The document discusses using inbound marketing strategies to recruit students. It defines inbound marketing and outlines three scenarios: building awareness, nurturing consideration and decision making, and driving enrollment. Persona development is emphasized to create targeted content matching prospects' motivations, concerns and journey stages. Content should provide value and engage audiences through social media, blogs, emails and events. Calls to action should be used at each stage. Measurement allows continuous improvement of strategies. Understanding audiences and their journeys is key to an effective inbound marketing approach for student recruitment.
A complete email and digital marketing program for small and medium size businesses. We use our 325 filters to find your exact qualified customer in our 200 million email data base. We then turn-key an email, digital and social marketing program for your business.
Taking you through each stage of the enrollment journey, this webinar demonstrates which metrics schools should be evaluating at every point in the funnel in order to best optimize their digital marketing campaigns.
Facebooks Ads: The Why and How (G/O Digital)Localogy
Facebook ads can help businesses achieve their goals. Key steps include defining goals like more traffic or sales, targeting the right audience through interests and location, setting an appropriate budget and schedule, testing different ad variations to optimize results, and learning from data on metrics like conversions. A case study found that a small business was able to boost post-holiday sales by offering a promotional deal to targeted Facebook users, resulting in over 250 claimed offers, 60 in-store redemptions, $5,500 in additional sales, and a 1,100% return on investment.
Facebook ads can help businesses achieve their goals. It is important to 1) optimize business pages, 2) define goals like more traffic or sales, and 3) create worthwhile, relevant ads through targeting, offers, budgets and testing. For example, an ice cream store saw success by targeting families on Facebook with a 50% off offer. They had 257 offer claims, 60 in-store redemptions, $5,500 in sales, and a 1,100% return on their investment through personalized ads that amplified their seasonal sales. In summary, optimizing business pages, defining goals, and creating relevant ads through targeting and testing can help businesses see results from Facebook ads.
Campaign Planning Framework: Steps to Success #amaconf Devon Smith
The document outlines a 7-step process for planning marketing campaigns: 1) set goals, 2) define the audience, 3) develop messaging themes, 4) choose channels, 5) budget time and money, 6) create content, and 7) measure and adapt. Examples are provided for each step, such as setting goals to increase applications, defining audience segments like parents and alumni, developing themes to address audiences' needs, choosing email and social media as outreach channels, budgeting funds and time across channels, creating images and videos for content, and measuring channels' costs and results to adapt the campaign. The 7 steps provide a framework to focus a campaign and systematically work through planning, execution, and improvement.
We define key terms for measurement and optimization, ad placement and device performance, demonstrate optimal landing pages structure and detail the KPI’s you need to track your ad campaigns. Additionally, we outline what measurement tracking is required and show what types of results/ metrics you should be looking for as part of your Google Ads campaigns.
This guide is shared based on research from Rich Dietz and Sage Nonprofit Solutions. It is designed to assist nonprofit organizations in building successful year-end fundraising campaigns.
The document discusses using inbound marketing strategies to recruit students. It defines inbound marketing and outlines three scenarios: building awareness, nurturing consideration and decision making, and driving enrollment. Persona development is emphasized to create targeted content matching prospects' motivations, concerns and journey stages. Content should provide value and engage audiences through social media, blogs, emails and events. Calls to action should be used at each stage. Measurement allows continuous improvement of strategies. Understanding audiences and their journeys is key to an effective inbound marketing approach for student recruitment.
A complete email and digital marketing program for small and medium size businesses. We use our 325 filters to find your exact qualified customer in our 200 million email data base. We then turn-key an email, digital and social marketing program for your business.
Taking you through each stage of the enrollment journey, this webinar demonstrates which metrics schools should be evaluating at every point in the funnel in order to best optimize their digital marketing campaigns.
