This document discusses using social media to build community and benefit business. It recommends engaging existing customers to build brand loyalty and spreading content that becomes viral. Measuring return on investment through tools like Google Analytics is important to plan, act on data, and improve social media strategies over time. Monitoring brand mentions on social media allows responding helpfully to customers and turning around negative feedback.
Jon Payne of Noisy Little Monkey discusses engaging audiences across multiple social media platforms and online channels to build communities and drive business benefits. Key takeaways include engaging niche audiences like "nerds" on the appropriate platforms, creating a style guide that fits the target audience, empowering teams to provide great customer service, and measuring goals and return on investment.
This document provides an overview of internet marketing strategies and tactics. It discusses how to research profitable niches and keywords, including hanging out on forums to understand customer problems and needs. It also covers building a website, content creation, promotion methods like articles and social media, paid advertising, and long-term business planning. The goal is to educate readers on a complete system for achieving success with internet marketing.
Social Marketing in the Digital Age - Oct 2013Heather Davis
This document provides an overview of social marketing strategies for the digital age. It discusses how marketing must be frequent, interactive, relevant, entertaining and directed across social media platforms. Examples of effective tactics include creating infographics, videos, eBooks and using hashtags for events. The document emphasizes using a mix of digital and traditional marketing, and developing a content strategy. Resources are shared for tools like Instagram, Pinterest, YouTube and analytics to measure efforts. The goal is to help organizations go from feeling "fried out" to "fired up" about their marketing.
Navigating Your Online Presence in the Multifamily Housing IndustryErica Campbell Byrum
This presentation was presented at the Harbor Group Managers' Meeting on 1-26-12.
Session Description: The social web is constantly changing, uploading, sharing and ranting-about your brand. Who is talking? Who is listening? What are consumes saying? What are you saying in response? Are you taking action? Conversation and content are always encouraged, but the reality is that not all content is beneficial for the apartment community. Find out how these conversations on sites like Facebook, Twitter, Foursquare, and ApartmentRatings.com can be used to gain insight and take action. This session will address the latest strategic insights in public relations, integrated communications, management, planning, relationship, reputation, branding, social media, sustainability, and other emerging opportunities.
Attendees walked away with a crash course in PR Damage Control 101 as well as the tools that allow you to react in a confident and timely manner when confrontation occurs.
This document contains the slides from a presentation by Jon Payne of Noisy Little Monkey on SEO and social media. The presentation covers how Google determines search relevance, the importance of links and authority, using social media to engage customers and generate leads. It emphasizes focusing content on things rather than keywords, listening to customers, and having strategies to deal with negative feedback on social media. The goal is to build brand awareness and trust through an integrated online presence to increase web traffic and long term Google rankings.
Jon Payne of Noisy Little Monkey discusses engaging audiences across multiple social media platforms and online channels to build communities and drive business benefits. Key takeaways include engaging niche audiences like "nerds" on the appropriate platforms, creating a style guide that fits the target audience, empowering teams to provide great customer service, and measuring goals and return on investment.
This document provides an overview of internet marketing strategies and tactics. It discusses how to research profitable niches and keywords, including hanging out on forums to understand customer problems and needs. It also covers building a website, content creation, promotion methods like articles and social media, paid advertising, and long-term business planning. The goal is to educate readers on a complete system for achieving success with internet marketing.
Social Marketing in the Digital Age - Oct 2013Heather Davis
This document provides an overview of social marketing strategies for the digital age. It discusses how marketing must be frequent, interactive, relevant, entertaining and directed across social media platforms. Examples of effective tactics include creating infographics, videos, eBooks and using hashtags for events. The document emphasizes using a mix of digital and traditional marketing, and developing a content strategy. Resources are shared for tools like Instagram, Pinterest, YouTube and analytics to measure efforts. The goal is to help organizations go from feeling "fried out" to "fired up" about their marketing.
Navigating Your Online Presence in the Multifamily Housing IndustryErica Campbell Byrum
This presentation was presented at the Harbor Group Managers' Meeting on 1-26-12.
Session Description: The social web is constantly changing, uploading, sharing and ranting-about your brand. Who is talking? Who is listening? What are consumes saying? What are you saying in response? Are you taking action? Conversation and content are always encouraged, but the reality is that not all content is beneficial for the apartment community. Find out how these conversations on sites like Facebook, Twitter, Foursquare, and ApartmentRatings.com can be used to gain insight and take action. This session will address the latest strategic insights in public relations, integrated communications, management, planning, relationship, reputation, branding, social media, sustainability, and other emerging opportunities.
Attendees walked away with a crash course in PR Damage Control 101 as well as the tools that allow you to react in a confident and timely manner when confrontation occurs.
