https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will review where to begin, which prospects to prioritize, how to develop and manage a major donor pipeline and cultivation plan, and how to get and stay organized so you reach your goals.
introduction to the basics of Fundraising
What are the types of funds? What are the sources of fund? Who needs fund?
How to write a proposal?
And everything you need to know about funds & fundraising.
Without a clear guide for diversified fundraising activities it is difficult to follow a path for success and convey needed fundraising efforts throughout your organization. Understanding various funding opportunities, the pros and cons of funding sources, and developing a plan will help to direct your efforts. Join in on a hands-on conversation about funding opportunities, best practices, and how these options fit within organizational sustainability.
Developing Your Case for Support: The Foundation For Your Fundraising SuccessBloomerang
https://bloomerang.co/resources/webinars/
How can you make your Case for Support powerful, provocative and successful? Robin L. Cabral, MA, CFRE, will highlight best practices in preparing and using your case for support.
introduction to the basics of Fundraising
What are the types of funds? What are the sources of fund? Who needs fund?
How to write a proposal?
And everything you need to know about funds & fundraising.
Without a clear guide for diversified fundraising activities it is difficult to follow a path for success and convey needed fundraising efforts throughout your organization. Understanding various funding opportunities, the pros and cons of funding sources, and developing a plan will help to direct your efforts. Join in on a hands-on conversation about funding opportunities, best practices, and how these options fit within organizational sustainability.
Developing Your Case for Support: The Foundation For Your Fundraising SuccessBloomerang
https://bloomerang.co/resources/webinars/
How can you make your Case for Support powerful, provocative and successful? Robin L. Cabral, MA, CFRE, will highlight best practices in preparing and using your case for support.
CEOs and boards of non-profit organisations can add great value to the fundraising process but many are unsure what their role is and how to get started.
These slides which follow show some of the messages we use in our seminars with CEOs and Boards.
Identify, Research and Cultivate Major Gifts with The Raiser’s Edge Prospect ...Blackbaud Pacific
In this powerpoint Ray Villarica, Blackbaud Pacific's Higher Education Manager as he provides an overview and demonstration of the RE:Prospect Research module.
For more information on the RE:Prospect module please contact sales@blackbaud.com.au.
6 Easy Steps to Creating a Written Fundraising PlanAbila
Many nonprofits struggle to create a fundraising plan and put it in writing, yet the benefits are tremendous. A written plan shifts you from being reactive and dealing with the crisis of the day to being proactive and working purposefully toward the results you want. In this session, you’ll learn how to follow 6 simple steps to put together a written plan for raising the money you need in the coming year.
The elements of building a successful fundraising strategy
*Fundraising in context
*New Zealand's individual giving market
* Strategy options
* Critical success factors
This practical class covers types of foundations and grants, the basics of public and private sector research and grant seeking, checklist of information you'll need for most proposals, and tips and tricks to write an effective grant. By the end of the class, you’ll have the necessary information to research and submit proposals.
Grants as a Fundraising Tool
Are you Ready
Identify Funders
Elements of A Grant
Major Gift Fundraising on a Shoestring BudgetBloomerang
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will show you where to begin (even if your budget isn’t huge), which prospects to prioritize, how to develop and manage a major donor pipeline and cultivation plan, and how to get and stay organized so you reach your goals.
Building a High-Performing Major Gifts Program: Overcome the 5 Hurdles That A...Bloomerang
https://bloomerang.co/resources/webinars/
Gail Perry, MBA, CFRE will help you get your board and team on board to generate game-changing major gifts for your organization.
CEOs and boards of non-profit organisations can add great value to the fundraising process but many are unsure what their role is and how to get started.
These slides which follow show some of the messages we use in our seminars with CEOs and Boards.
Identify, Research and Cultivate Major Gifts with The Raiser’s Edge Prospect ...Blackbaud Pacific
In this powerpoint Ray Villarica, Blackbaud Pacific's Higher Education Manager as he provides an overview and demonstration of the RE:Prospect Research module.