Facebooks Ads: The Why and How (G/O Digital)Localogy
Facebook ads can help businesses achieve their goals. Key steps include defining goals like more traffic or sales, targeting the right audience through interests and location, setting an appropriate budget and schedule, testing different ad variations to optimize results, and learning from data on metrics like conversions. A case study found that a small business was able to boost post-holiday sales by offering a promotional deal to targeted Facebook users, resulting in over 250 claimed offers, 60 in-store redemptions, $5,500 in additional sales, and a 1,100% return on investment.
Facebook ads can help businesses achieve their goals. It is important to 1) optimize business pages, 2) define goals like more traffic or sales, and 3) create worthwhile, relevant ads through targeting, offers, budgets and testing. For example, an ice cream store saw success by targeting families on Facebook with a 50% off offer. They had 257 offer claims, 60 in-store redemptions, $5,500 in sales, and a 1,100% return on their investment through personalized ads that amplified their seasonal sales. In summary, optimizing business pages, defining goals, and creating relevant ads through targeting and testing can help businesses see results from Facebook ads.
Campaign Planning Framework: Steps to Success #amaconf Devon Smith
The document outlines a 7-step process for planning marketing campaigns: 1) set goals, 2) define the audience, 3) develop messaging themes, 4) choose channels, 5) budget time and money, 6) create content, and 7) measure and adapt. Examples are provided for each step, such as setting goals to increase applications, defining audience segments like parents and alumni, developing themes to address audiences' needs, choosing email and social media as outreach channels, budgeting funds and time across channels, creating images and videos for content, and measuring channels' costs and results to adapt the campaign. The 7 steps provide a framework to focus a campaign and systematically work through planning, execution, and improvement.
We define key terms for measurement and optimization, ad placement and device performance, demonstrate optimal landing pages structure and detail the KPI’s you need to track your ad campaigns. Additionally, we outline what measurement tracking is required and show what types of results/ metrics you should be looking for as part of your Google Ads campaigns.
This guide is shared based on research from Rich Dietz and Sage Nonprofit Solutions. It is designed to assist nonprofit organizations in building successful year-end fundraising campaigns.
This document provides guidance on creating an effective marketing and communications strategy for a ministry on a small budget. It recommends:
1) Developing a strategic plan with clear goals, objectives, and messaging tailored to your audience.
2) Choosing affordable communication formats and an appropriate frequency based on your budget and audience.
3) Regularly evaluating the strategy's effectiveness and making refinements based on feedback.
The document discusses developing a Facebook advertising campaign for Flyer Spirit to increase sales and establish customer loyalty. It recommends regularly updating Flyer Spirit's Facebook page and ads, targeting customers by demographics, and allocating a budget for promotional events and advertising to maximize exposure on Facebook.
Karen Talavera discusses crafting lasting relationships through email marketing. She outlines a 5-level framework for an effective email program: foundational, promotional, informational, engagers, and 1-to-1 personal. Foundational programs maintain regular contact, while promotional emails encourage purchases. Informational content builds trust and educates recipients. Engagers involve and entertain through games and surveys. Highly personalized 1-to-1 emails respond to individual behaviors and milestones. Talavera provides examples for each level and urges marketers to strategically plan email series that converse with rather than blast recipients.
The document outlines a strategic plan for Successful Study Skills 4 Students (S4) to expand their business. It reviews their current marketing efforts and develops a strategy with goals to educate parents and get them to request S4's program from schools. It provides recommendations to optimize their website, leverage social media, and pursue partnerships with local media. The plan also discusses performance monitoring, operational and financial reviews, and strategies to increase profitability and drive expansion.
This document provides an overview of email marketing best practices. It discusses why email marketing is an effective channel, especially when marketing budgets are decreasing. It provides statistics on email marketing usage and effectiveness. The document then gives guidance on developing successful email campaigns, including choosing a target audience and call to action, optimizing the preview and design, and setting up effective landing pages. Key recommendations are to provide value to readers, test elements like subject lines, and ensure the message is clear on what action is wanted from the recipient.
