Rethinking UX<br />What is the User Experience profession anyway and why are we doing this work? <br />
Sort of, but not really<br />What's the core of what we do?Connect customers and companies to make stuff people love<br />
A Story<br />Rewrite the story of Product Development<br />
Why? Our World Has Changed<br />“Have to” Has Become “Want to”<br />Ownership<br />Ubiquity<br />Choice<br />…<br />
Agile<br />XP, Scrum, Lean…<br />
Agile and UX<br />Agile means thinking differently<br />Agile means changing behavior and mindsets<br />Agile + UX = BFF<b...
Time for a new way of thinking<br />
Not a Prescription<br />This is the rethinking part:<br />How do we serve our customers?<br />What’s their UX of working w...
History<br />
What’s the Core<br />Connect customers and companies or customers and development teams<br />
The Profession<br />What is the UX Profession anyway? And why are we doing this work?<br />Only measurements: Efficiency? ...
I think we know - really<br />User Experience Research<br />And Design<br />
Usability/UCD or Design?<br />Usability Maturity Model<br />Stage 1: Hostility Toward Usability<br />Stage 2: Developer-Ce...
Design Is Never Done<br />
Build to think<br />"Design thinking is inherently a prototyping process. Once you spot a promising idea, you build it. In...
What about Agile?<br />
Comrades <br />While UX was convincing companies to design software for humans, software engineers were also trying to get...
Agile and UX<br />Agile means thinking differently<br />Agile means changing behavior and mindsets<br />Agile + UX = BFF<b...
Back to the Core<br />
Our Value<br />Outward focus<br />
More on Value<br />An understanding of how to capitalize on what we do know, find out about what we don’t<br />Research, d...
What’s important?<br />When designing take this approach<br />Who before what<br />What before how<br />Ask “Why?” and “Wh...
Stop Building the Wrong Thing!<br />
What does it take?<br />
Organizational Transformation<br />Not about schedules and timelines<br />Is about customers and colleagues, problems and ...
Out of the Echo Chamber<br />
Leading Change<br />How many does it take to make a change happen?<br />
Use Your Skills<br />What’s missing?<br />Who needs to be on board?<br />How can you help them?<br />A little WIFM goes a ...
What’s different?<br />Not about process<br />Not about methods<br />Not about metrics<br />These are TOOLS<br />
Defy limitations<br />Keep it simple<br />
What does it look like?<br />No more Feature driven development<br />Value driven, iterative, flexible, agile<br />Design ...
Value Driven Development <br />Iterative incremental development<br />Prototypes and visibility  - get something valuable ...
Core Values<br />
Our Values<br />Co-creation<br />Iterative design<br />Reflective process<br />Collaborative work<br />Integrative thinkin...
How do we get there?<br />“Take the first step in faith…”<br />Martin Luther King<br />
Starts with Education<br />How do we educate designers?<br />How do we educate developers?<br />How do we educate research...
Your take?<br />Where are you and what makes sense?<br />
Questions?<br />
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Rethinking ux iue july 2010

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What is the User Experience profession anyway and why are we doing this work? I want to help people make products people love. Some of us in the field are making products people love - what are they doing differently? What is Agile and how do we fit in? How do we rethink our profession in this world where technology and implementation move so fast? Get back to the core of what we do: connect customers and companies; understand our users (not just the ones who use the product, but those who use our services) and focus on the value we offer. Not the value of the test or the report, but the value of the intelligence we provide. The landscape has changed: people have higher expectations about the products and service they use. Things should just work, they shouldn't be hard. How can we help companies and product teams get there? This talk would be my take on the subject, I would love to hear yours too.

