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Strategic Storytelling | Business Presentation Techniques

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Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.

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Strategic Storytelling | Business Presentation Techniques

  1. 1. STORYTELLING TECHNIQUES DAVE MCKINSEY’S HOW TO CREATE PERSUASIVE BUSINESS PRESENTATIONS
  2. 2. HAVE YOU EVER WATCHED AN AWESOME PRESENTATION?
  3. 3. DO YOU WONDER… HOW CAN I DO THAT?!
  4. 4. MULTITUDE ON THE MARKET. PUBLIC SPEAKING BOOKS OF YOU CAN LEARN FROM THE
  5. 5. YOU CAN EXCEL IN ANY SPEAKING EVENT IF YOU DELIVER AN EXCEPTIONAL KEYNOTE. THESE BOOKS CLAIM
  6. 6. YOU CAN EXCEL IN ANY SPEAKING EVENT IF YOU DELIVER AN EXCEPTIONAL KEYNOTE. THESE BOOKS CLAIM FLAWED LOGIC!
  7. 7. BEHIND A PODIUM CAPTIVE AUDIENCE! OR TO A YOU GIVE WILL NOT BE THEMAJORITY OFPRESENTATIONS FIRST CONSIDER THIS…
  8. 8. CRITICAL INTERACTIONS MOST OF YOUR HAPPEN IN HALLWAYS, NOT IN AUDITORIUMS.
  9. 9. THROUGH ONE-ON-ONE DISCUSSIONS, NOT ONE-WAY SPEECHES.
  10. 10. STRATEGIC “STORY TELLING”. TO MAKE IMPACTFUL CHANGE, YOU NEED TO LEARN THE SKILL OF
  11. 11. DAVE MCKINSEY’S TOP TIPS STRATEGIC STORYTELLING
  12. 12. PERSUASIVE CONTENT PART ONE
  13. 13. TIP TITLE YOUR PRESENTATION WITH A ENCAPSULTATING YOUR OVERALL OBJECTIVE. “SO-WHAT” 1
  14. 14. TIP 2 START AGENDA ITEMS WITH ACTION VERBS TO SIGNAL IN WHICH MENTAL MODE YOU WANT YOUR AUDIENCE.
  15. 15. TIP TO “OWN THE FLOW,” EACH SLIDE SHOULD TRIGGER A QUESTION TO THE TITLE OF THE NEXT SLIDE. 3
  16. 16. TIP START THE SITUATION WITH THE ISSUE FUNDAMENTAL CURRENT STATE OF THE 4
  17. 17. TIP EXPLORE ISSUES AND OPPORTUNITIES IN THE COMPLICATION 5 SECTION.
  18. 18. TIP 6 PRIORITIZE RECOMMENDATIONS IN ORDER: IMPACT- SEQUENTIAL EMOTIONAL
  19. 19. PART TWO DATA DRIVEN SLIDE DESIGN
  20. 20. TIP USE SLIDES ONLY WHEN THEY ACCELERATE DECISION-MAKING 7
  21. 21. TIP 5 THE CONTENT IN THE BODY OF THE SLIDE MUST SLIDE TITLE. UNAMBIGUOUSLY PROVE TIP THE 8
  22. 22. TIP 9 ENSURE THAT IMAGES ADD CONSTRUCTIVELY TO YOUR STORY.
  23. 23. TIP PUT TEXT ON IMAGE SLIDES RATHER THAN IMAGES ON TEXT SLIDES. 10 USO COST OF
  24. 24. TIP REMOVE ALL UNNECESSARY ELEMENTS FROM GRAPHS. 11
  25. 25. PART THREE CONFIDENT DELIVERY
  26. 26. ENGAGE YOUR AUDIENCE IN INTELLIGENT, AUTHENTIC CONVERSATION. TIP 12
  27. 27. MANAGE YOUR FEAR. TIP 13
  28. 28. THOSE WERE JUST A FEW OF THE 87 TIPS. DID YOU ENJOY THIS AND GET VALUE? FOR THE REST OF THE TIPS…
  29. 29. FIND IT ON:

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