For more information on the RE:Prospect module please contact sales@blackbaud.com.au.
6 Easy Steps to Creating a Written Fundraising PlanAbila
Many nonprofits struggle to create a fundraising plan and put it in writing, yet the benefits are tremendous. A written plan shifts you from being reactive and dealing with the crisis of the day to being proactive and working purposefully toward the results you want. In this session, you’ll learn how to follow 6 simple steps to put together a written plan for raising the money you need in the coming year.
The elements of building a successful fundraising strategy
*Fundraising in context
*New Zealand's individual giving market
* Strategy options
* Critical success factors
This practical class covers types of foundations and grants, the basics of public and private sector research and grant seeking, checklist of information you'll need for most proposals, and tips and tricks to write an effective grant. By the end of the class, you’ll have the necessary information to research and submit proposals.
Grants as a Fundraising Tool
Are you Ready
Identify Funders
Elements of A Grant
Major Gift Fundraising on a Shoestring BudgetBloomerang
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will show you where to begin (even if your budget isn’t huge), which prospects to prioritize, how to develop and manage a major donor pipeline and cultivation plan, and how to get and stay organized so you reach your goals.
Building a High-Performing Major Gifts Program: Overcome the 5 Hurdles That A...Bloomerang
https://bloomerang.co/resources/webinars/
Gail Perry, MBA, CFRE will help you get your board and team on board to generate game-changing major gifts for your organization.
Raise the Money of Your Dreams With Donor-Centered Major Gift FundraisingBloomerang
https://bloomerang.co/resources/webinars/
Join author, speaker and consultant Gail Perry, CFRE, MBA to learn her secrets for bringing major donors – and mega gifts – into your organization.
How to Keep Donors Happier Longer: Use Strategic Stewardship to Get More and ...Bloomerang
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will help you create a goal-oriented strategic donor retention and upgrade plan – one that incorporates tried-and-true relationship-building principles and keeps donors SATISFIED – because research shows this is the number one reason they stick around.
Are You Good Enough for Me? A Different Way to Find Your Ideal DonorBloomerang
Ellen Bristol and Linda Lysakowski, ACFRE show you how to figure out who’s “good enough” to justify investing your time and energy, and how to tell the difference between “worth it,” “so-so,” and “lose their phone number.” Guess where it starts – with your nonprofit’s values.
How to Start and Run Your First $100,000 Fundraising CampaignBloomerang
If you’re like most people working with a small nonprofit, raising a big chunk of money for a special project, program, or piece of equipment can be a daunting challenge. You may be puzzled about where to start or how to do it. You’re probably scratching your head over who to approach and how to do it. And you’re probably wondering what to say to get someone to make a large donation to your organization. Join us for this webinar to learn exactly what to do to create and run your first really big fundraising campaign. You’ll learn how to plan the campaign, the tools and materials you’ll need, and how to find the best people to ask for a gift. You’ll leave feeling hopeful and more confident about raising big money.
How do you create a year-end campaign that stands out from every other organization soliciting donors at the same time?
That’s the question we’ve set out to help you answer in this webinar. We unpack some of the most valuable strategies for engaging and cultivating donors at year-end.
This webinar will help you to discover how you can leverage innovative ideas and proven best practices we’ve learned at Pursuant to create an effective year-end campaign.
Create and Run Your First Really Big Fundraising CampaignBloomerang
Sandy Rees, CFRE will show you exactly what to do to create and run your first really big fundraising campaign. You’ll learn how to plan the campaign, the tools and materials you’ll need, and how to find the best people to ask for a gift. You’ll leave feeling hopeful and more confident about raising big money.
Move a First-Time Donor Into a Major DonorBloomerang
Converting a first-time donor into a major donor is easier than you think. If you are ready for a plan to get there, join our special guest Rachel Muir, CFRE, VP of Training at Pursuant, who will show you performance metrics to help you work smarter, not harder, to upgrade donors and manage your portfolio efficiently.
https://bloomerang.co/resources/webinars/
If you are ready to prune dead weight board members and wondering what tools can help you ensure a successful board transition, join our expert – nationally recognized speaker, trainer, nonprofit founder – Rachel Muir, CFRE.
