Four panelists representing 124+ associations discuss 5 problems and 5 solutions for 3.0 marketing. They are presenting this information at the 2014 ASAE Great Ideas Conference.
#1NWebinar - Creating a Digital-Centered Customer Experience: User Experience...One North
In the second part of the series, Kalev Peekna, Managing Director of Strategy, discusses how a well defined digital-centered brand can inform your marketing strategy and set the stage for improved performance across all touch points and channels.
Watch the webinar at: http://bit.ly/1bGYT26
Integrated Marketing in the Digital EraSteve Drake
Summary slides of 12 case studies from four seasoned association marketing professionals. Based on the success of last year's program, this panel of association management company marketing specialists returns with a dozen case studies highlighting integrated marketing programs for membership, meetings, public awareness, and product launches. Learn what works and what doesn’t. Explore the tools used to create, deliver and measure marketing programs. Walk away with loads of ideas you can use right away! From the 2013 ASAE annual meeting in Atlanta.
Creating a Cohesive Marketing Message - WWA Show 2015Ascedia
Consistency is key when it comes to digital marketing success. In this presentation, you'll learn:
• The best ways to gather customer insights and turn them into an effective content strategy
• The benefits of a proactive yet adaptable digital marketing plan
• How to create consistency across tactics, from e-mail campaigns and web ads to video and social media
• Best practices and real-world examples to inspire your next campaign
The Past, Present, and Future of Co-CreationChaordix
In this webinar, we explored what Co-Creation is, and how it differs from crowdsourcing and open innovation. We reviewed examples of customer participation from the past and present, like the LEGO Ideas community, and discussed how innovation experts, CX professionals, marketers, & insights specialists can use the power of customer Co-Creation to uncover consumer insights, create content, and bring new products to market.
Social Media Marketing: The Power of NetworksAnubha Rastogi
Social Media has emerged as the next big revolution in the world. Changing the way we interact with people and shooting up the speed of information transfer that is happening in the blink of seconds, social media has brought about a revolution.
the presentation explores various mediums of social media that can be harnessed for leveraging maximum benefits.
#1NWebinar - Creating a Digital-Centered Customer Experience: User Experience...One North
In the second part of the series, Kalev Peekna, Managing Director of Strategy, discusses how a well defined digital-centered brand can inform your marketing strategy and set the stage for improved performance across all touch points and channels.
Watch the webinar at: http://bit.ly/1bGYT26
Integrated Marketing in the Digital EraSteve Drake
Summary slides of 12 case studies from four seasoned association marketing professionals. Based on the success of last year's program, this panel of association management company marketing specialists returns with a dozen case studies highlighting integrated marketing programs for membership, meetings, public awareness, and product launches. Learn what works and what doesn’t. Explore the tools used to create, deliver and measure marketing programs. Walk away with loads of ideas you can use right away! From the 2013 ASAE annual meeting in Atlanta.
Creating a Cohesive Marketing Message - WWA Show 2015Ascedia
Consistency is key when it comes to digital marketing success. In this presentation, you'll learn:
• The best ways to gather customer insights and turn them into an effective content strategy
• The benefits of a proactive yet adaptable digital marketing plan
• How to create consistency across tactics, from e-mail campaigns and web ads to video and social media
• Best practices and real-world examples to inspire your next campaign
The Past, Present, and Future of Co-CreationChaordix
In this webinar, we explored what Co-Creation is, and how it differs from crowdsourcing and open innovation. We reviewed examples of customer participation from the past and present, like the LEGO Ideas community, and discussed how innovation experts, CX professionals, marketers, & insights specialists can use the power of customer Co-Creation to uncover consumer insights, create content, and bring new products to market.
Social Media Marketing: The Power of NetworksAnubha Rastogi
Social Media has emerged as the next big revolution in the world. Changing the way we interact with people and shooting up the speed of information transfer that is happening in the blink of seconds, social media has brought about a revolution.
the presentation explores various mediums of social media that can be harnessed for leveraging maximum benefits.
Social Media for Small and Medium EnterprisesSatayender
Presentation discussing cost effective use of Social Media for Small and Medium Enterprises
Presented in MSME Workshop in Hanoi and Ho Chi Minh City, Vietnam
On September 20, 2012, Pacharee Pantoomano and Kittima Sethi the directors of Brand Now presented DIY Marketing and PR to a group at the Foreign Correspondent Club of Thailand. The session presented case studies showcasing different tools and tactics employed in marketing and PR. No copyright infringement intended in presenting the case studies. For more information, visit brandnow.asia.
