Download to read offline
Uploaded byRyan Skinner
Content Marketing Superstars
The document discusses the evolution of content marketing, emphasizing the importance of engaging with the audience directly through quality content that leads to business results. It highlights strategies for effective content marketing, including understanding audience needs, repurposing content across platforms, and leveraging analytics for measuring success. The author invites interaction and shares personal contact information for further discussions on content marketing.
More Related Content
![[CXL Live 16] Neuro-Persuasion - Brain-Based Strategies for Online Marketers ...](https://cdn.slidesharecdn.com/ss_thumbnails/da8yaokjtra9wcesufqw-signature-c4bdb7a72292ae78b59833171bcb37ff0713fbf1792cee73ad4bdb0a8cf2928f-poli-160403034844-thumbnail.jpg?width=640&height=640&fit=bounds)
Similar to Content Marketing Superstars
Content Marketing Superstars
- 1.
- 2. Me V Content Marketing Digital Campaigns Strategic Consulting • Salesforce • NetSuite • Econsultancy • dotMobi • Ciena • Cisco • Marketo • App-DNA • Canonical
- 3. Who are the ContentMarketing Superstars?
- 4.
- 5. Making of the ContentMarketing Superstars
- 6.
- 7. Start A SmartMarketer Humble Used to “the way of doing things”
- 8. Start A SmartMarketer Humble Used to “the way of doing things” The Motivation A pretty boring arrangement Shut off from everything interesting Tired of making the arrangements
- 9. The Realization Holys*@t! I can engage with the market directly Great content leads to real leads, which lead to real business Marketing can actually drive our business
- 10. The Realization Holys*@t! I can engage with the market directly Great content leads to real leads, which lead to real business Marketing can actually drive our business The Series of Revelations
- 11.
- 12. People went thisway before
- 15. People went thisway before Flattery, or just recognition of great work? Gaining implicit buy-in from influencers Seeking out input from knowledgeable sources Building back links
- 16. Show you knowyour audience
- 17. Map your contentto your audience
- 18. Show you knowyour audience …but what kind of an audience are they? What do they love? Hate? Fear? Hope for?
- 20. Show you knowyour audience …but what kind of an audience are they? What do they love? Hate? Fear? Hope for? What are their scenarios? Situational content
- 21. Utility beats nakedpromotion
- 24. Utility beats nakedpromotion Sometimes it doesn’t have to be about you It’s enough that it’s from you Help contacts into a position to buy from you
- 25. Get the mostfrom content
- 27. Get the mostfrom content One content marketing superstar calls it “Pimping your content” Repurpose content for different context, different channels, different audiences Think about on-site & off-site
- 28. Online, it’s allconnected If you can, avoid entanglements Use a CMS, track on GA, consider freeware
- 29. Online, it’s allconnected If you can, avoid entanglements Use a CMS, track on GA, consider freeware Preach what you’re doing across the org Get buy-in from IT & dev resources Tell them what you need
- 30.
- 31.
- 32.
- 33.
- 34. Nothing’s safer thantesting change
- 35. Nothing’s safer thantesting change How can change be the most conservative? Isn’t it safer to stay put?
- 36. Nothing’s safer thantesting change How can change be the most conservative? Isn’t it safer to stay put? What’s the likelihood you’re doing things wrong? It’ll always make more sense to discover waste, than to continue with it.
- 37.
- 38.
- 39. Manage expectations Establisha baseline Flag honesty
- 40. Measure what makessense to measure
- 41. Google Analytics is thecontent marketer’s best friend
- 42. Measure what makessense to measure Link metrics to actions or responses Don’t be afraid to change course, or abandon
- 43. Content doesn’t sellitself
- 44. Content doesn’t sellitself Think distribution and promotion What channels will your content take to market?
- 46. Including influencers PPC Campaign Webinar SEO-friendly Landing Page Email newsletter Guest posts Twitter Blogging on own site Merchandising on own site Slideshare
- 47. Mix it upyourself online
- 48. Mix it upyourself online The age of the behind-the-scenes operator is over Get social skills under your skin
- 50.
- 52. Do your research. If you’re not the data superfreak about your own business, who will be? Your data = great content
- 53. Move fast andbreak things
- 54. Move fast andbreak things
- 55.
- 56. Where is ourhumble marketer now?
- 57.
- 58. Where is ourhumble marketer now? Still smart Still humble Still used to “the way of doing things”
- 59. Where is ourhumble marketer now? Still smart Still humble Still used to “the way of doing things” So what’s changed? No longer bored No longer shut off Not “making the arrangements”
- 60. Thanks! Hope youenjoyed it! Would love to hear from anyone on the journey to content marketing superstardom! Up for a chat? I’m on twitter @rskin11 Or email: ryan@velocitypartners.co.uk