This document contains the slides from a presentation by Jon Payne of Noisy Little Monkey on SEO and social media. The presentation covers how Google determines search relevance, the importance of links and authority, using social media to engage customers and generate leads. It emphasizes focusing content on things rather than keywords, listening to customers, and having strategies to deal with negative feedback on social media. The goal is to build brand awareness and trust through an integrated online presence to increase web traffic and long term Google rankings.
A presentation to kick off the Indiana Public Relations Leadership Summit, Indianapolis, IN on 4/1/11.
Focuses on key elements to consider in five areas: brand, social media, content, media channels and change.
Adaption or Extinction? What You Need to Know.Kevin Dugan
My presentation for the Solo PR Pro Summit on Thursday, February 21, 2013 - an updated, enhanced and improved version of my PRSA ICON 2012 presentation.
The document provides an agenda and overview for a presentation on social media marketing. The presentation will discuss what is and is not currently working in marketing, tools and tips for social media marketing, and how attendees can learn more. The goal is for attendees to leave with an understanding of where to start with social media marketing and how to evaluate different sources of help.
The document provides tips and strategies for optimizing the user funnel, from acquiring first users to optimizing retention. It emphasizes testing optimizations through small experiments and using data to identify bottlenecks. Key recommendations include focusing first on learning rather than the funnel, using blogs and social media to acquire early users, and segmenting users to improve activation, onboarding and retention.
Experiential marketing allows customers to interact with brands in sensory ways to experience products firsthand. With over 50% of internet time spent consuming content and billions of hours spent on social networks each month, social media is a powerful tool for brands to engage customers and move products. Examples were given of companies like Old Spice, Nutella, and Stone Brewery that have used creative social media campaigns to drive engagement, sales, and brand loyalty. The presentation emphasized the importance of social media for brands and provided recommendations for craft breweries to decide audiences, develop content, and engage key stakeholders through their social media strategies.
My presentation at PRSA ICON 2012 focused on industry trends impacting media relations and how this constant state of change can be more of an opportunity than anything else.
This document discusses how brands are formed based on the perceptions and emotions people associate with a product, service, or person. It emphasizes that brands are about building trust and relationships with customers, not just selling a product. A personal brand, like any brand, must be strategically developed by identifying one's values and strengths, communicating them consistently through various channels, and delivering on the brand promise in all interactions. Maintaining visibility online is also important for personal branding, as people now often search for individuals they want to do business with.
The Content Marketing in 5 Easy Steps presentation was delivered as a webinar by Susan Gunelius for Brainshark.com on April 11, 2012 and features information from two of her popular books, "Content Marketing for Dummies" and "30-Minute Social Media Marketing.".
This document discusses how social media, especially Facebook, provides opportunities for retailers. It recommends that retailers not be too late adopting social media like Facebook. Retailers should utilize Facebook to directly engage with customers and reinforce their brand to new potential customers. The key opportunity is for retailers to claim their territory on Facebook now by establishing a presence on the platform.
Answer essential questions as you design and build your website--target your audiences, understand what they're looking for, ensure you're seen and recognized at a gland. Then choose the right social media platform for your business and audiences.
Integrated Lifecycle Marketing Workshop: Putting the Marketing Democracy to W...Vivastream
The document discusses how marketers can empower consumers and leverage the new "marketing democracy" enabled by digital channels. It argues that marketers should embrace a permanent campaign mindset, enlist influential customers as brand advocates, and practice the "Groundhog Day theory of marketing" by personalizing interactions based on a customer's complete history and context. Specifically, it recommends using customer, social, and transactional data to target the right messages to the right people at the right time across channels on an ongoing basis.
Social commerce - seminarie door Baker Men bij Comeos - mei 2014Business Education
Social commerce involves connecting social communication about a specific product directly to a sale. It is about buying a product directly from social media platforms like Facebook posts, tweets, or blog posts. Retailers no longer control their storefront as customers can discover and purchase products anywhere other users share them on social media. For social commerce to succeed, retailers must embrace a multi-platform, mobile-friendly strategy and ensure easy purchasing from any social post about their products. It takes time to build an active social commerce effort through ongoing engagement and sharing over months rather than just days.
Growth hacking focuses on non-traditional marketing tactics to achieve rapid growth. It involves testing experiments to optimize user acquisition, activation, retention and referral metrics. The document discusses redefining products for the internet age, the growth hacking process of defining goals, implementing analytics, leveraging strengths and optimizing experiments. It also covers segmentation, lead generation funnels, acquiring visitors through content "pull" strategies and paid "push" strategies. Activating visitors involves optimizing landing pages, copywriting and calls to action. Nurturing leads uses automated email sequences and personalized content. Retention relies on reducing time to an "aha moment" and using notifications.