Designing Organisation for Digital SuccessAnubha Rastogi
When everything is becoming digital it is so important for organizations to transform themselves digitally. The presentation examines the characteristics of a digital organization and the roadmap that should be undertaken to bring about the digital transformation. Going further about the details of digital leadership principles and how do you successfully build an Online PR system.
Evolving How We Measure Digital Success in Higher EdMediacurrent
It's apparent that the future of higher education isn't "business as usual." Many students are forgoing education for the time being or choosing online courses over taking classes in a traditional, physical environment.
In this webinar, we partner with Siteimprove to share how higher ed institutions are shifting how they're measuring success.
PR is one of the most cost-effective way of marketing your brand. It is incredibly valuable when you have a limited budget to publicize and advertise your business.
This is a digital strategy brand hands-on tutorial/workshop I never ended up using. Made in 2006 for OMG.tv. I think it's a pretty good place to start when looking for an online strategy/social media play.
7 Ways To Turbocharge Lead Nurturing Programs with Advocate-Generated ContentInfluitive
Everyone knows content is king. Content drives top-of-the-funnel lead flow and is the heart of every nurturing program that moves prospects to become customers. But content development is hard. Especially when you want to include customer proof points and value statements that deliver true credibility.
In this webinar, you will learn how to mobilize your fans and advocates to help generate new material that will engage your leads and propel opportunities ahead toward wins.
BlueBird Strategies and Influitive will share best practices, tips, and tricks learned from working with hundreds of customers, and describe a blueprint for building and optimizing your current nurturing program, stage-by-stage.
Video Marketing: Harnessing the power of multimedia.Anubha Rastogi
People remember 20 percent of what they hear, 30% of what they see and an amazing 70% of what they see & hear, and probably that's the reason why videos are absolute favourites of both the marketers and consumers. The presentation gives key insights on video marketing and how can that be harnessed in the best way to drive results.
9 Steps to Winning Your Content Marketing MarathonLaurie Paleczny
In my recent breakout session at Content Strategy Applied USA 2014, I used running as a metaphor for how companies need to approach content marketing. It is most definitely a marathon, not a sprint. Marketers must be prepared to go on a journey when they embrace this digital strategy. Ultimately, the benefits are worth it, but it's rarely easy. It requires perseverance, patience and self-awareness about how to push your limits.
My presentation took attendees through nine steps to help them learn what to expect and stay in the race, even when it's hard. From deciding to run, defining goals and picking the right metrics to choosing the right partners and the right races, I offered insights, frameworks and case studies from our experience running alongside clients in their marathons.
For more on this topic go to: http://disruptivemarketer.net
How can content marketing, when used in a disruptive manner, help build more word of mouth for your company? How is B2B tech using content marketing tactics to build new avenues of awareness? How does your company use search and social data to plan and measure your content marketing and lead generation activities?
Presented at Brand Innovators Content Marketing Seattle by Geoffrey Colon, Group Product Marketing Manager of Emerging Media at Microsoft
Follow Geoff on Twitter http://twitter.com/djgeoffe
#BISummit #BingAds #Bing #ContentMarketing
Presentation on Cost Effective Use of Social Media by MSMEsSneha Bansal
This Presentation is about the cost effective use of social media by MSMEs. And how internet has changed the meaning of marketing, How and Why Conventional marketing is been replaced by Online marketing? How Small and Medium enterprises can make benefits out of this.
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
A look at the key areas of digital marketing and where the discipline is headed. As used in a presentation to SUT in relation to my book 'Digital Marketing Strategy' used in their course.
Social Media for Small and Medium EnterprisesSatayender
Presentation discussing cost effective use of Social Media for Small and Medium Enterprises
Presented in MSME Workshop in Hanoi and Ho Chi Minh City, Vietnam
On September 20, 2012, Pacharee Pantoomano and Kittima Sethi the directors of Brand Now presented DIY Marketing and PR to a group at the Foreign Correspondent Club of Thailand. The session presented case studies showcasing different tools and tactics employed in marketing and PR. No copyright infringement intended in presenting the case studies. For more information, visit brandnow.asia.
Designing Organisation for Digital SuccessAnubha Rastogi
When everything is becoming digital it is so important for organizations to transform themselves digitally. The presentation examines the characteristics of a digital organization and the roadmap that should be undertaken to bring about the digital transformation. Going further about the details of digital leadership principles and how do you successfully build an Online PR system.
