1. The document discusses 10 emerging consumer trends for 2017 based on a survey of over 7,000 internet users.
2. Some of the key trends discussed include the rise of reality time due to increasing video and virtual/augmented reality usage, AI becoming ubiquitous in many applications and devices, and the Internet of Things developing as consumers use more connected devices and apps.
3. Other trends examined are autonomous vehicles leading to a new pedestrian perspective, a desire for merged physical and virtual realities, health issues from new technologies challenging the human body, and smart devices creating new safety issues and opportunities.
Today’s citizens have high expectations of authorities and public safety agencies, and where these expectations are not being met they are increasingly using the internet and smartphones for their own personal safety. A new Ericsson ConsumerLab report has investigated smartphone users’ views on public safety in five cities.
https://www.ericsson.com/consumerlab
ConsumerLab: Public safety goes personal - presentationEricsson
Today’s citizens have high expectations of authorities and public safety agencies, and where these expectations are not being met they are increasingly using the internet and smartphones for their own personal safety. A new Ericsson ConsumerLab report has investigated smartphone users’ views on public safety in five cities.
https://www.ericsson.com/consumerlab
Key takeaways from the biggest ever Mobile World Congress – an event that featured everything from electric-powered race cars controlled by AI to (perhaps) the relaunch of the most popular phone 10 years ago, to drones as a service.
What were the big trends at MWC17? What are the things you need to be aware of to stay successful?
Here’s a quick summary on the big trends and insights from Mobile World Congress 2017 based on hundreds of interviews, tours, presentations and announcements.
Today’s citizens have high expectations of authorities and public safety agencies, and where these expectations are not being met they are increasingly using the internet and smartphones for their own personal safety. A new Ericsson ConsumerLab report has investigated smartphone users’ views on public safety in five cities.
https://www.ericsson.com/consumerlab
ConsumerLab: Public safety goes personal - presentationEricsson
Today’s citizens have high expectations of authorities and public safety agencies, and where these expectations are not being met they are increasingly using the internet and smartphones for their own personal safety. A new Ericsson ConsumerLab report has investigated smartphone users’ views on public safety in five cities.
https://www.ericsson.com/consumerlab
Key takeaways from the biggest ever Mobile World Congress – an event that featured everything from electric-powered race cars controlled by AI to (perhaps) the relaunch of the most popular phone 10 years ago, to drones as a service.
What were the big trends at MWC17? What are the things you need to be aware of to stay successful?
Here’s a quick summary on the big trends and insights from Mobile World Congress 2017 based on hundreds of interviews, tours, presentations and announcements.
Will 2015 be the year of wearables? Will Apple Pay succeed? Why are enterprise apps getting more expensive and complex? What's happening with Big data? How should developers treat phablets?
Every year we analyse and summarise the key mobile trends for the following year and share with customers and partners. The main objective is to keep you up to date on what’s going on and give you insights into what these trends may mean for you. Last year our mobility predictions and UX/UI trend presentations were used in hundreds of workshops, lectures and jointly got more than 100,000 views on Slideshare.
The Top 10 Mobile Trends for 2015 are more exciting than ever as we are experiencing explosive growth in almost every area including mobile usage (apps and web), mobile commerce, payments, enterprise apps, Internet of Things, wearables, nearables (sensors) and invincibles, data driven mobile services (big data), mobility in healthcare, omni-channel retail and innovations in mobile application development.
10 Mobile Trends for 2014 and Beyond (May 2014)Karen Sanchez
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
IQ Telecom shines a spotlight on some of the major current trends in the mobile industry.
Follow our SlideShare page for more trending news and slidedecks!
Future Disruptive Consumer Engagement MethodsMiel Van Opstal
About the shift in consumer expectations and the opportunities artificial intelligence and automation bring to strengthen the relationship between brands and their customers. And about how growth hacking principles can bridge the conversation gap that still exists in contextual marketing strategies.
There is no point in drawing a distinction between the future of technology and the future of mobile. They are the same. In other words, technology is now outgrowing the tech industry.
