1. FOUR APPROACHES TO CREATE YOUR TARGET
EMPLOYER LIST BASED ON STEVE DALTON’S THE 2-
HOUR JOB SEARCH BOOK.
Creating a Target Employer List
by Dana Cooper, Member
Philadelphia Professional Networkers Group
2. Source: The 2-Hour Job Search by Steve Dalton
Objective
Create your Target Employer List in less than one
hour by spending ten minutes on four approaches.
3. Source: The 2-Hour Job Search by Steve Dalton
Approach Outline
Dream Employers
- if you could work anywhere.
Alumni Employers
- where your past connections are.
Posting Search
- who’s “hiring” now?
Trend-following – what’s happening, where?
4. Source: The 2-Hour Job Search by Steve Dalton
Dream Employers
Who do you love?
What rings your bell?
Where do you want to be?
List 10 of those employers.
Sources: Google, Wikipedia, Hoovers, Yahoo!
Finance, LinkedIn’s Similar function.
5. Source: The 2-Hour Job Search by Steve Dalton
Alumni Employers
Where do your alumni work?
(Former co-workers can also be considered alumni.)
Find interesting employers and/or job titles in your
alumni database.
List 10 of those employers.
Sources: Alumni database, LinkedIn search by
school/university or employer.
6. Source: The 2-Hour Job Search by Steve Dalton
Posting Search
Who has job openings now?
Use Indeed.com to uncover at least 10 employers
currently advertising.
Tip: Enter your keywords in Indeed’s “what” field
and your location in Indeed’s “where” field.
7. Source: The 2-Hour Job Search by Steve Dalton
Trend-following
What is new and exciting in your field?
Google your industry or your function and the word
“trends.” Skim the search results to learn about new
activities and new organizations.
List 10 employers.
Note: Smaller employers may have fewer applicants.
8. Source: The 2-Hour Job Search by Steve Dalton
Conclusion
These four approaches will expand your employer
target list in a short time.
For additional information on how to narrow your
40± employer target list, please see Steve Dalton’s
The 2-Hour Job Search.
Editor's Notes
The Free Library of Philadelphia owns several copies of Steve Dalton’s book, The 2-Hour Job Search. The call number is 650.14 D174t.
If you are targeting a specific industry, your research for one employer will apply for its competition, too
Don’t worry about contacting alumni at this point; your goal at this point is to expand your target employer list. Who you contact eventually will depend on many factors.