https://bloomerang.co/resources/webinars/ Jay Wilkinson will share real-world examples of landing pages that every nonprofit should have and what we have learned from studying the best practices of hundreds of nonprofits.

1. Convert Supporters
with Powerful
Landing Pages
The presentation will begin shortly.

2. 3
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Before we get started »

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https://bloomerang.co/demo/video

4. 3
Our guest presenter »
Jay Wilkinson
• Founder & Chief Executive
Officer, Firespring
• Board of Directors, Launch
Leadership Foundation
• Co Chair of Innovation
Oversight Committee,
Prosper Lincoln
• Frequent conference and
webinar presenter
• Featured on CNN

5. Convert
Supporters with
Powerful
Landing Pages
Exclusive Session: September 14, 2017
SPONSORED BY:

6. Use the questions
panel to contribute.
If you’re tweeting about
today’s session, use
#firespring
If you have problems hearing
clearly, please call in using
the conference number.
TODAY’S SESSION
Welcome!
A copy and recording of today’s
presentation will be made
available after the session.
@bloomerangTech | @jaywilk

7. Convert
Supporters with
Powerful
Landing Pages
Exclusive Session: September 14, 2017
SPONSORED BY:

10. 3% of our Products (free products & services)
3% of our Profit (cash donations)
3% of our People (volunteer 1 day per month)
Firespring
Power of 3
NEBRASKA’S FIRST
CERTIFIED B CORPORATION

11. Convert Supporters With
Powerful Landing Pages
• What are landing pages and why should we care?
• Your website: the foundation of your online presence.
• A primer on SEO.
• 4 ways to make a landing page crash.
• Best practices
• Action steps | Q&A.
If you’re tweeting about
today’s session, use
#firespring. @jaywilk

12. CaptivateAndEngage.com
If you’re tweeting about
today’s session, use
#firespring. @jaywilk

13. WHAT IS A LANDING PAGE?
The first page a visitor to your site sees.
Typically, causes 1 of 5 actions:
1. Get a visitor to click (go to another
page, on your site or someone else’s).
2. Get a visitor to give (money or time).
3. Get a visitor to give permission for you
to follow up (by email, phone, etc.)
4. Get a visitor to tell a friend.
5. Get a visitor to learn something.

14. WHAT IS A LANDING PAGE?

15. WHAT IS A LANDING PAGE?

16. WHY SHOULD WE CARE?
“Good landing
pages are the
most common
element among
nonprofits who
knock it out of the
park with their
web strategy.”

17. WHY DO NONPROFITS STRUGGLE?
Only 8% of
nonprofits have
a consistent
landing page
execution
strategy.

18. WHY DO NONPROFITS STRUGGLE?
78% of nonprofit
websites are
designed for
less than $750.

19. DONATE
BLOG
FACEBOOK
OPT IN
VOLUNTEER
TWITTER
EVENT
REGISTRATION
LINKEDIN
Most nonprofits send visitors away to engage
instead of keeping them on their website.
YOUR WEBSITE

20. THE FOUNDATION OF YOUR ONLINE PRESENCE
your
Website
The 5 elements of a powerful and engaging website.
82% of donors visit
a nonprofit’s website
before giving.

21. Images & headlines
that tell your story
Navigation
options
Deep, diverse
content
1. Structure
2. Design
3. Content
4. Functionality
5. Vitality
The 5 elements of a powerful and engaging website.
Functional tools that
engage visitors
Weekly updated
news/events
5 ELEMENTS OF
AN ENGAGING
WEBSITE

22. Your website can be beautiful,
affordable, and mobile friendly.
ROI > Cost
You don’t have
to choose.

23. SEARCH
ENGINE
YOUR WEBSITE
APPEAL
LETTER
EMAIL
MARKETING
WORD OF
MOUTH
FACEBOOK
BLOG POST

24. The Firespring webinar series.
firespring.org/webinars
Julie Hull
hello@firespring.org
877.447.8941
EDUCATION
WITHOUT
EXPECTATION

25. your website’s
SEO

26. KEYWORDS
SHOULD FOCUS ON THE
NAME AND LOCATION
OF YOUR ORGANIZATION FIRST,
THEN YOUR MISSION.

27. GOOGLE
AD GRANTS
Free SEO

28. Google Ad Grants
google.com/grants

29. Google Ad Grants
google.com/grants

30. The Firespring webinar series.
firespring.org/webinars
EDUCATION
WITHOUT
EXPECTATION
Julie Hull
hello@firespring.org
877.447.8941

31. LANDING
PAGES

32. WHY DO NONPROFITS STRUGGLE?
44% of
clicks are directed
at home pages
rather than a
relevant landing
page.

33. SEARCH
ENGINE
YOUR WEBSITE
APPEAL
LETTER
EMAIL
MARKETING
WORD OF
MOUTH
FACEBOOK
BLOG POST

34. The Anatomy of a Landing Page

36. The Anatomy of a Landing Page
1. Engaging, contextual headline.
2. Powerful image or video.
3. Limit navigation.
4. Provide a clear call to action.