13 Nonprofit Thank You Mistakes to AvoidBloomerang
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Claire Axelrad, J.D., CFRE will help you think through your thank you process, put some procedures in writing, and get others on board.
Getting Donors to Fall in Love with You501 Tech NYC
Slides presented at February 2014 501TechNYC meeting.
Landing that first donation is hard—but getting the second gift can be even harder. We will explore 11 ways you can tell if your donors love you. Through examples from nonprofits of all sizes, we will offer tips on new techniques you can try to woo current donors, lapsed donors, and even unsuspecting would-be donors (aka ‘prospects’) into everlasting love.
GivingTuesday is coming to Canada on December 3, 2013! It is a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join Network for Good to learn about trends in corporate-cause partnerships and the 5 must-have components of awesome and effective cross-sector alliances. These tips will help your collaborations drive impact this #GivingTuesday - and all the Tuesdays after that.
Speaker Information:
Kate Olsen is Vice President of Strategic Projects at Network for Good, a leading digital giving platform in the U.S. Kate executes corporate strategy and growth initiatives and spearheads thought leadership for the enterprise team, helping companies extend the reach of their cause-related initiatives and better engage with nonprofits, consumers and employees through charitable giving.
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
The Early Bird Guide to Epic End of Year FundraisingBloomerang
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Google & Yahoo have new rules to prevent spam, and these rules went into effect on February 1. Here’s what you need to know and do to make sure the emails you send continue to reach your supporters.
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Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
Donate to charity during this holiday seasonSERUDS INDIA
For people who have money and are philanthropic, there are infinite opportunities to gift a needy person or child a Merry Christmas. Even if you are living on a shoestring budget, you will be surprised at how much you can do.
Donate Us
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#charityforchildren, #donateforchildren, #donateclothesforchildren, #donatebooksforchildren, #donatetoysforchildren, #sponsorforchildren, #sponsorclothesforchildren, #sponsorbooksforchildren, #sponsortoysforchildren, #seruds, #kurnool
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This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
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Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
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How to Build and Sustain Your Major Gifts Pipeline
1. How to Build and
Sustain Your Major
Gifts Pipeline
The presentation will begin shortly.
2. 3
This presentation is being recorded!
The recording and slides will be emailed to you.
Please chat in any questions for our guest.
We will answer them in the formal Q&A session
at the end of the presentation.
Follow along on Twitter with #Bloomerang @BloomerangTech.
For best audio quality, dial in by phone.
(check your email for dial-in info from ReadyTalk)
Before we get started »
4. 3
Our guest presenter »
Claire Axelrad, J.D., CFRE
@CharityClairity
• 30+ years of frontline development
work helping organizations raise
millions in support
• AFP “Outstanding Fundraising
Professional of the Year”
• teaches the CFRE course that certifies
professional fundraisers
• 4GOOD Nonprofit Webinars presenter
• regular contributor to NonProfit PRO
5. HOW TO
BUILD AND
SUSTAIN YOUR
MA JOR GIFTS
PIPELINE
I D E N T I F Y, Q U A L I F Y, C U LT I VAT E , A S K & S T E WA R D YO U R
WAY TO F U N D R A I S I N G S U C C E S S !
6. BIG CONSIDERABLY SIZABLE RESULTS FOR YOUR
BIG, CONSIDERABLE IMPORTANT MISSION
2
Major
Huge
Bigly
Hunky
Gifts
Investments
Donations
Largesse
@charityclairity @bloomerang
7. WHO AM I?
Named AFP “Outstanding Fundraising Professional of
theYear,” Claire is a nationally recognized advancement professional who
worked 30 years as a frontline leader helping raise millions of dollars for
such organizations as San Francisco Food Bank, Jewish Family and Children’s
Services, San Francisco Conservatory of Music and California School of
Professional Psychology. She has asked lots of donors for major gifts!