Digital Marketing Strategy Seminar- PresentationRico Buraga
DIGITAL PLATFORM: Ways to Flood your Website with Traffic and Get Noticed in a Noisy World. This was a slideshow presentation given to a group of MBA students at the Asian Institute of Management. It’s an in-depth presentation on the digital marketing strategy formulation and implementation supported with concrete examples and E-marketing statistics.
This presentation goes through different strategies and tactics for getting visitors to your website or blog. There are various completely free strategies, and paid traffic strategies.
Not only do you get to hear about specific websites and strategies, but you also learn how to combine certain strategies to maximize your results. When you start to put everything together into one big super traffic strategy, you are able to drive traffic to your site(s) whenever you want.
This will give you an overview of the different types of strategies that work well, and focuses more on coming up with the best strategy for your e-commerce website or blog, and not just what worked on one guy's blog years ago. "Get Noticed in a Noisy World" -Rico Buraga
The document provides an overview of various marketing and digital services offered by an agency, including marketing research, branding, marketing communications, public relations, digital services, and integration across channels. It then discusses key trends in digital marketing spending and the importance of search engine optimization, online reviews, promotions, email marketing, and social media. Case studies are presented on the effectiveness of database email marketing and a promotions campaign for a tourism destination.
The document provides an introduction to digital marketing concepts and best practices. It covers topics like brand identity, marketing tools including social media platforms, email marketing, and publishing. Specific guidance is given around optimizing profiles on Facebook, Twitter, Pinterest, Tumblr, Instagram, and YouTube. Other tools mentioned include Google Analytics, marketing automation platforms, and testing and conversion optimization tools.
The document discusses strategies for creating and promoting viral videos. It covers:
1. The importance of creating high-quality, engaging content that resonates with the target audience.
2. Using social media outreach and sharing to spread the video through relevant communities in an organic way.
3. The risks of using bots, incentivized views, or seeding to artificially generate views, which often have low engagement and can be detected.
4. Employing data and analytics to understand the audience and competition to optimize video performance and metadata.
5. Leveraging paid YouTube advertising strategically alongside organic sharing to further exposure in a cost-effective manner.
6. The role of
Social media isn’t rocket science, but it is definitely a departure for businesses, nonprofit organizations, brands and institutions that have been historically dependent on traditional methods of communicating with their constituents.
So to help educate and enlighten those who are new to using blogs, Twitter, Facebook, LinkedIn, YouTube and the like for marketing, advertising, PR, publishing and networking purposes, here are my 10 ways to succeed in social media...
Secrets to Effective Reputation Management (Property Management Industry)AppFolio
With co-hosts Homes.com and For Rent Media Solutions, we hosted a fantastic webinar called "Secrets to Effective Reputation Management," with presenter Erica Campbell Bryum, Director of Social Media. Attendees walked away with the tools that allow you to react in a confident and timely manner to manage and protect your online reputation.
OMiG at Inaugural GMIT Marketing Society talk, Tuesday 25th November 2014. Be sure to like our Facebook page www.facebook.com/GalwayMarketing and follow us on Twitter @GalwayMarketing and our website www.GalwayMarketing.ie
A presentation to kick off the Indiana Public Relations Leadership Summit, Indianapolis, IN on 4/1/11.
Focuses on key elements to consider in five areas: brand, social media, content, media channels and change.
Adaption or Extinction? What You Need to Know.Kevin Dugan
My presentation for the Solo PR Pro Summit on Thursday, February 21, 2013 - an updated, enhanced and improved version of my PRSA ICON 2012 presentation.
The document provides an agenda and overview for a presentation on social media marketing. The presentation will discuss what is and is not currently working in marketing, tools and tips for social media marketing, and how attendees can learn more. The goal is for attendees to leave with an understanding of where to start with social media marketing and how to evaluate different sources of help.
The document provides tips and strategies for optimizing the user funnel, from acquiring first users to optimizing retention. It emphasizes testing optimizations through small experiments and using data to identify bottlenecks. Key recommendations include focusing first on learning rather than the funnel, using blogs and social media to acquire early users, and segmenting users to improve activation, onboarding and retention.
Experiential marketing allows customers to interact with brands in sensory ways to experience products firsthand. With over 50% of internet time spent consuming content and billions of hours spent on social networks each month, social media is a powerful tool for brands to engage customers and move products. Examples were given of companies like Old Spice, Nutella, and Stone Brewery that have used creative social media campaigns to drive engagement, sales, and brand loyalty. The presentation emphasized the importance of social media for brands and provided recommendations for craft breweries to decide audiences, develop content, and engage key stakeholders through their social media strategies.
My presentation at PRSA ICON 2012 focused on industry trends impacting media relations and how this constant state of change can be more of an opportunity than anything else.