I do not have enough information to create a content marketing campaign. Can you please provide more details about the client, their industry, target audience, goals, etc.? Effective content marketing requires understanding the specific business and objectives.
Constant Contact provides affordable and easy-to-use engagement marketing tools and free coaching to help users grow their business. Events and promotions are useful ways to engage customers, raise money, drive purchases, and grow email lists. Proper promotion and registration processes are important. Promotion should start 5-6 weeks before an event to build buzz and increase registration as the date approaches. Registration should be simple with important event details, and collect useful guest information. After an event, review data on attendees and no-shows, and get feedback through surveys to improve future events.
From the webinar presented by Matcha, learn the strategies and tactics for better performing Facebook ad strategy. Learn how to deliver better content, audience targeting, and more.
Strategies to help identify targeted lead channels and foster new business via these channels.
Key Messages:
- Know Your Target Audience
- Create Relationships & Build Trust
- Go To Where Your Audience Already Is
- Assign Goals, Measure, & Test
Don't Wander Around the Woods Without Your Email RoadmapGuilda
The document provides guidance on creating an effective email marketing roadmap and strategy. It discusses defining objectives and goals, crafting messaging and value propositions for different subscriber segments, building permission-based lists, optimizing content based on measurement of engagement metrics, and protecting reputation to avoid email delivery issues. The key aspects covered include planning strategy, defining audience and content, measuring performance, and continuous optimization.
The document summarizes a Facebook advertising campaign to promote an online digital marketing course. It identifies the target audience as individuals aged 20-38 in India and the US interested in marketing, digital marketing, and social media marketing. The campaign ran ads for one week with a $100 budget. Key metrics included 730 reach, 738 leads generated, and a ROI of 110.7%. The evaluation found the campaign successful but recommendations included broadening the targeting criteria and extending the timeframe for better results.
For the second in our three-part webinar series spotlighting specific interactive content types, we’ll turn our focus to interactive eBooks, a great tool for educating your users and allowing them to self-discover your product and services, while driving demand and helping them through your funnel.
View the slides to learn best practices, how to use eBooks effectively, tips for making content feel customized to your user, as well as customer examples of success.
Content marketing using curation slide shareLori Fisher
Content curation is the process of sorting through large amounts of online content and organizing it by theme. It involves setting goals and topics, finding relevant sources, making sense of the information, and sharing it. When curating content, it is important to critically evaluate sources at a high cognitive level and organize them thematically. The curated content should be valuable to the target audience and meet learning objectives. Content curation allows marketers to present original, high-quality content while addressing an audience's needs and problems in a customized way. It is important for curated content to be strongly relevant to the brand and encourage interaction.
This document outlines an inbound marketing methodology. It discusses using blogging, social media amplification, and SEO strategy to generate attention. It recommends using calls-to-action and educational content like whitepapers and webinars to build desire. Finally, it discusses engaging prospects through calls, email, and customer delight practices like listening, asking, and following up. The overall methodology focuses on generating attention, building desire, and engaging prospects through content and communications.
2015 IBS: Content Is King: Drive More Traffic, Leads and Sales with Content M...Meredith Oliver
This seminar was presented at the 2015 International Builders Show (IBS) by Meredith Oliver of Creating WOW and Kristi Allen of McArthur Homes.
Seminar Description:
Content marketing is a long term strategy that includes developing original, relevant content for your website visitors. With constant updates to Google's search algorithms, the best way to drive traffic and improve search rankings is with content marketing. This session will teach you how to develop and execute a content marketing strategy on your website and social media sites, and how to leverage content you already have and create new content. You'll also gain insight into what content creation should be outsourced and what should be created internally.
