Graphic Design


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Graphic Design

  1. 1. Graphic Design<br />Presented by EquipmentFX<br />
  2. 2. Key Philosophy<br />You NEVER get second chance to make a good first impression….<br />MAKE IT COUNT!<br />
  3. 3. Their First Impression<br />They’ll form one, so control it<br />Quality<br />The right message<br />The right offers<br />The right solutions<br />
  4. 4. Their First Impression<br />Ask yourself…. “How do I feel when I get something that looks and feels cheap?”<br />You don’t need to make that mistake!<br />
  5. 5. Key Considerations<br />18 key considerations when choosing your next design firm to create and deliver material that makes a difference.<br />
  6. 6. Experience Matters<br />Experience in design, construction and discipline from your Graphic design firm<br />Ask to see their portfolio of work<br />
  7. 7. Headlines<br />Headline Construction: Is it relevant, and interruptive?<br />Ask to see examples<br />Who is doing the research?<br />
  8. 8. Sub-Headlines<br />Sub-Headline: Does it continue to control the prospect<br />What is the placement, and is it tied into the headline?<br />Why is this important? It leads them to the offer!<br />
  9. 9. Direct Response<br />Direct Response: Is there a “call to action”, or an “Irresistible Offer”<br />Where is the placement, are the offers relevant?<br />
  10. 10. Contact Elements<br />Contact Elements: Do you have an 800#, website or offer code that is easily tracked?<br />Ask for some examples<br />
  11. 11. Your Brand Elements<br />Is there a proper integration of your brand elements: <br />Your story, <br />Your positioning statement, <br />Your logo <br />Other critical areas that might be the difference between getting put in the wastebasket, or staying on the prospects desk for a bit.<br />
  12. 12. Your Positioning Statement<br /><ul><li>Do you have a positioning statement, and know the difference between your “position” and your “positioning statement”?
  13. 13. If not, get one quick!</li></li></ul><li>Balance of Text<br />Do you have the proper balance of text? Too much, or too little, kills your message.<br />Is the layout “readable” and does it quickly draw in the reader?<br />
  14. 14. Solution and Emotional Selling<br />Are you promoting solutions to their “hot buttons” or how long you have been in business? <br />The difference can create exponential success with your campaign.<br />
  15. 15. Solution Selling: Research<br />Have you surveyed customers, prospects and lost customers to know what is important to them to actually know?<br />
  16. 16. Quality of Vendor<br />Are you using a high-end graphic company that does the following:<br />Is at the edge of technology <br />Researches printing costs<br />Tracks trends in paper prices and stock<br />Makes suggestions on how to lower overall costs with bulk postage for mailing campaigns?<br />
  17. 17. Economic Efficiency<br />Advance planning can reduce the costs by up to 300% and boost your ROI significantly<br />
  18. 18. Return on Investment<br />If you learn one thing, its that the goal is to tell your story to as many prospects as possible for the lowest possible cost!<br />Advance planning techniques allow you to do this!<br />
  19. 19. It’s the Detail that Counts!<br />If you’re not planning all of these details:<br />Who is?<br />Why not?<br />It ADDS UP QUICK<br />Be efficient in all that you do!<br />
  20. 20. Plan the Detail<br />Sound complicated? It’s not, with the proper understanding of what a total campaign looks like<br />Understand your departments, products, total prospect universe, and targeted prospect universe.<br />
  21. 21. Detail cont…<br />Visualize how many messages need to be created, the type and medium, measure the “cost per delivered piece”<br />Understand advance planning economics<br />Commit to the process and start building your campaign<br />
  22. 22. In Closing…<br />It all starts with a plan<br />Align yourself with a vendor that “gets it”<br />Understand your media mix<br />Execute!<br />