2015 YEAR IN REVIEW: MOBILE. The most important deals, releases, figures, moments and trends of the passing year. By Monika from mobee dick. Enjoy and have a great 2016!
The past, present, and future outlook of Mobility. This presentation tracks everything from the first transistor created in 1947, through the exabytes of data created every month.
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
trendwatching.com's INTERNET OF CARING THINGSTrendWatching
Time to think beyond the ‘Internet of Things’. Consumers are embracing a network of connected objects that actively care for their physical and mental wellbeing, homes, loved ones and more.
Mobile World Congress 2013: A report from the floorDMI
Insights from MWC 2013, the worlds biggest mobile event – coverage of the latest mobile devices and operating systems as well as trends in mobile retail,mobile payments and enterprise mobility.
Ericsson Mobility Report - June 2015 - North East Asia appendixEricsson
Ericsson Mobility Report is one of the leading analyses of data traffic available, providing in-depth measurements from the world’s largest selection of live networks spread all around the globe.
The report uses those measurements and analysis, together with internal forecasts and other relevant studies, to provide insights into current traffic and market trends in today’s Networked Society.
The June 2015 report looks at global subscription growth and how the pattern is set to continue to 2020.
Ericsson Technology Review: Microwave backhaul evolution – reaching beyond 10...Ericsson
No matter how efficiently we use it, existing spectrum will not be sufficient to meet future requirements on network performance. Both radio access and backhaul will need more spectrum in the mid to long term. In light of this, work has started on the use of frequencies beyond 100GHz, enabled largely by advances in high-frequency semiconductor technology. When the large-scale deployment of beyond 100GHz solutions occurs – in the period 2025 to 2030 – our research suggests that the W and D bands will be able to support capacities in the 5 to 100Gbps range, over distances up to a few kilometers.
Ericsson Technology Review: Evolving LTE to fit the 5G future Ericsson
Operators have no reason to be concerned about the future of LTE in a 5G world – its upcoming releases (Rel-14 and Rel-15) are intended to deliver on the most important 5G requirements. They will include enhancements to user data rates and system capacity with FD-MIMO, improved support for unlicensed operations, and latency reduction in both control and user planes. LTE will also be modified to address new use cases such as massive machine type communication, critical communications and intelligent transport systems. Both LTE Rel-14 (scheduled for completion in March 2017) and the strong ambitions for LTE Rel-15 indicate that a smooth transition from LTE to 5G through 5G plug-ins is the best course of action.
Will 2015 be the year of wearables? Will Apple Pay succeed? Why are enterprise apps getting more expensive and complex? What's happening with Big data? How should developers treat phablets?
Every year we analyse and summarise the key mobile trends for the following year and share with customers and partners. The main objective is to keep you up to date on what’s going on and give you insights into what these trends may mean for you. Last year our mobility predictions and UX/UI trend presentations were used in hundreds of workshops, lectures and jointly got more than 100,000 views on Slideshare.
The Top 10 Mobile Trends for 2015 are more exciting than ever as we are experiencing explosive growth in almost every area including mobile usage (apps and web), mobile commerce, payments, enterprise apps, Internet of Things, wearables, nearables (sensors) and invincibles, data driven mobile services (big data), mobility in healthcare, omni-channel retail and innovations in mobile application development.
10 Mobile Trends for 2014 and Beyond (May 2014)Karen Sanchez
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
IQ Telecom shines a spotlight on some of the major current trends in the mobile industry.
Follow our SlideShare page for more trending news and slidedecks!
Future Disruptive Consumer Engagement MethodsMiel Van Opstal
About the shift in consumer expectations and the opportunities artificial intelligence and automation bring to strengthen the relationship between brands and their customers. And about how growth hacking principles can bridge the conversation gap that still exists in contextual marketing strategies.
There is no point in drawing a distinction between the future of technology and the future of mobile. They are the same. In other words, technology is now outgrowing the tech industry.