Evolving How We Measure Digital Success in Higher EdMediacurrent
It's apparent that the future of higher education isn't "business as usual." Many students are forgoing education for the time being or choosing online courses over taking classes in a traditional, physical environment.
In this webinar, we partner with Siteimprove to share how higher ed institutions are shifting how they're measuring success.
PR is one of the most cost-effective way of marketing your brand. It is incredibly valuable when you have a limited budget to publicize and advertise your business.
This is a digital strategy brand hands-on tutorial/workshop I never ended up using. Made in 2006 for OMG.tv. I think it's a pretty good place to start when looking for an online strategy/social media play.
7 Ways To Turbocharge Lead Nurturing Programs with Advocate-Generated ContentInfluitive
Everyone knows content is king. Content drives top-of-the-funnel lead flow and is the heart of every nurturing program that moves prospects to become customers. But content development is hard. Especially when you want to include customer proof points and value statements that deliver true credibility.
In this webinar, you will learn how to mobilize your fans and advocates to help generate new material that will engage your leads and propel opportunities ahead toward wins.
BlueBird Strategies and Influitive will share best practices, tips, and tricks learned from working with hundreds of customers, and describe a blueprint for building and optimizing your current nurturing program, stage-by-stage.
Video Marketing: Harnessing the power of multimedia.Anubha Rastogi
People remember 20 percent of what they hear, 30% of what they see and an amazing 70% of what they see & hear, and probably that's the reason why videos are absolute favourites of both the marketers and consumers. The presentation gives key insights on video marketing and how can that be harnessed in the best way to drive results.
9 Steps to Winning Your Content Marketing MarathonLaurie Paleczny
In my recent breakout session at Content Strategy Applied USA 2014, I used running as a metaphor for how companies need to approach content marketing. It is most definitely a marathon, not a sprint. Marketers must be prepared to go on a journey when they embrace this digital strategy. Ultimately, the benefits are worth it, but it's rarely easy. It requires perseverance, patience and self-awareness about how to push your limits.
My presentation took attendees through nine steps to help them learn what to expect and stay in the race, even when it's hard. From deciding to run, defining goals and picking the right metrics to choosing the right partners and the right races, I offered insights, frameworks and case studies from our experience running alongside clients in their marathons.
For more on this topic go to: http://disruptivemarketer.net
How can content marketing, when used in a disruptive manner, help build more word of mouth for your company? How is B2B tech using content marketing tactics to build new avenues of awareness? How does your company use search and social data to plan and measure your content marketing and lead generation activities?
Presented at Brand Innovators Content Marketing Seattle by Geoffrey Colon, Group Product Marketing Manager of Emerging Media at Microsoft
Follow Geoff on Twitter http://twitter.com/djgeoffe
#BISummit #BingAds #Bing #ContentMarketing
Presentation on Cost Effective Use of Social Media by MSMEsSneha Bansal
This Presentation is about the cost effective use of social media by MSMEs. And how internet has changed the meaning of marketing, How and Why Conventional marketing is been replaced by Online marketing? How Small and Medium enterprises can make benefits out of this.
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
A look at the key areas of digital marketing and where the discipline is headed. As used in a presentation to SUT in relation to my book 'Digital Marketing Strategy' used in their course.
In our first roundtable, we held three presentations: 1. What Does Your Marketing Strategy Look Like? 2. The Importance of a Digital Strategy 3. Integrated Marketing & Sales
It’s no secret that B2B events can pump out some dull social content. But just because B2B may have a more serious tone does not mean it needs to be boring!
In this webinar, run in partnership with OgilvyOne Business, we share simple ideas for making your conference a social success. We discuss how companies can turn their events into a platform for driving leads and building customer relationships, and how to apply the same strategy for your event.
In this session you will learn:
- How to use social to get people to meet you face to face
- How to capture more leads from events
- How to make your content more interesting
- How to get your customers to tell their colleagues and peers how great you are
In this Slideshare, we explain:
+ Some context about how social media is transforming today’s business landscape
+ What social selling is
+ The social selling journey
+ The importance of content: content with intent
+ The benefits of social platforms and social management tools in engaging and influencing prospects and generating new business
2011: Connie Bensen (Dell) - 5 Steps to Grow the Community Manager Roleswarm conference
An online community can provide so much more to an organization than just customer support. Connie will provide five steps for creating a business model for your role that will lead to sustainability of the community manager role and career growth.
