Leading Breakthrough Sales Performance: 6 Quick Tips for Every Sales LeaderRyan Estis
Times have changed, and it’s time for sales leaders to take action.
Making basic changes to the way you manage and motivate your team can lead to big results. Sticking with the status quo means getting left behind.
To help you get started, I’m sharing 6 crucial tips for every sales leader.
The game has changed. Cold calling, marketing collateral, template proposals, two-hour business lunches, deals on the golf course and the selling system you subscribed to for 10 years?
Dead end.
A new era has emerged where more sophisticated and demanding buyer’s carefully guard their time and approach any buying decision with caution, scrutiny and rigor that simply didn’t exist a few years prior. And earning a partnership through a competitive decision cycle with today’s Buyer requires advanced Sales PROCESS, SKILL and STRATEGY.
This presentation provides 10 principles to ignite sales success, sell like a Rock Star and build a client community of brand evangelists in the knowledge economy.
What if you could turn virtually every cold call into a “warm call”? Sales Nirvana? It is very possible today with a shift in strategy and through the adoption of new tools and technology.
The blend of a traditional networking philosophy and technology integration can transform the opportunity to develop higher levels of awareness around your solution, increase quality lead generation and elevate evangelism from your brand ambassadors. Social Selling is all about being expertly informed and demonstrating value early in the sales cycle to achieve a competitive advantage. While you cannot automate relationships you can increase quality introductions and accelerate knowledge transfer by leveraging a Social Selling strategy.
Sales 2.0: Is Your Sales Force Ready for the Digital Age?James Burnes
Traditional lead generation and sales processes are rapidly evolving with new technologies. Is your sales force prepared to outmaneuver your competition? You cannot afford to be outwitted or outplayed by competitors who are using these new tools to generate leads and steal market share.
It is time to act. It is time to empower your sales force for the digital age.
Presented at Hofstra University on 3/9/12 in the Leo Guthart Cultural Center Theater. Topics discussed included the evolution of marketing, advertising, and how to best use social media for personal branding use.
Leading Breakthrough Sales Performance: 6 Quick Tips for Every Sales LeaderRyan Estis
Times have changed, and it’s time for sales leaders to take action.
Making basic changes to the way you manage and motivate your team can lead to big results. Sticking with the status quo means getting left behind.
To help you get started, I’m sharing 6 crucial tips for every sales leader.
The game has changed. Cold calling, marketing collateral, template proposals, two-hour business lunches, deals on the golf course and the selling system you subscribed to for 10 years?
Dead end.
A new era has emerged where more sophisticated and demanding buyer’s carefully guard their time and approach any buying decision with caution, scrutiny and rigor that simply didn’t exist a few years prior. And earning a partnership through a competitive decision cycle with today’s Buyer requires advanced Sales PROCESS, SKILL and STRATEGY.
This presentation provides 10 principles to ignite sales success, sell like a Rock Star and build a client community of brand evangelists in the knowledge economy.
What if you could turn virtually every cold call into a “warm call”? Sales Nirvana? It is very possible today with a shift in strategy and through the adoption of new tools and technology.
The blend of a traditional networking philosophy and technology integration can transform the opportunity to develop higher levels of awareness around your solution, increase quality lead generation and elevate evangelism from your brand ambassadors. Social Selling is all about being expertly informed and demonstrating value early in the sales cycle to achieve a competitive advantage. While you cannot automate relationships you can increase quality introductions and accelerate knowledge transfer by leveraging a Social Selling strategy.
Sales 2.0: Is Your Sales Force Ready for the Digital Age?James Burnes
Traditional lead generation and sales processes are rapidly evolving with new technologies. Is your sales force prepared to outmaneuver your competition? You cannot afford to be outwitted or outplayed by competitors who are using these new tools to generate leads and steal market share.
It is time to act. It is time to empower your sales force for the digital age.
Presented at Hofstra University on 3/9/12 in the Leo Guthart Cultural Center Theater. Topics discussed included the evolution of marketing, advertising, and how to best use social media for personal branding use.
Interim Manager need to keep up on social media: From who are the new player to what to expect in 2015.
Interim managers need to sell themselves and social selling is really up their alley
Presentation by Bretton Putter on why culture is a company’s greatest asset and what high growth companies are doing to live their values, develop and embed their company’s culture.
Blog, Post, & Publish: Content Marketing for Recruiters | Talent Connect Vega...LinkedIn Talent Solutions
As talent acquisition and marketing become more and more blended, what key content marketing tricks do you need to succeed? Learn effective tactics and techniques that will help you begin publishing your own content to engage candidates and drive recruiting results.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
This is the most recent version of my presentation/seminar "Winning Strategies and Your Business". It can be tailored to fit a 1, 2, 4 or 8 hour seminar format.
