SlideShare a Scribd company logo
Getting from data to information and from knowledge to insight
This is me 
2 
LLB, LLM Law in Developing Countries 
PGDip Journalism 
Lecturer in the Laws of Central Asia, SOAS 
Technical Account Manager, Data General/EMC 
City Reporter, Daily Telegraph 
Director of City Business Skills, City College Brighton & Hove 
General Manager, Brighton Racecourse 
Insight Director, Propellernet 
stefan@propellernet.co.uk / @stefanjhull
Insight before strategy 
How people live their lives 
The right tools for the job 
Other insights worth thinking about 
What happens after insight 
Some examples
Putting the insight cart before the strategy horse
1.Kick-off 
Agree objectives and priorities 
Team briefing 
Brand immersion 
2.Audits 
3.Insight 
Competitor insight 
Keyword research 
Industry insight 
Persona insight 
Review content assets 
Customer insight 
Listening 
Identify influencers and targets 
Customer query maps 
Review marketing plans 
Forecasting 
4.Strategy 
6.Idea generation 
for reputation 
for PPC 
for conversion 
for relevance 
7.Campaign plans created and agreed 
8.KPIs and reporting agreed 
Link and social signal audit 
Analytics audit 
Content audit 
Technical audit 
PPC audit 
Conversion audit 
5.Delivery planning
Insight should be grounded in… 
Your world 
Objectives - business, marketing and personal 
What are the board-level objectives for your business? What do you want your marketing to achieve? What are your personal goals? 
Targets and budget 
What are your specific key performance indicators (KPIs) and what is your budget to achieve them? 
Target audiences 
Who are your target audiences? 
Industry landscape 
What are the key factors currently shaping your industry right now? What future trends can we see? What are the seasonal patterns? 
Competitors 
Who are your main competitors, how are they performing, and what differentiates your offering from theirs? 
Current marketing and PR/communications 
What other marketing channels, online and offline, is your organisation currently using? 
Current performance 
How well is your digital activity currently performing? 
Current challenges 
What challenges do you currently face, both externally and within the business? 
Brand positioning 
What is your brand promise and/or personality? Do you have tone of voice and visual identity guidelines? Do you have key messages? 
Products and services 
What is the range of products and/or services that you offer customers? 
People and resources 
Who is in the marketing and communications team(s) and how is it structured?
And… 
Your customers’ worlds 
Motivations 
What motivates your target audiences to interact with brands like yours? 
Behaviours 
What do we know about their specific behaviours around products and services like yours, online and offline? 
Information goals 
What information do people seek around your products and / or services? 
Current brand experience 
What are people’s perceptions of your organisation based on the experiences they have with it? 
Experience with competition 
What are people’s perceptions of your competitors based on the experiences they have with them? 
Landscape - cultural trends 
What cultural trends are shaping your target audiences’ worlds? 
Landscape - socio- economic 
What economic and social factors are shaping your target audiences’ worlds? 
Landscape - media, experts, commentators 
Who are the commentators, media sites and publications that your target audiences will be reading?
Making sense of how people live their lives
“It’s complicated”
Technology 
Business 
Art 
Reading 
Sports 
Film & TV 
Kids 
Hobbies 
Socialising 
Celebrities 
Lifestyle 
Photography 
Nikki 
Beauty 
Health 
Homes and Gardens 
Fashion 
Fitness 
Food 
Drink 
Travel 
20 
Laura 
And people are interested in lots of different things
Key Information 
•Pain points/problems 
•Motivations/aspirations 
•Behaviours (inc. keyword research) 
•Brand experiences and associations 
Which state matters the most? And then to which extent do the others matter? 
What’s the primary state of being that we’re interested in for the persona? What mode are they in when doing research or making a purchase? 
•Work 
•Family 
•Friends 
•Relationship 
•Self 
Manifesto 
“We believe…” 
Persona 
Centric 
Insight 
Engagement 
Stories 
Social currency 
Triggers 
Emotion 
Practical value 
Public
Sharing 
Finding 
Choosing 
Experiencing 
Social media 
Paid media 
Content/UX 
SEO/ 
CRO 
Insight and Ideas 
Insight and Ideas
The right tools for the job
Finding information… let’s start with Google
http://www.google.com/trends
http://ubersuggest.org
Make the most of keyword insight by capturing it in the right format 
37
Finding information… what about Twitter?
topsy.com
Finding information… what about Facebook?
Finding information… what about YouTube?
Some other insights worth thinking about
Taking into account different social styles
User testing
whatusersdo.com
52 
“What information available within Google draws you to one website over another?”
Identifying influencers
Bloggers 
Online Media 
Google 
Socially Connected Customers 
Niche Communities 
Social Influencers 
Brand Partners
https://klout.com/s/business
What happens when you’ve got the insight?
1.Insight 
57
2.Idea 
58
59
3.Influence 
60
4.Impact 
61
5.Implementation 
62
Some examples
Mark Warner
Cast your minds back to September 2012…
You probably weren’t thinking about
•We started by recognising that in terms of ski holidays there is no such thing as a typical skier with a standard set of needs. 
But there are certain groups that different ski businesses generally target: - Beginners - Families - Groups - Fanatics - … 
Our route to success was to make life better for consumers
Mark Warner is known for helping beginners… 
9
There is a real lack of the information these groups need to make decisions
Beginners 
Beginners: 
There is huge demand for advice and guidance for new skiers and snowboarders. Initially this guidance is in the form of resort queries, but quickly turns to questions regarding lessons, equipment, clothing, fitness preparations, and more. “Organising first trip” is the general heading under which a lot of queries fall. 
Learning to ski: 
People looking for the best way of learning. Potential content around methods to learn to ski, why lessons are the best way, and content around ski hosting to help people learn about what it is. 
Checklists: 
Many people find checklists useful when preparing for their skiing trips, as demonstrated by the plethora of them online. Try and find a family oriented one though, and you’ll struggle – there is a good opportunity for MW to be the authority here. 
Skiing or Boarding: 
A common beginner question; whether to ski or to board. There is no decisive content in this space. 
Fitness 
Fitness and conditioning: 
There are lots of searches for ski exercises and workouts, with people looking to prepare their bodies prior to skiing. There are a lot of videos out there but none look very professional and this can be done much better if appropriate time and resource is allocated. 
There is a lot of content looking at ways to reduce the stress while on a ski holiday and more specifically on a family ski holiday. Mark Warner already rank number three for stress free family holidays and so adding related content will help conversion 
Stress free family holidays
Travel clients
Thank you