2015 YEAR IN REVIEW: MOBILE. The most important deals, releases, figures, moments and trends of the passing year. By Monika from mobee dick. Enjoy and have a great 2016!
The past, present, and future outlook of Mobility. This presentation tracks everything from the first transistor created in 1947, through the exabytes of data created every month.
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
trendwatching.com's INTERNET OF CARING THINGSTrendWatching
Time to think beyond the ‘Internet of Things’. Consumers are embracing a network of connected objects that actively care for their physical and mental wellbeing, homes, loved ones and more.
Mobile World Congress 2013: A report from the floorDMI
Insights from MWC 2013, the worlds biggest mobile event – coverage of the latest mobile devices and operating systems as well as trends in mobile retail,mobile payments and enterprise mobility.
Ericsson Mobility Report - June 2015 - North East Asia appendixEricsson
Ericsson Mobility Report is one of the leading analyses of data traffic available, providing in-depth measurements from the world’s largest selection of live networks spread all around the globe.
The report uses those measurements and analysis, together with internal forecasts and other relevant studies, to provide insights into current traffic and market trends in today’s Networked Society.
The June 2015 report looks at global subscription growth and how the pattern is set to continue to 2020.
Ericsson Technology Review: Microwave backhaul evolution – reaching beyond 10...Ericsson
No matter how efficiently we use it, existing spectrum will not be sufficient to meet future requirements on network performance. Both radio access and backhaul will need more spectrum in the mid to long term. In light of this, work has started on the use of frequencies beyond 100GHz, enabled largely by advances in high-frequency semiconductor technology. When the large-scale deployment of beyond 100GHz solutions occurs – in the period 2025 to 2030 – our research suggests that the W and D bands will be able to support capacities in the 5 to 100Gbps range, over distances up to a few kilometers.
Ericsson Technology Review: Evolving LTE to fit the 5G future Ericsson
Operators have no reason to be concerned about the future of LTE in a 5G world – its upcoming releases (Rel-14 and Rel-15) are intended to deliver on the most important 5G requirements. They will include enhancements to user data rates and system capacity with FD-MIMO, improved support for unlicensed operations, and latency reduction in both control and user planes. LTE will also be modified to address new use cases such as massive machine type communication, critical communications and intelligent transport systems. Both LTE Rel-14 (scheduled for completion in March 2017) and the strong ambitions for LTE Rel-15 indicate that a smooth transition from LTE to 5G through 5G plug-ins is the best course of action.
ConsumerLab: The Self-Driving Future - PresentationEricsson
Autonomous cars are soon becoming reality but how are drivers reacting to this development? See some of the latest insights from Ericsson ConsumerLab in this presentation.
All components of the 5G platform is in place, we are making our system truly end-to-end with the new products we are introducing. With two new 5G Radios, AIR 6488 and AIR 5121 that, together with the AIR 6468, launched 2016, give us a complete portfolio of 5G radios for Massive MIMO with new mid-band and high-band versions.
With the components already introduced to the market, we are making the platform truly end-to-end by launching;
- The market’s first complete 5G radio system
- The first version of an E2E Core network capable of 5G use cases based on network slices
- A 5G core network which can now be connected to 5G NR radio
This enables already today some 5G use cases, for telecom operators to capture growth opportunities for 5G & Internet of Things services for Consumers & Enterprises.
White Paper: IoT Security – Protecting the Networked SocietyEricsson
The Internet of Things (IoT) is expanding rapidly, and is expected to comprise 18 billion connected devices by 2022. But the assumptions of trust which formed the backdrop to the early development of the internet no longer apply in the early stages of IoT development. Privacy and security concerns are ever increasing, especially given the growing significance of IoT in corporate, government, and critical infrastructure contexts. Likewise, the commodification of IoT components incorporated across diverse product ranges and deployed in both managed and unmanaged use cases brings significant security challenges and creates potential for novel types of attack. The proactive cooperation of all key stakeholders will be necessary to realize the considerable economic benefits of the IoT, while protecting security, safety, and privacy.
