This document provides information about a creative consultancy business and the services it offers. The consultancy believes in starting with customer insights and applying creative perspectives to commercial problems. It can help with market research, creative ideas and execution, public relations, content strategy, and more. The consultancy works with talented designers and directors to ensure creative work is of the highest quality. Examples are provided of past work redesigning brand identities, websites, advertisements, and other projects. Contact details are provided at the end.
I've been teaching entrepreneurship to designers for just over a year now, but I've been amazed at swift and powerful the results are. Designers feel able to participate in hard product discussions, uncover and promote insights to improve the business model and even make better decisions about their personal life, from salary negotiation to budget making. That's bc entrepreneurship is a microcosm of business, simple yet complete. Along with technology and user research, business must be a common core in design education. Entrepreneurship is the best way to do it.
10 reasons to teach entrepreneurship to kidsSlideSupply
Entrepreneurship is an essential, but often neglected part of education on any level. Whether it's primary school or university, kids need to be entrepreneurial in order to make things happen.
Are you ready to teach entrepreneurship to your kids?
The PDF attached here contains Design Services presentation. It takes you through the Design and Communication design services we provide, the clients we have worked with and how they have benefited from consulting Barefoot.
SearchLove San Diego 2015 | Jose Caballer & Chris Do, 'Continuous Alignment o...Distilled
Learn how you can create the ultimate marketing team culture, with this unique and interactive micro-workshop. Creative process hackers Chris Do and Jose Caballer will share with you their proven tools to effectively define customer segments and powerful marketing tactics in a collaborative fashion.
Kindly go through the Brand Consultancy Presentation. It takes you through our entire portfolio which includes brand consultancy, research and design.
It also has some Case-Studies for some projects handled by us.
We all know branding is more than just a logo, but how do you brand companies that are still searching for their core market or product?
When we practice Lean UX we learn about our customers' experiences, test our assumptions, refine them, pivot, and repeat. This session will explore how we can use this approach to create and evolve a companies' brand through a process of continual brand discovery.
Presented at Lean UX NYC 2013
I've been teaching entrepreneurship to designers for just over a year now, but I've been amazed at swift and powerful the results are. Designers feel able to participate in hard product discussions, uncover and promote insights to improve the business model and even make better decisions about their personal life, from salary negotiation to budget making. That's bc entrepreneurship is a microcosm of business, simple yet complete. Along with technology and user research, business must be a common core in design education. Entrepreneurship is the best way to do it.
10 reasons to teach entrepreneurship to kidsSlideSupply
Entrepreneurship is an essential, but often neglected part of education on any level. Whether it's primary school or university, kids need to be entrepreneurial in order to make things happen.
Are you ready to teach entrepreneurship to your kids?
The PDF attached here contains Design Services presentation. It takes you through the Design and Communication design services we provide, the clients we have worked with and how they have benefited from consulting Barefoot.
SearchLove San Diego 2015 | Jose Caballer & Chris Do, 'Continuous Alignment o...Distilled
Learn how you can create the ultimate marketing team culture, with this unique and interactive micro-workshop. Creative process hackers Chris Do and Jose Caballer will share with you their proven tools to effectively define customer segments and powerful marketing tactics in a collaborative fashion.
Kindly go through the Brand Consultancy Presentation. It takes you through our entire portfolio which includes brand consultancy, research and design.
It also has some Case-Studies for some projects handled by us.
We all know branding is more than just a logo, but how do you brand companies that are still searching for their core market or product?
When we practice Lean UX we learn about our customers' experiences, test our assumptions, refine them, pivot, and repeat. This session will explore how we can use this approach to create and evolve a companies' brand through a process of continual brand discovery.
Presented at Lean UX NYC 2013
If the notion of brand seems a bit abstract to you, this book by https://www.andcards.com/ will fill all the knowledge gaps. You will learn the definition of brand, study examples of bad and good brand positioning and get the right directions to build a powerful brand for your business, be it a coworking space or any other industry.
MODAL3 Brand Identity + New Business Campaign LaunchApril Biss, MA
A fully collaborated project involving other designers, architects and project managers for the launch of a new business called Modal3 subsidy of GDG, LLC. Modal3 encompasses the residential aspect of GDG and the build on the ISBU (shipping container) home idea.
The name of the subsidy and identity was created along with a 100% responsive website, business cards, window decals and digital advertisements.
