The document outlines four approaches for creating a target employer list in under an hour based on Steve Dalton's book The 2-Hour Job Search. The approaches are: dreaming employers you would love to work for; alumni employers where past connections work; searching current job postings; and following trends in your industry to find new organizations. Taking 10 minutes to brainstorm employers for each approach results in a list of 40 potential target employers to focus a job search.

1. FOUR APPROACHES TO CREATE YOUR TARGET
EMPLOYER LIST BASED ON STEVE DALTON’S THE 2-
HOUR JOB SEARCH BOOK.
Creating a Target Employer List
by Dana Cooper, Member
Philadelphia Professional Networkers Group

2. Source: The 2-Hour Job Search by Steve Dalton
Objective
Create your Target Employer List in less than one
hour by spending ten minutes on four approaches.

3. Source: The 2-Hour Job Search by Steve Dalton
Approach Outline
Dream Employers
- if you could work anywhere.
Alumni Employers
- where your past connections are.
Posting Search
- who’s “hiring” now?
Trend-following – what’s happening, where?

4. Source: The 2-Hour Job Search by Steve Dalton
Dream Employers
Who do you love?
What rings your bell?
Where do you want to be?
List 10 of those employers.
Sources: Google, Wikipedia, Hoovers, Yahoo!
Finance, LinkedIn’s Similar function.

5. Source: The 2-Hour Job Search by Steve Dalton
Alumni Employers
Where do your alumni work?
(Former co-workers can also be considered alumni.)
Find interesting employers and/or job titles in your
alumni database.
List 10 of those employers.
Sources: Alumni database, LinkedIn search by
school/university or employer.

6. Source: The 2-Hour Job Search by Steve Dalton
Posting Search
Who has job openings now?
Use Indeed.com to uncover at least 10 employers
currently advertising.
Tip: Enter your keywords in Indeed’s “what” field
and your location in Indeed’s “where” field.

7. Source: The 2-Hour Job Search by Steve Dalton
Trend-following
What is new and exciting in your field?
Google your industry or your function and the word
“trends.” Skim the search results to learn about new
activities and new organizations.
List 10 employers.
Note: Smaller employers may have fewer applicants.

8. Source: The 2-Hour Job Search by Steve Dalton
Conclusion
These four approaches will expand your employer
target list in a short time.
For additional information on how to narrow your
40± employer target list, please see Steve Dalton’s
The 2-Hour Job Search.