The document provides tips for effective copywriting. It discusses getting started by identifying what is being sold, the audience, and desired call to action. Key tips include focusing on benefits over features, adding a human element by grabbing attention and motivating action, and structuring content with key points up front in short, varied sentences. It also covers writing for different channels like email, social media, and blogs, as well as repurposing content and checking writing for quality.
San Francisco School of Copywriting's January 2014 Copywriting Crash Course. Direct response copywriting course reveals the 5 secrets of good direct response copywriting.
Copywriting Guide - Why Copywriting MattersIlya Bilbao
You may ask this:
1 do copywriting
2 do it yourself copywriting
3 do's and don'ts of copywriting
4 how can i get into copywriting
5 how do i get into copywriting
6 how do i learn copywriting
7 how do you spell copywriting
8 how much can you make copywriting
9 how much does copywriting cost
10 how much freelance copywriting
11 how much should i charge for copywriting
12 how much should i pay for copywriting
13 how much to charge for copywriting
14 how much to charge for copywriting a website
15 how to break into copywriting
16 how to build a copywriting portfolio
17 how to do copywriting
18 how to do copywriting in advertising
19 how to do freelance copywriting
20 how to do seo copywriting
21 how to get a copywriting job
22 how to get copywriting experience
23 how to get into copywriting
24 how to improve copywriting skills
25 how to learn copywriting
26 how to start a copywriting business
27 how to start copywriting
28 should i do copywriting
29 what do you mean by copywriting
30 what is copywriting example
31 what is copywriting in advertising
32 what is copywriting job
33 what is copywriting skills
34 what is creative copywriting
35 what is direct response copywriting
36 what is freelance copywriting
37 what is seo copywriting
38 what is web copywriting
39 what is website copywriting
40 what should a copywriting portfolio look like
41 what should i charge for copywriting
42 where to find copywriting clients
43 where to find copywriting jobs
44 where to get copywriting jobs
45 where to learn copywriting
46 where to start copywriting
47 where to study copywriting
48 why copywriting
49 why copywriting is important in an advertisement
50 why copywriting matters
51 why is copywriting bad
52 why is copywriting important
53 why is it called copywriting
54 why learn copywriting
Copywriting - Art of Advertising WritingAkram Badr
Want to write your first selling copy? Go through this guide to understand what's copywriting and how to enhance your skills writing for advertising.
Connect with me via Linkedin: eg.linkedin.com/in/AkramBadrCreative
Thanks for supporting. Share for the maximum benefit!
San Francisco School of Copywriting's January 2014 Copywriting Crash Course. Direct response copywriting course reveals the 5 secrets of good direct response copywriting.
Copywriting Guide - Why Copywriting MattersIlya Bilbao
You may ask this:
1 do copywriting
2 do it yourself copywriting
3 do's and don'ts of copywriting
4 how can i get into copywriting
5 how do i get into copywriting
6 how do i learn copywriting
7 how do you spell copywriting
8 how much can you make copywriting
9 how much does copywriting cost
10 how much freelance copywriting
11 how much should i charge for copywriting
12 how much should i pay for copywriting
13 how much to charge for copywriting
14 how much to charge for copywriting a website
15 how to break into copywriting
16 how to build a copywriting portfolio
17 how to do copywriting
18 how to do copywriting in advertising
19 how to do freelance copywriting
20 how to do seo copywriting
21 how to get a copywriting job
22 how to get copywriting experience
23 how to get into copywriting
24 how to improve copywriting skills
25 how to learn copywriting
26 how to start a copywriting business
27 how to start copywriting
28 should i do copywriting
29 what do you mean by copywriting
30 what is copywriting example
31 what is copywriting in advertising
32 what is copywriting job
33 what is copywriting skills
34 what is creative copywriting
35 what is direct response copywriting
36 what is freelance copywriting
37 what is seo copywriting
38 what is web copywriting
39 what is website copywriting
40 what should a copywriting portfolio look like
41 what should i charge for copywriting
42 where to find copywriting clients
43 where to find copywriting jobs
44 where to get copywriting jobs
45 where to learn copywriting
46 where to start copywriting
47 where to study copywriting
48 why copywriting
49 why copywriting is important in an advertisement
50 why copywriting matters
51 why is copywriting bad
52 why is copywriting important
53 why is it called copywriting
54 why learn copywriting
Copywriting - Art of Advertising WritingAkram Badr
Want to write your first selling copy? Go through this guide to understand what's copywriting and how to enhance your skills writing for advertising.
