Creating a true strategy for social media can be a very trying effort. Besides choosing the most appropriate channels for your audience, you also have to create content, choose a voice and maintain conversation and engagement at a pretty high level. You also need to decide how loud your audience's voice is in comparison to your own. At Hamilton College, our strategy has turned this idea on its head: what if the audience was the primary content creator and voice? How do we then 'feed the beast' and highlight the great content coming from our campus, our alumni and our communities? Enter 'The Scroll' - Hamilton's home grown moderated social media mash-up. Find out the strategy behind this endeavor, how content is being curated, cultivated and maintained, and how research, buy-in and education lead to its creation.
Beyond Hegemony :Classical Propaganda Theory and Presidential Communication S...Mahfud Achyar
Classical Propaganda Theory
1. Propaganda is an essentially situational, pragmatic and not ideological phenomenon.
2. Propaganda is a form of communication aimed towards influencing the attitude of the community.
3. Classical situational propaganda concerns its relative independence from ideology.
Content marketing cage match - The battle of the airline brands (King Content) King Content
Welcome to the first in King Content's series of content marketing cage matches!
One of the best ways to learn how to execute effective content marketing strategies is to examine what others are doing.
Join us as we soak up the mistakes and triumphs of major brands adapting to meet their increasingly savvy digital audiences.
Multi Platform Social Media Strategy IMMAP Summit 2013Robin Leonard
Multi-Platforms Social Media Strategy - They're
Everywhere, Not Just Two: Navigating Instagram,
Pinterest, Vine, YouTube, and LinkedIn
Robin Leonard, CEO, AllFamous Digital
Offering Online Professional Development Using a Cross-Platform StrategyJason Rhode
For the very first time, Northern Illinois University offered in January 2013 a fully-online teaching effectiveness institute utilizing a combination of Blackboard Learn, Blackboard Collaborate, and Blackboard Mobile platforms. This cross-platform approach has proven to be very successful and provides a model for faculty to incorporate an integrated approach for implementing all three platforms in their teaching. In this session at BbWorld13 we will share NIU's cross-platform strategy, practices, and lessons learned that can be applied to any online professional development initiative.
Beyond Hegemony :Classical Propaganda Theory and Presidential Communication S...Mahfud Achyar
Classical Propaganda Theory
1. Propaganda is an essentially situational, pragmatic and not ideological phenomenon.
2. Propaganda is a form of communication aimed towards influencing the attitude of the community.
3. Classical situational propaganda concerns its relative independence from ideology.
Content marketing cage match - The battle of the airline brands (King Content) King Content
Welcome to the first in King Content's series of content marketing cage matches!
One of the best ways to learn how to execute effective content marketing strategies is to examine what others are doing.
Join us as we soak up the mistakes and triumphs of major brands adapting to meet their increasingly savvy digital audiences.
Multi Platform Social Media Strategy IMMAP Summit 2013Robin Leonard
Multi-Platforms Social Media Strategy - They're
Everywhere, Not Just Two: Navigating Instagram,
Pinterest, Vine, YouTube, and LinkedIn
Robin Leonard, CEO, AllFamous Digital
Offering Online Professional Development Using a Cross-Platform StrategyJason Rhode
For the very first time, Northern Illinois University offered in January 2013 a fully-online teaching effectiveness institute utilizing a combination of Blackboard Learn, Blackboard Collaborate, and Blackboard Mobile platforms. This cross-platform approach has proven to be very successful and provides a model for faculty to incorporate an integrated approach for implementing all three platforms in their teaching. In this session at BbWorld13 we will share NIU's cross-platform strategy, practices, and lessons learned that can be applied to any online professional development initiative.
British Airways - Social Media [Steve Clark] FOJNP NY 2010Dave Weinberg
Steve Clark, Senior Vice President, Customer Service Americas, British Airways.
Presented at the Future of Jewish Nonprofit Summit, July 27, 2010 in New York, NY. http://fojnp.com
Part of panel: "Crisis Management: Lessons Learned from the Airline Industry."
Kelly McEttrick, VideoHub and Andrew Feigenson, Nielsen | Integrating GRPs in...Will Richmond
VideoHub Sr. Director of Platform Strategy, Kelly McEttrick and Nielsen SVP, Ad Platforms & Networks Andrew Feigenson presentation titled " Integrating GRPs into the Digital Ecosystem." Presented at the VideoNuze 2012 Online Video Advertising Summit, June 19, 2012, NYC.