We are now introducing the industry’s first 5G NR-capable radio, called Ericsson AIR 6468. It features 64 transmit and 64 receive antennas enabling it to support our 5G plug-ins for both Massive MIMO and Multi-User MIMO. The high-performance beamforming, required for Massive MIMO, is enabled through the use of a split Cloud RAN architecture, which brings the required intelligence and scalability to this new radio. And, the AIR 6268 is designed for compatibility with the 5G NR standard while also supporting 4G/LTE.
5G will give consumers higher smartphones speeds and fiber-like wireless connections to the home, and it will unlock exciting new IoT use case from immersive augmented reality to remote haptic-enabled surgery to connected cars and smarter cities. 5G will impact the entire mobile network and associated ecosystem, from devices to radio access to the mobile core and into the cloud. Ericsson 5G Plug-Ins are designed for the radio access network and leverage the technology innovations enabled by the award-winning Ericsson 5G Radio Test Bed and Ericsson 5G Radio Prototypes already deployed and in operator 5G field trials worldwide.
Learn more: http://www.ericsson.com/spotlight/networks/secure-app-coverage/5g-plug-ins
Mobile World Congress 2017 - Ericsson NFVi solutionEricsson
Ericsson NFVi solution is a pre-integrated and verified platform, based on open source, that reduce risk and shorten time-to-market for new services deployment. Ericsson provides cloud transformation services, ranging from consulting and systems integration to managed services for a successful cloud adoption. Ericsson NFVi solution consists of NFV Orchestrator (Cloud Manager), Virtual Infrastructure Management (Cloud Execution Environment), SDN controller (Cloud SDN) and NFV Hardware (BSP 8000 or Hyperscale Datacenter System 8000).
Ericsson Technology Review: Sustaining legitimacy and trust in a data-driven ...Ericsson
The success of the data-driven society lies in our ability to maintain high levels of trust in digital services. Ericsson Technology Review brings guest author Dr. Stefan Larsson from Lund University Internet Institute to lay out the “soft values” that underpin the digital economy, and explain the importance of addressing normative and ethical considerations when managing human-centric data.
With the Ericsson 5G Core System we have built an architecture that is highly flexible, modular, and scalable. It supports a much higher degree of programmability and is ready to exist in a cloud-based environment. We help you to quickly react to new challenges and capture any business opportunity that arise.
The Ericsson Microwave outlook is an ongoing report series on the state of the microwave business. In the report, Ericsson predicts several major developments by 2021 and beyond, including the increasing use of E-band fueled by the dominating low spectrum fee approach.
Y&R Global Planning Director Sandy Thompson delves into the concept of "Living Brands" and details how today advertising should focus on moving brands from static entities to actively living and participating in the world around us. "When it comes to marketing I think we need to stand up and fight the comfort that we have built into the old in order to discover and build new ways of helping our client's brands connect and engage with the people who matter most - their consumers," she says.
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
Twelve months of research, 1000+ cups of coffee, and probably an entire forest worth of Post-its (don’t worry—we recycle). That’s what it took for us to compile our Trends 2017 report, which offers an in-depth look at the eight most important developments we believe will influence and impact design and innovation for business, government and society in the coming year.
Visit trends.fjordnet.com for more.
Predictions for the Future of Factual TV in the Year 2020Leila Monks
Leila Monks' predictions on the future of factual TV and documentaries in the year 2020 as presented at the Australian International Documentary Conference 2014 in Adelaide, Australia.
Digital marketing trends: Top consumer trends and new Brand Engagement Rules Ioana Barbu
What makes consumers react and shop today, in a more and more digital world? Here are 5 top trends you need to follow in order to make sure you engage with your audience they way they need and expect you to.
Presentation exploring how consumers use technology. Useful for digital marketers to use to understand the most appropriate platforms and tools for an effective digital marketing strategy.
Technology is promising more advantages than ever before. People want things to be cheaper, faster, more convenient and
delivered to their doors at no extra cost.