Innovating digital 2020 : Digital Marketing trendsDave Chaffey
A presentation to Chartered Institute of Marketing members at the University of Wolverhampton. October 2019 covering 5 applications of data-driven marketing.
eMarketing For Small Business Owners - SCORE Bergen WorkshopBecky Livingston
This 34-page slide decks is dedicated to helping small business owners who are leveraging social media to implement eMarketing initiatives, such as advertising, boosted posts, video cards, and more.
In addition to the slide deck there is a series of handouts to compliment the session. You may find them on the Penheel Marketing Website at Penheel.com/Speaking-Engagements.
Do you want to create product demand and pass on leads to sales? Of course you do, but you’ll need a demand generation strategy to do it right. Learn what sets demand generation apart, how to build and optimize your strategy, and the importance of paid marketing. Download the full Demand Generation Strategy Playbook on our website: https://hubs.ly/H0bvjyy0
Local media assn fall conference report recap 2012Shannon Kinney
This session offered summaries of four reports written for the Local Media Association Innovation Alliance delivered with tips, tricks, tactics for success and examples.
Do you call yourself a web designer, developer or simply a pixel pusher? Think you can’t be replaced? You’re dead wrong. With the advent of DIY design tools and drag and drop themes, it’s easier than ever for businesses to get online. What are you doing now to make yourself indispensable to your clients? What else are you bringing to the table? Tired of hustling from one project to the next? Stop calling yourself a pixel pusher. Focus on how your work brings increased value to your clients. It’s not just design. It’s not just making it work. It’s making digital strategy matter to you and your clients. In this presentation, we’ll review techniques for building (and maintaining) long-term client relationships, different compensation strategies and how to reframe your offerings to build sustainable, profitable businesses.
SEO, Social, and More: Digital Marketing for your BusinessIntuit Inc.
Every business owner wants to attract more customers, convert prospects to sales, and get more referrals from customers. Attracting the right customers to "sell and wow" will help your business bring in more sales and better your bottom line.
Similar to Marketing 3.0: Creating a Faster Path to Innovation and Results (20)
In this presentation before the Reinders Green Industry Conference, I share the importance of websites and social media when communicating with millennial employees and customers. The presentation focuses on the what, why and how of digital media
The U.S. is in the midst of the largest shift of of human capital in history. Some 80 million millennials are becoming the majority of the workforce while the nearly 80 million Boomers head full steam retirements. The change has major implications on hiring and retaining employees as well as branding, marketing and managing companies.
Reinders generations & social media (ss)Steve Drake
Generational changes impact irrigation contractors in hiring staff and marketing to customers. As millennials take over, upgraded websites and social media influence marketing decisions as contractors move forward.
Getting the Most from Your Board Experience. A leadership guide for new board members for nonprofits and associations. Provides tips on roles and responsibilities of the board and of directors.
Texting tweeting & tweerking what's up with the younger generationSteve Drake
A presentation on generations and social media providing to a 55-year-old or better golf and tennis community. This session provided an overview of generational differences and various social media tools.
Why Association Boards Fail & How to Fix ThemSteve Drake
A panel of five association management professionals share eight case studies on why boards fail and how to fix them. This is a panel at the 2014 ASAE Annual held August 12, 2014.
How Specialty Contractors Can Use Websites and Social MediaSteve Drake
Showcasing the why, what and how websites and social media can power sales in a contractor bid environment. It includes a step-by step look at websites, blogs and six social media platforms. This presentation was delivered March 8, 2014 at the Maple Flooring Manufacturers Association convention.
Content marketing world conference provides valuable info for associationsSteve Drake
These are my notes from last week's Content Marketing World Conference. An awesome event providing valuable information for associations and nonprofits.
Content Marketing for Associations & Nonprofits: An OverviewSteve Drake
The 2012 Content Marketing World Conference opened with a pre-conference workshop on Content Marketing for Associations and Nonprofit organizations. The workshop opened with this overview.
These are the "slides" from the 2012 ASAE session on Marketing Tips in the Social Media Age. For full impact of the session, please download and print the notes pages which provide more detail for most of the ideas.
5 Content Marketing Strategies/Tools to add value and enhance your practice. This session focused heavily on message develop and target audience selection. 60% of the audience -- mostly occupational health nurses -- was focused on internal marketing; 20% on external marketing and 20% on both. 60% of the audience focused on marketing to increase awareness of their practice with 20% focused on getting more clients/patients.