More Related Content

What's hot

LinkedIn Profile & Social Best Practices
LinkedIn Profile & Social Best PracticesLinkedIn Profile & Social Best Practices
LinkedIn Profile & Social Best Practices
Craig Canton
 
The low down on LinkedIn
The low down on LinkedInThe low down on LinkedIn
The low down on LinkedIn
Heidi Alexandra Pollard - CEO Mentor
 
Social Media for Real Estate Agents (2011)
Social Media for Real Estate Agents (2011)Social Media for Real Estate Agents (2011)
Social Media for Real Estate Agents (2011)
PR 20/20
 
Personal branding (for lawyers) in 2020
Personal branding (for lawyers) in 2020Personal branding (for lawyers) in 2020
Personal branding (for lawyers) in 2020
Sascha Funk
 
Strategic Networking
Strategic NetworkingStrategic Networking
Strategic Networking
SVPMA
 
Prof. (Dr.) Amit Jain - Marketing VS Positioning
Prof. (Dr.) Amit Jain - Marketing VS Positioning Prof. (Dr.) Amit Jain - Marketing VS Positioning
Prof. (Dr.) Amit Jain - Marketing VS Positioning
Monika Bakshi
 
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...
Towsley Associates
 
University of Leeds Professional Networking Lecture
University of Leeds Professional Networking LectureUniversity of Leeds Professional Networking Lecture
University of Leeds Professional Networking Lecture
Corecom Consulting
 
Using Linked In (Ce Rmacs Presentation)
Using Linked In (Ce Rmacs Presentation)Using Linked In (Ce Rmacs Presentation)
Using Linked In (Ce Rmacs Presentation)
fbutwin
 
Branded Entertainment: Is Your Institution's Brand a Celebrity?
Branded Entertainment: Is Your Institution's Brand a Celebrity?  Branded Entertainment: Is Your Institution's Brand a Celebrity?
Branded Entertainment: Is Your Institution's Brand a Celebrity?
Earthbound Media Group
 
Dental Marketing Online - Trends And Best Practice In Online Marketing (ADX16)
Dental Marketing Online - Trends And Best Practice In Online Marketing (ADX16)Dental Marketing Online - Trends And Best Practice In Online Marketing (ADX16)
Dental Marketing Online - Trends And Best Practice In Online Marketing (ADX16)
Carolyn S Dean
 
LinkedIn for Students
LinkedIn for StudentsLinkedIn for Students
LinkedIn for Students
LinkedIn for Good
 
Strategic Networking for Business
Strategic Networking for BusinessStrategic Networking for Business
Strategic Networking for Business
HandyElephant.com
 
Social Job Search 2014
Social Job Search 2014Social Job Search 2014
Social Job Search 2014
Patrick Stern
 
Making thought leadership that works presentation
Making thought leadership that works presentationMaking thought leadership that works presentation
Making thought leadership that works presentation
Alexander Bayliss
 
On Today's Menu: Your Successful Grant Proposal
On Today's Menu: Your Successful Grant ProposalOn Today's Menu: Your Successful Grant Proposal
On Today's Menu: Your Successful Grant Proposal
4Good.org
 
Marketing for NGOs
Marketing for NGOsMarketing for NGOs
Marketing for NGOs
Mohammad Sharkawy
 
LinkedIn 101 - CareerConnects - Are you leveraging LinkedIn for your job search?
LinkedIn 101 - CareerConnects - Are you leveraging LinkedIn for your job search?LinkedIn 101 - CareerConnects - Are you leveraging LinkedIn for your job search?
LinkedIn 101 - CareerConnects - Are you leveraging LinkedIn for your job search?
Elizabeth Quintanilla, MBA
 
Susan Strayer
Susan StrayerSusan Strayer
Susan Strayer
SocialMediaPlus
 
Driving Results Through LinkedIn
Driving Results Through LinkedInDriving Results Through LinkedIn
Driving Results Through LinkedIn
bigfishresults
 

What's hot (20)

LinkedIn Profile & Social Best Practices
LinkedIn Profile & Social Best PracticesLinkedIn Profile & Social Best Practices
LinkedIn Profile & Social Best Practices
 
The low down on LinkedIn
The low down on LinkedInThe low down on LinkedIn
The low down on LinkedIn
 
Social Media for Real Estate Agents (2011)
Social Media for Real Estate Agents (2011)Social Media for Real Estate Agents (2011)
Social Media for Real Estate Agents (2011)
 
Personal branding (for lawyers) in 2020
Personal branding (for lawyers) in 2020Personal branding (for lawyers) in 2020
Personal branding (for lawyers) in 2020
 
Strategic Networking
Strategic NetworkingStrategic Networking
Strategic Networking
 
Prof. (Dr.) Amit Jain - Marketing VS Positioning
Prof. (Dr.) Amit Jain - Marketing VS Positioning Prof. (Dr.) Amit Jain - Marketing VS Positioning
Prof. (Dr.) Amit Jain - Marketing VS Positioning
 
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...
 
University of Leeds Professional Networking Lecture
University of Leeds Professional Networking LectureUniversity of Leeds Professional Networking Lecture
University of Leeds Professional Networking Lecture
 
Using Linked In (Ce Rmacs Presentation)
Using Linked In (Ce Rmacs Presentation)Using Linked In (Ce Rmacs Presentation)
Using Linked In (Ce Rmacs Presentation)
 
Branded Entertainment: Is Your Institution's Brand a Celebrity?
Branded Entertainment: Is Your Institution's Brand a Celebrity?  Branded Entertainment: Is Your Institution's Brand a Celebrity?
Branded Entertainment: Is Your Institution's Brand a Celebrity?
 