The 2008 Batman movie "Dark Knight" is still remembered because of its many contributions to the superhero genre. The actors in this film are highly praised for their superb performances, the most famous of which is the late actor Heath Ledger. In addition, the high-tech weapons in the movie have also raised our expectations for action movies.
revista Vritti+edition+6 - mahindracomviva Imix Colombia
Le compartimos una de las ediciones de la revista Vritti con artículos y contenido de interés que cubren NFC (Near field communication), IOT (Internet of things) internet de las cosas, en donde también podrá ver cómo se comporta el crecimiento del mercado de la billetera móvil en Oriente Medio y el papel del dinero móvil en la rehabilitación de los refugiados en las zonas de conflicto. #BilleteraMóvil
State of the internet of things (IoT) market 2016 editionPrayukth K V
2015 was the year IoT gained legitimacy.
Businesses budged off a “start small think big” mindset.
In 2016, they’re building IoT into future strategies and
business models. Companies across all industries now
have IoT squarely on their radar. The worldwide Internet
of Things market spend will grow from $591.7 billion
in 2014 to $1.3 trillion in 2019 with a compound annual
growth rate of 17%. The installed base of IoT endpoints
will grow from 9.7 billion in 2014 to more than 25.6 billion
in 2019, hitting 30 billion in 20201.
2007 Forecast on the Future of Surveillance TechnologiesEric Garland
Back in 2007, my company's STEEP Report series covered the implications of all the surveillance technologies coming on line.
Back then we were alarmed at what we saw and thought people should consider this development well in advance.
We were right then; we are right now.
For more check out https://www.competitivefutures.com/ and http://www.ericgarland.co/keynote-speaker-executive-educator/
Similar to ConsumerLab: 10 hot consumer trends 2017 (20)
Ericsson Technology Review: Versatile Video Coding explained – the future of ...Ericsson
Continuous innovation in 5G networks is creating new opportunities for video-enabled services for both consumers and industries, particularly in areas such as the Internet of Things and the automotive sector. These new services are expected to rely on continued video evolution toward 8K resolutions and beyond, and on new strict requirements such as low end-to-end latency for video delivery.
The latest Ericsson Technology Review article explores recent developments in video compression technology and introduces Versatile Video Coding (VVC) – a significant improvement on existing video codecs that we think deserves to be widely deployed in the market. VVC has the potential both to enhance the user experience for existing video services and offer an appropriate performance level for new media services over 5G networks.
BRIDGING THE GAP BETWEEN PHYSICAL AND DIGITAL REALITIES
The key role that connectivity plays in our personal and professional lives has never been more obvious than it is today. Thankfully, despite the sudden, dramatic changes in our behavior earlier this year, networks all around the world have proven to be highly resilient. At Ericsson, we’re committed to ensuring that the network platform continues to improve its ability to meet the full range of societal needs as well as supporting enterprises to stay competitive in the long term. We know that greater agility and speed will be essential.
This issue of our magazine includes several articles that explain Ericsson’s approach to future network development, including my annual technology trends article. The seven trends on this year’s list serve as a critical cornerstone in the development of a common Ericsson vision of what future networks will provide, and what sort of technology evolution will be required to get there.
ERIK EKUDDEN
Senior Vice President, Chief Technology Officer and Head of Group Function Technology
Ericsson Technology Review: Integrated access and backhaul – a new type of wi...Ericsson
Today millimeter wave (mmWave) spectrum is valued mainly because it can be used to achieve high speeds and capacities when combined with spectrum assets below 6GHz. But it can provide other benefits as well. For example, mmWave spectrum makes it possible to use a promising new wireless backhaul solution for 5G New Radio – integrated access and backhaul (IAB) – to densify networks with multi-band radio sites at street level.
This Ericsson Technology Review article explains the IAB concept at a high level, presenting its architecture and key characteristics, as well as examining its advantages and disadvantages compared with other backhaul technologies. It concludes with a presentation of the promising results of several simulations that tested IAB as a backhaul option for street sites in both urban and suburban areas.
