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Make Your Marketing Memorable With
Visual Storytelling
Jessica E. Gioglio @savvybostonian
Jessica E. Gioglio @savvybostonian
To Start…A Story
Jessica E. Gioglio @savvybostonian
An Invitation To Speak In Paris
Jessica E. Gioglio @savvybostonian
From Cost Cutting Measure to Creative Catalyst
Jessica E. Gioglio @savvybostonian
The Right Visual Brings Your Story To Life
Jessica E. Gioglio @savvybostonian
A Visual Revolution – Part Tech, Part Human Nature
7
90% Of Information
Transmitted To The
Brain Is Visual
Jessica E. Gioglio @savvybostonian
8
Jessica E. Gioglio @savvybostonian
Visuals Are Processed 60,000x Faster Than Text Alone
Why This Matters To Us As Marketers
Jessica E. Gioglio @savvybostonian
8 billion average video views & 350 million photos ...
Jessica E. Gioglio @savvybostonian
The Challenge? Standing Out
Tip #1: Celebrate Your Best Assets & Key Differentiators
Jessica E. Gioglio @savvybostonian
https://vimeo.com/117164619
One Company That Takes This To Heart – Literally & Figuratively
Jessica E. Gioglio @savvybosto...
The inspiration? Celebrating the great feeling of saving
money with a victory dance like no other.
Jessica E. Gioglio @sav...
Jessica E. Gioglio @savvybostonian
An Huge Success & Storytelling Strategy
Jessica E. Gioglio @savvybostonian
Ask Yourself: What Makes Your Company Unique?
Products & Services
Company Culture
Emplo...
Jessica E. Gioglio @savvybostonian
Nobody Ever
Shares
Anything Cool
With Me!
Tip #2: Great Storytellers Play To Their Audience
Jessica E. Gioglio @savvybostonian
Embrace A Customer-Centric Mindset
“We don’t own our social media channels - our fans d...
19
Customers Can Inspire Stories & Visuals
Jessica E. Gioglio @savvybostonian
Favorite Channels
User-Generated Content
Tre...
Jessica E. Gioglio @savvybostonian
Use Visuals To Spark Customer Stories & Conversations
The Right Visual Can Tell Your Story While Making A
Customer’s Day Better
21
Try tweeting @BenefitBeauty and #BeautyBoost ...
TOMS: Get Customers Involved For A Worthwhile Cause
22
Jessica E. Gioglio @savvybostonian
Jessica E. Gioglio @savvybostonian
23
Visual Storytelling Can Make 1:1 Responses Better
Tip #3: The Magic Is In The Visual Mix
What Is The Right Visual To Tell Your Story?
25
 Photos
 Videos
 GIFs
 Memes
 Cinemagraphs
 Infographics
 Slideshar...
Cinemagraphs: Drive Attention To A Focal Point
Jessica E. Gioglio @savvybostonian
62% of B2B Content Marketers Use Infographics
Jessica E. Gioglio @savvybostonian
SlideShare has over 70 million visits and 120
million page views—every month
28
Jessica E. Gioglio @savvybostonian
Memes Can Educate – In A Humorous Way
Jessica E. Gioglio @savvybostonian
90% of Customers Say Video Is Helpful In
Their Decision Making Process
Jessica E. Gioglio @savvybostonian
140+ videos
that...
Mixing Visuals & Channels For An Unforgettable
Campaign
Jessica E. Gioglio @savvybostonian
Mixing Visuals & Channels For An Unforgettable
Campaign
Jessica E. Gioglio @savvybostonian
Translate Stories Into Customer Experiences
Jessica E. Gioglio @savvybostonian
Key Takeaways
34
 Shrinking attention spans call for high-quality visuals that tell a story.
 Strategy before tactics - ...
Thank You & Questions?
Jessica E. Gioglio @savvybostonian
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SearchLove London 2016 | Jessica Gioglio | Make Your Marketing Memorable With Visual Storytelling

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Attention is the new commodity. Visual Storytelling is the new currency. Did you know that the human brain processes visuals 60,000x faster than text? Or that web posts with visuals drive up to 180% more engagement than those without? Based on Jessica's book “The Power of Visual Storytelling,” this talk shows you how to use visuals and rich media to spark engagement, inspire brand advocacy, and deliver remarkable customer experiences. You’ll discover practical tips and thought-provoking examples from a variety of companies and industries.