Karen Talavera presented on cultivating lasting relationships through email marketing. She discussed evolving from a broadcast mindset to a conversational one, with segmented messaging tailored to different customer lifecycle stages. Talavera proposed a 5-level email program framework including foundational, promotional, informational, engaging, and personal messages. She provided examples for each level and created a program planning matrix to map existing campaigns and identify gaps to fill. The presentation emphasized the importance of intentional planning, leveraging content and automation, and focusing on a two-way dialogue rather than one-way blasting.
AIESEC International is an international student organization focused on leadership development and cross-cultural exchange. It has a global team structure with local chapters around the world. The organization aims to provide opportunities for young people to develop their leadership potential and gain international experience through internships and volunteer programs.
This document provides guidance on creating an effective marketing and communications strategy for a ministry on a small budget. It recommends:
1) Developing a strategic plan with clear goals, objectives, and messaging tailored to your audience.
2) Choosing affordable communication formats and an appropriate frequency based on your budget and audience.
3) Regularly evaluating the strategy's effectiveness and making refinements based on feedback.
The document discusses developing a Facebook advertising campaign for Flyer Spirit to increase sales and establish customer loyalty. It recommends regularly updating Flyer Spirit's Facebook page and ads, targeting customers by demographics, and allocating a budget for promotional events and advertising to maximize exposure on Facebook.
Karen Talavera discusses crafting lasting relationships through email marketing. She outlines a 5-level framework for an effective email program: foundational, promotional, informational, engagers, and 1-to-1 personal. Foundational programs maintain regular contact, while promotional emails encourage purchases. Informational content builds trust and educates recipients. Engagers involve and entertain through games and surveys. Highly personalized 1-to-1 emails respond to individual behaviors and milestones. Talavera provides examples for each level and urges marketers to strategically plan email series that converse with rather than blast recipients.
The document outlines a strategic plan for Successful Study Skills 4 Students (S4) to expand their business. It reviews their current marketing efforts and develops a strategy with goals to educate parents and get them to request S4's program from schools. It provides recommendations to optimize their website, leverage social media, and pursue partnerships with local media. The plan also discusses performance monitoring, operational and financial reviews, and strategies to increase profitability and drive expansion.
This document provides an overview of email marketing best practices. It discusses why email marketing is an effective channel, especially when marketing budgets are decreasing. It provides statistics on email marketing usage and effectiveness. The document then gives guidance on developing successful email campaigns, including choosing a target audience and call to action, optimizing the preview and design, and setting up effective landing pages. Key recommendations are to provide value to readers, test elements like subject lines, and ensure the message is clear on what action is wanted from the recipient.
I do not have enough information to create a content marketing campaign. Can you please provide more details about the client, their industry, target audience, goals, etc.? Effective content marketing requires understanding the specific business and objectives.
Constant Contact provides affordable and easy-to-use engagement marketing tools and free coaching to help users grow their business. Events and promotions are useful ways to engage customers, raise money, drive purchases, and grow email lists. Proper promotion and registration processes are important. Promotion should start 5-6 weeks before an event to build buzz and increase registration as the date approaches. Registration should be simple with important event details, and collect useful guest information. After an event, review data on attendees and no-shows, and get feedback through surveys to improve future events.
From the webinar presented by Matcha, learn the strategies and tactics for better performing Facebook ad strategy. Learn how to deliver better content, audience targeting, and more.
Strategies to help identify targeted lead channels and foster new business via these channels.
Key Messages:
- Know Your Target Audience
- Create Relationships & Build Trust
- Go To Where Your Audience Already Is
- Assign Goals, Measure, & Test
Don't Wander Around the Woods Without Your Email RoadmapGuilda
The document provides guidance on creating an effective email marketing roadmap and strategy. It discusses defining objectives and goals, crafting messaging and value propositions for different subscriber segments, building permission-based lists, optimizing content based on measurement of engagement metrics, and protecting reputation to avoid email delivery issues. The key aspects covered include planning strategy, defining audience and content, measuring performance, and continuous optimization.