Ericsson Technology Review: Critical IoT connectivity: Ideal for time-critica...Ericsson
Critical Internet of Things (IoT) connectivity is an emerging concept in IoT development that enables more efficient and innovative services across a wide range of industries by reliably meeting time-critical communication needs. Mobile network operators (MNOs) are in the perfect position to enable these types of time-critical services due to their ability to leverage advanced 5G networks in a systematic and cost-effective way.
This Ericsson Technology Review article explores the benefits of Critical IoT connectivity in areas such as industrial control, mobility automation, remote control and real-time media. It also provides an overview of key network technologies and architectures. It concludes with several case studies based on two deployment scenarios – wide area and local area – that illustrate how well suited 5G spectrum assets are for Critical IoT use cases.
5G New Radio has already evolved in important ways since the 3GPP standardized Release 15 in late 2018. The significant enhancements in Releases 16 and 17 are certain to play a critical role in expanding both the availability and the applicability of 5G NR in both industry and public services in the near future.
This Ericsson Technology Review article summarizes the most notable new developments in releases 16 and 17, grouped into two categories: enhancements to existing features and features that address new verticals and deployment scenarios. This analysis and our insights about the future beyond Release 17 is an important component of our work to help mobile network operators and other stakeholders better understand and plan for the many new 5G NR opportunities that are on the horizon.
Ericsson Technology Review: The future of cloud computing: Highly distributed...Ericsson
The growing interest in cloud computing scenarios that incorporate both distributed computing capabilities and heterogeneous hardware presents a significant opportunity for network operators. With a vast distributed system (the telco network) already in place, the telecom industry has a significant advantage in the transition toward distributed cloud computing.
This Ericsson Technology Review article explores the future of cloud computing from the perspective of network operators, examining how they can best manage the complexity of future cloud deployments and overcome the technical challenges. Redefining cloud to expose and optimize the use of heterogeneous resources is not straightforward, but we are confident that our use cases and proof points validate our approach and will gain traction both in the telecommunications community and beyond.
Ericsson Technology Review: Optimizing UICC modules for IoT applicationsEricsson
Commonly referred to as SIM cards, the universal integrated circuit cards (UICCs) used in all cellular devices today are in fact complex and powerful minicomputers capable of much more than most Internet of Things (IoT) applications require. Until a simpler and less costly alternative becomes available, action must be taken to ensure that the relatively high price of UICC modules does not hamper IoT growth.
This Ericsson Technology Review article presents two mid-term approaches. The first is to make use of techniques that reduce the complexity of using UICCs in IoT applications, while the second is to use the UICCs’ excess capacity for additional value generation. Those who wish to exploit the potential of the UICCs to better support IoT applications have the opportunity to use them as cryptographic storage, to run higher-layer protocol stacks and/or as supervisory entities, for example.
Mobile data traffic volumes are expected to increase by a factor of four by 2025, and 45 percent of that traffic will be carried by 5G networks. To deliver on customer expectations in this rapidly changing environment, communication service providers must overcome challenges in three key areas: building sufficient capacity, resolving operational inefficiencies through automation and artificial intelligence, and improving service differentiation. This issue of ETR magazine provides insights about how to tackle all three.
Ericsson Technology Review: 5G BSS: Evolving BSS to fit the 5G economyEricsson
The 5G network evolution has opened up an abundance of new business opportunities for communication service providers (CSPs) in verticals such as industrial automation, security, health care and automotive. In order to successfully capitalize on them, CSPs must have business support systems (BSS) that are evolved to manage complex value chains and support new business models. Optimized information models and a high degree of automation are required to handle huge numbers of devices through open interfaces.
This Ericsson Technology Review article explains how 5G-evolved BSS can help CSPs transform themselves from traditional network developers to service enablers for 5G and the Internet of Things, and ultimately to service creators with the ability to collaborate beyond telecoms and establish lucrative digital value systems.
