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There Will Be Blood: 'Got Social Media' Presenation by Chris Bernard
The document discusses the evolution of the web, predicting that Web 3.0 will revert to characteristics of Web 1.0 rather than continuing from Web 2.0, primarily due to the rise of social media as a fundamental element of user interaction and marketing. It emphasizes the increasing importance of customer collaboration in value creation and how marketing has adapted to digital channels, impacting how businesses engage with consumers. The call to action urges professionals to embrace diverse skill sets and collaborative approaches to thrive in this changing landscape.