The document summarizes a Facebook advertising campaign to promote an online digital marketing course. It identifies the target audience as individuals aged 20-38 in India and the US interested in marketing, digital marketing, and social media marketing. The campaign ran ads for one week with a $100 budget. Key metrics included 730 reach, 738 leads generated, and a ROI of 110.7%. The evaluation found the campaign successful but recommendations included broadening the targeting criteria and extending the timeframe for better results.
For the second in our three-part webinar series spotlighting specific interactive content types, we’ll turn our focus to interactive eBooks, a great tool for educating your users and allowing them to self-discover your product and services, while driving demand and helping them through your funnel.
View the slides to learn best practices, how to use eBooks effectively, tips for making content feel customized to your user, as well as customer examples of success.
Content marketing using curation slide shareLori Fisher
Content curation is the process of sorting through large amounts of online content and organizing it by theme. It involves setting goals and topics, finding relevant sources, making sense of the information, and sharing it. When curating content, it is important to critically evaluate sources at a high cognitive level and organize them thematically. The curated content should be valuable to the target audience and meet learning objectives. Content curation allows marketers to present original, high-quality content while addressing an audience's needs and problems in a customized way. It is important for curated content to be strongly relevant to the brand and encourage interaction.
This document outlines an inbound marketing methodology. It discusses using blogging, social media amplification, and SEO strategy to generate attention. It recommends using calls-to-action and educational content like whitepapers and webinars to build desire. Finally, it discusses engaging prospects through calls, email, and customer delight practices like listening, asking, and following up. The overall methodology focuses on generating attention, building desire, and engaging prospects through content and communications.
2015 IBS: Content Is King: Drive More Traffic, Leads and Sales with Content M...Meredith Oliver
This seminar was presented at the 2015 International Builders Show (IBS) by Meredith Oliver of Creating WOW and Kristi Allen of McArthur Homes.
Seminar Description:
Content marketing is a long term strategy that includes developing original, relevant content for your website visitors. With constant updates to Google's search algorithms, the best way to drive traffic and improve search rankings is with content marketing. This session will teach you how to develop and execute a content marketing strategy on your website and social media sites, and how to leverage content you already have and create new content. You'll also gain insight into what content creation should be outsourced and what should be created internally.
Karen Talavera presented on cultivating lasting relationships through email marketing. She discussed evolving from a broadcast mindset to a conversational one, with segmented messaging tailored to different customer lifecycle stages. Talavera proposed a 5-level email program framework including foundational, promotional, informational, engaging, and personal messages. She provided examples for each level and created a program planning matrix to map existing campaigns and identify gaps to fill. The presentation emphasized the importance of intentional planning, leveraging content and automation, and focusing on a two-way dialogue rather than one-way blasting.
AIESEC International is an international student organization focused on leadership development and cross-cultural exchange. It has a global team structure with local chapters around the world. The organization aims to provide opportunities for young people to develop their leadership potential and gain international experience through internships and volunteer programs.
Learn more about the context of AIESEC's initiative to Raise more oGIP Exchange Participants for "Fruit Peak"
What is the context and what do you focus on?
What are the key Challenges for Tier 1,2 and 3 and how do you overcome them?
AIESEC is an international organization that provides opportunities for young people to work abroad. For the years 2012-2013, AIESEC outlined a plan to expand their global reach and impact through leadership programs, internships, and conferences to develop global leaders and promote cultural understanding.
Aiesec international 2012 2013 strategy achievement maggie4667
AIESEC International achieved its goals in 2012-2013 by focusing on strategic areas like the Global Internship Program, Global Community Development Programme, and Talent Management Programme to drive growth, ensure quality experiences, and build belief and confidence, while also optimizing processes, engaging customers, and driving innovation.
AIESEC International 14.15 Plan PresentationAIESEC
The document discusses powered contexts and current strategies. It mentions powered contexts several times and has sections for our context and current strategies. However, most of the document is blank or contains only the phrase "powered by" with no other visible content to summarize.