37. WAYS TO MAKE YOUR
LANDING PAGE CRASH
4

38. WAYS TO
MAKE YOUR
LANDING
PAGE
CRASH
TOO MANY OPTIONS
4
#

39. NO IMAGE OR VIDEO
3
#
WAYS TO
MAKE YOUR
LANDING
PAGE
CRASH

40. ASKING FOR TOO MUCH INFO
2
#
WAYS TO
MAKE YOUR
LANDING
PAGE
CRASH

41. UNCLEAR CALL TO ACTION
1
#
WAYS TO
MAKE YOUR
LANDING
PAGE
CRASH

42. BEST
PRACTICES
LET’S EVALUATE A FEW LANDING PAGES

43. The Anatomy of a Landing Page
1. Engaging, contextual headline.
2. Powerful image or video.
3. Limit navigation.
4. Provide a clear call to action.

44. PRESENTED BY:
1. Engaging, contextual headline.
2. Powerful image or video.
3. Limit navigation.
4. Provide a clear call to action.

51. Room for Improvement

52. Absolute
Worst
Action
Word for a
Call to
Action

57. Front of the Class

61. Facebook Landing Pages

64. WHY DO LANDING PAGES MATTER?
“Site visitors that
enter through a
landing page are
10X more likely to
take action than
those who start on
your home page.”

65. LANDING PAGES IN ACTION
13 Ideas for Nonprofit Landing Pages
1. Become a member.
2. Donate to our general fund.
3. Sponsor an exhibit.
4. Donate a good or service.
5. Support an artist.
6. Sign our petition.
7. Take the pledge.
8. Sign up for our “insider only” email list.
9. Sign up to volunteer.
10. Register for our event.
11. Buy tickets.
12. Connect with us on Facebook / LinkedIn / Twitter.
13. Apply to join our team (come work for us).

66. THANK YOU

67. Educate
Without
Expectation
our mantra

68. Educate
With Some
Expectation
Next few
minutes
our mantra

69. @dostomel
Firespring Solves a Problem
EMAIL
MARKETING
CONTENT
MANAGEMENT
SYSTEM
EVENT
REGISTRATION
BLOG TOOLS
NEWSFEEDS
LANDING PAGE
TEMPLATES
SEARCH
ENGINE
OPTIMIZATION
ONLINE
DONATIONS
FUNDRAISING
BOOTCAMP
LEGENDARY
SUPPORT
& TRAINING

70. SIZE
firespring.org/demo
$500 onboarding grant available
for qualified nonprofits.
Act within 30 days of this webinar.
Websites start as low as $89/month
and seamlessly integrate with Bloomerang.

71. firespring.org/givingtuesday
Learn how Firespring’s technology can
support your #GivingTuesday campaign
and ongoing marketing strategy.
Considering ?

72. Firespring is here to help you
kick butt & take names
on .

73. firespring.org/kickbutt
Free eBook

74. Education without expectation
Julie Hull
Education Manager
hello@firespring.org
877.447.8941
Convert Supporters
on #GivingTuesday
with Powerful
Landing Pages
Avoiding Donor
Attrition after
#GivingTuesday
Social Media 101
for #GivingTuesday
#GivingTuesday
Before, During and
After—Your 9-Week
Success Plan!
How to Leverage
Blogging & Thought
Leadership for
#GivingTuesday
Webinar Series
firespring.org/gt-2017-webinars

75. Q&A
Let’s connect on LinkedIn.
@jaywilk
Contact Us
hello@firespring.org
877.447.8941

76. . . . and the survey says!?
Thank you for joining us today.

77. THANK YOU
Contact Us
hello@firespring.org
877.447.8941

78. https://bloomerang.co/resources
•Nonprofit Wrap-Up
•Bloomerang TV
•Bloomies
•eBooks
•Daily blog post
•Weekly webinars
•Templates
•Guides

79. Upcoming free webinars »
9/21 Writing for Digital w/ Tom Ahern
9/28 [TOWN HALL]
Fundraising Challenges & Opportunities in
the Wake of Natural Disasters
https://bloomerang.co/resources/webinars