Connect with me via Linkedin: eg.linkedin.com/in/AkramBadrCreative
Thanks for supporting. Share for the maximum benefit!
Basic Copywriting Skills by Sarah Hitchings.
In this presentation, we explain what the goal of copywriting is and how you can perfect the art of copy to improve your business communication and sales copy.
We help you write a fantastic headline, understand what persuasive copy is and how to write it, as well as explaining the difference between benefits and features and their importance.
Implementing your own Account Planning Methodology Featuring SiriusDecisions Revegy, Inc.
You know your customers rock – but are you really getting the most from your customer relationships? Are you actively engaging with them to continue to grow revenue in your accounts? Do you know which accounts you should be spending the most time with? Or how to build relationships across your customer’s entire organization?
Google Trends for understanding any business success around the trending updates, keywords ideas, marketing strategic plan, business forecasting and more.
Pelatihan publik yang dibawakan Arry Rahmawan untuk memberikan rahasia bagaimana cara menjadi seorang penulis produktif seperti yang sudah diterapkannya untuk menulis http://arryrahmawan.net dan menjadi seorang Daily Blogger hingga saat ini. Ingin menghubungi Arry Rahmawan untuk seminar atau pelatihan? Silakan klik http://arryrahmawan.net
Basic Copywriting Skills by Sarah Hitchings.
In this presentation, we explain what the goal of copywriting is and how you can perfect the art of copy to improve your business communication and sales copy.
We help you write a fantastic headline, understand what persuasive copy is and how to write it, as well as explaining the difference between benefits and features and their importance.
Implementing your own Account Planning Methodology Featuring SiriusDecisions Revegy, Inc.
You know your customers rock – but are you really getting the most from your customer relationships? Are you actively engaging with them to continue to grow revenue in your accounts? Do you know which accounts you should be spending the most time with? Or how to build relationships across your customer’s entire organization?
Google Trends for understanding any business success around the trending updates, keywords ideas, marketing strategic plan, business forecasting and more.
Pelatihan publik yang dibawakan Arry Rahmawan untuk memberikan rahasia bagaimana cara menjadi seorang penulis produktif seperti yang sudah diterapkannya untuk menulis http://arryrahmawan.net dan menjadi seorang Daily Blogger hingga saat ini. Ingin menghubungi Arry Rahmawan untuk seminar atau pelatihan? Silakan klik http://arryrahmawan.net
Learn more about email delivery, including changes that the top 4 ISPs have implemented and how that will impact your emails. Join delivery and marketing team members to find out whats new in 2012.
Get Started with Email Marketing in the Social Age
As a small business you're busy, but you also know you need to do some marketing to keep your business growing. That's where email and social marketing and come in! If you're still trying to figure out how to get started with social AND somehow make it work with your email marketing, or just trying to get an email out the door, this is the session for you! Join Education & Training Manager Jill Bastian as she covers some basics on how to get your social media and email marketing working together.
• Email marketing best practices
• A basic overview of social media
• How to integrate email marking with social media
• Ideas to get started
The new year has barely begun, but it's never too early to predict the trends that will be shaping your email and social marketing in 2013. The nature of marketing can change at the drop of a hat, but keeping up with the changes can keep your business thriving through this year and beyond. Join our marketing team experts as we go over tips to keep your email and social marketing up-to-date.
Have you thought of creating a blog for your business but aren't sure where to start? Join our Marketing team members as we cover: How to create a blog, how to get started, and content ideas. Plus, learn how to use your email marketing and blogs together! Our marketing experts will take you from start to finish for this fun and personal form of social media.
Think Your Business is Hard to Market? Think Again!VerticalResponse
Some businesses may not have the most glamorous products or services, but that doesn’t mean email marketing won’t work out for you. Join us to learn how to create emails for businesses that are short on glitz but long on charm. We’ll cover ideas for different types of emails you can send to keep your customers coming back again and again.
This is a webinar geared toward any level of attendee.
