturized
AQVA Termas de S. Pedro do Sul
Dermocosmetics was born
It is an hydration line
All products contain a high percentage of
thermal water, except for the body oil,
because water and oil do not mix.
They began to be traded on August 15
(fifteen), 2014 (two thousand and
fourteen)
A Q V A

21. Products available
Face cream | Body cream | Soap | Cleansing base | Body oil | Thermal water sprays

22. Further information
Soon, we will have two more cosmetic lines available: a men’s line and an anti-wrinkle line.
The municipality of São Pedro do Sul will join the Geopark network in Europe once it is linked to the Geopark of Arouca (Portugal).
Termas de S. Pedro do Sul are a member of EHTTA (European Historical Thermal Towns Association) since 2016.
Termas de S. Pedro do Sul are about to join the Roman Thermal Spas of Europe.
In 2015 Termas de São Pedro do Sul won a ESPA prize (European Spas Association) in the C1 Innovative – Spa & Health Resort Destination category.

23. C O N T A C T S
Pedro Mouro
www.cm-spsul.pt | www.termas-spsul.com
www.facebook.com/cmspsul | www.facebook.com/termassps