2013 Content Marketing Awards: Agency of the Year EntryBabcock Jenkins
Here's a look at Babcock & Jenkins' content marketing practice, including our approach, our work, our people and our vision for the future. Check it out! And visit http://orangecrush.bnj.com to see more...
Let’s be honest, today It’s getting progressively difficult for brands to stand out and to find and engage customers and employees on a long-term basis.
What people need are brands with an inspiring story that is so remarkable, authentic and lovable that people want to connect themselves to it!
So how do you turn your brand into an inspiring Lovebrand?
Starting up a business has many challenges and demands. This paper from Swystun Communications provides ways and examples for how branding can better ensure success if the focus is there from the start.
Entrepreneur's guide to building a memorable startup brandIryna Nezhynska
This guide is my contribution to the global startup community.
The goal: to change the overall early business’s mindset that branding is “always a long and expensive process that is available for big companies only”. It used to be, but it is no longer a truth. Moreover I wanted to remind startups that in the era of product overload, your success depends on how people will perceive you and what emotions will turn them into your customers.
That is why I created this step-by-step guide to building a Minimum Viable Brand for startups. It will help you to create product that people will love.
When gauging the relative merits of the 35,000-plus logos that have been submitted from all over the world to the LogoLounge.com site in the past 18 months, it would have been supremely helpful to have some sort of magical scanner-like device that could objectively compare, classify, and quantify the success of each design. But likely such a device could only spot the obvious visual trends.
My personal project.
Please, visit my portfolio: behance.net/eirena
And don't forget to click "Appreciate this", if you really like my work :)
All copy is written by my own. And all
If the notion of brand seems a bit abstract to you, this book by https://www.andcards.com/ will fill all the knowledge gaps. You will learn the definition of brand, study examples of bad and good brand positioning and get the right directions to build a powerful brand for your business, be it a coworking space or any other industry.
MODAL3 Brand Identity + New Business Campaign LaunchApril Biss, MA
A fully collaborated project involving other designers, architects and project managers for the launch of a new business called Modal3 subsidy of GDG, LLC. Modal3 encompasses the residential aspect of GDG and the build on the ISBU (shipping container) home idea.
The name of the subsidy and identity was created along with a 100% responsive website, business cards, window decals and digital advertisements.
2013 Content Marketing Awards: Agency of the Year EntryBabcock Jenkins
Here's a look at Babcock & Jenkins' content marketing practice, including our approach, our work, our people and our vision for the future. Check it out! And visit http://orangecrush.bnj.com to see more...
Let’s be honest, today It’s getting progressively difficult for brands to stand out and to find and engage customers and employees on a long-term basis.
What people need are brands with an inspiring story that is so remarkable, authentic and lovable that people want to connect themselves to it!
So how do you turn your brand into an inspiring Lovebrand?
Starting up a business has many challenges and demands. This paper from Swystun Communications provides ways and examples for how branding can better ensure success if the focus is there from the start.
Entrepreneur's guide to building a memorable startup brandIryna Nezhynska
This guide is my contribution to the global startup community.
The goal: to change the overall early business’s mindset that branding is “always a long and expensive process that is available for big companies only”. It used to be, but it is no longer a truth. Moreover I wanted to remind startups that in the era of product overload, your success depends on how people will perceive you and what emotions will turn them into your customers.
That is why I created this step-by-step guide to building a Minimum Viable Brand for startups. It will help you to create product that people will love.
When gauging the relative merits of the 35,000-plus logos that have been submitted from all over the world to the LogoLounge.com site in the past 18 months, it would have been supremely helpful to have some sort of magical scanner-like device that could objectively compare, classify, and quantify the success of each design. But likely such a device could only spot the obvious visual trends.
My personal project.
Please, visit my portfolio: behance.net/eirena
And don't forget to click "Appreciate this", if you really like my work :)
All copy is written by my own. And all
This battle was fought for different reasons. The British didn't want a battle at all. They wanted to collect all of the Americans ammunition. However, the Americans thought that they were coming to fight so they prepared themselves and went to Lexington Green. There someone shot their gun without being told to and the battle begun.
