The document provides tips for real estate agents to grow their business using Facebook groups. It recommends that agents build relationships in local groups, share high-value content, and establish themselves as trusted peers. Key tips include focusing content on the local community, claiming a niche, using video and live streaming which keep viewers engaged, leveraging voice assistants like Alexa to provide property updates, and starting a podcast for educational content. The presenter, Keith Flynn, provides his contact details for agents seeking more information.

1. Presented by
Keith Flynn
Direct of Digital Marketing

2. Facebook
Consumption
&
Engagement

3. Grow Your Real Estate
Business in Facebook
Groups
• Build Relationships
• Engaging with prospects before they are aware
of a need.
• Establish yourself as a trusted peer, not just a
real estate expert.
• Share high value content
Why Groups?
Groups will be featured more prominently in users' news
feeds in 2020.

5. What is a Facebook
Group?
Go to:
https://www.facebook.com/browsegroups/
• A group found on Facebook
that’s focused on an interest
or topic.
• Local Residence in a
Neighborhood or Subdivision
• Fellow Real Estate Agents
• DIY Enthusiasts
• Interest Groups – hiking,
gardening, home
improvement.
• Endless Possibilities

6. Top 5 Facebook Groups
every Real Estate Agent
should join!
• National Association of REALTORS®
• Inman's Agent to Agent
• National Association of Realtors in YPN
• Lab Coat Agents
• Raise the Bar

7. 3 Essentials
Steps to
Planning Your
Facebook
Group
1. Focus on Your Local Farm.
Geographically, it will be much easier to
dominate your local farm online than offline.
2. Claim Your Niche.
Highly unlikely that you’re the first agent to
launch a Facebook Group for your community.
Groups tend to work best when they share
common values, interests or goals:
Are you a film buff? Do you enjoy a recreational
sport? Is there a local special interest group you
belong to? Any experience with charitable work?
3. Use an SEO-Friendly Name.
Youngtown Musicians, Surprise Homemakers,
Goodyear Gardeners.

8. 9 Tips To Attract More Local
Residents To Your Facebook Group
1. Don’t just post your listings and open-houses.
2. Diversify the type of content you post (eg infographics,
video, Live streaming, etc)
3. Share personal stories of local residents.
4. Share personal stories of local business owners.
5. Post video of interviews with locals.
6. Host weekly Facebook Live events.
7. Post daily/weekly/monthly offers from local
businesses.
8. Create and post fun surveys focused on the
community.
9. Comment and engage with others on Facebook
regularly.

9. Video and Live-Stream
take Center Stage
Aside from blog posts, video
content has been the go-to
content for brands to create
throughout the past few years.

10. Video
for
Facebook
• Record multiple Videos in one
setting
• Add captions – Facebook automatic
free service or rev.com
• Use a eye-catching thumbnail
• Consistency is key. Pick a day you
post videos and stick with it.
Create video to provide value and
showcase your expertise

11. Why?
• The modern consumer increasingly expects to receive video content from their
favorite brands, and video keeps audience engaged longer than any other type
of content.
• Live-stream audiences continue to grow as well, with 80% of respondents to a
LiveStream survey saying they’d rather watch live video than read a blog post.
Moreover, LiveStream found that 81% of respondents watched more live video in
2019 than 2018.
• Viewers retain 95% of a message when they watch it in a video compared to
10% when reading it in text.

12. 5 Essential Videos
• Monthly Interview (Team, Partner, Vendor)
• 3, 5, 7 Mistakes to avoid when buying a home during
Summer, Winter, etc.
• Monthly home improvement.
• Monthly Influencer interviews of people in your
community.
• Monthly how is the market?

13. Voice Search & Smart Devices
Another key piece of technology
that’s going to drive content
marketing into 2020 is the smart
device.
• As of January 2018, the
number of monthly voice
searches reached over one
billion.
• 50% of all searches will be
voice searches by 2020,
per comScore.
• A key piece of technology
that’s going to drive content
marketing into 2020 is the
smart device.
• Realtors are using Amazon
Alexa devices to broadcast
podcast-like audio content.

14. Creating a
flash briefing
is easy to do!

15. Alexa Flash
Briefing
Terminology
• Alexa: Amazon’s virtual voice assistant. She answers
all your questions, plays the music you request, gives
you your Flash Briefing, essentially anything you ask
her, she will give you an informed answer.
• Skill: Kind of like the apps on your smartphone, Alexa
has different skills that each customer can personalize.
Some examples of available skills include trivia,
cooking, weather, traffic, and news.
• Flash Briefing: A succession of quick, personalized
overviews of news and other content including
business or financial advice, music, podcasts, sports,
etc. You pick them personally on your app and they’ll
be ready for you every morning.
• Flash Briefing Skill: This is a more specific type of skill.
It can be broken down into smaller categories of
course (the topic of your flash briefing).

16. Leverage
yourself as the
go to voice in
your local
community
Send community updates
Tips on the home-buying or selling process
Notify your audience of new listings available.
IDEA: Give away Echo devices as a promotion or
as a closing gift, and then you've got another
built-in listener to your updates.

17. Podcasts keep Catching On

18. Podcasting Growth
• number of podcast listeners has nearly tripled in the last decade
• Podcast listeners are highly likely to complete episodes of their
favorite shows.
• 50% of brands that were surveyed said they would try podcasting in
2020.
• 82.4% of people listen to podcasts for more than 7 hours each week.
• 33.2% of respondents have listened to a podcast on a smart speaker.
• 59% of respondents spend more time listening to podcasts than on
social media.

19. 3 to Start Podcasting
1. It’s actually very easy!
There really aren’t many steps. Ultimately, it’s a matter
of recording your broadcast (I prefer recording it on
video, so that you have additional YouTube content)
2. Become the trendsetter in your local area.
Getting a head start on your competition as the
perceived expert. It’s still wide-open.
3. Expert Educational Content in your Back Pocket.
Have a start-to-finish catalog of episodes explaining
everything about Real Estate.

20. @flynnmediagroup
@flynnmediagroup
@keithflynn
@flynnmediagroup
@keithflynn
linkedin.com/in/keithflynn1
keith@westusa.com
keith@flynnmediagroup.com