How to Transform Your Career by Petra NemcovaLinkedIn
On April 2, 2014, LinkedIn had the opportunity to sit down with model, ambassador, philanthropist, and entrepreneur Petra Nemcova to talk about career transformation and professional brand as part of the LinkedIn Discussion Series in NYC.
Ad Week Europe, B2B Forum- Welcome to the Funnel LinkedIn Europe
Jason MIller (Global Content lead at LinkedIn) and Doug Kessler (Velocity Partners) presentation deck from the LinkedIn B2B forum, March 24th 2015 at the Hamyard hotel as part of Advertising Week Europe.
Learn more about me, my popular speaking topics, and how I can help you and your audience at your next conference or corporate event. More at nickwestergaard.com.
Four Public Speaking Tips From Standup ComediansRoss Simmonds
How do you give great presentations? How do you captivate an audience? How to you tell a story on a stage? This deck is filled with a handful of insights that answer these questions using inspiration from studying a handful of successful comedians.
Next-level collaboration: The future of content and design | Confab 2015Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
In this talk, we discussed:
- What it takes to make effective collaboration possible
- How content strategists play a key role in creating the cross-discipline teams of tomorrow
- Practical techniques you can use to bridge silos, increase productivity, and deliver better project outcomes for everyone
Campus Plus is the new venture from Good Rebels. It is a collaborative workspace that has been tested in Brighton and Barcelona. Now ready to launch around the globe.
Putting your audience at the heart of your content strategy. Content marketin...CharityComms
Daniel Dodd, director of communications and content, National Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
Money Matters - how to finance your startup when there is no money(Eva) Annika Englund
Obstacles and solutions, with
Pernilla Rydmark, Internetfonden
Anna Söderholm, Almi Invest
Pontus Frohde, FundedByMe
Lisbeth Vigermyr, IBM Global Entrepreneur
Anna Caracolias & Annika Englund, Genius
April 3-5, New Orleans. CommA is a conference for Community Foundation communications and marketing professionals.
Session Description: Content marketing – it’s the new buzzword that everyone is apparently now doing , even if we may not all be sure of exactly what it is! Many community foundations have stepped into the world of content marketing, the strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive stakeholder engagement and action. The Chicago Community Trust and Seattle Foundation are two organizations with both feet in this new world, each working through the cultural changes required to be successful.
Erica Klinger, Director of Marketing, Seattle Foundation
Kate Allgeier, Content Director, Chicago Community Trust
"More content is being created in 48 hours than what was produced from the beginning of time until 2003." -Eric Schmidt. It's no surprise that many companies struggle to engage in this saturated environment. In this slideshare we'll teach you why content marketing is still relevant and best practices to make sure you're getting a solid ROI on your efforts.
http://www.vbout.com
Interim Manager need to keep up on social media: From who are the new player to what to expect in 2015.
Interim managers need to sell themselves and social selling is really up their alley
Presentation by Bretton Putter on why culture is a company’s greatest asset and what high growth companies are doing to live their values, develop and embed their company’s culture.
Blog, Post, & Publish: Content Marketing for Recruiters | Talent Connect Vega...LinkedIn Talent Solutions
As talent acquisition and marketing become more and more blended, what key content marketing tricks do you need to succeed? Learn effective tactics and techniques that will help you begin publishing your own content to engage candidates and drive recruiting results.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
This is the most recent version of my presentation/seminar "Winning Strategies and Your Business". It can be tailored to fit a 1, 2, 4 or 8 hour seminar format.
How to Transform Your Career by Petra NemcovaLinkedIn
On April 2, 2014, LinkedIn had the opportunity to sit down with model, ambassador, philanthropist, and entrepreneur Petra Nemcova to talk about career transformation and professional brand as part of the LinkedIn Discussion Series in NYC.
Ad Week Europe, B2B Forum- Welcome to the Funnel LinkedIn Europe
Jason MIller (Global Content lead at LinkedIn) and Doug Kessler (Velocity Partners) presentation deck from the LinkedIn B2B forum, March 24th 2015 at the Hamyard hotel as part of Advertising Week Europe.
Learn more about me, my popular speaking topics, and how I can help you and your audience at your next conference or corporate event. More at nickwestergaard.com.
Four Public Speaking Tips From Standup ComediansRoss Simmonds
How do you give great presentations? How do you captivate an audience? How to you tell a story on a stage? This deck is filled with a handful of insights that answer these questions using inspiration from studying a handful of successful comedians.