One of the very Intresting presentation which I liked most. Story of this presentation goes like this. Aditya and Nachiket conducted a Science Camp (Vigyan Shibir) at Jnana Prabodhini Prashala, Pune in May 2008. I was asked to make those school children aware of scientific methadology, and rational behind experimentation. I then took example of Great Scientist Niko Tinbergen with his experiments and taking those examples we discussed the importance of 'Controls' and 'Sample Size'. The presentation was more of interactive than detailed informative and lukily students liked a lot.
"Nothing is as Real World as Competition: School librarians' roles with stud...Emporia State University
Presentation is written for a student, STEM teachers, and school librarian audience. Provides guided inquiry-research process outline; and uses the scientific method model to outline action steps. Tips for best projects are based on quality needed to become a Broadcom MASTERS winner.
The Insiders Guide to Employer Branding - 27 Best Practice InsightsKelly Services
Many of the old tools and strategies for building an authentic, globally relevant employer brand have been discarded, and new ones are taking over. Both the challenges and opportunities have grown almost in tandem, and it’s all happening at break-neck speed.
One thing is clear: employer branding has changed, dramatically.
Our Global Best Practice Xchange (BPX) Roundtable on the subject confirmed it. It was 90 minutes of rigorous discussion with eight seasoned professionals leading the way in employer branding innovation for their organizations. They shared their successes, mistakes and thoughts on their plans for the future.
So, if you are wondering if there’s a better, clearer way to lead your organization and practice through this change, this guide is for you.
Branding in the Digital World: Thinking Beyond Logos and Colour PalettesStephen McGill
A presentation that I made to a wonderful crowd at the Ottawa Search & Digital Marketing Meetup on April 15, 2014. Terrific group of people to speak to.
Thiết kế bắt mắt – hiệu quả là thế mạnh và kinh nghiệm của Intheblack đã thiết kế cho 1,850 thương hiệu thuộc 35 lĩnh vực ngành nghề trong 05 năm qua. Từ ngân hàng ACB đến quán ăn Cô Ba Xứ Quảng. Bạn có thể thấy khách hàng của chúng tôi hiện diện khắp nơi.
At Brand Pharmacy, we help dog-loving and outdoorsy business owners solve big problems through better branding and effective and effective strategy. This deck outlines some of our recent brand identity design projects.
VIBAANTTA
Company Portfolio and Service Descriptions:
Social Media Marketing
Content Strategy Management
Online Asset Creation & Management
Web Audits
Photonics
This is a presentation of how I approach the marketing for a small business. The goal is to create a marketing and sales plan that is effective in attracting your ideal customers in an ongoing consistent way.
Achieving Business Excellence (a ChangeThis Manifesto by John Spence)Samuli Pahkala
"There is no single strategy that will carry your company forever—just ask my buddy Tom Peters, who wrote the fantastic book In Search of Excellence back in 1982, only to watch more than half of the companies he highlighted go out of business! Markets shift, consumer preferences change, new competitors appear, technology advances—and so must you. Even though I can recommend which of today’s popular strategies I believe deserve your attention, there is no guarantee that these same strategies will still be as relevant in 20 years. I think they will, but no one can see that far ahead.
With all of that said, [these] are the six strategies on which all the great companies I studied were relentlessly focused."
2. “Creativity is just connecting
things. When you ask creative
people how they did something,
they feel a little guilty, because
they didn’t really do it, they just
saw something. It seemed obvious
to them after a while. That’s
because they were able to connect
experiences they’ve had and
synthesize new things.”
3. I believe in the value great creative can
bring to commercial problems.
The value of looking for new ideas,
seeing new perspectives.
This is a business consultancy – but from
a creative perspective.
4. Insight
Intelligence
What can I do for you?
Research
With any business problem -
I believe in starting with insight.
I can design and run market
research groups for you. Or.
Apply a fresh pair of eyes on any
existing research and intelligence.
“What do our customers, our staff,
our stakeholders think, feel and do
in their interactions with our
business?”
“What is it that you want them to
think, feel and do?”
5. What can I do for you?
Crea0ve
What most businesses need is a clear,
Ideas
compelling idea.
Execu0on
Ideas to solve the business problem
Ideas to bring the strategy to life.
Then.
The execution of that idea.
Across anything. Your company identity,
your company fliers , your adverts, your
brochures, your point of sale
material, your videos.
I have an eye for great creative talent.
To select the right creative to ensure the
execution is brilliant.
6. What can I do for you?
PR
and
Content
Proactive messaging.