This course introduces prospective bloggers to the culture of the blogosphere and helps them prepare for the task of expressing themselves online. It includes advice on finding voice, identifying audience, blog promotion, reciprocal links, raising visibility through direct outreach, search engine optimization for blogs and tactics for driving traffic.
This is a crash course intended to quickly bring bloggers up to speed on today’s best practices for achieving the greatest mileage from your blog posts. Topics include:
*How influence works in the blogosphere
*Major applications of corporate blogs
*Developing a content model
*Generating ideas and unique angles
*Writing compelling headlines and entries
*Positioning and voice
*Why top business blogs are successful
*Unique characteristics of b-to-b markets
*Tricks for generating buzz and recognition
*Working with multiple media
This slide deck is the basis for a three-hour course that can be delivered live or remotely via webcast.
Content writing training on how to write content for blogs and websites. You can become a better content writer by applying these techniques to your writing
Top 10 Things You Need to Know about Email Creativecr8it
Slides From Jordan Ayan of Subscribermail.com s presentation on how email creative can help you succeed in email marketing. Includes emphasis on content, subject line, design, calls-to-action, and much more
Blogging For Business With Social Networks 2010 EditionSocial Jack
This is a NEW Class for Spring 2010!
www.ForwardProgress.NET
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Presentation to The Impact Initiative, a group of highly respected international development academics, who between them have led research on every major theme covered by the two programmes, and a pool of communications and knowledge specialists. 1 March 2015, Cambridge
Completely updated as of August 2011. Facebook strategy and best practices for creating and optimizing your Facebook Page. Includes: branding, messaging, design, content, timing, scheduling, applications, fan growth, virality, measurement and analytics.
Quick & Slick: Blogging Tips for BeginnersThe URL Dr.
This Quick and Slick presentation explains why every web site should have a blog and how to start one. It goes over best practices, what to write about, blogging basics, how to promote it, and copywriting tips. Written with the small business owner in mind, it's short, sweet, and to the point. References and bibliography included.
Is your email list causing your email performance to suffer? If you’ve got a bad email list it can make it tough for your emails to get delivered.
Special guest, Dan Stevens, CEO/Founder of Kickbox, joins us to discuss how to grow and maintain a healthy email list and how it can help your email performance.
Join us and learn:
-How to separate the good, the bad and the ugly from your list
-Why buying or renting a list is not the right approach
-How to take your list from sick to healthy
-How a healthy list will increase your email effectiveness
And more!
There have been some major changes in the email delivery world recently that impact your email. Join us as we walk you through what has changed, why the changes were needed and what you need to know to keep your emails getting delivered to the inbox.
Join us to learn how to using the right ingredients can help you create an email in 30 minutes or less. We’ll cover the basics on what you’ll need before you start – images, logo and text. You’ll learn what size images you should blend into the email, how to match your logo, and the best tools to write your text in. Plus we’ll talk about different types of emails, such as welcome email, event, or promotion and what to mix into them for success. This is a webinar is geared toward beginner or intermediate attendees.
Email Marketing 1-2-3: How to Get Started, Get Results and Get GrowingVerticalResponse
Your clients are checking their email accounts everywhere, all the time: on their PCs and on their smartphones; first thing in the morning and late at night. Are you in their inboxes, and are you standing out? This new workshop, packed with tips and real-world examples, will show you how to get started with email marketing, including best practices for designing an email, understanding metrics, building your subscriber list and leveraging social media to amplify your messages. You'll also learn how email marketing can enhance other marketing tactics to grow your company's or organization's presence, audience base and bottom line.
Learn more about the anti-spam laws like CAN-SPAM and CASL. Find out how these laws impact your emails in this free 30-minute webinar. We’ll explain why opt-in lists are better for your email marketing and tips on how to create your email to avoid spam filters. This webinar is geared toward intermediate attendees.
When it comes to social media there are lots of questions. Such as, when should I ask people to "Like" my Facebook Page? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do for your social page. Join us as we provide a roadmap to making your social media efforts the best they can be. This webinar is geared toward people just getting started with social media or who are looking for tips to get more out of their accounts.
One of the best ways to attract and acquire new customers is to understand who they are, what they want, and how your business can provide it.