Ericsson Technology Review: 5G migration strategy from EPS to 5G systemEricsson
For many operators, the introduction of the 5G System (5GS) to provide wide-area services in existing Evolved Packet System (EPS) deployments is a necessary step toward creating a full-service, future-proof 5GS in the longer term. The creation of a combined 4G-5G network requires careful planning and a holistic strategy, as the introduction of 5GS has significant impacts across all network domains, including the RAN, packet core, user data and policies, and services, as well as affecting devices and backend systems.
This Ericsson Technology Review article provides an overview of all the aspects that operators need to consider when putting together a robust EPS-to-5GS migration strategy and provides guidance about how they can adapt the transition to address their particular needs per domain.
Ericsson Technology Review: Creating the next-generation edge-cloud ecosystemEricsson
The surge in data volume that will come from the massive number of devices enabled by 5G has made edge computing more important than ever before. Beyond its abilities to reduce network traffic and improve user experience, edge computing will also play a critical role in enabling use cases for ultra-reliable low-latency communication in industrial manufacturing and a variety of other sectors.
This Ericsson Technology Review article explores the topic of how to deliver distributed edge computing solutions that can host different kinds of platforms and applications and provide a high level of flexibility for application developers. Rather than building a new application ecosystem and platform, we strongly recommend reusing industrialized and proven capabilities, utilizing the momentum created with Cloud Native Computing Foundation, and ensuring backward compatibility.
The rise of the innovation platform
Society and industry are transforming at an unprecedented rate. At the same time, the network platform is emerging as an innovation platform with the potential to offer all the connectivity, processing, storage and security needed by current and future applications. In my 2019 trends article, featured in this issue of Ericsson Technology Review, I share my view of the future network platform in relation to six key technology trends.
This issue of the magazine also addresses critical topics such as trust enablement, the extension of computing resources all the way to the edge of the mobile network, the growing impact of the cloud in the telco domain, overcoming latency and battery consumption challenges, and the need for end-to-end connectivity. I hope it provides you with valuable insights about how to overcome the challenges ahead and take full advantage of new opportunities.
Ericsson Technology Review: Spotlight on the Internet of ThingsEricsson
The Internet of Things (IoT) has emerged as a fundamental cornerstone in the digitalization of both industry and society as a whole. It represents a huge opportunity not only in economic terms, but also from a global challenges perspective – making it easier for governments, non-governmental organizations and the private sector to address pressing food, energy, water and climate related issues.
5G and the IoT are closely intertwined. One of the biggest innovations within 5G is support for the IoT in all its forms, both by addressing mission criticality as well as making it possible to connect low-cost, long-battery-life sensors.
With this in mind, we decided to create a special issue of Ericsson Technology Review solely focused on IoT opportunities and challenges. I hope it provides you with valuable insights about the IoT-related opportunities available to your organization, along with ideas about how we can overcome the challenges ahead.
Ericsson Technology Review: Driving transformation in the automotive and road...Ericsson
A variety of automotive and transport services that require cellular connectivity are already in commercial operation today, and many more are yet to come. Among other things, these services will improve road safety and traffic efficiency, saving lives and helping to reduce the emissions that contribute to climate change. At Ericsson, we believe that the best way to address the growing connectivity needs of this industry sector is through a common network solution, as opposed to taking a single-segment silo approach.
The latest Ericsson Technology Review article explains how the ongoing rollout of 5G provides a cost-efficient and feature-rich foundation for a horizontal multiservice network that can meet the connectivity needs of the automotive and transport ecosystem. It also outlines the key challenges and presents potential solutions.