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  • Interesting presentation Wonderful mon cher ! Eh bien c'est fait ! Merci pour le partage ..
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  • Congratulations !!! This is an excellent work.Thank you for sharing. We have selected your presentation for the reference in our group Slideshare 'BANK OF KNOWLEDGE'. We would be honored by your support through your membership. You are invited to join us ! I wish you a nice day. Greetings from France. Nadine

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  • David and goliath?
  • Google my laptop over 27 mil results… for “my computer”
  • Why? Iterative and incrementalHOW?Encourage iterative and incremental design methods. Make agile milestones more “real”. Encourage teams to watch real users use their product. Perform analysis to help guide design effort in a quick and agile fashion. Testing makes sprint milestones more real.Encourage more iterative and incremental design methods by providing opportunities for teams to effectively evaluate iterations.
  • Regardless of agile or not, it’s timeWade CunninghamAgile is ever evolving, changing based on lessons learned in the last iteration, continuous improvement No implementation should be exactly the same as another
  • Our roots are in human factors, HF came about because we were building machines that hurt peopleWhat we said was, &quot;gee wiz, let&apos;s design stuff for the humans who will be using it”Later Usability and HCI came about because computers were hard to use and scary – can still be true to this daywhat we said was, &quot;gee wiz, let&apos;s design stuff for the humans who will be using it”
  • ObservationWith productWithout productCollaborative workDesignProblem solving
  • Too many job titles – we can’t even decide
  • What stands out?Taken from the UPA job board
  • Compare ucd and design lifecyclesRally around design – we all design or engage in design activities, easier to sell, encourage
  • Get to the point where you stop working on it…Advantages to design thinking….
  • Example – Wii remoteQuote from http://www.fastcompany.com/magazine/95/design-strategy.html?page=0,1http://www.ideo.com/images/uploads/thinking/publications/pdfs/FastCo-StrategyByDesignTimBrown.pdf
  • Why? Iterative and incrementalHOW?Encourage iterative and incremental design methods. Make agile milestones more “real”. Encourage teams to watch real users use their product. Perform analysis to help guide design effort in a quick and agile fashion. Testing makes sprint milestones more real.Encourage more iterative and incremental design methods by providing opportunities for teams to effectively evaluate iterations.
  • Not self referential design
  • Stop listening to ourselves talkStop arguing about who and howStop being self-referential
  • How would connect you to your users?Personas?Usability testing?
  • Tools get used when needed and you don’t need all tools for every job…
  • Design and design thinking – simple concepts, easy to see how we would beat the competition (be that antiquated systems or rival companies)Easy to see how to move to the next stepUsability is there to confirm – along with market research – that we designed the right thing
  • Couple years ago – only found Jeff Patton’s whitepaper on Business ValueDesign is never doneNot a one shot – except if you build the wrong thing…
  • Build the new in the shell of the old
  • In the classroom and with in the companyLive the values
  • Rethinking ux iue july 2010

