Reflect Digital provides integrated digital marketing strategies including SEO, paid search, social media, email marketing and website design. They analyze clients' websites and online presence, research keywords and competitors, optimize content and off-site links, and constantly measure performance to refine strategies. Their goal is to help clients increase traffic, conversions and ROI through an integrated approach across online channels.
From Click to Conversion: An Introduction to PPC, SEO, & Web AnalyticsBenjamin Rudolph
No matter what form of offline advertising you use, your audience is going to search engines like Google to learn more. Today it is more critical than ever for your school’s website to appear when your target audience is looking for relevant information. Online advertising technology is advancing so quickly that keeping up with the changes is its own full-time job, and that’s before you have time to manage your Facebook page and Twitter feed.
The purpose of this session is to educate marketers about the basics of Pay Per Click (PPC), Search Engine Optimization (SEO), and Web Analytics. The goal is to understand how to drive traffic to your website, measure the results, and optimize your website to maximize conversions -- in most cases, getting interested prospects to fill out a lead form and ultimately apply to your school. At the end of this session, attendees should come away with actionable recommendations that they can implement upon returning to the office.
You don’t have to understand web programming to be a great online marketer, and even if you are already working with an agency, it helps to be educated on the basic principles at work. It’s important to know the right questions to ask and the right metrics to focus on. Online marketing is extremely measurable, so you can focus your time and resources on what’s working and test different variations quickly and effectively. Learn how to attract visitors and convert online traffic into applications.
Google Display Network (GDN) : Building Brand Engagement Vũ Văn Hiển
This study will help advertisers and agencies make more-informed creative decisions about digital advertising. Readers will learn which ad formats can be used to reach specific branding goals as well as gain a better understanding of the impact on brand results of showing more ads to the same audience through greater frequency. In addition, we offer best practices and advice for how to make the most of any format.
A Complete Digital Marketing Plan for a medical equipement supplierSayan Dasgupta
A complete plan on how you can market medical equipment through SEO and Google Adwords as a medium.
Using Google Analytics and Google Search Console is primary to identify the keywords and move forward.
From Click to Conversion: An Introduction to PPC, SEO, & Web AnalyticsBenjamin Rudolph
No matter what form of offline advertising you use, your audience is going to search engines like Google to learn more. Today it is more critical than ever for your school’s website to appear when your target audience is looking for relevant information. Online advertising technology is advancing so quickly that keeping up with the changes is its own full-time job, and that’s before you have time to manage your Facebook page and Twitter feed.
The purpose of this session is to educate marketers about the basics of Pay Per Click (PPC), Search Engine Optimization (SEO), and Web Analytics. The goal is to understand how to drive traffic to your website, measure the results, and optimize your website to maximize conversions -- in most cases, getting interested prospects to fill out a lead form and ultimately apply to your school. At the end of this session, attendees should come away with actionable recommendations that they can implement upon returning to the office.
You don’t have to understand web programming to be a great online marketer, and even if you are already working with an agency, it helps to be educated on the basic principles at work. It’s important to know the right questions to ask and the right metrics to focus on. Online marketing is extremely measurable, so you can focus your time and resources on what’s working and test different variations quickly and effectively. Learn how to attract visitors and convert online traffic into applications.
Google Display Network (GDN) : Building Brand Engagement Vũ Văn Hiển
This study will help advertisers and agencies make more-informed creative decisions about digital advertising. Readers will learn which ad formats can be used to reach specific branding goals as well as gain a better understanding of the impact on brand results of showing more ads to the same audience through greater frequency. In addition, we offer best practices and advice for how to make the most of any format.
A Complete Digital Marketing Plan for a medical equipement supplierSayan Dasgupta
A complete plan on how you can market medical equipment through SEO and Google Adwords as a medium.
Using Google Analytics and Google Search Console is primary to identify the keywords and move forward.
• Stating the case for display as a relevant advertising strategy
• Campaign planning and KPIs to measure
• Pricing and ad units to consider
• Targeting tactics and retargeting overview
• Mobile web and app campaigns
• Campaign optimization strategies
• A tour of the Google Display Network platform
• B2B topics; lead nurturing, native advertising, LinkedIn advertising
• Display measurement; View-throughs, attribution modeling
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Google Discovery Ads allow brands to reach their audience across YouTube, Gmail, and Discover with mobile-friendly, visual content.
This extends the reach of Google Ads into the 'inspiration' phase of the consumer journey that Facebook and other social networks dominate.
But how do Google Discovery Ads work? This short, snappy guide will get you up to speed.