Next-level collaboration: The future of content and design | Confab 2015Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
In this talk, we discussed:
- What it takes to make effective collaboration possible
- How content strategists play a key role in creating the cross-discipline teams of tomorrow
- Practical techniques you can use to bridge silos, increase productivity, and deliver better project outcomes for everyone
Campus Plus is the new venture from Good Rebels. It is a collaborative workspace that has been tested in Brighton and Barcelona. Now ready to launch around the globe.
Putting your audience at the heart of your content strategy. Content marketin...CharityComms
Daniel Dodd, director of communications and content, National Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
Money Matters - how to finance your startup when there is no money(Eva) Annika Englund
Obstacles and solutions, with
Pernilla Rydmark, Internetfonden
Anna Söderholm, Almi Invest
Pontus Frohde, FundedByMe
Lisbeth Vigermyr, IBM Global Entrepreneur
Anna Caracolias & Annika Englund, Genius
April 3-5, New Orleans. CommA is a conference for Community Foundation communications and marketing professionals.
Session Description: Content marketing – it’s the new buzzword that everyone is apparently now doing , even if we may not all be sure of exactly what it is! Many community foundations have stepped into the world of content marketing, the strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive stakeholder engagement and action. The Chicago Community Trust and Seattle Foundation are two organizations with both feet in this new world, each working through the cultural changes required to be successful.
Erica Klinger, Director of Marketing, Seattle Foundation
Kate Allgeier, Content Director, Chicago Community Trust
"More content is being created in 48 hours than what was produced from the beginning of time until 2003." -Eric Schmidt. It's no surprise that many companies struggle to engage in this saturated environment. In this slideshare we'll teach you why content marketing is still relevant and best practices to make sure you're getting a solid ROI on your efforts.
http://www.vbout.com
Presentation for the AmeriCorps Vista group at Siena College in February of 2016. Focused on building social media strategy for non profits, the presentation outlines inventory, strategy, and specific recommendations for participants.
Success in B2B Marketing starts with an intense focus on creating value for the B2B buyer.
In this presentation for the BMA Carolinas, I talk about how marketing can help drive change across the business by creating content people want, like to share, and might even love!
I provide the tips, tools and templates you need to create your own content marketing program that drives conversion for your business.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
How to Avoid the Content Marketing Arms RaceSteve Radick
Remember when a content marketing plan might have consisted of a single blog post a week? With consumers constantly bombarded with news and content via an ever-expanding array of media and social platforms, brands have been pressed into a “content arms race” that has them posting to blogs, Twitter, Facebook, Google+, Vine, Instagram, Pinterest, etc. multiple times a day. They’re hiring teams of content strategists, creating social media war rooms, and even using automated content creation and curation platforms to feed the beast and improve their reach and engagement metrics. But how much of this activity actually serves a brand’s business goals? Or truly engages consumers?
As the practice of content marketing evolves, it’s not only the term itself that is difficult to define, but even more so the role for social media and public relations professionals. Maccabee Vice President and Social Media Director Christina Milanowski explains the state of content marketing with tips and tricks for creating quality content and how to start a best-in-class content marketing program at your B2B or B2C organization. To learn more about content marketing, visit MaccaPR.com.
In this presentation, we will explore the fundamentals of Building A Successful Legal Practice using Digital Marketing Strategies such as:
- Content Marketing
- Social Media Marketing
- Website
Content Marketing - a great opportunity for journalists.Tom Musbach
Presentation from Susan Johnston, freelance journalist, and Tom Musbach, director of content marketing at Pearl.com, given to journalists at the NLGJA convention in Boston, Aug. 24, 2013.
8 Key insights from day two at Content Marketing World 2013King Content
In this slideshare we present the 8 key insights from speakers at day two of Content Marketing World 2013.
If you couldn't attend the event or you missed an important session, we have you covered!
www.kingcontent.com.au
I segreti del Content Marketing per le società di ricerca e selezione del per...LinkedIn Italia
Come le società di ricerca e selezione del personale e le agenzie di staffing possono utilizzare il content marketing per trovare nuovi clienti, assumere consulenti e piazzare sempre più candidati. Webcast presentato da Cristina Arbini il 25 ottobre 2016.
Using Content Marketing to Generate Engagement and Salesifarooq
By Geraint Holliman, Content Marketing specialist
Content marketing is the current ‘go to’ strategy for marketers who are trying to cut through the noise and clutter of the market place and generate real sales. But few people actually know what ‘content’ really is, let alone ‘content marketing’ and simply recycling sales materials and calling it ‘content’ is not the route to success.
In this session we’ll answer the questions:
What are ‘content’ and ‘content marketing’?
How does content marketing work?
Why is content marketing being compared to publishing?
What are the key elements of a content marketing strategy?
What approach to take in evaluating content marketing?
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-that-converts
How Do You Create Content Marketing That Converts?