Dental Marketing Online - Trends And Best Practice In Online Marketing (ADX16)
Dental Marketing Online - Trends And Best Practice In Online Marketing (ADX16)Dental Marketing Online - Trends And Best Practice In Online Marketing (ADX16)
Dental Marketing Online - Trends And Best Practice In Online Marketing (ADX16)
 
LinkedIn for Students
LinkedIn for StudentsLinkedIn for Students
LinkedIn for Students
 
Strategic Networking for Business
Strategic Networking for BusinessStrategic Networking for Business
Strategic Networking for Business
 
Social Job Search 2014
Social Job Search 2014Social Job Search 2014
Social Job Search 2014
 
Making thought leadership that works presentation
Making thought leadership that works presentationMaking thought leadership that works presentation
Making thought leadership that works presentation
 
On Today's Menu: Your Successful Grant Proposal
On Today's Menu: Your Successful Grant ProposalOn Today's Menu: Your Successful Grant Proposal
On Today's Menu: Your Successful Grant Proposal
 
Marketing for NGOs
Marketing for NGOsMarketing for NGOs
Marketing for NGOs
 
LinkedIn 101 - CareerConnects - Are you leveraging LinkedIn for your job search?
LinkedIn 101 - CareerConnects - Are you leveraging LinkedIn for your job search?LinkedIn 101 - CareerConnects - Are you leveraging LinkedIn for your job search?
LinkedIn 101 - CareerConnects - Are you leveraging LinkedIn for your job search?
 
Susan Strayer
Susan StrayerSusan Strayer
Susan Strayer
 
Driving Results Through LinkedIn
Driving Results Through LinkedInDriving Results Through LinkedIn
Driving Results Through LinkedIn
 

Similar to FuseBox #7: Stefan Hull - The Importance of Insight

How to Grow your Personal Brand
How to Grow your Personal BrandHow to Grow your Personal Brand
How to Grow your Personal Brand
Colin Anstie
 
India Presentation
India PresentationIndia Presentation
India Presentation
johnbromley
 
India Presentation 1
India Presentation 1India Presentation 1
India Presentation 1
johnbromley
 
Marketing on a Shoestring Budget - October 2013
Marketing on a Shoestring Budget - October 2013Marketing on a Shoestring Budget - October 2013
Marketing on a Shoestring Budget - October 2013
Red Sage Communications, Inc.
 
The Social Enterprise of 2014
The Social Enterprise of 2014The Social Enterprise of 2014
The Social Enterprise of 2014
Digital Vidya
 
What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...
Scott Schablow
 
Pomp Forum Joe Pulizzi Publishing Is The New Marketing
Pomp Forum Joe Pulizzi Publishing Is The  New  MarketingPomp Forum Joe Pulizzi Publishing Is The  New  Marketing
Pomp Forum Joe Pulizzi Publishing Is The New Marketing
PM, poslovni mediji
 
Show Me The Numbers! How Content Marketing Attracts Members, Revenue and Infl...
Show Me The Numbers! How Content Marketing Attracts Members, Revenue and Infl...Show Me The Numbers! How Content Marketing Attracts Members, Revenue and Infl...
Show Me The Numbers! How Content Marketing Attracts Members, Revenue and Infl...
Carla Johnson
 
Content Marketing for Associations
Content Marketing for AssociationsContent Marketing for Associations
Content Marketing for Associations
Lenovo
 
Social Media Book Club March: Wikibrands Webinar
Social Media Book Club March: Wikibrands WebinarSocial Media Book Club March: Wikibrands Webinar
Social Media Book Club March: Wikibrands Webinar
Social Media Club
 
Content Marketing featuring Joe Pulizzi
Content Marketing featuring Joe PulizziContent Marketing featuring Joe Pulizzi
Content Marketing featuring Joe Pulizzi
Find New Customers
 
Simple Steps to a Social Media Strategy
Simple Steps to a Social Media Strategy Simple Steps to a Social Media Strategy
Simple Steps to a Social Media Strategy
Gina Bowes
 
content & communications strategy
 content & communications strategy content & communications strategy
content & communications strategy
Ullash Tiwari
 
Content Marketing: Publishing is the New Marketing
Content Marketing: Publishing is the New MarketingContent Marketing: Publishing is the New Marketing
Content Marketing: Publishing is the New Marketing
Joe Pulizzi
 
Spa Manager Training Ewa Goos
Spa Manager Training Ewa GoosSpa Manager Training Ewa Goos
Spa Manager Training Ewa Goos
Nordic Hotels & Resorts
 
Thinktank Media - Social Media Full Service
Thinktank Media - Social Media Full ServiceThinktank Media - Social Media Full Service
Thinktank Media - Social Media Full Service
Thinktank Social
 
Mespil strategy presentation
Mespil strategy presentationMespil strategy presentation
Mespil strategy presentation
Greg Fry
 
Market research for artists
Market research for artistsMarket research for artists
Market research for artists
Julie Fossitt
 
Cddmbysantcsosh
CddmbysantcsoshCddmbysantcsosh
Cddmbysantcsosh
Anne Starr
 
RDA Illawarra - Social Media Training for the Not-For-Profit Sector
RDA Illawarra - Social Media Training for the Not-For-Profit SectorRDA Illawarra - Social Media Training for the Not-For-Profit Sector
RDA Illawarra - Social Media Training for the Not-For-Profit Sector
Regional Development Australia (RDA) Illawarra
 

Similar to FuseBox #7: Stefan Hull - The Importance of Insight (20)

How to Grow your Personal Brand
How to Grow your Personal BrandHow to Grow your Personal Brand
How to Grow your Personal Brand
 
India Presentation
India PresentationIndia Presentation
India Presentation
 
India Presentation 1
India Presentation 1India Presentation 1
India Presentation 1
 
Marketing on a Shoestring Budget - October 2013
Marketing on a Shoestring Budget - October 2013Marketing on a Shoestring Budget - October 2013
Marketing on a Shoestring Budget - October 2013
 
The Social Enterprise of 2014
The Social Enterprise of 2014The Social Enterprise of 2014
The Social Enterprise of 2014
 
What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...
 
