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Content Marketing for Colleges

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Jess Krywosa
Jess Krywosa

Content marketing can drive search results and boost college admissions. Colleges should create great content that addresses students' and parents' key questions and interests. This includes content on majors, financial aid, activities, and more. Colleges should distribute this content through their website, social media, and other channels to engage prospective students and get them to take desired actions like applying. Analytics help colleges refine their content strategy and further engage with students throughout the admissions process.

Education
1 of 33
Content Marketing for Colleges: Drive Search Results & Boost Admissions Jessica Krywosa Director of Web Communication, Suffolk University http://doteduguru.com/ http://krywosa.com http://twitter.com/jesskry
What to Expect ,[object Object],[object Object],[object Object],[object Object],[object Object]
Student Search Has Changed ,[object Object],[object Object],[object Object]
New Ways They Find Us ,[object Object],[object Object],[object Object]
How Do We Currently Get Found?
Traditional Methods (Push) ,[object Object],[object Object],[object Object],[object Object],[object Object]
New Methods = Content (Pull) ,[object Object],[object Object],[object Object]
“ Content marketing is the marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience. The objective – driving profitable consumer action.” - Joe Pullizzi, Junta42
How Do We Create Great Content?
Know Our Audience* ,[object Object],[object Object],[object Object],[object Object]
Who Is the Audience? ,[object Object],[object Object],[object Object]
What Are They Looking for? ,[object Object],[object Object],[object Object]
How Do They Want It? ,[object Object],[object Object],[object Object]
They Have It! Now What? ,[object Object],[object Object],[object Object]
Great Content First… ,[object Object],[object Object],[object Object],[object Object]
Who Creates This? ,[object Object],[object Object],[object Object],[object Object]
What Should We Create? ,[object Object],[object Object],[object Object],[object Object]
Not Special Project Based ,[object Object],[object Object],[object Object]
Great Content Marketing Examples
 
 
 
 
 
How Do We use Great Content? ,[object Object],[object Object],[object Object],[object Object]
Getting Found
Organically ,[object Object],[object Object],[object Object],[object Object],[object Object]
Get Linked ,[object Object],[object Object],[object Object],[object Object]
Provide Community ,[object Object],[object Object],[object Object]
Getting Found - Paid ,[object Object],[object Object],[object Object]
Do Something Different ,[object Object],[object Object],[object Object],[object Object]
After Being Found ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? Jessica Krywosa Director of Web Communication, Suffolk University http://doteduguru.com/ http://krywosa.com http://twitter.com/jesskry

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Content Marketing for Colleges

  • 1. Content Marketing for Colleges: Drive Search Results & Boost Admissions Jessica Krywosa Director of Web Communication, Suffolk University http://doteduguru.com/ http://krywosa.com http://twitter.com/jesskry
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  • 5. How Do We Currently Get Found?
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  • 8. “ Content marketing is the marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience. The objective – driving profitable consumer action.” - Joe Pullizzi, Junta42
  • 9. How Do We Create Great Content?
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  • 19. Great Content Marketing Examples
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  • 33. Questions? Jessica Krywosa Director of Web Communication, Suffolk University http://doteduguru.com/ http://krywosa.com http://twitter.com/jesskry