This document discusses how brands are formed based on the perceptions and emotions people associate with a product, service, or person. It emphasizes that brands are about building trust and relationships with customers, not just selling a product. A personal brand, like any brand, must be strategically developed by identifying one's values and strengths, communicating them consistently through various channels, and delivering on the brand promise in all interactions. Maintaining visibility online is also important for personal branding, as people now often search for individuals they want to do business with.
The Content Marketing in 5 Easy Steps presentation was delivered as a webinar by Susan Gunelius for Brainshark.com on April 11, 2012 and features information from two of her popular books, "Content Marketing for Dummies" and "30-Minute Social Media Marketing.".
This document discusses how social media, especially Facebook, provides opportunities for retailers. It recommends that retailers not be too late adopting social media like Facebook. Retailers should utilize Facebook to directly engage with customers and reinforce their brand to new potential customers. The key opportunity is for retailers to claim their territory on Facebook now by establishing a presence on the platform.
Answer essential questions as you design and build your website--target your audiences, understand what they're looking for, ensure you're seen and recognized at a gland. Then choose the right social media platform for your business and audiences.
Integrated Lifecycle Marketing Workshop: Putting the Marketing Democracy to W...Vivastream
The document discusses how marketers can empower consumers and leverage the new "marketing democracy" enabled by digital channels. It argues that marketers should embrace a permanent campaign mindset, enlist influential customers as brand advocates, and practice the "Groundhog Day theory of marketing" by personalizing interactions based on a customer's complete history and context. Specifically, it recommends using customer, social, and transactional data to target the right messages to the right people at the right time across channels on an ongoing basis.
Social commerce - seminarie door Baker Men bij Comeos - mei 2014Business Education
Social commerce involves connecting social communication about a specific product directly to a sale. It is about buying a product directly from social media platforms like Facebook posts, tweets, or blog posts. Retailers no longer control their storefront as customers can discover and purchase products anywhere other users share them on social media. For social commerce to succeed, retailers must embrace a multi-platform, mobile-friendly strategy and ensure easy purchasing from any social post about their products. It takes time to build an active social commerce effort through ongoing engagement and sharing over months rather than just days.
Growth hacking focuses on non-traditional marketing tactics to achieve rapid growth. It involves testing experiments to optimize user acquisition, activation, retention and referral metrics. The document discusses redefining products for the internet age, the growth hacking process of defining goals, implementing analytics, leveraging strengths and optimizing experiments. It also covers segmentation, lead generation funnels, acquiring visitors through content "pull" strategies and paid "push" strategies. Activating visitors involves optimizing landing pages, copywriting and calls to action. Nurturing leads uses automated email sequences and personalized content. Retention relies on reducing time to an "aha moment" and using notifications.
Digital Marketing Strategy Seminar- PresentationRico Buraga
DIGITAL PLATFORM: Ways to Flood your Website with Traffic and Get Noticed in a Noisy World. This was a slideshow presentation given to a group of MBA students at the Asian Institute of Management. It’s an in-depth presentation on the digital marketing strategy formulation and implementation supported with concrete examples and E-marketing statistics.
This presentation goes through different strategies and tactics for getting visitors to your website or blog. There are various completely free strategies, and paid traffic strategies.
Not only do you get to hear about specific websites and strategies, but you also learn how to combine certain strategies to maximize your results. When you start to put everything together into one big super traffic strategy, you are able to drive traffic to your site(s) whenever you want.
This will give you an overview of the different types of strategies that work well, and focuses more on coming up with the best strategy for your e-commerce website or blog, and not just what worked on one guy's blog years ago. "Get Noticed in a Noisy World" -Rico Buraga
The document provides an overview of various marketing and digital services offered by an agency, including marketing research, branding, marketing communications, public relations, digital services, and integration across channels. It then discusses key trends in digital marketing spending and the importance of search engine optimization, online reviews, promotions, email marketing, and social media. Case studies are presented on the effectiveness of database email marketing and a promotions campaign for a tourism destination.
The document provides an introduction to digital marketing concepts and best practices. It covers topics like brand identity, marketing tools including social media platforms, email marketing, and publishing. Specific guidance is given around optimizing profiles on Facebook, Twitter, Pinterest, Tumblr, Instagram, and YouTube. Other tools mentioned include Google Analytics, marketing automation platforms, and testing and conversion optimization tools.
The document discusses strategies for creating and promoting viral videos. It covers:
1. The importance of creating high-quality, engaging content that resonates with the target audience.
2. Using social media outreach and sharing to spread the video through relevant communities in an organic way.
3. The risks of using bots, incentivized views, or seeding to artificially generate views, which often have low engagement and can be detected.