Pomp Forum Joe Pulizzi Publishing Is The New Marketing
Pomp Forum Joe Pulizzi Publishing Is The  New  MarketingPomp Forum Joe Pulizzi Publishing Is The  New  Marketing
Pomp Forum Joe Pulizzi Publishing Is The New Marketing
 
Show Me The Numbers! How Content Marketing Attracts Members, Revenue and Infl...
Show Me The Numbers! How Content Marketing Attracts Members, Revenue and Infl...Show Me The Numbers! How Content Marketing Attracts Members, Revenue and Infl...
Show Me The Numbers! How Content Marketing Attracts Members, Revenue and Infl...
 
Content Marketing for Associations
Content Marketing for AssociationsContent Marketing for Associations
Content Marketing for Associations
 
Social Media Book Club March: Wikibrands Webinar
Social Media Book Club March: Wikibrands WebinarSocial Media Book Club March: Wikibrands Webinar
Social Media Book Club March: Wikibrands Webinar
 
Content Marketing featuring Joe Pulizzi
Content Marketing featuring Joe PulizziContent Marketing featuring Joe Pulizzi
Content Marketing featuring Joe Pulizzi
 
Simple Steps to a Social Media Strategy
Simple Steps to a Social Media Strategy Simple Steps to a Social Media Strategy
Simple Steps to a Social Media Strategy
 
content & communications strategy
 content & communications strategy content & communications strategy
content & communications strategy
 
Content Marketing: Publishing is the New Marketing
Content Marketing: Publishing is the New MarketingContent Marketing: Publishing is the New Marketing
Content Marketing: Publishing is the New Marketing
 
Spa Manager Training Ewa Goos
Spa Manager Training Ewa GoosSpa Manager Training Ewa Goos
Spa Manager Training Ewa Goos
 
Thinktank Media - Social Media Full Service
Thinktank Media - Social Media Full ServiceThinktank Media - Social Media Full Service
Thinktank Media - Social Media Full Service
 
Mespil strategy presentation
Mespil strategy presentationMespil strategy presentation
Mespil strategy presentation
 
Market research for artists
Market research for artistsMarket research for artists
Market research for artists
 
Cddmbysantcsosh
CddmbysantcsoshCddmbysantcsosh
Cddmbysantcsosh
 
RDA Illawarra - Social Media Training for the Not-For-Profit Sector
RDA Illawarra - Social Media Training for the Not-For-Profit SectorRDA Illawarra - Social Media Training for the Not-For-Profit Sector
RDA Illawarra - Social Media Training for the Not-For-Profit Sector
 

More from wired_sussex

Tech Beyond The Screen: Real-Time Place-Based Digital Marketing Henry Bennett...
Tech Beyond The Screen: Real-Time Place-Based Digital Marketing Henry Bennett...Tech Beyond The Screen: Real-Time Place-Based Digital Marketing Henry Bennett...
Tech Beyond The Screen: Real-Time Place-Based Digital Marketing Henry Bennett...
wired_sussex
 
Digital Catapult Centre Brighton - Nigel Devenish
Digital Catapult Centre Brighton - Nigel DevenishDigital Catapult Centre Brighton - Nigel Devenish
Digital Catapult Centre Brighton - Nigel Devenish
wired_sussex
 
Digital Catapult Centre Brighton - Bill Harpley
Digital Catapult Centre Brighton - Bill HarpleyDigital Catapult Centre Brighton - Bill Harpley
Digital Catapult Centre Brighton - Bill Harpley
wired_sussex
 
Digital Catapult Centre Brighton - Yodit Stanton
Digital Catapult Centre Brighton - Yodit StantonDigital Catapult Centre Brighton - Yodit Stanton
Digital Catapult Centre Brighton - Yodit Stanton
wired_sussex
 
Digital Catapult Centre Brighton - Dr Nour Ali
Digital Catapult Centre Brighton - Dr Nour AliDigital Catapult Centre Brighton - Dr Nour Ali
Digital Catapult Centre Brighton - Dr Nour Ali
wired_sussex
 
Julian Tait - The Things Network Manchester
Julian Tait - The Things Network ManchesterJulian Tait - The Things Network Manchester
Julian Tait - The Things Network Manchester
wired_sussex
 
Digital Catapult Centre Brighton February Breakfast Drop-in with special gue...
Digital Catapult Centre Brighton  February Breakfast Drop-in with special gue...Digital Catapult Centre Brighton  February Breakfast Drop-in with special gue...
Digital Catapult Centre Brighton February Breakfast Drop-in with special gue...
wired_sussex
 
Digital Catapult Centre Brighton: Retail Innovation and the Store of The Futu...
Digital Catapult Centre Brighton: Retail Innovation and the Store of The Futu...Digital Catapult Centre Brighton: Retail Innovation and the Store of The Futu...
Digital Catapult Centre Brighton: Retail Innovation and the Store of The Futu...
wired_sussex
 
Mike Cowburn: Account Director, Ideal Networks
Mike Cowburn: Account Director, Ideal NetworksMike Cowburn: Account Director, Ideal Networks
Mike Cowburn: Account Director, Ideal Networks
wired_sussex
 
Eva Pascoe: Head of Retail Futures, The Retail Practice
Eva Pascoe: Head of Retail Futures, The Retail PracticeEva Pascoe: Head of Retail Futures, The Retail Practice
Eva Pascoe: Head of Retail Futures, The Retail Practice
wired_sussex
 
Simon Liss: Founding Partner- Strategy & Innovation, Omnifi Ltd.
Simon Liss: Founding Partner- Strategy & Innovation, Omnifi Ltd.Simon Liss: Founding Partner- Strategy & Innovation, Omnifi Ltd.
Simon Liss: Founding Partner- Strategy & Innovation, Omnifi Ltd.
wired_sussex
 