This document provides guidance on structuring marketing teams for Local Committees (LCs) based on their stage of growth and realization goals. It outlines key responsibilities for LCVPs and marketing team members focused on tasks like branding, communications, and driving specific programs like oGIP and oGCDP. Marketing teams should be sized appropriately based on realization targets and focus on just 1-2 key programs or issues. Data-driven backwards planning is recommended to set sign-up and conversion rate goals needed to achieve targeted realizations.
This document discusses strategies for improving conversion rates in attracting and enrolling customers. It recommends understanding where conversions are failing, setting short-term goals for improvement, and assigning responsibilities to local chapters. An example shows how converting just 10% of leads contacted can improve outcomes. The document also provides tips like targeting the right profiles, following up quickly, using clear communications and showcasing experiences to engage prospects and move them through the process.
This document discusses strategies for improving conversion rates in attracting and enrolling customers. It recommends understanding where conversions are failing, setting short-term goals for improvement, and assigning responsibilities to local chapters. An example shows how converting just 10% of leads contacted can improve outcomes. The document also provides tips like targeting the right profiles, following up quickly, using clear communications and showcasing experiences to engage prospects and move them through the process.
This document discusses strategies for marketing programs to attract the right participants through synergy between operations and marketing teams. It emphasizes having unified goals and tracking metrics to attract students that fit the program. It provides guidance on building an attraction strategy including defining the target audience, understanding them, selecting influential marketing channels, customizing messages, and establishing implementation timelines. The goal is to strengthen brands, attract the intended audience, and improve conversion rates.
The document provides guidance on attracting the right exchange participants by outlining how to build an attraction strategy through understanding the target audience, developing customized messaging for different channels, and executing a marketing campaign with a clear timeline and allocation of responsibilities across teams. It emphasizes the importance of collaboration between front office and back office functions to co-create program strategies and set unified goals.
This document provides guidance on attracting the right exchange participants (EPs) by developing an effective marketing strategy. It emphasizes understanding the target audience and their needs. The strategy involves:
1) Defining the target audience through customer profiling and research to understand their backgrounds, interests, and pain points.
2) Developing messaging around the unique value propositions that addresses the target audience's needs and motivations.
3) Selecting marketing channels where the target audience spends time and is receptive to messages.
4) Creating a timeline to execute the strategy, train local teams, and support EPs through the application and selection process. Proper preparation and timeline management are essential for success.
This document discusses how schools can use inbound and content marketing to boost enrollment. It recommends developing student personas to build a targeted digital content strategy. Content should be tailored to where prospects are in their journey from awareness to enrollment. Tactics include blogging, social media, email marketing, and virtual campus tours. The goal is to engage prospects at each stage and provide answers to their concerns through useful content. Calls to action should be optimized for awareness, consideration, decision, and enrollment stages. Measurement of tactics is important to continuously improve the inbound strategy.
This document provides guidance on developing an effective marketing strategy to attract the right people. It emphasizes the importance of understanding the target audience through customer profiling and research into how they think. The key aspects of an attraction strategy discussed are developing the right message based on the target audience's needs and interests, selecting the most influential channels to reach them, and customizing the message for each channel. An example is provided of defining goals, targets, channels, and messaging for a campaign to provide teaching internships. The overall goal highlighted is to drive the desired end result through an integrated marketing strategy.
Beyond Cats: The basics of successful content marketingDeirdre Walsh
It's no secret that cats rule the internet; however, not every web asset can leverage these cyber stars. This presentation shares the 6 steps needed to build and optimize a successful content marketing program.
The document discusses a company's process for creating market leadership through social media. It involves 3 stages: 1) Listening to online conversations to identify insights about customers, competitors, and brands. 2) Developing a digital identity and strategic plan based on insights to address business objectives. 3) Generating demand through targeted digital media programs to attract specific audiences and convert prospects into customers. The goal is to proactively influence audiences by addressing their concerns learned through social listening. Case studies demonstrate how targeted campaigns can significantly improve ROI, conversions, and lower costs.