4. Employing data and analytics to understand the audience and competition to optimize video performance and metadata.
5. Leveraging paid YouTube advertising strategically alongside organic sharing to further exposure in a cost-effective manner.
6. The role of
Social media isn’t rocket science, but it is definitely a departure for businesses, nonprofit organizations, brands and institutions that have been historically dependent on traditional methods of communicating with their constituents.
So to help educate and enlighten those who are new to using blogs, Twitter, Facebook, LinkedIn, YouTube and the like for marketing, advertising, PR, publishing and networking purposes, here are my 10 ways to succeed in social media...
Secrets to Effective Reputation Management (Property Management Industry)AppFolio
With co-hosts Homes.com and For Rent Media Solutions, we hosted a fantastic webinar called "Secrets to Effective Reputation Management," with presenter Erica Campbell Bryum, Director of Social Media. Attendees walked away with the tools that allow you to react in a confident and timely manner to manage and protect your online reputation.
OMiG at Inaugural GMIT Marketing Society talk, Tuesday 25th November 2014. Be sure to like our Facebook page www.facebook.com/GalwayMarketing and follow us on Twitter @GalwayMarketing and our website www.GalwayMarketing.ie
The document provides an overview of how small businesses can use social media. It discusses why social media works for small businesses, how to create a social media strategy by listening first, developing objectives and identifying target audiences. It also provides examples of developing a strategic plan for Facebook, Twitter and blogs. The document emphasizes creating a plan before launching social media efforts and allocating at least 5 hours per week to implementation. It concludes with guidelines for social media use and taking questions.
This document outlines strategies for effective social media use to enhance businesses. It discusses setting goals for platforms like Facebook, Twitter, LinkedIn and YouTube. Content should be created through calendars and respond to customers in a timely manner. Metrics should track results and plans reevaluated quarterly. Social media fits into overall marketing and requires resources. The same marketing principles apply in a new interactive way online to strengthen brands and engage audiences.
Local Enterprise Office, Galway. The Business Roadshow with Online Marketing ...Online Marketing in Galway
This document discusses digital marketing strategies and tactics. It defines digital marketing and explains key concepts like organic versus paid search on Google. Various social media platforms like Facebook, Twitter, Pinterest and LinkedIn are analyzed to determine which may be best for different business types. The importance of measuring the effectiveness of digital campaigns through analytics is also emphasized. The overall message is that a successful digital marketing strategy incorporates multiple online and offline tactics and platforms in a coordinated way.
Demystify the World of Digital Marketing - What is it and How do I Use it.Keith Duffy
Digital Marketing What is It? How your small business can start to utilise this new form of marketing to reach new customers. Optimise your website for sales.
Online Branding - Practical Ways to Reach Your CustomersRadhakrishnan KG
This document provides guidance on online branding strategies. It discusses how online branding is about building emotional bonds rather than visibility. Key recommendations include defining your brand's identity and values, finding and engaging your target audience across different online channels like search and social media, and inspiring people to share brand messages. Tracking metrics and continually refining strategies based on audience feedback is also emphasized. The takeaways stress developing authentic brand communications, building relationships over sales, and positioning your brand to stand for a distinctive cause or mission.
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
This document provides guidance on using social media for business. It discusses engaging on websites, Facebook, Twitter, Google+, and managing online reputation. Key recommendations include knowing your audience, having a style guide that fits them, empowering customer service, and accurately measuring goals like ROI rather than vanity metrics. Engagement and quality over quantity are important. The document emphasizes starting conversations to build relationships and gain insights on customers.
This document provides guidance on using social media for business. It discusses engaging on various social media platforms like Facebook, Twitter, Google+, and one's own website. It emphasizes the importance of having a consistent brand style, engaging quality audiences, and measuring return on investment through accurate data on goals like increased traffic or leads. Key takeaways include understanding one's audience, empowering teams to provide great customer service, and continually refining social media strategy based on metrics.
This document discusses connecting brands to customers through online branding and social media. It covers understanding the brand by identifying who to connect with and discusses inbound and outbound marketing. It provides tips on finding and engaging audiences through memorable messaging and two-way listening and broadcasting. Specific customer groups like donors and volunteers are examined. Integrating marketing across multiple online and offline channels is advised for maximum results. Metrics and goals are important to measure success.
Do you triangulate your Social Marketing to achieve the greatest level of results when conducting business development or stakeholder relationship development?
The document discusses social media marketing strategies and tactics. It emphasizes creating engaging content that attracts attention and encourages sharing on social networks. Some key points covered include setting goals for social media use, focusing on positioning and creating likeable content, being interactive with audiences, and measuring digital metrics like reach and engagement. The document provides advice for being socially devoted by opening communication channels and responding to audiences in a timely manner.