Mastering the 4Cs of marketing (Communication, Convenience, Cost, and Consumer) and effectively implementing them into your business can prove invaluable.
This webinar will walk you through real-life examples of each of the Four Cs and offer tips for how you can tailor them to suit your business.
Roll out the Welcome Wagon for New Subscribers with a Welcome Email slideshareVerticalResponse
A welcome email is often the first contact you have with a new customer. It sets the tone for future communications and encourages new members to engage with your business.
Join our beginner-focused webinar to learn:
-What you should include in your welcome email
-How to write your welcome email in the right tone
-When you should send your email
-Welcome email subject line suggestions
Email Delivery 101 – How to Get Your Emails DeliveredVerticalResponse
Learn more about email delivery and what you can do to help get your emails to the inbox. Join VerticalResponse experts to get tips on how to create effective and engaging emails that get delivered.
This webinar is geared toward beginners and intermediate attendees.
Define Your WoW! Factor – Create an Unforgettable BrandVerticalResponse
A strong identity helps make your business memorable for customers and prospects and stand out amongst other competitors. But branding is more than just shiny logos and punchy mottos. It’s about developing an essence and helping customers see themselves as ‘belonging to’ your brand. Learn how to refresh your brand and how to keep it consistent across different sites.
This webinar will cover several different key elements of strong branding, including:
-The Brand Wheel
-Integrated messaging across platforms
-Creating solid logo identity
When it comes to social media there can be a lot of questions. Such as, when should I ask people to "Like" my Facebook Page? How much content should I have before I share my social account with the world? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do before you launch your new social page. Join us as we provide a roadmap to making your social media efforts the best they can be right from the start.
Setting your Non-profit up for success with social media can be daunting, there are so many options out there. This presentation helps get you started with some tips and ideas to help your organization get up and running on social media.
Secrets of Breaking the Glass Ceiling for Women EntrepreneursVerticalResponse
Special Guest: Geri Stengel, Ventureneer
The startup rate of women-owned businesses is soaring, but the percentage who break through the glass ceiling to more than a million dollar in revenue is flat. What’s blocking their upward momentum? Learn how women leaders of growth businesses kept growing, well beyond the million-dollar milestone
Drawn from interviews with leading women entrepreneurs and her work as a mentor and coach to start-up businesses, Geri Stengel will pinpoint what women need to break through the glass ceiling and keep their businesses on a high-growth track.
Special Guest: Marcy Massura, Director of Digital Engagement, Weber Shandwick
As an influencer engagement specialist at one of the global leaders in public relations, Marcy Massura knows a thing of two about getting on the right radar screens. She will share her unique perspective of developing content and strategies for some of the world's most recognized brands and how small businesses can leverage these tactics to help in their cause in this ever changing digital world.
How To Make Sure Your Brand Is Dressed To The NinesVerticalResponse
Special Guest: Jessica Berlin, Social Media Manager at American Eagle Outfitters
Managing the social presence for American Eagle Outfitters, Inc., a leading global specialty retailer with over 8 million Facebook fans, Jessica Berlin knows how to navigate the social retail space like few others do. She will share her insight into how to put your brand front and center and turn your customers into enthusiastic fans through engaging content.
How to Make Social Media and PR Work Together Like PB&JVerticalResponse
Special Guest: Sarah Evans, Professional Speaker at Sevans Strategy, Blogger at Sarah’s Faves and Chief Evangelist at Tracky
A self-described “social media freak,” Sarah Evans knows the power that social media can bring to the marketing table. Couple that with a hearty dose of public relations and you have a powerful one-two punch. Join us as we discuss various social media and PR strategies that can help take your business to the next level.
For more help and info with PR check out our free recorded webinar PR 101!
http://www.verticalresponse.com/marketing-resources/webinar/public-relations-101-covering-the-basics
Your email is a tool that helps you stay engaged with your customers and prospects as well as helping you grow your business. You can strengthen your relationships and customer loyalty with an effective email. Do you have an effective email? Do you have an email at all?
Join the VerticalResponse marketing experts as they discuss how to build a valuable newsletter.