Maximising Google Search and Display - DMX Dublin Conference March 2013Vanessa Vallejo
This presentation provides an introduction to best practice Google Adwords Search and Display including; keyword research, ad copy, quality score, the Google network, and landing page optimisation.
This is a bespoke digital skills workshop I prepared for Concern Charity Worldwide. It covers paid search (PPC), search engine optimisation (SEO), display advertising, google analytics, and other insights for driving an insight led content strategy.
Increasing the Visibility of Your Business Online Vanessa Vallejo
How to increase the visibility of your business online through paid search, search engine optimisation and local business listings. This is a recent talk I gave to members of the Bord Gais Energy Book Club.
Digital Marketing Nanoedegree - Building a Marketing Strategy Imad Mawlawi
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
En gennemgang af mulighederne der inden længe kommer fra Google, via Mobile og Mobile Search. Vi er igang med at udarbejde en "Guide til Mobile Optimization".
This is a new framework and methodology I've developed to help measure social media activity. It's been developed on behalf of the IAB Social Media Council to help practitioners measure their activity effectively but also bring greater consistency across the industry.
This is likely to be an evolving document to interested to hear your thoughts!
Tips to get more customers - range of products and customer journey for reta...Multi-Value Europe
Competition in the retail sector is fierce. Everyone there is fighting for customers’ attention.
Which two mechanisms contribute to success?
On the one hand the products you sell determine the number of customers, and on the other hand there is a failure to exploit the most important points within the Customer Journey that win customers.
Multi-Value wants to use this sort of blog in the future to explain mechanisms in the retail sector in a simple way. We will also be providing some tips.
• Stating the case for display as a relevant advertising strategy
• Campaign planning and KPIs to measure
• Pricing and ad units to consider
• Targeting tactics and retargeting overview
• Mobile web and app campaigns
• Campaign optimization strategies
• A tour of the Google Display Network platform
• B2B topics; lead nurturing, native advertising, LinkedIn advertising
• Display measurement; View-throughs, attribution modeling
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Google Discovery Ads allow brands to reach their audience across YouTube, Gmail, and Discover with mobile-friendly, visual content.
This extends the reach of Google Ads into the 'inspiration' phase of the consumer journey that Facebook and other social networks dominate.
But how do Google Discovery Ads work? This short, snappy guide will get you up to speed.
Maximising Google Search and Display - DMX Dublin Conference March 2013Vanessa Vallejo
This presentation provides an introduction to best practice Google Adwords Search and Display including; keyword research, ad copy, quality score, the Google network, and landing page optimisation.
This is a bespoke digital skills workshop I prepared for Concern Charity Worldwide. It covers paid search (PPC), search engine optimisation (SEO), display advertising, google analytics, and other insights for driving an insight led content strategy.
Increasing the Visibility of Your Business Online Vanessa Vallejo
How to increase the visibility of your business online through paid search, search engine optimisation and local business listings. This is a recent talk I gave to members of the Bord Gais Energy Book Club.
Digital Marketing Nanoedegree - Building a Marketing Strategy Imad Mawlawi
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
En gennemgang af mulighederne der inden længe kommer fra Google, via Mobile og Mobile Search. Vi er igang med at udarbejde en "Guide til Mobile Optimization".
This is a new framework and methodology I've developed to help measure social media activity. It's been developed on behalf of the IAB Social Media Council to help practitioners measure their activity effectively but also bring greater consistency across the industry.
This is likely to be an evolving document to interested to hear your thoughts!
Tips to get more customers - range of products and customer journey for reta...Multi-Value Europe
Competition in the retail sector is fierce. Everyone there is fighting for customers’ attention.
Which two mechanisms contribute to success?
On the one hand the products you sell determine the number of customers, and on the other hand there is a failure to exploit the most important points within the Customer Journey that win customers.
Multi-Value wants to use this sort of blog in the future to explain mechanisms in the retail sector in a simple way. We will also be providing some tips.
Intentional communities and eco-villages talk at City University of Hong KongRija Ménagé
This is the slide deck I used for a talk I gave at City University of Hong Kong on Intentional Communities and Eco-villages, and what can we apply to Hong Kong.
A piece I wrote for a talk on The New Culture of Luxury. Exploring how modern brands, platforms, and ideas are influencing the fashion and luxury category.
Toshiba Laptops: An integrated digital marketing strategyArchana Nilaver
An integrated Digital Marketing strategy for Toshiba Laptops India. The objective is to create a digital presence through the social channels to promote the brand; its products, product innovation features & create engagement.