Overview of social media marketing for business:
- Developing a strategy
- Choosing/Establishing goals
- Features & Benefits of popular networks
- Selecting your first channel
- Monitoring & responding
A presentation from the Equine Business Conference presented by Michigan State University, University of Minnesota, University of Nebraska, and Iowa State University, and partly funded by the North Central Regional Center for Rural Development. Presenter: Peggy Miller, Iowa State University
The document provides tips and tactics for digital marketing and growth hacking. It discusses defining objectives and targets, mapping out customer journeys, identifying personas, analyzing competitors, using key digital marketing methods like SEO, social media, email marketing and more. It also covers topics like lead generation, activating and nurturing leads, content marketing, and using email automation to improve marketing efforts.
This document summarizes a presentation on developing a digital marketing strategy. It discusses recognizing the impact of the digital revolution, getting strategic with digital efforts, integrating various media for marketing, monitoring and evaluating return on investment, and applying concepts to a case study on Ralph Lauren. Key takeaways include making digital a priority, adopting a digital mindset, maintaining brands online, and developing an integrated digital strategy.
This web seminar covered best practices for using Facebook for marketing purposes. It discussed setting up a Facebook page and profile, engaging customers, setting up ad campaigns, and on-page tactics. Some key points included the importance of having compelling content, making content shareable, experimenting with different tactics, and using the AID+LIRA framework of gaining attention, interest, desire, likes, interactions, recommendations and actions. It provided examples of promoting a Facebook presence in print advertising and using video ads. The presenter emphasized regularly scheduling and analyzing content to improve engagement.
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
This document summarizes 7 signs that a HubSpot setup may be poor or suboptimal. The signs discussed are: 1) Dirty data issues like duplicates, outdated data, and non-compliant data collection. 2) Poor utilization where it's unclear how much the system is used, teams don't know how to use it, and there is no reporting or segmentation set up. 3) Poor processes such as inconsistent permissions, no naming conventions, manual lead assignment, and emails going to spam. 4) Bad reporting like lacking website tracking, multiple form/integration types, too many or too few sales pipelines. The document ends with announcing a Q&A section.
Automate your job and get paid to do nothingJon Payne
This document provides tips on how to automate tasks to save time at work. It recommends standardizing processes first before automating. Specific tasks that can be automated are identified, such as producing social media content, writing content, and repetitive training. Tracking time spent on tasks shows how busy one is currently. The document suggests automating common repetitive tasks like booking meetings and sending emails to free up 5-7 hours per week. Setting templates, mapping sales processes, and recording training videos are examples of tasks that can help automate work. The overall message is that taking time upfront to standardize and automate can save significant time later.
SEO for Beginners Feb 2020 - Bristol MediaJon Payne
This document provides an overview and introduction to search engine optimization (SEO) for beginners. It discusses key SEO concepts like technical SEO, on-site SEO, off-site SEO, local SEO, and how Google works. Specific technical SEO topics covered include site speed, mobile usability, status codes, XML sitemaps, and more. Quick wins for SEO are also presented such as setting up Google Analytics and Webmaster Tools.
Basic Psychology to Influence Buyers, Grow ProfitJon Payne
The document discusses how to improve marketing and conversions by leveraging principles of human psychology. It emphasizes appealing to intuitive thinking (System 1) over rational thinking (System 2) by making the conversion journey easy, familiar and feel effortless. It suggests highlighting intuitive next steps, smoothing jarring experiences, and delivering value at every step to improve conversions. Anchoring expectations high is also recommended.
This document provides an agenda for using social media marketing for vehicle dealers. It discusses developing a growth strategy, using various social media platforms tactically, and building the necessary toolkit. The presentation introduces the speakers and includes tips on creating buyer personas, managing social media efficiently, and measuring return on investment from online marketing. Images are included to illustrate key points about growth strategy, platform integration, and tone of voice.
Everything you wanted to know about Social Media MarketingJon Payne
This document contains questions from various individuals about using social media for business purposes. It discusses strategies for growing a social media following without spending money, how to target the right audiences on social media, which platforms are best for different industries, how to measure the return on investment of social media, and other challenges of using social media marketing.
10 Things Google Hates About Your Law FirmJon Payne
This document outlines 10 things that Google hates about websites and provides suggestions on how to fix them. It discusses producing relevant content for customers, fixing duplicate content and image sizes, improving mobile user experience and code quality, acquiring trustworthy links from other sites, and using schema to better structure data. The overall message is that following Google's guidelines will help websites and improve their search rankings.
#BristolHug - Introduction to Inbound SalesJon Payne
The document introduces inbound sales and how it differs from legacy sales approaches. Inbound sales focuses on understanding the buyer's journey and personalizing the sales process based on their needs and context. This involves identifying buyers actively in the market, connecting through personalized outreach, exploring buyers' unique challenges through conversation, and advising buyers by tailoring presentations based on insights from previous steps. Inbound sales transforms the sales process to align with how buyers purchase today.