This is not about the day to day media
relationships.
This is about shaping thought leadership
stories for your business.
Shaping a great content strategy for your
business to talk about in the media.
Content that is true, relevant.
Content of use and interest to their readers.
Content well written.
7. Why should you trust me?
A wealth of experience to bring you.
25 years working in London.
A blended perspective from working in
Agencies and in house.
Experience along the whole marketing
mix. Your brand strategy, research,
communication, creative.
Experience with many great brands.
I won’t work alone though.
I work with tip top graphic designers and
film directors. My goal is brilliance. To
ensure the creative expression is
excellent = the best you can get.
8. Take a look at some work
Brand identity
Websites
Brand Vignettes
Brand Adverts
9. Changing Brand Identity!
Before! After!
The company was seen as old fashioned. The company was averse to a name change. However,
Fragmented. A little scruffy.! a cleaner, more professional look put the company
identity ʻheads and shoulders above the restʼ MD. !
If candidates were represented they were seen
as a commodity, never as a real person! In the 14 months following the brand change the
referral business went up by 35%!
10. Changing Brand Identity!
Before! After!
The company had not changed itʼs brand identity for 30 The elements of the brand name and icon were
years. The colour was slightly tired, the wordmarque unlocked. The eagle was softened. The company
and symbol locked. The eagle a hugely emotive icon colour was tweaked to a brighter pantone. A bespoke
with strong internal advocates! typeface was created for the company. Photography
guidelines were created for imagery. Many of these
elements remain ten years later.!
11. Redesign and build of website!
Before! After!
There were six business unit websites. SEO & Technology – integrated site. SEO strategy!
Copy heavy! User Experience – designed UX & wireframes!
The user journey complex! Brand & Design - carried the new brand positioning !
Traffic between the different websites! Won a Best in class HR award!
No conversion metrics ! Generated close to £2million in profit !
No clear area for clients! The impression the website gave was of a ʻhuman
No strong brand image! companyʼ that valued people, candidates and clients!
This was only phase one of the site!
12. Advertising!
Barclays Bank. The Business and Brand Ambition at 1999 was to be seen as more than retail bank!
To be seen as a global bank with size and stature.!
TVSCRIPT: VOICE OVER
What is this about big?
You know, seeing the big picture, having the big idea, clinching the big deal, nobody wants to clinch the little deal, who
wants to do that? You would be a little deal clincher, a small shot.
When you go get a burger you want a big Mac, when you go the fun fare you ride the big dipper, when you turn on the TV
you see the big bird, are you afraid of the big bad wolf?
When I was growing up I wanted to be the big man, I never wanted to be the little man, even the little man wanted to be the
big man.
You go to America you want to go the big apple not the little apple.
When I wake up in the morning I want a big breakfast, I want my girlfriend to say good morning big boy to which I will reply I
have a big day today, a big meeting with a big cheese from a big studio it’s the big time for big bucks. She will turn to me
rolling her big blue eyes and say big head!
I will retort what’s the big deal? Give her a big kiss, get into our big car and set out into the big wide world. She will give me
a big wave, close the door of our big house, look in the mirror and ask herself does my bum look big in this?
And, in my big meeting I will turn to one of the big hitters and say I love this movie, it’s going to be big. There is only one
small problem - my fee, I would like it to be, what’s the word….
A Big World. Needs a Big Bank.
13. Advertising!
Aviva in 2005 was a parent name, created a year
previously to be an invisible parent name in the UK but
an actual insurance brand trading name in all other
markets. This was not sustainable long term and there
was a need for one cohesive parent name that key
stakeholders in the City were aware of. Gordon Brown
had asked the CEO of Aviva ʻwhat does your company
do?ʼ For the 5th largest insurer in the world, this was the
catalyst to decide to invest in name awareness for the
opinion forming business community.!
Business and Brand Ambition:!
To be grow the parent company name awareness
amongst staff and key opinion formers.!
To position the parent brand as in the ʻfutureʼ business.
The brand strategy was a positioning of being interested
in building a better tomorrow.!
The Creative Idea endline was Forward thinking. One
executed in press and through a series of branded
content vignettes. Each featuring a forward thinking
individual who was doing something to build a better
tomorrow.. Built awareness. Built internal pride. Won
awards. Laid the path for the Norwich Union brand
name migration.!