Managing content to enhance member valueSteve Drake
Managing content can enhance member value of your association. This presentation outlines key elements of association content marketing and management and ends with notes from brainstorming teams of association professionals attending the presentation at the St. Louis Society of Association Executives June meeting.
Bridging the Generations in Golf: Syngenta Business InstituteSteve Drake
Syngenta hosts a Business Institute (at Wake Forest) for golf course superintendents. This session helped participants focus on generational differences in golfers, members and employees at U.S. golf courses.
Building Community in the Digial Marketplace - What's a Y to Do?Steve Drake
Building Community in the Digital Marketplace: What's a Y to Do is designed for senior managers at YMCAs. This is NOT a how to decision but rather focuses on what and why.
11 AYP - You're Sending but Are You ConnectingSteve Drake
Discovering whether your communications are connecting with your intended audiences represents a key resource issue for YMCAs. This session focuses on the communications audit using case studies from the AYP and the YMCA of Metropolitan Washington.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
4. A Chart Identifies Gaps &
Opportunities
Problem: How to
expand our market to
new segments
Solution:
Understand value via
content creators and
consumers, identify
new member format
5. Increasing Exhibitor Value Through
Marketing
Campaign Goals:
• Added value to exhibitors
• Increase Ad revenue in support of NANN’s “WIG”
• Provide attendees an early look at new products
6. Increasing Exhibitor Value Through
Marketing
The Campaign:
•
•
•
•
Emails to showcase up to 14 exhibitors’ products
2 sent before event and 2 sent throughout year
Enhanced visibility for exhibitors/advertisers before and
after event
Additional conference marketing opportunity
53%
of exhibitors polled showed interest in participating in the emails
7. Increasing Exhibitor Value Through
Marketing
The Results…
Email launch early March - anticipated revenue in
year 1 is $50,000 - $75,000.
8. The Problem With Pecans
• Product awareness
• Geographic boundaries
• Editorial gatekeepers
11. A Game Adds Buzz to A Meeting
Problem: Need to
increase interest in
meeting program
Solution: A keynote
quiz, promoted
across social media,
app and web
12. Content Marketing Strategy
To mindfully create and share valuable
messaging that attracts a consistent readership,
influences mindshare, and accelerates buying
decisions in a non-sales way.
Nasheen Liu, VP of marketing at The IT Media Group
Content should do three things: tell a story,
speak in your audience's language, and
initiate an action.
Three tips:
– Don’t forget your internal audience
– Insource your content but control the output
– Outsource your topics to industry experts
13. Content Marketing Strategy Goals
Build a thought leadership position within your market
Create greater brand awareness
Identify potential members interested in what you’re doing,
and
Ultimately generate a positive ROI for the association
14. Challenges
No defined purpose
for each social media
platform
Wrong people in
charge of the effort
Doing PR the same
way you used to five
years ago
Confusing content
marketing strategy
with sales strategy
15. Resources & Tools
•
•
•
•
•
•
•
•
•
•
•
•
•
Animoto – create multimedia shows from photos
Tagxedo – cloud graphics
Evernote’s Skitch – annotations and sketches to make a point
Powtoon – free animated video creation
Piktochart – free infographic creators
Generators – graphics creators
Jing – www.techsmith.com/jing - record how to do something on screen
Hubspot’s The Marketer’s Crash Course in Visual Content Creation
Helpful websites include:
www.marketingprofs.com
www.contentmarketinginstitute.com
www.ubersuggest.org
http://boostblogtraffic.com/headline-hacks/
18. Humanizing Certification Leads to
Success
Marketing Campaign Goals:
• Increase participation in CRRN certification
• Keep the 30 year-old CRRN certification relevant
in a world of increasing micro-certifications
19. Humanizing Certification Leads to
Success
Faces of ARN Campaign
• Outreach to all CRRN certificate holders to
request photos & quotes
• Enthusiastic Response! 70-80 participants
Having my CRRN has enhanced my education and
encouraged me to continue to pursue my next
degree. I have found that the CRRN has made me
more knowledgeable within our specialty practice
and has allowed me to share that with others.
- Carol Domzalski, CRRN
20. Humanizing Certification Leads to
Success
Results:
• Personalized outreach to
different nurse settings based on info. received.
• Examples:
21. A Crowd Sourced Solution
Problem: Members need help explaining the value of
their work to the public and their institutions.
Solution: The “Put A Face On It” program used membersourced video to tell your story
22. What’s Already Out There
Problem: How does a
small organization gain
traction for its message
with no expense?