Başarılı Sosyal Medya İletişimi ÖrnekleriPointro TR
Sosyal medya markaların ve işletmelerin müşterilerine ulaşmada ve onları sadık müşteriler haline getirmede kullandıkları yeni bir kanal.
Bu sunumda sosyal medyanın işletmeler için önemini, sosyal medya yönetiminde yapılması ve kaçınılması gereken davranışları sıraladıktan sonra Pointro olarak ShakeShack ve Le Pain Quotidien markalarıyla gerçekleştirdiğimiz gerçek zamanlı sosyal medya iletişiminden örnekleri paylaştık.
Daha fazla bilgi için:
https://pointro.com/tr/
https://www.linkedin.com/company/pointro-tr
https://twitter.com/PointroTR/
The Future Is Here: How Social Affects Lead GenerationMarketo
Social for lead generation has finally stepped into the limelight, and for good reason. The question of whether or not it can be an effective B2B marketing strategy has been answered with an astounding yes. But now the question remains, “how do I successfully implement social into my overall strategy?”
For those who continue to ignore this question, social will remain in a silo along with a growing list of missed opportunities. For the rest of us, it’s time to drop the philosophical approach and get down to some tactics and metrics that drive revenue. The SlideShare deck above is a goldmine for social marketers. It’s a self-guided visual journey that will enlighten and layout a blueprint for success. Developed over several months and through a tremendous amount of trial and error, we have done the homework for you and laid the groundwork. From building a foundation, to combining inbound with outbound and finally fully integrating social with marketing automation, this is the one stop shop on the road to finally breaking social out of its silo and welcoming it to the revenue table.
The Scroll: Hamilton's Social Media Strategy (and Platform)Jess Krywosa
Creating a true strategy for social media can be a very trying effort. Besides choosing the most appropriate channels for your audience, you also have to create content, choose a voice and maintain conversation and engagement at a pretty high level. You also need to decide how loud your audience's voice is in comparison to your own. At Hamilton College, our strategy has turned this idea on its head: what if the audience was the primary content creator and voice? How do we then 'feed the beast' and highlight the great content coming from our campus, our alumni and our communities? Enter 'The Scroll' - Hamilton's home grown moderated social media mash-up (Launching in February). Find out the strategy behind this endeavor, how content is being curated, cultivated and maintained, and how research, buy-in and education lead to its creation.
In The Moment: Creating an Interactive CommencementJess Krywosa
Each year, thousands of families sit passively awaiting the moment that their one graduate finally crosses the stage. But until that fleeting minute, they sit, hot, hungry, tired and anxious. Why not give them something to do?
Graduates too, wait, anxious, excited, taking pictures, texting, sharing video. Why not provide a place for them to share this experience together, online, collectively and archived for them to view and share later?
What about those who cannot make it to the ceremony? How do they share in the day?
Last May, Suffolk University found a way to capture all of the activity that commencement brings. Find out how we used our institutional website, livestream, Twitter, Facebook, Instagram, FourSquare, Flickr, text to screen and pre-shot video to make commencement a living, breathing event for all to experience.
British Airways - Social Media [Steve Clark] FOJNP NY 2010Dave Weinberg
Steve Clark, Senior Vice President, Customer Service Americas, British Airways.
Presented at the Future of Jewish Nonprofit Summit, July 27, 2010 in New York, NY. http://fojnp.com
Part of panel: "Crisis Management: Lessons Learned from the Airline Industry."
Kelly McEttrick, VideoHub and Andrew Feigenson, Nielsen | Integrating GRPs in...Will Richmond
VideoHub Sr. Director of Platform Strategy, Kelly McEttrick and Nielsen SVP, Ad Platforms & Networks Andrew Feigenson presentation titled " Integrating GRPs into the Digital Ecosystem." Presented at the VideoNuze 2012 Online Video Advertising Summit, June 19, 2012, NYC.
Başarılı Sosyal Medya İletişimi ÖrnekleriPointro TR
Sosyal medya markaların ve işletmelerin müşterilerine ulaşmada ve onları sadık müşteriler haline getirmede kullandıkları yeni bir kanal.