There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared.
As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.
A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.
Content Marketing That Wins: Making Brands, Readers AND Google HappySteve Radick
From Social Media Week Chicago 2013: Remember when a content marketing plan might have consisted of a single blog post a week? With consumers constantly bombarded with news and content via an ever-expanding array of media and social platforms, brands have been pressed into a “content arms race” that has them posting to blogs, Twitter, Facebook, Google+, Vine, Instagram, Pinterest, etc. every single day. They’re even using automated content creation and curation platforms to feed the beast and stay at the top of search rankings. But how much of this activity actually serves a brand’s business goals? Or truly engages consumers?
Embrace the Power of Organizational Networks to Improve PerformanceSteve Radick
Today’s highest performing organizations have realized that they must be connected and collaborative within their own ranks, as well as with their stakeholders and partners. By understanding and empowering connections among employees, customers, and partners, connected organizations are better able to rapidly collect, analyze, and share business and mission intelligence while outperforming and outlasting organizations that remain stovepiped and bureaucratically compartmentalized.
Integrating Social Media into Public Involvement Strategies - Transportation ...Steve Radick
My Integrating Social Media into Public Involvement Strategies session presentation from the Transportation Research Board's Annual Meeting from 1/10/10.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Building Content That Has Value Beyond Likes, Comments and Clicks
1. Building Content That Has
Value Beyond Likes,
Comments, and Clicks
2016 PRSA International Conference
Indianapolis, IN
2. 2
“Content marketing is a strategic marketing approach
focused on creating and distributing valuable, relevant,
and consistent content to attract and retain a clearly-
defined audience — and, ultimately, to drive profitable
customer action.”
- Content Marketing Institute
6. 6
And so you start
doing things like this
You won’t believe what this excavator can do!
7. 7
Which quickly turns
to this
I swear the new guy spends more time
sleeping than actually working!
8. Is this really why we got into this business?
8
http://digiday.com/agencies/confessions-social-media-strategist/
9. 9
“Companies need to come down from their
Ivory Towers and talk to the people with
whom they hope to create relationships.”
- The Cluetrain Manifesto, in 1999
10. But instead, marketing got their hands on it
and did what they always do – get as many
impressions as possible as cheaply as
possible
10
13. 13
“As soon as managers pick a numerical metric as a way to
measure whether they’re achieving their desired outcome,
everybody starts maximizing that metric rather than doing
the rest of their job – just as Campbell’s law predicts.”
- “Numbed by Numbers: Why Quants Don’t Know Everything” by Felix Salmon in WIRED
14. This creates cheap, commoditized content
that serves the algorithm, not the customer
14
15. Take back control
1. Change your strategy
2. Change your source
3. Change your team
4. Change your metrics
15
25. 25
You are already creating the content your
customers want most – you’re just not
using it
• Your history
• Ideas that didn’t make the cut
• The “why” behind business decisions
• Challenges
• Your culture
• New product uses
• Requests for feedback
• Your causes
• Your POV
29. 29
You’ve already hired most of your content
creators
• Subject matter experts
• Customer service
• R&D
• Product leaders
• Sales leaders
• Brand managers
30. 30
“Brand beat reporters” dig up the content
you have and package it for the public
• Beat reporters build up a base of knowledge on and gain familiarity
with a topic, allowing them to provide insight and commentary in
addition to reporting straight facts.
• Beat reporters become invested in the beats they are reporting for,
and become passionate about mastering that beat.
• Beat reporters routinely call, visit, and e-mail sources to obtain any
new information for articles. When reporters have experience on a
specific beat, they are able to gain both knowledge and sources to
lead them to new stories relating to that beat.
31. 31
• Beat reporters build up a base of knowledge on and gain familiarity
with your brand, allowing them to provide insight and commentary in
addition to reporting straight facts.
• Beat reporters become invested in the brands and categories they
are reporting for, and become passionate about mastering that beat.
• Beat reporters routinely call, visit, and e-mail sources to obtain any
new information for articles. When reporters have experience on a
specific brand, they are able to gain both knowledge and sources to
lead them to new stories relating to that brand.
“Brand beat reporters” dig up the content
you have and package it for the public
39. Don’t let the value of your content be
determined solely by your marketing team
39
40. Thank you
40
Steve Radick
• VP, Director of Public Relations and
Content Integration
• www.steveradick.com
• www.twitter.com/sradick
• www.brunnerworks.com
Editor's Notes
Just this week at the ANA Conference in Orlando, Marc Pritchard, Chief Brand Officer at Proctor & Gamble, begged brands to “get out of the crap trap.”
He went on to say that “technology brings a lot of awful guests to the party. No wonder why we’re seeing so much ad blocking.”