The document outlines how economic development organizations (EDOs) can leverage LinkedIn's extensive network of over 433 million users to achieve their goals. It suggests using LinkedIn to build relationships, uncover potential leads, find community partners, and promote their organization through a company page. Additionally, it offers tips for effectively using LinkedIn, such as creating personal profiles, sharing relevant content, and engaging with the community.

1. HOW YOUR EDO CAN
TAKE ADVANTAGE OF
LINKEDIN’S NETWORK

2. LINKEDIN IS A POWERFUL TOOL,
EVEN FOR EDOS…
LinkedIn has…
 Over 433 million users
 2 new members per second
 128 million users in the US
 A reach of 200 countries and territories
 45 billion member pageviews in Q1 2016

3. LINKEDIN IS A POWERFUL TOOL,
EVEN FOR EDOS…
 LinkedIn helps connect you to the network you need to achieve your
goals
 i.e. marketing, research, business development, executive leadership
Leads
Community
Partners Talent
Board
Members
Brand
Supporters
Associations/
Groups

4. HOW CAN YOUR EDO TAKE ADVANTAGE OF
LINKEDIN’S NETWORK?

5. USE LINKEDIN TO…
BUILD RELATIONSHIPS WITH LEADS
Chances are you have connections to many of the leads or prospects you are
pursuing. Use LinkedIn to uncover those ties and improve your
relationship with your prospects.
 Work with your business development & marketing teams to identify prospects
 Explore your network to uncover inroads
What if instead of
cold calls, you had
warm introductions?

6. USE LINKEDIN TO…
FIND & ENGAGE COMMUNITY PARTNERS,
BOARD MEMBERS, & TALENT
Looking for a particular skillset? Interested in building
relationships with partners from a particular company
or industry?
 Use “advanced search” and filter by:
 Keyword
 Geographic location
 Desired Skills
 Company or affiliation

7. USE LINKEDIN TO…
BUILD MEANINGFUL RELATIONSHIPS WITH COMPANIES
LinkedIn is a vibrant community with hundreds of millions of professionals
worldwide. Your friends, fans and supporters are already on LinkedIn -
Invite them to become your advocates.
 Create a company page and…
 Grow your follower base
 Post updates & spread your message across the LinkedIn network
 Ask your supporters to list your organization on their profile
 Join a LinkedIn group that is relevant to your cause and help drive the
conversation

8. A FEW LINKEDIN TIPS TO HELP YOUR EDO
GET STARTED…
 Have your business development team create their own personal
profiles
 Create your company page – fill in as much detail as possible
 Start sharing relevant content on your employees’ profiles,
company page, and LinkedIn groups
 Get involved – Have your business development team follow up
with engagements and interactions
 Join in on the conversations in your own LinkedIn groups/posts &
potential prospects’ pages/posts

9. LEARN MORE
 Learn more about how you and your organization
can leverage LinkedIn in our
Digital EDU Certification Program
 5 Ways Economic Developers can Connect
with Online Prospects
 Why Your EDO Should Run Like Your
Private Partners’ Businesses