Today Claire runs her own ‘one-stop’ online fundraising
#Clairification School, teaches, presents and actively coaches
development staff, executive directors and boards.
Enroll in Winning Major Gifts Fundraising Strategies 8-
week online e-course for small and medium-sized shops.
Grab an “Hour of Power” if you’re looking for cut-to-the-chase
practical strategies or a new vision around your next steps!
www.clairification.com
claire@clairification.com
@charityclairity
Claire Axelrad, J.D., CFRE
3
8. 10 STEPS TO REV UP YOUR
MAJOR GIFT FUNDRAISING ENGINE!
1. Build a major gifts team.
2. Determine your major gifts amount.
3. Create a prospect list – not from scratch.
4. Qualify prospects for your portfolio.
5. Set revenue goals/create cultivation plans.
6. Build in continuous learning.
7. Have someone hold you accountable.
8. Clarify and tailor your case for support.
9. Start asking.With passion.
10. Adopt an attitude of gratitude. 4@charityclairity @bloomerang
9. MAJOR GIFTS FUNDRAISING PIPELINE
Identification
Qualification Cultivation Solicitation
Major Gift!
Stewardship
5
Prime the pipeline
Fill the pipeline
Pull folks through the pipeline
Reap reward
Maintain a well-oiled pipeline
@charityclairity @bloomerang
10. BUILD A MAJOR GIFTS TEAM
Two-thirds of all household charity
in the U.S comes from just 3% of
total U.S. households.
-B of A Study
-Giving USA
• Staff
• Board
• Volunteers
• Donors
1
6@charityclairity @bloomerang
11. MAJOR GIFTS IS A TEAM SPORT
Board members and other
volunteers must:
• Get in touch with own passion
• Give
• Act as ambassador
• Act as advocate
• Ask
CEO, development director
and/or major gift officer must:
• Enjoy talking with people
• Get out of the office
• Be self-motivated, optimistic and
inspired
• Be organized
• Like to ask
7
@charityclairity @bloomerang
12. DETERMINE YOUR MAJOR GIFT AMOUNT:
QUICK AND DIRTY
Break your database down (look at the
past 24 months) into 3 segments:
1. Those who gave you 0% of your budget –
STOP putting energy here!
2. Those who gave you 10% of your budget –
Develop a communications plan, and STICKTO IT.
3. Those who gave you 90% of your budget –
FOCUS the lion’s share of your time and budget
here.
8
2
@charityclairity @bloomerang
13. CREATE A PROSPECT LIST – NOT FROM SCRATCH
Do any of these statements sound familiar?
What about [richest person in the community; name
on everyone’s list]?
He has lots of money. He should give here!
What about getting a celebrity to be our spokesperson?
That will probably persuade others to give.
Does anyone know anybody?
What about the parents in your kid’s private school?
That’s probably a good list.
Major Gift Fundraising is NOT “Lifestyles of the Rich and Famous” 9
3
14. 3 MAJOR DONOR PORTFOLIO LIST-BUILDING
ESSENTIALS
• LINKAGE to your cause (e.g., they’ve
given before; they’ve been a client or
patron; they know one of your board
members, etc.);
• INTEREST in your cause (just
because a family member was treated at
your hospital does not mean the prospect
wants to build you a new wing; linkage
alone, without interest, does not suffice),
and
• ABILITY to give (yes, though we hate
to talk about money, it is important that
the prospect have the capacity to make a
major gift if you’re going to put them on a
major donor cultivation track; if not, you’re
just wasting your time).
It’s not just about the money
10@charityclairity @bloomerang
15. THERE’S NO PLACE LIKE HOME
BEGIN BY LOOKING IN YOUR OWN DATABASE
• Amount
• Recency
• Frequency
• Current
affiliation
• Past
engagement
• Capacity
11
Above average
cumulative givers
Upgrading
givers
$100+ first gift
Consecutive givers
Above average single gift
Volunteer
User
@charityclairity @bloomerang
16. A WORD ABOUT YOUR MAJOR DONOR PORTFOLIO
@charityclairity @bloomerang 12
150 per
full-time
MGO
2 - 3 per
board
member
17. QUALIFY PROSPECTS FOR YOUR PORTFOLIO
• Will this prospect be
responsive?