Dan Thornton: Head of Solution Development, Hughes Network Systems Europe
Dan Thornton: Head of Solution Development, Hughes Network Systems EuropeDan Thornton: Head of Solution Development, Hughes Network Systems Europe
Dan Thornton: Head of Solution Development, Hughes Network Systems Europe
wired_sussex
 
5G Vision for Future Networks From Use Cases to Implementation - Dr. Hamid Fa...
5G Vision for Future Networks From Use Cases to Implementation - Dr. Hamid Fa...5G Vision for Future Networks From Use Cases to Implementation - Dr. Hamid Fa...
5G Vision for Future Networks From Use Cases to Implementation - Dr. Hamid Fa...
wired_sussex
 
Ava Fatah .gen Schieck - Technology & Placemaking
Ava Fatah .gen Schieck - Technology & PlacemakingAva Fatah .gen Schieck - Technology & Placemaking
Ava Fatah .gen Schieck - Technology & Placemaking
wired_sussex
 
Liz whitehead - Technology & Placemaking
Liz whitehead - Technology & PlacemakingLiz whitehead - Technology & Placemaking
Liz whitehead - Technology & Placemaking
wired_sussex
 
What is Brighton? Peter Passaro
What is Brighton? Peter PassaroWhat is Brighton? Peter Passaro
What is Brighton? Peter Passaro
wired_sussex
 
Jenni lloyd - Technology & Placemaking
Jenni lloyd - Technology & PlacemakingJenni lloyd - Technology & Placemaking
Jenni lloyd - Technology & Placemaking
wired_sussex
 
Solving the issue of third party trust for decentralised currencies - MetaLair
Solving the issue of third party trust for decentralised currencies - MetaLairSolving the issue of third party trust for decentralised currencies - MetaLair
Solving the issue of third party trust for decentralised currencies - MetaLair
wired_sussex
 
What is Digital/Electronic Cash? - Dr. David Everett, Microexpert
What is Digital/Electronic Cash? - Dr. David Everett, MicroexpertWhat is Digital/Electronic Cash? - Dr. David Everett, Microexpert
What is Digital/Electronic Cash? - Dr. David Everett, Microexpert
wired_sussex
 
Overview of complimentary currencies – Dr. Nick Taylor, Good Money
Overview of complimentary currencies – Dr. Nick Taylor, Good MoneyOverview of complimentary currencies – Dr. Nick Taylor, Good Money
Overview of complimentary currencies – Dr. Nick Taylor, Good Money
wired_sussex
 

More from wired_sussex (20)

Tech Beyond The Screen: Real-Time Place-Based Digital Marketing Henry Bennett...
Tech Beyond The Screen: Real-Time Place-Based Digital Marketing Henry Bennett...Tech Beyond The Screen: Real-Time Place-Based Digital Marketing Henry Bennett...
Tech Beyond The Screen: Real-Time Place-Based Digital Marketing Henry Bennett...
 
Digital Catapult Centre Brighton - Nigel Devenish
Digital Catapult Centre Brighton - Nigel DevenishDigital Catapult Centre Brighton - Nigel Devenish
Digital Catapult Centre Brighton - Nigel Devenish
 
Digital Catapult Centre Brighton - Bill Harpley
Digital Catapult Centre Brighton - Bill HarpleyDigital Catapult Centre Brighton - Bill Harpley
Digital Catapult Centre Brighton - Bill Harpley
 
Digital Catapult Centre Brighton - Yodit Stanton
Digital Catapult Centre Brighton - Yodit StantonDigital Catapult Centre Brighton - Yodit Stanton
Digital Catapult Centre Brighton - Yodit Stanton
 
Digital Catapult Centre Brighton - Dr Nour Ali
Digital Catapult Centre Brighton - Dr Nour AliDigital Catapult Centre Brighton - Dr Nour Ali
Digital Catapult Centre Brighton - Dr Nour Ali
 
Julian Tait - The Things Network Manchester
Julian Tait - The Things Network ManchesterJulian Tait - The Things Network Manchester
Julian Tait - The Things Network Manchester
 
Digital Catapult Centre Brighton February Breakfast Drop-in with special gue...
Digital Catapult Centre Brighton  February Breakfast Drop-in with special gue...Digital Catapult Centre Brighton  February Breakfast Drop-in with special gue...
Digital Catapult Centre Brighton February Breakfast Drop-in with special gue...
 
Digital Catapult Centre Brighton: Retail Innovation and the Store of The Futu...
Digital Catapult Centre Brighton: Retail Innovation and the Store of The Futu...Digital Catapult Centre Brighton: Retail Innovation and the Store of The Futu...
Digital Catapult Centre Brighton: Retail Innovation and the Store of The Futu...
 
Mike Cowburn: Account Director, Ideal Networks
Mike Cowburn: Account Director, Ideal NetworksMike Cowburn: Account Director, Ideal Networks
Mike Cowburn: Account Director, Ideal Networks
 
Eva Pascoe: Head of Retail Futures, The Retail Practice
Eva Pascoe: Head of Retail Futures, The Retail PracticeEva Pascoe: Head of Retail Futures, The Retail Practice
Eva Pascoe: Head of Retail Futures, The Retail Practice
 
Simon Liss: Founding Partner- Strategy & Innovation, Omnifi Ltd.
Simon Liss: Founding Partner- Strategy & Innovation, Omnifi Ltd.Simon Liss: Founding Partner- Strategy & Innovation, Omnifi Ltd.
Simon Liss: Founding Partner- Strategy & Innovation, Omnifi Ltd.
 
