The Value of Content Marketing in 2015, including some great stats for decision makers, case studies of Volume Nine clients and insights from the V9 team.

1. Content Marketing
VALUE
Content is Marketing

2. …57% of the sales
cycle is complete“before a prospect reaches out
to a sales rep.
Digital Evolution, Conference Executive Board, 2012
“

3. INBOUND COSTS AT LEAST 67% LESS PER
LEAD THAN TRADITIONAL MARKETING
Source: HubSpot, 2014 State of Inbound Marketing
CostperLead
$102
$220
$45$37
$70
$27
$0
$50
$100
$150
$200
$250
1-25 51-200 1000+
Company Size
Outbound
Inbound

4. COMPANIES THAT BLOG GENERATE MORE
LEADS / MONTH THAN THOSE THAT DON’T
Source: HubSpot, 2010 State of Inbound Marketing
NumberofLeads
(indexed)
0
2
4
6
8
10
12
14
16
B2B B2C
Don't Blog
Blog
Per dollar spent, content marketing generates
approximately 3 times
as many leads as traditional marketing
Source: Demand Metric

5. 78%of CMO’s agree
custom content is the future
of marketing
Demand Metric, demandmetric.com/content/content-marketing-infographic

6. A Few Case Studies
#ResultsMatter

7. CASE STUDY: Ecommerce Site for Personalized Gifts
• Needed: Traffic & Sales
• Strategy: Drive engagement to increase social shares, then drive & convert
traffic to sales or email signups Tactics included: Visual, Engaging blogs
• Results: In 1 month alone we drove more social shares then any month prior,
increased blog views by 175% & increased conversions MoM from blog posts by
500%.

8. https://www.shopify.com/blog/16794380-3-ecommerce-trends-
you-need-to-know-for-a-profitable-2015
Did you know that
orders coming from
social media grew over
202% in 2014?

9. CASE STUDY: Paper Company
• Needed: Drive more targeted traffic to the website
• Strategy: Capture audience searching more informational terms
• Tactics Included: Quality blogs on informational topics, social media posts, quizzes
• Results: 37% increase in blog traffic, average of 600 blog visits each day, page 1 ranking
on a large variety of keywords like “funny awards”

10. Did you know, marketers cited these at their top
content marketing metrics for the last 3 years..
1. Traffic
2. Leads
3. Social Shares
4. SEO Ranking
http://www.iab.net/media/file/B2BResearch2014.pdf
Content Marketing is a major next step to enhancing your
SEO results

11. CASE STUDY: Manufacturer
• Needed: More Traffic & Brand Awareness
• Strategy: Engage existing community to build brand & support key SEO ranking
terms
• Tactics Included: Quality blogs, social media posting, infographics, videos, fun
images
• Results:
• Organic traffic grew 127% Year over Year
• More social shares than ever (including 304 shares on 1 video alone)
• Page 1 rankings for top terms, eg. “Foundry Equipment,”
• 137% increase in contact form fills.
Keyword
Movement

12. In Manufacturing …
46% plan to increase content
marketing budget in 2015 &
0% plan to reduce it.
Content Marketing is a huge opportunity
across the board, even in industries slower
to adopt new digital trends.

13. CASE STUDY: Marketing Agency
• Needed: More of Everything (Greedy!)
• Strategy: High quality content to support key terms
• Tactics: Thought Leadership, Tips & How To Blogs, Social Sharing
• Results (1 Quarter):
 97% increase in blog views (30,000 new
views)
 120% increase in conversions from blogs (95
total)
 13 new industry related links
 871 cumulative position rankings increase
(including very competitive terms)
 11 expert comments on blog posts
 3,780 social shares

14. 82% of marketers who blog see positive ROI
for their inbound marketing
http://writtent.com/blog/59-killer-content-marketing-stats-2014-edition/

15. Don’t Get Left Behind in the
Content Marketing Movement