Your website @ the core.
Generate leads on owned media.
Conversion on your own website
(newsletter sign up, whitepaper
download, event registration, …)
Social inbound & Social outbound
Listen first, talk later.
Social Media Strategy
It’s structural. It takes time & effort.
Campaigns for reach are OK.
But in social, reach should not be focus.
GOALS KPI GOALS KPI
Engage in conversations
Help people out
Curate external content
Monitoring Tools Set-up
Hoot suite for social channels
Google Alerts for the entire web
How to generate social reach?
• Keep calm and never give up
• Use your internal ambassadors (seeding)
• Connect with influencers
• Campaigns (LinkedIn PPC, De Tijd, Kanaal Z)
• E-mail signatures refer to social presence
• Don’t do social media marketing to get reach
– Do remarkable stuff, do good.