Bu sunumda sosyal medyanın işletmeler için önemini, sosyal medya yönetiminde yapılması ve kaçınılması gereken davranışları sıraladıktan sonra Pointro olarak ShakeShack ve Le Pain Quotidien markalarıyla gerçekleştirdiğimiz gerçek zamanlı sosyal medya iletişiminden örnekleri paylaştık.
Daha fazla bilgi için:
https://pointro.com/tr/
https://www.linkedin.com/company/pointro-tr
https://twitter.com/PointroTR/
The Future Is Here: How Social Affects Lead GenerationMarketo
Social for lead generation has finally stepped into the limelight, and for good reason. The question of whether or not it can be an effective B2B marketing strategy has been answered with an astounding yes. But now the question remains, “how do I successfully implement social into my overall strategy?”
For those who continue to ignore this question, social will remain in a silo along with a growing list of missed opportunities. For the rest of us, it’s time to drop the philosophical approach and get down to some tactics and metrics that drive revenue. The SlideShare deck above is a goldmine for social marketers. It’s a self-guided visual journey that will enlighten and layout a blueprint for success. Developed over several months and through a tremendous amount of trial and error, we have done the homework for you and laid the groundwork. From building a foundation, to combining inbound with outbound and finally fully integrating social with marketing automation, this is the one stop shop on the road to finally breaking social out of its silo and welcoming it to the revenue table.
The Scroll: Hamilton's Social Media Strategy (and Platform)Jess Krywosa
Creating a true strategy for social media can be a very trying effort. Besides choosing the most appropriate channels for your audience, you also have to create content, choose a voice and maintain conversation and engagement at a pretty high level. You also need to decide how loud your audience's voice is in comparison to your own. At Hamilton College, our strategy has turned this idea on its head: what if the audience was the primary content creator and voice? How do we then 'feed the beast' and highlight the great content coming from our campus, our alumni and our communities? Enter 'The Scroll' - Hamilton's home grown moderated social media mash-up (Launching in February). Find out the strategy behind this endeavor, how content is being curated, cultivated and maintained, and how research, buy-in and education lead to its creation.
In The Moment: Creating an Interactive CommencementJess Krywosa
Each year, thousands of families sit passively awaiting the moment that their one graduate finally crosses the stage. But until that fleeting minute, they sit, hot, hungry, tired and anxious. Why not give them something to do?
Graduates too, wait, anxious, excited, taking pictures, texting, sharing video. Why not provide a place for them to share this experience together, online, collectively and archived for them to view and share later?
What about those who cannot make it to the ceremony? How do they share in the day?
Last May, Suffolk University found a way to capture all of the activity that commencement brings. Find out how we used our institutional website, livestream, Twitter, Facebook, Instagram, FourSquare, Flickr, text to screen and pre-shot video to make commencement a living, breathing event for all to experience.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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my first task was to do nothing.Of course we had all of the social media are ‘supposed’ to haveHow were other offices on campus using social media.What I first noticed was that the alumni voice was strongbut what I didn’t see was a lot of student voices.
Hamilton needed a way to stand out from the pack.how do we qualify this statement? Where on the web can we see this verified? Where are we giving students and alumni the forum to showcase this for us?As a 200 year old institution, entirely homogeneous, preppy, rural school without personality?
We cant tellAnd they don’t want us to. We need to show this. This speaks to the power of authentic content. not paid interns or ambassadors – but just the daily social media ramblings
The way to win in any marketing endeavor and especially social media is to fully understand what effect you are trying to have.Without knowing this, its just feeding a machine with no output. After listening to the landscape the next step in our process was to define the issue at hand.
Hamilton’s social media voice and tone is not that of an all seeing all knowing bodyUse institutional accounts and their content sparingly. This especially helps with the limited capacity our office has for researching, creating and achieving lift of our own content. Their interactions with the institution are not as important as their connections to each otherShowcase not only positive, but differences in the student body
community is so varied, there is no one Hamilton experience stereotyped for, however positive it may be. By allowing the community to tell their experiences, we broaden the scope of what Hamilton is. in the words and pictures of actual students who arent being paid to report their experiences.discourse and critical thinking. Political policies, type of milk available in the cafeteria
multiple accounts/networks in one locationshare it out in their preferred networkCampaigns help elevate this as well as we use The Scroll as our go to source for all social media campaigns on and off campus.