Dan Thornton: Head of Solution Development, Hughes Network Systems Europe
Dan Thornton: Head of Solution Development, Hughes Network Systems EuropeDan Thornton: Head of Solution Development, Hughes Network Systems Europe
Dan Thornton: Head of Solution Development, Hughes Network Systems Europe
 
5G Vision for Future Networks From Use Cases to Implementation - Dr. Hamid Fa...
5G Vision for Future Networks From Use Cases to Implementation - Dr. Hamid Fa...5G Vision for Future Networks From Use Cases to Implementation - Dr. Hamid Fa...
5G Vision for Future Networks From Use Cases to Implementation - Dr. Hamid Fa...
 
Ava Fatah .gen Schieck - Technology & Placemaking
Ava Fatah .gen Schieck - Technology & PlacemakingAva Fatah .gen Schieck - Technology & Placemaking
Ava Fatah .gen Schieck - Technology & Placemaking
 
Liz whitehead - Technology & Placemaking
Liz whitehead - Technology & PlacemakingLiz whitehead - Technology & Placemaking
Liz whitehead - Technology & Placemaking
 
What is Brighton? Peter Passaro
What is Brighton? Peter PassaroWhat is Brighton? Peter Passaro
What is Brighton? Peter Passaro
 
Jenni lloyd - Technology & Placemaking
Jenni lloyd - Technology & PlacemakingJenni lloyd - Technology & Placemaking
Jenni lloyd - Technology & Placemaking
 
Solving the issue of third party trust for decentralised currencies - MetaLair
Solving the issue of third party trust for decentralised currencies - MetaLairSolving the issue of third party trust for decentralised currencies - MetaLair
Solving the issue of third party trust for decentralised currencies - MetaLair
 
What is Digital/Electronic Cash? - Dr. David Everett, Microexpert
What is Digital/Electronic Cash? - Dr. David Everett, MicroexpertWhat is Digital/Electronic Cash? - Dr. David Everett, Microexpert
What is Digital/Electronic Cash? - Dr. David Everett, Microexpert
 
Overview of complimentary currencies – Dr. Nick Taylor, Good Money
Overview of complimentary currencies – Dr. Nick Taylor, Good MoneyOverview of complimentary currencies – Dr. Nick Taylor, Good Money
Overview of complimentary currencies – Dr. Nick Taylor, Good Money
 

Recently uploaded

Namma-Kalvi-11th-Physics-Study-Material-Unit-1-EM-221086.pdf
Namma-Kalvi-11th-Physics-Study-Material-Unit-1-EM-221086.pdfNamma-Kalvi-11th-Physics-Study-Material-Unit-1-EM-221086.pdf
Namma-Kalvi-11th-Physics-Study-Material-Unit-1-EM-221086.pdf
22ad0301
 
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
Vietnam Cotton & Spinning Association
 
一比一原版(uom毕业证书)曼彻斯特大学毕业证如何办理
一比一原版(uom毕业证书)曼彻斯特大学毕业证如何办理一比一原版(uom毕业证书)曼彻斯特大学毕业证如何办理
一比一原版(uom毕业证书)曼彻斯特大学毕业证如何办理
osoyvvf
 
Digital Marketing Performance Marketing Sample .pdf
Digital Marketing Performance Marketing  Sample .pdfDigital Marketing Performance Marketing  Sample .pdf
Digital Marketing Performance Marketing Sample .pdf
Vineet
 
一比一原版斯威本理工大学毕业证(swinburne毕业证)如何办理
一比一原版斯威本理工大学毕业证(swinburne毕业证)如何办理一比一原版斯威本理工大学毕业证(swinburne毕业证)如何办理
一比一原版斯威本理工大学毕业证(swinburne毕业证)如何办理
actyx
 
一比一原版格里菲斯大学毕业证(Griffith毕业证书)学历如何办理
一比一原版格里菲斯大学毕业证(Griffith毕业证书)学历如何办理一比一原版格里菲斯大学毕业证(Griffith毕业证书)学历如何办理
一比一原版格里菲斯大学毕业证(Griffith毕业证书)学历如何办理
lzdvtmy8
 
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docxDATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
SaffaIbrahim1
 
一比一原版(uob毕业证书)伯明翰大学毕业证如何办理
一比一原版(uob毕业证书)伯明翰大学毕业证如何办理一比一原版(uob毕业证书)伯明翰大学毕业证如何办理
一比一原版(uob毕业证书)伯明翰大学毕业证如何办理
9gr6pty
 
06-20-2024-AI Camp Meetup-Unstructured Data and Vector Databases
06-20-2024-AI Camp Meetup-Unstructured Data and Vector Databases06-20-2024-AI Camp Meetup-Unstructured Data and Vector Databases
06-20-2024-AI Camp Meetup-Unstructured Data and Vector Databases
Timothy Spann
 
一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理
一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理
一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理
ywqeos
 
Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024
ElizabethGarrettChri
 
reading_sample_sap_press_operational_data_provisioning_with_sap_bw4hana (1).pdf
reading_sample_sap_press_operational_data_provisioning_with_sap_bw4hana (1).pdfreading_sample_sap_press_operational_data_provisioning_with_sap_bw4hana (1).pdf
reading_sample_sap_press_operational_data_provisioning_with_sap_bw4hana (1).pdf
perranet1
 
PyData London 2024: Mistakes were made (Dr. Rebecca Bilbro)
PyData London 2024: Mistakes were made (Dr. Rebecca Bilbro)PyData London 2024: Mistakes were made (Dr. Rebecca Bilbro)
PyData London 2024: Mistakes were made (Dr. Rebecca Bilbro)
Rebecca Bilbro
 
社内勉強会資料_Hallucination of LLMs               .
社内勉強会資料_Hallucination of LLMs               .社内勉強会資料_Hallucination of LLMs               .
社内勉強会資料_Hallucination of LLMs               .
NABLAS株式会社
 
Build applications with generative AI on Google Cloud
Build applications with generative AI on Google CloudBuild applications with generative AI on Google Cloud
Build applications with generative AI on Google Cloud
Márton Kodok
 
原版一比一爱尔兰都柏林大学毕业证(UCD毕业证书)如何办理
原版一比一爱尔兰都柏林大学毕业证(UCD毕业证书)如何办理 原版一比一爱尔兰都柏林大学毕业证(UCD毕业证书)如何办理
原版一比一爱尔兰都柏林大学毕业证(UCD毕业证书)如何办理
tzu5xla
 