Artificial Intelligence is driving contextual marketing automation, but is this really a good evolution? There is need to think about the devolution of our human skills and the trade-offs we need to make in terms of sacrificing our private data in return for a meaningful service.
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
Curious about the future impact of social media marketing on business growth? Our latest presentation delves into key insights for 2024, unraveling the pivotal role social media plays in driving business success. Get ready to revolutionize your strategies and remain at the forefront in the digital landscape. Click below to explore the presentation now!
Full blog here - https://whitelabelseoagency.net/2024-insights-role-of-social-media-marketing-in-business-growth/
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
Wondering how social media can fuel your business growth in 2024? In our latest presentation key insights into the evolving landscape of social media marketing are explored. Uncover strategies that can transform your business and keep you at the forefront of the dynamic digital world. Click below and discover the roadmap to success!
Full blog here - https://whitelabelseoagency.net/2024-insights-role-of-social-media-marketing-in-business-growth/
An ultimate guide to Digital Marketing and its ToolsArjun Pawar
This presentation will make an amateur understand what is Digital Marketing.
What are the tools used for online marketing & what are its advantages or disadvantages.
You can get more information on http://victormediainstitute.com
https://www.pixenite.com/comprehensive-guide-on-digital-marketing/
Any opportunity that can help to connect with the targeted audience is the opportunity to acquire a lead. Digital marketing strategy is all about trial and error and demands patience. But with an effective digital marketing strategy, timely analysis, and reworking on mistakes can help to get the most organic and fruitful results. If you are not sure how to do the right digital marketing for your business, hire a Digital Marketer Ahmedabad for effective results. Book your consultation call today.
Key Social Media Marketing Trends for 2024Jomer Gregorio
From emerging platforms to influencer strategies, uncover the insights you need to elevate your social media presence. Click here to read the full presentation and level up your marketing game today!
Full blog here - https://digitalmarketingphilippines.com/key-social-media-marketing-trends-for-2024-infographic/
Creating a perfect digital marketing proposal for clients - Dean infotechDeanInfotech Pvt. Ltd.
Dean Infotech is an india based Digital Marketing Company. We are Professional in Digital Marketing Search Engine marketing that offered dadicated search engine optimization, PPC Services.
Social Beat - ROI Driven Digital MarketingSocial Beat
Founded in 2012, Social Beat is one of India's leading digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium.
Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai & Mumbai. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets. The 110-member team of digital experts offers integrated digital marketing solutions including UX, web development, social media marketing, content marketing, video production, Search Engine Optimisation, digital advertising, influencer marketing and impactful language content.
In 2017, Social Beat bagged two awards at the Social Samosa "Best Social Media Brands" and was the only agency recognised by Google India for innovation in both, Search & Display Advertising.
With focus verticals of real estate, retail, FMCG and BFSI, Social Beat has over 150 clients including TVS Motors, Mahindra Lifespaces, CavinKare, Murugappa Group, Sterling Holidays, House of Hiranandani, Brigade Group, Forum Mall, Specsmakers, Chola Finance, Casagrand, FundsIndia, Klay Schools, Mphasis, Dr. Mohan’s Diabetes Specialities Centre, Motherhood and TVS Logistics amongst many others.
In recognition of its excellent performance and contribution to the field of digital marketing, Social Beat’s co-founder Suneil Chawla was awarded the Best Digital Marketing Professional by CMO Council and the Outstanding Digital Person of the Year award at the Digital Marketing Conclave & Awards by Think Media and VIT University Business School. In 2016, Vikas Chawla was recognized as one of the Most Influential Digital Marketing Leaders by CMO Asia.
The Importance of Digital Marketing.pdfShreyas848628
Bangalore Digital Marketing is a full-service digital agency, that excels in expanding online businesses through expert Best digital marketing company in Bangalore.
Similar to The Business Show - Integrated Digital Marketing (20)
13. Website Design
Live chat is a tool that can be
used to increase conversions
Clear brand identity
Trackable phone
number
Engage with clients
through social media
The banner area is
ideal for highlighting
offers and services
Clear call-to-action
14. Mobile design
By 2014 more users will be browsing
on a mobile device than desktops.
Mobile sites need to be easy to use
and have a cut down version of the
most important content.
You can use your analytics to work
out what pages are more important
to mobile users and the % of traffic
you are receiving from which devices.
Source: Morgan Stanley, April 2010
15.
16. Our SEO Process…
Planning, Keyword On-Site Off-Site Measurement &
Research & Research Optimisation Optimisation Refinement
Analysis
17. Planning, Research & Analysis
We would audit the site to make sure the
search engine Robots and Spiders can find
what they are looking for.