• Do they want a deeper
relationship with you?
Only 30% will be receptive to
your “moves.”
• How can you find out?
Don’t Knight; Invite
4
13@charityclairity @bloomerang
18. STEPS TO QUALIFICATION
1. Send a letter or email introducing yourself to your prospect.
Thank
Tell them they’re important
2. Make a follow-up phone call.
If you get them, endeavor to learn more about their passions.
If you miss them, leave a warm friendly message with contact info.
3. Try again a week later.
4. Try again a week later.
14@charityclairity @bloomerang
19. STEPS TO QUALIFICATION
5. If you get no response to your call or letter, send a survey.
6. If you get no response to the survey, send a handwritten note
card.
7. Send an invite to an upcoming event, tour or volunteer activity.
Follow up with a call or email to let them know the invitation has been
sent.
Ask them to RSVP to you directly.
8. For top prospects who’ve eluded you, try a final phone call.
15@charityclairity @bloomerang
20. SET REVENUE GOALS/CREATE CULTIVATION PLANS
A. Tier your qualified list
–A = 10-15% of caseload
–B = 40-50% of caseload
–C = 50 – 65% of caseload
Keep caseloads
manageable
A
B
C
50% of time
30% of time
20% of time
5
Annual Giving
16@charityclairity @bloomerang
21. 10-15% of Caseload
40 – 50% of Caseload
50 – 65% of Caseload
B
C
A
% of effort Strategy Outcomes
50%
20%
30%
Very personal
Less personal
6/7 figures
Upgrade
Retention
Repeat Giving
5-figures
Major Upgrade
Repeat Gifts
Retention
Small Upgrade
Retention
Repeat Gifts
B. Determine revenue goals for each donor
17@charityclairity @bloomerang
22. • Take your qualified
major donor prospects
• Build a map to guide
you towards the
treasure
• Infuse love into the
process
Move
Move
Move
Move
Move
Touch
Touch
Touch
Ask!
C. Develop individualized cultivation plans
with steps along the way
18@charityclairity @bloomerang
‘Moves Management’Treasure Map
23. • Moves management is,
very simply, the process
of building relationships
with your supporters.
Nothing less.
• It’s about warming up
your prospective donor-
investor.
Move me!
Investment
D. Pull prospects through different parts of the pipeline
Awareness
Involvement
Interest
19@charityclairity @bloomerang
24. • Thank you note
• Greeting card
• Invitation to event
• Informational update
w/stories
• Invitation to volunteer
MediumTouch
• Thank you call from E.D.
• House party
• Group tour by program
staffer
HighTouch
• Personal tour w/E.D.
• Intimate dinner w/ board
president
• Coffee w/board member
• Invitation to serve on a
committee
• Honors; recognition
Low Touch
E. Use a mix of engagement strategies
20@charityclairity @bloomerang
25. When Type of Move Who Makes the Move
January Thank you phone call Board president or board member
February Invite to house party Development director
March Coffee w/ E.D. or pres. E.D. or president
April Invite to gala Development director
May Greet personally at gala Board president & E.D.
June Ask to come on tour, volunteer or join committee Development director and/or committee chair
July Send FY year-end report w/ personal note Development director
August Schedule advice visit, if necessary, before ask E.D.
September Schedule ask visit Development director or assigned board asker
October Invite to presentation or small event Development director
November Hold ask meeting Board member
December Thank you call + note w/ holiday greetings E.D.
21@charityclairity @bloomerang
26. How is this bringing me closer to asking for a gift?
What did I learn that will help me secure a gift?
Did I find out what motivates my prospect to be philanthropic?
Did I find out what they love most about my organization?
What does it make sense to do next?
BUILD CONTINUOUS LEARNING INTO CULTIVATION
22@charityclairity @bloomerang
6
27. OPEN LINES OF COMMUNICATION
Survey, call, or otherwise ask for
written feedback:
What's the best giving experience you
ever had?