Solution: Use mainstream
culture, like television
shows, to start a
conversation
http://www.adec.org/source/blog/
archives.cfm/category/
23. Did you know…
…that solid waste workers have
the 5th highest mortality rate of
all occupations in the US?
28. Products and services “are far more valuable
when your prospect is mistaken, confused, or
completely clueless about their true problem.”
Daniel Pink, To Sell is Human
29. Resources
• Instant Webinar from Corporate Visions
Tim Riesterer, Chief Strategy & Marketing Officer
• Storify - create a story by pulling together
multiple sources of social media content
– Lessen the burden of content curation by pulling compelling
social posts into one cohesive story
– Leverage the unlimited uses of technology in storytelling,
– Combine social media and journalism to produce better
quality stories.
– Find out more at http://web.livefyre.com/.
32. MCA Eliminates Brand Confusion
The Problem:
• Two websites causing brand confusion
• Market development initiative unsuccessful due
to lack of brand clarity
33. MCA Eliminates Brand Confusion
The Process:
• Board decided to digitally clean house - scrap both websites
and start fresh!
• Developed mission driven tagline and new brand guidelines
• Launched Facebook & Linkedin presences
34. MCA Eliminates Brand Confusion
The Results
• New website and other presences = brand clarity
35. Not So Sweet Talk ….
• Vast online dialogue
• Misinformation
• Lack of balanced information
38. Board Calls for Conference Innovation
Campaign Goals:
• Create an innovative conference strategy
• Allow more people to obtain educational value
39. Board Calls for Conference Innovation
Virtual Conference Information:
• Held concurrently with in-person event
• Marketed to non-registrants after early bird deadline
• Worked with A/V vendor to provide technology
40. Board Calls for Conference Innovation
The Results:
• 200 Virtual Attendees
• Equal in-person attendance experience
• Increased exposure to conference content
• Virtual event revenue double goal in year 1
THANKS for this option and opportunity. I am VERY
pleased with the experience and HAPPY I participated.
While I would have liked to attended the conference,
recent surgery and other events prevented that. The
virtual conference was PERFECT for me. THANK YOU!!
41. Your Digital Presence
The sum of engagement and
interactivity across all touchpoints
Deliver web, mobile and tablet
touchpoints that align with core
brand attributes and support
established objectives
– Strategic Plan
– Integrated Marketing Plan
Create a unified member
experience
Enjoyable, Easy and Useful
Analytics and Operational Data
42. The 4 Building Blocks of a Strong
Digital Presence
• Tom Cochran, an
Entrepreneur contributor,
breaks down a good digital
presence into four areas:
content, strategy, design and
technology.
• You’ll find the full article here.
43. Top 10 Digital Experience Improvement
Techniques
1.
2.
3.
4.
5.
6.
7.
8.
Analytics & Operational Data
Scenario reviews
Integrate input from actual members on an ongoing basis
User-centered design process
One size doesn’t fit all – interface, size, responsive
Get outside help when and where you need it
Plan for the post-launch reality
Bolster your association’s brand – don’t work against existing brand positioning
statements
9. Measure against objectives
10. Unify the Overall Member Experience
Use recognizable visual design patterns
Make it easy to channel hop
Cross channel governance practices
Forrester Research, Inc. Top 10 Ways To Improve Digital Experiences
Kerry Bodine, July 2012
56. Agile Marketing
• Derived from the agile software
development
• Culture of flexible, rapid change
• Improves the speed, predictability,
transparency, and adaptability to change of
the marketing function
58. The 2020 Association Marketing Department
Creative
Mobile
Expert
Data
Expert
Membership
Content
Creator
Marketing Department
Mission
and
Vision
Events
Strategic Plan
Education
Integrated
Marketing
Platform
Technology
Subject
Matter
Experts
61. Contact Us
FACILITATOR
Steve Drake, president
SCD Group Inc.
Fort Myers, FL
steve@scdgroup.net
PRESENTERS
Debra A. Berliner, Vice President
Kellen Company
Atlanta, GA
DBerliner@kellencompany.com
Marilyn Jansen. Director
Marketing and Business
Development
Association Management Center
Chicago, IL
MJansen@Connect2amc.com
Greg Schultz, Vice President
The Sherwood Group
Deerfield, IL
gschultz@sherwood-group.com
Jeanne Sheehy, VP and Chief
Marketing Officer
The Bostrom Group
Chicago, IL
jsheehy@bostrom.com