We’ll also look at other potential
technical issues such as duplicate
content and page load time.
19. On-Page
On-site SEO consists of optimising the actual
content itself
We’ll look at meta tags, H tags and alt tags
We’ll then ensure that the content has just the
right keyword density so that the search
On-Page engines know exactly what the page is about
20. Off Site Optimisation
Traditional Methods New Methods
Paid Links Link Baiting
Directory Submissions Social Media Sharing
Site Wide Blog Links Blog Guest Posting
Forum Posts Infographics
Reciprocal Linking Press Releases
21. Results and Analysis
Everything we do is
tracked and monitored
to ensure the strategy
is working and
delivering results.
Our constant analysis
allows us to continually
plan where to take the
strategy to next…
22. SEO is Changing…
Over the past couple of months Google have made
some big changes to their algorithm.
Panda
Penguin
The ‘Over-Optimisation Update’
Essentially they have looked to de-value poor-
quality links, penalise over-optimisation and
localise their results.
There has also been big signals that they are using
social media ‘shares’ as a clear ranking signal…
26. PPC – What’s it good for?
Offers/Promotions
To compensate for low SEO traffic
To target new markets
Seasonal trends
27. PPC in the mobile age…
Google’s mobile revenues have
been growing year on year for PPC
Smartphones occupy 6.9% of
Adwords clicks
Tablets occupy 2.3% of Adwords
clicks
CTRs are higher on mobiles and
tablet devices
28. Our PPC Process…
Planning, Keyword Campaign Add-ons, site Measurement &
Research & Research Creation links Refinement
Analysis
29. Planning, Research & Analysis
We look at the competition to review
what terms they are bidding on and
research the marketplace.
We look at which devices suit the
campaign best
•We look at the landing pages to ensure
that the campaign is as targeted as
possible.
•We also ensure tracking is in place to be
clear on the ROI PPC is generating
30. Keyword Research
Keyword Research is
one of the most
important elements
of PPC.
We select keywords
by match type and
ensure that we only
include terms which
have the highest
possibility of leading
to a conversion.
31. Campaign Creation
Campaign Campaign Campaign
Group Ad Group Ad Group Ad Group Ad Group Ad Group Ad Gro
Keyword Keyword Keyword Keyw
Ads Ads Ads Ads
s s s s
32. Ad Extensions
Throughout the course of
the campaign we would
experiment with ad
extensions to help increase
the CTR.
There are several types of
ad extensions: site-links, call
extensions, product
extensions, social extensions,
location extensions
33. Results and Analysis
Everything we do is
tracked and monitored
to ensure the strategy
is working and
delivering results.
Our constant analysis
allows us to continually
plan where to take the
strategy to next…
36. Facebook
Facebook is the
most well known
and most used
social network.
There are currently
1 billion people
registered to
Facebook
Facebook is more of
a branding tool than
a lead generation
tool
37. Google +
Social networks are
becoming increasingly
popular and Google
want to ensure that
they keep their share
of the audience
If users are logged
into Google + they will
start to see their
searches become
more personalised
+ Pages are starting
show in the SERPs
38. Twitter
Twitter is a fantastic
way to engage with
current and potential
users
It offers you a platform
to discuss industry-
related news
There are strong signals
that ‘shares’ on Twitter
are starting to influence
ranking positions
39. YouTube
1 in every 20 users that
leave Google go directly to
YouTube, showing the
power that the site has!
YouTube could offer a
friendly modern face to the
business, potentially
creating short videos
This could open your
website up to a new
audience and create greater
engagement on the new site
as videos do keep users on
the website longer.
Source: SEObook.com, June 2012
40. LinkedIn
In June 2012 there were more
than 175 million professionals
on LinkedIn worldwide
LinkedIn is good for
networking, and opening up
potential commercial
opportunities
People often look for
recommendations on
LinkedIn, meaning that it’s
important that your staff are
signed up
LinkedIn can also be used to
broadcast news and updates
41.
42. Why Send Email Campaigns?
Email is important for the customer life cycle
Email campaigns enable you to engage with
your client base
Email campaigns are great for brand
awareness, seasonal offers and promotions
43. Email Marketing
Including social
sharing tools in
an email
increases click
through rates
by 55%
Research from GetResponse
44. Email Marketing - Tracking
Our email marketing dashboard allows clients to
see email results and manage their database.
49. Competition!
We’re giving away £3,000
worth of digital marketing
to spend on SEO or a
Social Campaign, to enter
please let me have your
business card!