What do you love about what you do?
What do you think is the biggest problem
facing our community/world?
What do you want to pass on to future
generations?
What are your deepest, most cherished
values?
Actively observe:
Set up Google alerts so you’ll see articles
and news in which they’re mentioned.
Add them to your personal LinkedIn
network.
UseTwitter and Pinterest to follow them.
Like their company on Facebook.
Use Zillow to find out about their real
estate ownership.
Use PoliticalMoneyLine.com to find out
about their election contributions.
@charityclairity @bloomerang 23
28. HAVE SOMEONE HOLD YOU ACCOUNTABLE
The best plan is only good
intentions unless it
degenerates into work.
-- Peter Drucker, best-selling management
author
@charityclairity @bloomerang 24
7
Made 15 calls
Made 6 visits
Closed 2 gifts
29. CLARIFY AND TAILOR YOUR CASE FOR SUPPORT
1.Need in the community
2.How you specifically address it
3.How donor can specifically help
@charityclairity @bloomerang 25
8
30. START ASKING
• Goldilocks Rule: Not too much;
not too little. Avoid cultivation
paralysis at all costs!
• Ask! If you’re not asking, figure
out why. Ditto with your E.D.,
board, volunteers and other staff
• Donors willing to be cultivated
want to give. Get to 100
@charityclairity @bloomerang 26
9
31. PASSION IS CONTAGIOUS
1. Know your values and passions
2. Be passionate and enact your values
3. Ask others to join you in your passion
Cartoon courtesy of Gaping Void
First MakeYour Own
Passionate Commitment
@charityclairity @bloomerang 25
32. ADOPT AN ATTITUDE OF GRATITUDE
Gratitude is NOT:
• We reached our $$ goal.
• We’re great.
• Our organization did this.
• I made this happen.
When we’re grateful, we give credit to others for our success.
@charityclairity 26
To increase donor retention 10%
10
@charityclairity @bloomerang
33. 11
1
2 3
4
5
6
78
9
10
Define major
gift amount
Current Donors
at that level
Lapsed Donors
at that level
Mid-Level Donors
close to that amount
Prospect
Referrals
Preliminary
Research
Rate and Screen
Hone List
Actively
Qualify
Tier List
Ongoing list
refinement
Track
Where
Folks are in
Your
Pipeline
$$$$
27@charityclairity @bloomerang
34. 11
1
2 3
4
5
6
78
9
10
Create list
of moves
Build personal
cultivation plans
Incorporate feedback
to build in learning
Have someone hold you
accountable
Clarify case
for support
Tailor case to
align with donor’s
passions
Get in touch
with your passion
Enact your passion
Start asking
Close
Practice
gratitude
Continue to
Track where
Folks are in
Your Pipeline
28@charityclairity @bloomerang
35. BIG TIPS TO RAISE BIG MONEY
FOR YOUR BIG MISSION
1. To succeed with major gift fundraising leadership must
embrace their financing role.
2. Don’t talk about giving till it hurts! Giving should feel
great!
3. Meet with donors. Listen to donors.Ask donors.
4. The more times you are in front of the donor BEFORE
asking, then the bigger their ultimate gift.”
5. Take time to learn what your donor cares about; don’t
make it seem like just an endless quest for the donor’s
money.
6. Don’t forget you’re offering donors the opportunity to
change the world.
@charityclairity @bloomerang 31
Embrace the BIG!
36. Q U E S T I O N S ? ? ?
1. Sign up for the Bloomerang-sponsored “Clairity Click-it.”
2. Join ‘Clairification School’ for weekly how-to content
3. Join the “Winning Major Gifts” e-Course!
You’ll get free Bonuses with each enrollment
Follow me:
• www.clairification.com
• Claire@clairification.com
• Twitter @charityclairity
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Claire Axelrad, J.D., CFRE
If I know it, I want you to
know it too!
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Please let me be your guide on the pathway to passionate philanthropy