The document provides guidance on developing effective communication strategies for learning organizations. It discusses the importance of clearly communicating services, learning programmes, and how learners can access them. It also covers defining target audiences, developing key messages, and choosing appropriate communication methods. The document emphasizes creating a formal communication plan that outlines objectives, strategies, timelines, responsibilities, and evaluation metrics to guide implementation and ensure communication goals are met.
This educational workshop is perfect for paid social practitioners who want to learn more about how to best reach LinkedIn members in their Feed or via Text Ads. Session will include hands on work with our platform, tools, and dashboards. Inquire with your Account Executive if you would like to attend.
Creating a Business-Driven Content Marketing StrategyCarla Johnson
Many brands have an interest in content marketing but flounder with successful planning and execution. In most cases it’s due to a lack of strategy. Marketers struggle to create content relevant to audiences and prioritize activities in order to consistently publish, yet only 35% of marketers take the time to create a content strategy.
This workshop takes attendees through the process of creating a content strategy that will be immediately actionable. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.
Nile University is conducting a marketing overview using the SOSTAC framework. In the situation analysis, they analyzed customer feedback, competitive advantages, marketing mix effectiveness, target segments, and potential external impacts. The objective is to increase student acquisition and retention, improve customer satisfaction, enhance the university's reputation, and strengthen recruitment across markets. The strategy involves tactics like identifying the customer decision journey, segmenting markets, developing an engaging brand identity, and optimizing the website and social media presence. Controls will include reports and dashboards to monitor key performance indicators.
The document provides an overview of a course on content marketing. The course covers [1] the definition and process of content creation, [2] different content types and tools, and [3] examples, conclusions, and further references. It discusses defining target audiences, creating content, choosing media platforms, scheduling content, standardizing content, and tools for content creation. The goal is to help students understand how to develop and implement an effective content marketing strategy.
Digital Advertising: Rethinking Practices for RecruitmmentConverge Consulting
Jay and I had the opportunity to present on digital marketing and recruitment to a room full of amazing people at the EMBAC 2016 National Conference. Great questions were asked, and in true New Orleans fashion, a Lagniappe was promised at the end of the presentation.
Webinar: Developing the Best Content for B2BLinkedIn
This document discusses developing effective content for display and social advertising. It emphasizes taking a full-funnel marketing approach by mapping content to different stages of the buyer's journey. Top-funnel content should be educational and shareable, while middle-funnel content addresses specific interests and bottom-funnel content helps close deals. Case studies show how targeting different audiences with relevant content at each stage can boost website traffic, ROI and lead generation. The document also provides tips for creating successful sponsored updates on LinkedIn, such as offering value, answering questions, and including clear calls-to-action.
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...Kim Donlan
Defining your early brand story is difficult for any startup. Content marketing and social media channels are important to establish credibility. This is a presentation showing how to create a unique value proposition, define your brand story by using your customer perspective. It will help with lead generation and awareness.
The document summarizes key points from a workshop on identifying value and benefits in social media. It discusses different social media models and strategies for content creation and distribution. It also covers guidelines for measuring success and managing internal stakeholders. Audience analysis findings from a student survey are presented which could help improve engagement and relationships with prospective and current students.
Mutliplying Results Throughout the Buyers Journey - Pardot Users ConferencePardot
The document discusses strategies for maximizing results across all touchpoints in a buyer's journey. It emphasizes the importance of:
1) Clearly defining the target market and validating the definition.
2) Combining databases and cleaning data to improve targeting.
3) Identifying priority segments to focus on that will result in the highest number of quality leads.
Similar to Attracting more of the Right Customers for oGIP fruit peak (20)
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
How to Fix the Import Error in the Odoo 17Celine George
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A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
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12. So how do we
develop smarketing
around our
products?
