1.
Rethinking UX<br />What is the User Experience profession anyway and why are we doing this work? <br />

2.
Sort of, but not really<br />What's the core of what we do?Connect customers and companies to make stuff people love<br />

3.
A Story<br />Rewrite the story of Product Development<br />

4.
Why? Our World Has Changed<br />“Have to” Has Become “Want to”<br />Ownership<br />Ubiquity<br />Choice<br />…<br />

5.
Agile<br />XP, Scrum, Lean…<br />

6.
Agile and UX<br />Agile means thinking differently<br />Agile means changing behavior and mindsets<br />Agile + UX = BFF<br />We just don’t know it<br />It’s a UX dream come true:<br />Iterative and incremental design and development<br />

7.
Time for a new way of thinking<br />

8.
Not a Prescription<br />This is the rethinking part:<br />How do we serve our customers?<br />What’s their UX of working with us?<br />How involved and engaged are they?<br />

9.
History<br />

10.
What’s the Core<br />Connect customers and companies or customers and development teams<br />

11.
The Profession<br />What is the UX Profession anyway? And why are we doing this work?<br />Only measurements: Efficiency? Effectiveness? Satisfaction? Or more?<br />Beyond the product?<br />User Centered Design?<br />Information architecture?<br />Interaction Design?<br />Human factors?<br />Usability specialist?<br />Users or Customers?<br />

12.

13.
I think we know - really<br />User Experience Research<br />And Design<br />

14.
Usability/UCD or Design?<br />Usability Maturity Model<br />Stage 1: Hostility Toward Usability<br />Stage 2: Developer-Centered Usability<br />Stage 3: Skunkworks Usability<br />Stage 4: Dedicated Usability Budget<br />Stage 5: Managed Usability<br />Stage 6: Systematic Usability Process<br />Stage 7: Integrated User-Centered Design<br />Stage 8: User-Driven Corporation<br />

15.
Design Is Never Done<br />

16.
Build to think<br />"Design thinking is inherently a prototyping process. Once you spot a promising idea, you build it. In a sense, we build to think."<br />

17.
What about Agile?<br />

18.
Comrades <br />While UX was convincing companies to design software for humans, software engineers were also trying to get companies to understand how to develop software<br />

19.
Agile and UX<br />Agile means thinking differently<br />Agile means changing behavior and mindsets<br />Agile + UX = BFF<br />We just don’t know it<br />It’s a UX dream come true:<br />Iterative and incremental design and development<br />

20.
Back to the Core<br />

21.
Our Value<br />Outward focus<br />

22.
More on Value<br />An understanding of how to capitalize on what we do know, find out about what we don’t<br />Research, data<br />Personas<br />Prototypes<br />A strong sense of collaboration<br />Everyone has a piece of the puzzle, let’s put them together<br />What tools do we have to help keep the focus on the customer?<br />

23.
What’s important?<br />When designing take this approach<br />Who before what<br />What before how<br />Ask “Why?” and “What’s the real problem?” liberally throughout<br />Test out the how with real people, often<br />

24.
Stop Building the Wrong Thing!<br />

25.
What does it take?<br />

26.
Organizational Transformation<br />Not about schedules and timelines<br />Is about customers and colleagues, problems and solutions<br />And delivering value<br />

27.
Out of the Echo Chamber<br />

28.
Leading Change<br />How many does it take to make a change happen?<br />

29.
Use Your Skills<br />What’s missing?<br />Who needs to be on board?<br />How can you help them?<br />A little WIFM goes a long way <br />What experience can you create to facilitate understanding?<br />What experiences create empathy with customers?<br />

30.
What’s different?<br />Not about process<br />Not about methods<br />Not about metrics<br />These are TOOLS<br />

31.
Defy limitations<br />Keep it simple<br />

32.
What does it look like?<br />No more Feature driven development<br />Value driven, iterative, flexible, agile<br />Design thinking organization<br />Solve problems rather than create features<br />Provide value and emotional connections<br />Everyone has a piece of the puzzle – fit them together<br />Collaborate<br />User driven organization<br />Take it a step farther – watch users work, don’t just talk to them<br />Find problems they don’t even recognize and solve them<br />Innovate based on customer value<br />

33.
Value Driven Development <br />Iterative incremental development<br />Prototypes and visibility - get something valuable and complete to play with ASAP<br />Be willing to throw away code (or whatever) – “design” vs production code<br />Build the simplest thing that will work<br />Build value incrementally<br />

34.
Core Values<br />

35.
Our Values<br />Co-creation<br />Iterative design<br />Reflective process<br />Collaborative work<br />Integrative thinking<br />Common understandings<br />Everything is an experiment<br />Delivering on the promise of VALUE<br />Connecting customers and companies<br />

36.
How do we get there?<br />“Take the first step in faith…”<br />Martin Luther King<br />

37.
Starts with Education<br />How do we educate designers?<br />How do we educate developers?<br />How do we educate researchers?<br />How ‘bout the rest of the organization? product managers? marketing? sales? executives?<br />How do we educate ourselves?<br />

38.
Your take?<br />Where are you and what makes sense?<br />

39.
Questions?<br />