• Learn ways to create quality open and click rates
• Find out tips on avoiding the spam folders
• Explore the content you should be sending in your newsletter
• Receive design tips to make your newsletter reader friendly
• Learn from other VerticalResponse customers as we show off some of our favorite emails
If you're hosting an event this season, or thinking of hosting one, this webinar is for you! Learn from event expert, Joe Fazio from Givezooks! why events can benefit your biz and how to use our tool to make them easy to create, manage and promote.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
1. Copywriting 101: Tips to Writing Effective Copy Presented by Amber Cleave (@Gldnamby) and Jill Bastian (@Jillieb3) #VRWebinar
2. Agenda Getting started Features vs. Benefits The Human Element Structure & Style Writing for Email, Social Media and Blogs Repurposing Content Checking It Twice Helpful Resources
3. Getting Started: The 4 Key Questions Ask these 4 Key Questions before you begin to write What am I selling? To whom am I selling? Why am I selling this now? What do I want my reader to do?
4. Getting Started: Finding Copy Ideas What’s New? Any Advice? Stories to Tell? Exclusive Content? Killer offer? Read the news and headlines See what’s happening on social
5. Getting Started: Brainstorming Review background info Make a list Write a friend Cluster writing Venn Diagram Mind Map Free-write
6. Features vs. Benefits Features are what a product has Benefits are what it provides the customer – What’s in it for me? Made of steel (feature) vs. You never have to replace it (benefit) Home delivered (feature) vs. Save time and money (benefit) VS.
7. The Human Element Think AIDA: Grab their Attention Hold Interest Invoke Desire Cause Action
8. Structure and Style Think Less Is More Put Key Points Up Front Keep It Short Remember Odd vs. Even Don’t Get Too Salesy
9. Structure and Style The Rhythm of 3 Cut the Clutter Vary Sentence Length Utilize Bucket Brigade Words Consider Your Font Style Think Pictures vs. Text
10. Structure and Style “Voice” should reflect your company Show some personality Write for your audience – industry, business or consumer? Personalize If you have a story, share it!
11. Writing for Email From the Inbox From Label (how audience recognizes you) Subject Line (compels people to open) Preheader text (supports subject line)
13. Writing for Email Fully Opened Email Body Copy Calls to Action (buttons) Side Bars
14. How to Write a Subject Line Keep it short and sweet: Optimum SL length is 30-50 letters , or 5-8 words Consider your “from label” – If your from label is your company name (recommended), there’s no need to repeat it in the SL Put the most valuable information up front (don’t be too generic) Make sure your SL won’t truncate or get cut off on an important word, such as a date or discount Test often: There is no sure-fire SL formula Offer a benefit: 50% off now. NO lines! Mention offers and incentives Be timely Create a sense of urgency Stand out Get (positive) attention Keep promises (The CAN SPAM ruling states that for any commercial email, you must have your subject line relate to the content of the email)
15. Writing for Social Media - Twitter “Tweeting” might be shorter (140 character limitation), but that doesn’t mean easier! Leave room for others to retweet and perhaps use a #hashtag (if you use the full 140 characters, they have to edit in order to retweet you) Shorten URLs (e.g. bit.ly or owl.ly) so they don’t hog characters Retweet (RT) – it says a lot about you, both from the content you share and the fact that you are doing it at all. Teach: Teach others something new or hand out a tip Compliment: Send someone a compliment about a tweet they posted or their service or an article or blog post Refer: If you have learned about a good deal or service or sale - tell others about it. Share: Share good news or a funny story or an inspirational quote Help: Think “Pay It Forward” Create a community
16. Writing for Social Media - Facebook Keep it to no more than 4 lines, and 1-2 is better Phrase it so it is “Like” – able. There is no “Dislike” option yet. Include links, photos, or videos that fans might want to share Develop a personal style on Facebook: A great connector or way to start is to write the same way you speak. Show some of your personality. Make your information sizzle: Give lots of valuable information, and don’t hold back
17. Writing for Blogs Value to reader Entertain Increase natural search Create business/sales Marketing your biz Dialogue with readers Provide expertise, leadership, educate
18. Headlines Write your blog post titles with Twitter in mind A descriptive, enticing, and short post title helps out folks who want to tweet and retweet it Titles should be captivating and search engine spiders should be able to find them Brevity (same as subject lines) Make a promise OK to write like you talk OK to ask questions Capture attention Writing for Blogs
19. Repurposing Content You don’t need to recreate the wheel every time Repurpose & Share Content – Email, website, blog, social (FB, Twitter, LinkedIn) People prefer longer updates in email newsletters Save Facebook, Twitter and similar micro-communication for information snacks – link back to your blog or website Grab these “snacks” from newsletters *According to Sticky Communication: http://www.stickycommunication.ca/2010/12/email-newsletters-go-mobile-social/
20. Check It Twice Spell check Proof read Read copy out loud (this will help you hear what your readers hear) Show it to someone else
21. Copywriting Resources The VR Marketing Blog: http://blog.verticalresponse.com/ The Lounge: http://lounge.verticalresponse.com/group/copywritingtips How To Do Everything: http://help.verticalresponse.com/ Copyblogger: http://www.copyblogger.com/ Current copywriters/Direct marketers: Donna Baier Stein: @donnabaierstein, Brian Clark: @Copyblogger Chris Brogan: @chrisbrogan www.verticalresponse.com/education-support/guides
AmberWhat am I selling (at emotional level)?To whom am I selling? (audience)Why am I selling this now (will it make sense to the customer)?What do I want my reader to do (CTA)?