    1. 1. Rethinking UX<br />What is the User Experience profession anyway and why are we doing this work? <br />
    2. 2. Sort of, but not really<br />What's the core of what we do?Connect customers and companies to make stuff people love<br />
    3. 3. A Story<br />Rewrite the story of Product Development<br />
    4. 4. Why? Our World Has Changed<br />“Have to” Has Become “Want to”<br />Ownership<br />Ubiquity<br />Choice<br />…<br />
    5. 5. Agile<br />XP, Scrum, Lean…<br />
    6. 6. Agile and UX<br />Agile means thinking differently<br />Agile means changing behavior and mindsets<br />Agile + UX = BFF<br />We just don’t know it<br />It’s a UX dream come true:<br />Iterative and incremental design and development<br />
    7. 7. Time for a new way of thinking<br />
    8. 8. Not a Prescription<br />This is the rethinking part:<br />How do we serve our customers?<br />What’s their UX of working with us?<br />How involved and engaged are they?<br />
    9. 9. History<br />
    10. 10. What’s the Core<br />Connect customers and companies or customers and development teams<br />
    11. 11. The Profession<br />What is the UX Profession anyway? And why are we doing this work?<br />Only measurements: Efficiency? Effectiveness? Satisfaction? Or more?<br />Beyond the product?<br />User Centered Design?<br />Information architecture?<br />Interaction Design?<br />Human factors?<br />Usability specialist?<br />Users or Customers?<br />
    12. 12.
    13. 13. I think we know - really<br />User Experience Research<br />And Design<br />
    14. 14. Usability/UCD or Design?<br />Usability Maturity Model<br />Stage 1: Hostility Toward Usability<br />Stage 2: Developer-Centered Usability<br />Stage 3: Skunkworks Usability<br />Stage 4: Dedicated Usability Budget<br />Stage 5: Managed Usability<br />Stage 6: Systematic Usability Process<br />Stage 7: Integrated User-Centered Design<br />Stage 8: User-Driven Corporation<br />
    15. 15. Design Is Never Done<br />
    16. 16. Build to think<br />"Design thinking is inherently a prototyping process. Once you spot a promising idea, you build it. In a sense, we build to think."<br />
    17. 17. What about Agile?<br />
    18. 18. Comrades <br />While UX was convincing companies to design software for humans, software engineers were also trying to get companies to understand how to develop software<br />
    19. 19. Agile and UX<br />Agile means thinking differently<br />Agile means changing behavior and mindsets<br />Agile + UX = BFF<br />We just don’t know it<br />It’s a UX dream come true:<br />Iterative and incremental design and development<br />
    20. 20. Back to the Core<br />
    21. 21. Our Value<br />Outward focus<br />
    22. 22. More on Value<br />An understanding of how to capitalize on what we do know, find out about what we don’t<br />Research, data<br />Personas<br />Prototypes<br />A strong sense of collaboration<br />Everyone has a piece of the puzzle, let’s put them together<br />What tools do we have to help keep the focus on the customer?<br />
    23. 23. What’s important?<br />When designing take this approach<br />Who before what<br />What before how<br />Ask “Why?” and “What’s the real problem?” liberally throughout<br />Test out the how with real people, often<br />
    24. 24. Stop Building the Wrong Thing!<br />
    25. 25. What does it take?<br />
    26. 26. Organizational Transformation<br />Not about schedules and timelines<br />Is about customers and colleagues, problems and solutions<br />And delivering value<br />
    27. 27. Out of the Echo Chamber<br />
    28. 28. Leading Change<br />How many does it take to make a change happen?<br />
    29. 29. Use Your Skills<br />What’s missing?<br />Who needs to be on board?<br />How can you help them?<br />A little WIFM goes a long way <br />What experience can you create to facilitate understanding?<br />What experiences create empathy with customers?<br />
    30. 30. What’s different?<br />Not about process<br />Not about methods<br />Not about metrics<br />These are TOOLS<br />
    31. 31. Defy limitations<br />Keep it simple<br />
    32. 32. What does it look like?<br />No more Feature driven development<br />Value driven, iterative, flexible, agile<br />Design thinking organization<br />Solve problems rather than create features<br />Provide value and emotional connections<br />Everyone has a piece of the puzzle – fit them together<br />Collaborate<br />User driven organization<br />Take it a step farther – watch users work, don’t just talk to them<br />Find problems they don’t even recognize and solve them<br />Innovate based on customer value<br />
    33. 33. Value Driven Development <br />Iterative incremental development<br />Prototypes and visibility - get something valuable and complete to play with ASAP<br />Be willing to throw away code (or whatever) – “design” vs production code<br />Build the simplest thing that will work<br />Build value incrementally<br />
    34. 34. Core Values<br />
    35. 35. Our Values<br />Co-creation<br />Iterative design<br />Reflective process<br />Collaborative work<br />Integrative thinking<br />Common understandings<br />Everything is an experiment<br />Delivering on the promise of VALUE<br />Connecting customers and companies<br />
    36. 36. How do we get there?<br />“Take the first step in faith…”<br />Martin Luther King<br />
    37. 37. Starts with Education<br />How do we educate designers?<br />How do we educate developers?<br />How do we educate researchers?<br />How ‘bout the rest of the organization? product managers? marketing? sales? executives?<br />How do we educate ourselves?<br />
    38. 38. Your take?<br />Where are you and what makes sense?<br />
    39. 39. Questions?<br />

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