Drownings spike from May to August in children
Drownings spike from May to August in childrenDrownings spike from May to August in children
Drownings spike from May to August in children
Bisnar Chase Personal Injury Attorneys
 
原版一比一多伦多大学毕业证(UofT毕业证书)如何办理
原版一比一多伦多大学毕业证(UofT毕业证书)如何办理原版一比一多伦多大学毕业证(UofT毕业证书)如何办理
原版一比一多伦多大学毕业证(UofT毕业证书)如何办理
mkkikqvo
 
Overview IFM June 2024 Consumer Confidence INDEX Report.pdf
Overview IFM June 2024 Consumer Confidence INDEX Report.pdfOverview IFM June 2024 Consumer Confidence INDEX Report.pdf
Overview IFM June 2024 Consumer Confidence INDEX Report.pdf
nhutnguyen355078
 
一比一原版南昆士兰大学毕业证如何办理
一比一原版南昆士兰大学毕业证如何办理一比一原版南昆士兰大学毕业证如何办理
一比一原版南昆士兰大学毕业证如何办理
ugydym
 

Recently uploaded (20)

Namma-Kalvi-11th-Physics-Study-Material-Unit-1-EM-221086.pdf
Namma-Kalvi-11th-Physics-Study-Material-Unit-1-EM-221086.pdfNamma-Kalvi-11th-Physics-Study-Material-Unit-1-EM-221086.pdf
Namma-Kalvi-11th-Physics-Study-Material-Unit-1-EM-221086.pdf
 
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
 
一比一原版(uom毕业证书)曼彻斯特大学毕业证如何办理
一比一原版(uom毕业证书)曼彻斯特大学毕业证如何办理一比一原版(uom毕业证书)曼彻斯特大学毕业证如何办理
一比一原版(uom毕业证书)曼彻斯特大学毕业证如何办理
 
Digital Marketing Performance Marketing Sample .pdf
Digital Marketing Performance Marketing  Sample .pdfDigital Marketing Performance Marketing  Sample .pdf
Digital Marketing Performance Marketing Sample .pdf
 
一比一原版斯威本理工大学毕业证(swinburne毕业证)如何办理
一比一原版斯威本理工大学毕业证(swinburne毕业证)如何办理一比一原版斯威本理工大学毕业证(swinburne毕业证)如何办理
一比一原版斯威本理工大学毕业证(swinburne毕业证)如何办理
 
一比一原版格里菲斯大学毕业证(Griffith毕业证书)学历如何办理
一比一原版格里菲斯大学毕业证(Griffith毕业证书)学历如何办理一比一原版格里菲斯大学毕业证(Griffith毕业证书)学历如何办理
一比一原版格里菲斯大学毕业证(Griffith毕业证书)学历如何办理
 
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docxDATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
 
一比一原版(uob毕业证书)伯明翰大学毕业证如何办理
一比一原版(uob毕业证书)伯明翰大学毕业证如何办理一比一原版(uob毕业证书)伯明翰大学毕业证如何办理
一比一原版(uob毕业证书)伯明翰大学毕业证如何办理
 
06-20-2024-AI Camp Meetup-Unstructured Data and Vector Databases
06-20-2024-AI Camp Meetup-Unstructured Data and Vector Databases06-20-2024-AI Camp Meetup-Unstructured Data and Vector Databases
06-20-2024-AI Camp Meetup-Unstructured Data and Vector Databases
 
一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理
一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理
一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理
 
Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024
 
reading_sample_sap_press_operational_data_provisioning_with_sap_bw4hana (1).pdf
reading_sample_sap_press_operational_data_provisioning_with_sap_bw4hana (1).pdfreading_sample_sap_press_operational_data_provisioning_with_sap_bw4hana (1).pdf
reading_sample_sap_press_operational_data_provisioning_with_sap_bw4hana (1).pdf
 
PyData London 2024: Mistakes were made (Dr. Rebecca Bilbro)
PyData London 2024: Mistakes were made (Dr. Rebecca Bilbro)PyData London 2024: Mistakes were made (Dr. Rebecca Bilbro)
PyData London 2024: Mistakes were made (Dr. Rebecca Bilbro)
 
社内勉強会資料_Hallucination of LLMs               .
社内勉強会資料_Hallucination of LLMs               .社内勉強会資料_Hallucination of LLMs               .
社内勉強会資料_Hallucination of LLMs               .
 
Build applications with generative AI on Google Cloud
Build applications with generative AI on Google CloudBuild applications with generative AI on Google Cloud
Build applications with generative AI on Google Cloud
 
原版一比一爱尔兰都柏林大学毕业证(UCD毕业证书)如何办理
原版一比一爱尔兰都柏林大学毕业证(UCD毕业证书)如何办理 原版一比一爱尔兰都柏林大学毕业证(UCD毕业证书)如何办理
原版一比一爱尔兰都柏林大学毕业证(UCD毕业证书)如何办理
 
Drownings spike from May to August in children
Drownings spike from May to August in childrenDrownings spike from May to August in children
Drownings spike from May to August in children
 
原版一比一多伦多大学毕业证(UofT毕业证书)如何办理
原版一比一多伦多大学毕业证(UofT毕业证书)如何办理原版一比一多伦多大学毕业证(UofT毕业证书)如何办理
原版一比一多伦多大学毕业证(UofT毕业证书)如何办理
 
Overview IFM June 2024 Consumer Confidence INDEX Report.pdf
Overview IFM June 2024 Consumer Confidence INDEX Report.pdfOverview IFM June 2024 Consumer Confidence INDEX Report.pdf
Overview IFM June 2024 Consumer Confidence INDEX Report.pdf
 