13. Speaks to one target audience
interested in teaching internship.
Focuses on a specific profile.
14.
15. Content Marketing helps:
Improve your entire
conversion process due to
stronger and focused messaging
People are clear on
what the product is
People are clear on if
they are the right
profile
People are given
just enough
information so they
are curious
People understand the
value of what you’re
offering
16. Right Profile.
Right Product.
Right Time.
Objective: To set the right expectations throughout the process
that lead to better conversion rates
Awareness [Attract]:
- What’s the Product?
- How does this help me?
- Why should I care?
- Who is it for?
Consideration [Convert]
- What skills are required?
- Where can I go?
- How long can I go?
- What’s the process? $$?
Decision Making [Close]:
- Communication and Follow Up
- Reinforcement of value proposition
- Showcase past experiences
- Help them envision the journey
Why? What? How?
17. To provide 300 senior university students who are graduating soon
on Global Talent Teaching Internships in India, Colombia, Brazil
this Summer for 3 months.
What is your end goal? Everything you
do from this point is to drive the end
goal.
To send students abroad!
G T C M
Goal: 300 EP’s raised. With a 50% conversion
rate — you will need 600 qualified leads.
Target: Senior University students in English,
International Relations, Business looking to
develop their language skills
Channel:
- Offline promotion: University (Events,
Classroom Talks, Booths, Newsletters)
- Print (3 Flyers for the 3 countries)
- Online Facebook & Website campaign
- Email Marketing for Follow Up & Nurture
Message: Teach abroad this Summer
and impact entire communities through
education. Develop yourself while
developing the potential of others.
Keywords: Impact, Develop, Teach,
Educate,
18. Content Creation Workflow Example:
Awareness
[ ATTRACT ]
Consideration
[ CONVERT ]
Decision Making
[ CLOSE ]
Graphics CTA:
5 Things Every
Aspiring Teacher
Should Know”
Social Media CTA: “3
Destinations That
Will Change Your
Life”
Lead Generated
University Booth or
Event — Physical
Offline Promotion
Day 1: Email: Send “Explore Destinations for Teaching Abroad.”
Day 7: Email: Send “Our
Internship Process in 5 steps.”
Day 20: Email: Send “Success Stories of Going Abroad.”
Lead Converted - EP RAISED
Rolling Event: Exciting Information
Session on Internship
Follow
up
Day 40: Inspiring Email focused on
connecting EP to vision
Day 55: Provide Tips for Cultural
Integration and Going Abroad
Assuming 60 day gap between
lead generated and matched
21. Did you know?
• 91% of consumers check their email daily
• 48% of emails are opened on mobile devices
• Only 11% of emails are optimized for mobile
• 35% of email recipients open email based on
the subject line alone
22. Powerful Emails
• Have a compelling subject line that connects
value or curiosity
• Subject line has 50 characters or less
• “Teach Abroad this Summer!”
• “Change Your Life This Summer by Teaching.”
• Visualization of what you’re communicating
• Personalization
Ex: Opportunity Newsletter
•Example of a JD
•Put the mainly requirements
•Focused in specific profiles
•Gather mailing list with the university
•Adapt for your local reality
•Adapt in order to be used for different channels
•Insert deadlines for applications
•Showcasing
23. Email segmentation
Segmented and more targeted
perform significantly better than
blasted emails.
Your e-mail should generate
curiosity and desire for interest in
the program so they click the CTA
Concise, powerful and “bite-sized”
24. 1.Launch a simple and powerful marketing campaign
both nationally (online) and with your LCs!
2.Base your marketing campaign on your products
and partners
3.Make your customers go through awareness,
consideration and decision making by using the right
content!
ConclusionsConclusions
Editor's Notes
Gen2015 is a movement we started in IPM – of a generation of AIESECers who own it, believe it, and make 2015 happen!
And this movement we want to continue and make even stronger at this Xpro!