Humanising Social Media in an Automated WorldJon Payne
This document summarizes a presentation on humanizing your social media marketing in an automated world. It discusses how social media fits into the inbound marketing ecosystem, how to humanize your brand on social media, and provides tips and examples. The social media tool kit section outlines various tools. It concludes with takeaways emphasizing that social media is part of the attract phase, you need to be your audience's best friend on their preferred channels, and tools help efficiency but creativity and effort are also needed.
10 Things Google Hates About You - Bristol Bloggers & Influencers RemixJon Payne
The document discusses 10 things that Google dislikes about websites that can negatively impact their search engine optimization (SEO). These include producing low quality or irrelevant content, having duplicate content, poor user experience on mobile devices, slow page loading speeds, complex URLs and page structures, lack of relevant inbound links, and not properly structuring website data. The document encourages website owners to identify and address these issues to improve their SEO standing with Google.
Here is a draft persona for the IT Journalist:
Name: Emma Jones
Age: 32
Location: London
Marital Status: Single
Background: Emma has worked as a technology journalist for 5 years, currently writing for a major tech blog.
Goals: Emma wants to break into writing for mainstream publications like The Guardian Tech section. She is always on the lookout for the next big tech story or trend to help advance her career.
Challenges: Keeping up with the constant flow of new gadgets, apps and industry news. Fending off burnout from the fast pace of the job. Securing interviews with major industry figures.
Demographic Identifiers: Avid user
The document outlines 10 things that Google hates about websites according to Jon Payne of Digital Gaggle. The 10 things are: 1) Content that does not reflect the language and questions of potential customers, 2) Duplicate content, 3) Images and videos of inappropriate sizes or hosting, 4) Problems with mobile user experience, 5) Ridiculous URLs, missing page titles or tags, 6) Bulky code, 7) Slow load times, 8) Lack of trustworthy links from other sites, 9) Poor security on forms and checkouts, and 10) Lack of structured data about products, people and places using Schema.
This document appears to be from a digital marketing workshop. It discusses metrics from last year including website sessions, visitor hours, and successful outcomes driven by organic search and social media. It then covers various topics discussed at the workshop such as trust signals, social media exemplars, vital touchpoints, foundations for success like tone of voice and buyer personas, local search optimization including Google Maps setup, cooperation between local businesses, and measuring success. Jon Payne seems to have led the workshop based on the frequent mentions of his Twitter handle.
Social Media Talk for Trinity Mirror South West #WDYTJon Payne
The document appears to be a slide deck from a digital marketing workshop. It discusses the company's digital marketing accomplishments from the previous year including website sessions, visitor hours, and successful outcomes driven by organic search and social media. It then covers various digital marketing topics like trust signals, measuring success, vital touchpoints, buyer personas, local search optimization, and responding to reviews. The slides are accompanied by comments and questions from the Twitter handle @MrJonPayne.
This document provides an overview of an SEO training held by Noisy Little Monkey in March 2017. It includes an agenda covering on-site SEO topics like technical aspects of websites, content and structure, and off-site factors like backlinks. On-site topics discussed include URLs, page titles, images, meta descriptions and more. Technical SEO topics covered server speed, redirects, error handling and XML sitemaps. The training emphasized optimizing for user intent through keyword research and focusing on long-tail keywords with lower competition. It also stressed the importance of trust signals like reviews and fresh, relevant content.
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Extending Your Reach
1. EXTENDING YOUR REACH
Building your community for business benefit
Jon Payne, Noisy Little Monkey| On The Edge Bristol | 25th September 2012
2. WHO IS THIS ADONIS?
Jon Payne
Over 13 years in Online Marketing
Virtually indistinguishable from Bath stone
at room temperature
Noisy Little Monkey Ltd
Digital Marketing Agency
Winner: Best Innovation
Finalist: Best Recruitment Campaign
9. It’s So
Spreadable
Your audience is already segmented into groups who’ll spread different elements of your message
10. For Market
Intelligence
Learn what people are saying about your brand, your competitors
Respond accordingly
11. Authority
Seed content that gets shared by, mentioned by and links from real people will get you rank on Google
12. More Web Traffic, More Leads, Less Money
Seriously. Investment in intelligent use of social media gives you long term return in terms of
visitors to your site and long term Google ranking
19. Pitching To Your Boss / Client / Team
• A multi platform approach
– With success on one platform, feeding success on other
channels and platforms
• Engagement with existing customers for brand
loyalty
• The platforms help your message become ‘viral’
• Listen, engage, improve perception of your brand
• Builds the social authority of your brand
• Like good PR, the ROI is often better than ads
• With brand awareness, you’re fishing in a better
pool of potential
It’s part of the “coms” bit of marcoms. It doesn’t replace marketing, it augments it.