一比一原版南昆士兰大学毕业证如何办理
一比一原版南昆士兰大学毕业证如何办理一比一原版南昆士兰大学毕业证如何办理
一比一原版南昆士兰大学毕业证如何办理
 

FuseBox #7: Stefan Hull - The Importance of Insight

  • 1. Getting from data to information and from knowledge to insight
  • 2. This is me 2 LLB, LLM Law in Developing Countries PGDip Journalism Lecturer in the Laws of Central Asia, SOAS Technical Account Manager, Data General/EMC City Reporter, Daily Telegraph Director of City Business Skills, City College Brighton & Hove General Manager, Brighton Racecourse Insight Director, Propellernet stefan@propellernet.co.uk / @stefanjhull
  • 3.
  • 4. Insight before strategy How people live their lives The right tools for the job Other insights worth thinking about What happens after insight Some examples
  • 5. Putting the insight cart before the strategy horse
  • 6. 1.Kick-off Agree objectives and priorities Team briefing Brand immersion 2.Audits 3.Insight Competitor insight Keyword research Industry insight Persona insight Review content assets Customer insight Listening Identify influencers and targets Customer query maps Review marketing plans Forecasting 4.Strategy 6.Idea generation for reputation for PPC for conversion for relevance 7.Campaign plans created and agreed 8.KPIs and reporting agreed Link and social signal audit Analytics audit Content audit Technical audit PPC audit Conversion audit 5.Delivery planning
  • 7. Insight should be grounded in… Your world Objectives - business, marketing and personal What are the board-level objectives for your business? What do you want your marketing to achieve? What are your personal goals? Targets and budget What are your specific key performance indicators (KPIs) and what is your budget to achieve them? Target audiences Who are your target audiences? Industry landscape What are the key factors currently shaping your industry right now? What future trends can we see? What are the seasonal patterns? Competitors Who are your main competitors, how are they performing, and what differentiates your offering from theirs? Current marketing and PR/communications What other marketing channels, online and offline, is your organisation currently using? Current performance How well is your digital activity currently performing? Current challenges What challenges do you currently face, both externally and within the business? Brand positioning What is your brand promise and/or personality? Do you have tone of voice and visual identity guidelines? Do you have key messages? Products and services What is the range of products and/or services that you offer customers? People and resources Who is in the marketing and communications team(s) and how is it structured?
  • 8. And… Your customers’ worlds Motivations What motivates your target audiences to interact with brands like yours? Behaviours What do we know about their specific behaviours around products and services like yours, online and offline? Information goals What information do people seek around your products and / or services? Current brand experience What are people’s perceptions of your organisation based on the experiences they have with it? Experience with competition What are people’s perceptions of your competitors based on the experiences they have with them? Landscape - cultural trends What cultural trends are shaping your target audiences’ worlds? Landscape - socio- economic What economic and social factors are shaping your target audiences’ worlds? Landscape - media, experts, commentators Who are the commentators, media sites and publications that your target audiences will be reading?
  • 9. Making sense of how people live their lives
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Technology Business Art Reading Sports Film & TV Kids Hobbies Socialising Celebrities Lifestyle Photography Nikki Beauty Health Homes and Gardens Fashion Fitness Food Drink Travel 20 Laura And people are interested in lots of different things
  • 21. Key Information •Pain points/problems •Motivations/aspirations •Behaviours (inc. keyword research) •Brand experiences and associations Which state matters the most? And then to which extent do the others matter? What’s the primary state of being that we’re interested in for the persona? What mode are they in when doing research or making a purchase? •Work •Family •Friends •Relationship •Self Manifesto “We believe…” Persona Centric Insight Engagement Stories Social currency Triggers Emotion Practical value Public
  • 22. Sharing Finding Choosing Experiencing Social media Paid media Content/UX SEO/ CRO Insight and Ideas Insight and Ideas
  • 23. The right tools for the job
  • 24.
  • 25. Finding information… let’s start with Google
  • 26.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 34. Make the most of keyword insight by capturing it in the right format 37
  • 35.
  • 36. Finding information… what about Twitter?
  • 37.
  • 39. Finding information… what about Facebook?
  • 40.
  • 41.
  • 42. Finding information… what about YouTube?
  • 43.
  • 44. Some other insights worth thinking about
  • 45. Taking into account different social styles
  • 46.
  • 49. 52 “What information available within Google draws you to one website over another?”
  • 51. Bloggers Online Media Google Socially Connected Customers Niche Communities Social Influencers Brand Partners
  • 53. What happens when you’ve got the insight?
  • 56. 59
  • 62. Cast your minds back to September 2012…
  • 63. You probably weren’t thinking about
  • 64. •We started by recognising that in terms of ski holidays there is no such thing as a typical skier with a standard set of needs. But there are certain groups that different ski businesses generally target: - Beginners - Families - Groups - Fanatics - … Our route to success was to make life better for consumers
  • 65. Mark Warner is known for helping beginners… 9
  • 66. There is a real lack of the information these groups need to make decisions
  • 67. Beginners Beginners: There is huge demand for advice and guidance for new skiers and snowboarders. Initially this guidance is in the form of resort queries, but quickly turns to questions regarding lessons, equipment, clothing, fitness preparations, and more. “Organising first trip” is the general heading under which a lot of queries fall. Learning to ski: People looking for the best way of learning. Potential content around methods to learn to ski, why lessons are the best way, and content around ski hosting to help people learn about what it is. Checklists: Many people find checklists useful when preparing for their skiing trips, as demonstrated by the plethora of them online. Try and find a family oriented one though, and you’ll struggle – there is a good opportunity for MW to be the authority here. Skiing or Boarding: A common beginner question; whether to ski or to board. There is no decisive content in this space. Fitness Fitness and conditioning: There are lots of searches for ski exercises and workouts, with people looking to prepare their bodies prior to skiing. There are a lot of videos out there but none look very professional and this can be done much better if appropriate time and resource is allocated. There is a lot of content looking at ways to reduce the stress while on a ski holiday and more specifically on a family ski holiday. Mark Warner already rank number three for stress free family holidays and so adding related content will help conversion Stress free family holidays
  • 69.
  • 70.
  • 71.