Like most social media strategists and community managers, I follow a lot of content.listening strategy fully extends to The Scroll making it a great catch all tool for Twitter, Tumblr, Instagram and Facebook. We cultivate content from accounts, keyword mentions and via hashtags. I get to see all of these great mentions – lucky that 99% of our mentions are positive. allow others to add to it and share from it.
virtual firehose of content. A steady, fast, real time stream of sentiment and activities as experiences by our community. Now that we know this content exists, ‘content asks’.
sell everyone else on how great of an idea it is. how it affects all of their communications and events. Social cant be one way channelthese meetings are extremely necessary and numerous. Board of Trustees. Achieving buy in was the number one reason we were able to achieve such a status: it belongs to everyone, not to the comm office
especially true when it comes to students/alumni. For instance, this picture was not solicitedBecause we cultivated student feedback early, they knew this platform was for them and theirs to use. We sought out the super users on campus, and uncovered an interesting phenomenonWith Alumni, we worked with the alumni executive council also giving them a first look at the product as it was in development. We helped them and their leadership volunteers understand how this could help their own social media efforts for affinity and regional groups for events and connections.
Storify/Rebel mouse Itseems much easier to hire out for this type of productionwe quickly realized that the talent existed among our own employees to satisfy The Scroll’s needs. We also knew that with an external consultant, time, cost, explanations and project management would be a lot of worka high tide raising all boats. The marketing team and the design team
For launch in February, we knew we wanted to do something a little different. Rolled scrolls with just the visual identity, the website and the hashtag. leaked the link to the student superusers so that they’d be able to have first crack, help publicize to others and provide content to prepopulate.
And the content came and kept coming.
And we keep it going with hashtags not just for Twitter, but also for use in Instagram and Tumblr. We try to create the tags with the groups providing the event or pull them from the community if something is already being used. We also try to publicize them in many ways, on our website, in all forms of social media and integrated into print materials as well.
But obviously, this isnt without its very real fears and moderation woes. Part of giving this idea over to the community involves some discomfort. But in order to remain authentic, we need to be sure not to sanitize the content to the point of it losing all meaning. It’s a very fine line.
most prevelant fear is of negative comments. Give people a forum, and they’ll test it. How much can they get away with? What is the limit? DO I like this limit?allow for a variety of opinons. They may go against institutional decisions. But they are viewpoints shared among the population and do have a space in the conversation.This photo was in reaction to the newly created rule that bikes were not allowednew pledging rules for fraternites or for a beloved professor not receiveing tenure or for a new solicitation technique.
This one can be the most difficult because it really involves a judgement call. Basically, if it adds to a commentary, its ok. If its just a blantant use of an F bomb. Then it’s a no. Generally, we’ve not seen a lot of this. This specific animated gif was in reaction to a write up in Colgate’s student paper regarding a stiff on an invitation to collaborate on bringing big acts to the region. It was too perfect to pass up.
We all have those spoof accounts: Hamilton Hipster, Buildings with personalities of their own, Alexander Hamilton, Hamilton problems and the list goes on. But, the beauty of the scroll is that it’s a safe zone for all content. But we also have a nationally recognized streaking team. This brings up the nudity issue – if the nudity is in context, and people are not distinguishable, it’s a go. If its nudity for shock value and nudity’s sake out of context? It’s a no. Again, its all about context and commentary – if it is a generally recognized part of the student experience we cant deny it a space on The Scroll.
You’d think these would be the worst, the almost automatic ‘nos’s, But, its just the opposite. Giving these subjects the stage only helps to illuminate the problem and allow others to be involved in the conversation. Much like a community in social media will self police, a community on and off campus will also become stronger for dealing with their issues out in the open and thru a variety of opinions. By promoting these issues via The Scroll we’ve seen an uptick in others sharing their thoughts and feelings on a varitey of touchy subjects.
In order to ensure that we apply the criteria evenly and so that others may rule justly, we came up with only these 4 crieria for content.
Students requested thisGovtdept also involved, professors
Storify used to take the place of this
Pictures with alexander hamiltonPrearival hash tag to build excitementLive interaction while waiting
Staff feared the worst
Content campaigns/contentsStudent/alumni createdIntegrated into all admission and student activities = alumni