AmberBe an expert!
AmberMind Map: (a diagram that links ideas around a central key word or idea) Get Started: For most people the hardest part of copywriting is getting started. We all experience writer’s block at one time or another, and it stinks! Luckily there’s lots of brainstorming techniques that can help you get past the blank sheet of paper staring you in the face. Here’s just a few:Do cluster writing (a type of prewriting that allows you to explore many ideas as they occur) Create a venn diagram (used during the pre-writing process to compare and contrast ideas)
JillThe customer will always ask, "What's in it for me?” So that’s how you need to present your information.
JillYour customers are humans, so it’s important to remember that you are writing to people and not buying machines. Here are some ways to help you keep that top of mind and appeal to your audience on an emotional level. Grab their Attention Hold Interest Invoke Desire (Talk about benefits, give real examples, offer a solution to their problem)Cause Action (Make your reader do whatever it is that you want them to do)
AmberSo we talked about ways to get started and think about your audience. Once you’ve brainstormed and have a fair idea of the direction of your copy, there’s some simple structure and stylistic guidelines that will help make the actual writing process simple and painless. Think Less Is More - People read 25% slower online than offline, so you need to write less copy so they will read it. Put Key Points Up Front - Keep your most important points at the beginning of paragraphs, bullets and lists. Keep It Short - Make sure your paragraphs are no more than 3 lines long. Otherwise you might lose your reader's attention. Remember Odd vs. Even - Odd numbers are easier to remember than even, so keep this in mind when writing lists.Don’t Get Too Salesy - A good ratio is ¾ Free Info vs. ¼ sales info.
AmberThe Rhythm of 3 - List your examples in groups of three. The rhythm gives a great cadence to your copy (i.e., Happy, Joyous and Free).Cut the Clutter - William Zinsser wrote "clutter is the disease of American writing." The quickest way to improve your copy is by removing any unnecessary words like "that" or "to."Vary Sentence Length - It’s important to vary your sentence length to hold your reader's attention. And don't be afraid to use sentence fragments - this isn't your college English class.Utilize Bucket Brigade Words - Bucket brigade words help you move your copy forward. They include remember, and, but, consider, however, for example…and more.Consider Your Font Style - Sans-serif fonts, such as Arial, Verdana and Helvetica, are easier to read online than serif. If people find it difficult to read your copy, they won't.Think Pictures vs. Text - A best practice is to use 80% text to 20% pictures.
AMBER
JILLThe from label is pulled in from your “company name” in your VR account. It’s not advised to change this – so pick a good one and stick with it Subject line is the number one thing that compels people to open your email. So make it good! If your email isn’t opened your message will be missed. We’ll talk more about writing subject lines in a minute. Preheader text: Suplementary info that further compels people to open your email. Don’t just repeat the SL. This won’t help. Place your most important information above the fold so it will be seen in the preview pane, or as soon as the email is opened.
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AMBERThis last bit is pretty much common sense, but these are important steps that can really help with quality control yet are often overlooked.These 5 keys to effective copywriting will unlock the door to awesome marketing copy for your businesss. So get writing, and remember to have fun doing it!