21. Really dude? We
need to promote
Corporate
Governance?
This is not going
to look good to
my Facebook
friends
Sometimes, brainstorming content strategies is hard
24. Who are the passionate ones?
These will share your content and brand messages. They may not actually be
the people who buy the most, but they’re noisy and have influence over…
25. The silent web visitor… These will visit your site, convert to leads, but are less likely to share
… sometimes members of the press
26. Which will give you easy, free PR
Not always quite as good as the real thing, but often surprisingly good
27. Style Guide Kick Off
• What do we want from social media?
• Who are your audience?
• What do my audience want?
• Who do they trust?
– How can we get them to share our content?
• What does that mean for my writing style?
– (edgy, chatty, professional, informal?)
• From a brand perspective how do we work it?
• Who is empowered to do this?
• How do we deal with negative comments?
Get the brand guardians, free thinkers and social junkies in on the chat
Take AT LEAST half a day to discuss it
28. Legal Do’s For Employers
• Do implement and train staff on social media policies that strike a
balance between allowing limited use of social media and policing its
misuse…
• ….CONSISTENCY!
• Any social media policy should warn against posting content which:
– Contains illegal material
– Breaches regulatory rules or procedures
– Contained defamatory material
– Breaches equal opportunity policies
– Amounts to bullying or harassment
– Contains confidential information belonging to the employer
or its clients.
From Paula Squire of Clarke Willmott
http://www.clarkewillmott.com/our-people/s/paula-squire.php
29. For Employees
• Don’t make friends with people you shouldn’t
– i.e. management, clients
• Don’t comment about your employer’s
products, services or initiatives.
• Don’t moan about your boss/colleagues/customers
• Don’t upload dodgy photos
• Enjoy your sick leave too much – they will find out
• Don’t spill trade secrets or confidential
information.
From Paula Squire of Clarke Willmott
http://www.clarkewillmott.com/our-people/s/paula-squire.php
31. Where are your nerds?
55% of consumers share their purchases socially on Facebook,
Twitter, Pinterest and other social sites
Source: MediaBistro
79% of US Twitter users are more like to recommend brands they follow
67% of US Twitter users are more likely to buy from brands they follow
Source: HubSpot
Don’t assume you know your market!
Do / Commission some research
40. Listen to Social Channels
At the very least, monitor brand mentions – Respond helpfully.
This is HootSuite, which we love.
41. Lots of people could stumble across your conversations
Some people will actively monitor them
42. Amazingly – customers defend brands
Most conversations are public and you can normally turn people around with decent customer service
43. Negative Comments
• Be prepared for negative feedback
– It’s rare, but it’s best to plan
• Our rules:
– If it’s valid and fixing it is what you’d normally do, fix it. NOW.
• This might mean buying flowers
• You will need to empower your team members
– If it’s incorrect, inaccurate or misleading then engage with the
feedback and gently correct the wrong stuff
– If it’s likely to escalate – get it off social onto email
– If it’s abusive – ignore it
Make everyone involved aware and responsible
46. We can push
• bad press
• negative feedback
• nuisance listings
down because we
OWN this page
Search for your brand (use an incognito / private browsing window)
47. A velocity of
sharing + branded
search volume
demonstrates to
Google which
sites should be
included in the
Search Suggestions
This becomes self fulfilling – because people click suggest
49. Measuring Return On Investment
• It’s really difficult but vital
• Start with the end in mind
– What are your marketing / PR goals?
• Get the right data
• Act on it
Plan, do, review, improve
50. Measuring ROI with Google Analytics
You do have Google Analytics installed right?
You do have admin access to it, yeah?
51. Copy the URL from your address bar
Tehn yuo c’nat imstype ti
52. Slap it into Google’s URL builder
Fill in the relevant info and hit generate URL
https://support.google.com/analytics/bin/answer.py?hl=en-GB&answer=1033867
54. Easy Social Sharing & Tracking
Our first Chrome Extension:
http://goo.gl/19kSN
55. Go to the page you want to share
Just click on Professor Traffic
56. The Data Magically Appears In Analytics
Easy.
AND it makes it really easy for your whole team to share to the right platform
57.
58. Bonus Takeaways
• Does your marketing team KNOW your audience?
– Your nerds might not be your target market for sales
• Does your style guide fit that audience?
• Is your team is empowered to:
– Deal with difficult questions?
– Deliver amazing customer service?
• Are you measuring the goals that demonstrate ROI?
– Clue: this is not numbers of followers / likes
• Are you refining and innovating?
I’m here all day and love a challenge. Ask me hard questions.