Published in: Marketing
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SearchLove London 2016 | Jessica Gioglio | Make Your Marketing Memorable With Visual Storytelling

  1. 1. Make Your Marketing Memorable With Visual Storytelling Jessica E. Gioglio @savvybostonian
  2. 2. Jessica E. Gioglio @savvybostonian To Start…A Story
  3. 3. Jessica E. Gioglio @savvybostonian An Invitation To Speak In Paris
  4. 4. Jessica E. Gioglio @savvybostonian From Cost Cutting Measure to Creative Catalyst
  5. 5. Jessica E. Gioglio @savvybostonian The Right Visual Brings Your Story To Life
  6. 6. Jessica E. Gioglio @savvybostonian A Visual Revolution – Part Tech, Part Human Nature
  7. 7. 7 90% Of Information Transmitted To The Brain Is Visual Jessica E. Gioglio @savvybostonian
  8. 8. 8 Jessica E. Gioglio @savvybostonian Visuals Are Processed 60,000x Faster Than Text Alone
  9. 9. Why This Matters To Us As Marketers Jessica E. Gioglio @savvybostonian 8 billion average video views & 350 million photos per day 10 billion video views every day – up 400% YoY 500 million Tweets sent each day - 6,000 Tweets every second 300 hours of video are uploaded to Youtube every minute Over 80 million photos are uploaded & 3.5 billion Likes per day More than 1 million members have published content 66% of content comes from brand websites; 2 billion searches monthly
  10. 10. Jessica E. Gioglio @savvybostonian The Challenge? Standing Out
  11. 11. Tip #1: Celebrate Your Best Assets & Key Differentiators Jessica E. Gioglio @savvybostonian
  12. 12. https://vimeo.com/117164619 One Company That Takes This To Heart – Literally & Figuratively Jessica E. Gioglio @savvybostonian
  13. 13. The inspiration? Celebrating the great feeling of saving money with a victory dance like no other. Jessica E. Gioglio @savvybostonian
  14. 14. Jessica E. Gioglio @savvybostonian An Huge Success & Storytelling Strategy
  15. 15. Jessica E. Gioglio @savvybostonian Ask Yourself: What Makes Your Company Unique? Products & Services Company Culture Employees & Executives Customers CSR Programs
  16. 16. Jessica E. Gioglio @savvybostonian Nobody Ever Shares Anything Cool With Me!
  17. 17. Tip #2: Great Storytellers Play To Their Audience
  18. 18. Jessica E. Gioglio @savvybostonian Embrace A Customer-Centric Mindset “We don’t own our social media channels - our fans do”
  19. 19. 19 Customers Can Inspire Stories & Visuals Jessica E. Gioglio @savvybostonian Favorite Channels User-Generated Content Trending Topics & FAQs Makeup of Customer Base General Interests
  20. 20. Jessica E. Gioglio @savvybostonian Use Visuals To Spark Customer Stories & Conversations
  21. 21. The Right Visual Can Tell Your Story While Making A Customer’s Day Better 21 Try tweeting @BenefitBeauty and #BeautyBoost for a pick-me-up! Jessica E. Gioglio @savvybostonian
  22. 22. TOMS: Get Customers Involved For A Worthwhile Cause 22 Jessica E. Gioglio @savvybostonian
  23. 23. Jessica E. Gioglio @savvybostonian 23 Visual Storytelling Can Make 1:1 Responses Better
  24. 24. Tip #3: The Magic Is In The Visual Mix
  25. 25. What Is The Right Visual To Tell Your Story? 25  Photos  Videos  GIFs  Memes  Cinemagraphs  Infographics  Slideshare Presentations Jessica E. Gioglio @savvybostonian
  26. 26. Cinemagraphs: Drive Attention To A Focal Point Jessica E. Gioglio @savvybostonian
  27. 27. 62% of B2B Content Marketers Use Infographics Jessica E. Gioglio @savvybostonian
  28. 28. SlideShare has over 70 million visits and 120 million page views—every month 28 Jessica E. Gioglio @savvybostonian
  29. 29. Memes Can Educate – In A Humorous Way Jessica E. Gioglio @savvybostonian
  30. 30. 90% of Customers Say Video Is Helpful In Their Decision Making Process Jessica E. Gioglio @savvybostonian 140+ videos that have a combined 256 million+ views on YouTube!
  31. 31. Mixing Visuals & Channels For An Unforgettable Campaign Jessica E. Gioglio @savvybostonian
  32. 32. Mixing Visuals & Channels For An Unforgettable Campaign Jessica E. Gioglio @savvybostonian
  33. 33. Translate Stories Into Customer Experiences Jessica E. Gioglio @savvybostonian
  34. 34. Key Takeaways 34  Shrinking attention spans call for high-quality visuals that tell a story.  Strategy before tactics - shape visual storytelling efforts around goals, key differentiators & consumer insights.  Boost consumer engagement with 1:1 responses & co-created content.  Personalize your content by audience & channel for better customer experiences.  Make the most of your time here! The connections you make here could result in AMAZING opportunities! Jessica E. Gioglio @savvybostonian
  35. 35. Thank You & Questions? Jessica E. Gioglio @savvybostonian

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