This presentation explains the importance of SD-WAN technology as part of the Enterprise digital transformation strategy. It goes over the first wave of SD-WAN in a single vendor deployment, with Do-it-yourself (DIY) as the preferred model. Then continues with the importance of orchestration in the second wave of SD-WAN deployments in a multi-vendor ecosystem, turning to SD-WAN Managed Services as the preferred model. It ends up with some examples of use cases and the Verizon customer case. More information on Ericsson Dynamic orchestration - http://m.eric.sn/6rsZ30psKLu
Ericsson Technology Review: 5G-TSN integration meets networking requirements ...Ericsson
Time-Sensitive Networking (TSN) is becoming the standard Ethernet-based technology for converged networks of Industry 4.0. Understanding the importance and relevance of TSN features, as well as the capabilities that allow 5G to achieve wireless deterministic and time-sensitive communication, is essential to industrial automation in the future.
The latest Ericsson Technology Review article explains how TSN is an enabler of Industry 4.0, and that together with 5G URLLC capabilities, the two key technologies can be combined and integrated to provide deterministic connectivity end to end. It also discusses TSN standards and the value of the TSN toolbox for next generation industrial automation networks.
Ericsson Technology Review: Meeting 5G latency requirements with inactive stateEricsson
Low latency communication and minimal battery consumption are key requirements of many 5G and IoT use cases, including smart transport and critical control of remote devices. Thanks to Ericsson’s 4G/5G research activities and lessons learned from legacy networks, we have identified solutions that address both of these requirements by reducing the amount of signaling required during state transitions, and shared our discoveries with the 3GPP.
This Ericsson Technology Review article explains the why and how behind the new Radio Resource Control (RRC) state model in the standalone version of the 5G New Radio standard, which features a new, Ericsson-developed state called inactive. On top of overcoming latency and battery consumption challenges, the new state also increases overall system capacity by decreasing the processing effort in the network.
Ericsson Technology Review: Cloud-native application design in the telecom do...Ericsson
Cloud-native application design is set to become standard practice in the telecom industry in the near future due to the major efficiency gains it can provide, particularly in terms of speeding up software upgrades and releases. At Ericsson, we have been actively exploring the potential of cloud-native computing in the telecom industry since we joined the Cloud Native Computing Foundation (CNCF) a few years ago.
This Ericsson Technology Review article explains the opportunities that CNCF technology has enabled, as well as unveiling key aspects of our application development framework, which is designed to help navigate the transition to a cloud-native approach. It also discusses the challenges that the large-scale reuse of open-source technology can raise, along with key strategies for how to mitigate them.
Ericsson Technology Review: Service exposure: a critical capability in a 5G w...Ericsson
To meet the requirements of use cases in areas such as the Internet of Things, AR/VR, Industry 4.0 and the automotive sector, operators need to be able to provide computing resources across the whole telco domain – all the way to the edge of the mobile network. Service exposure and APIs will play a key role in creating solutions that are both effective and cost efficient.
The latest Ericsson Technology Review article explores recent advances in the service exposure area that have resulted from the move toward 5G and the adoption of cloud-native principles, as well as the combination of Service-based Architecture, microservices and container technologies. It includes examples that illustrate how service exposure can be deployed in a multitude of locations, each with a different set of requirements that drive modularity and configurability needs.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
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Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
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LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
2. 2 ERICSSON CONSUMERLAB 10 HOT CONSUMER TRENDS 2017
Contents
2 METHODOLOGY
3 TRENDS 2017: REALITY TIME
4 AI EVERYWHERE
5 SETTING THE PACE FOR
INTERNET OF THINGS
6 PEDESTRIANS DRIVE
AUTONOMOUS CARS
7 MERGED REALITY
8 BODIES OUT OF SYNC
9 THE SMART DEVICE
SAFETY PARADOX
10 SOCIAL SILOS
11 AUGMENTED PERSONAL REALITY
12 THE PRIVACY DIVIDE
13 BIG TECH FOR ALL
14 INFOGRAPHIC
METHODOLOGY
the voice of
the consumer
The insights in this report are mainly based on an online survey
of 7,138 advanced internet users in Berlin, Chicago, Jakarta,
Johannesburg, London, Mexico City, Moscow, NewYork, San
Francisco, São Paulo, Shanghai, Sydney,Tokyo andToronto
that was carried out in October 2016.
Respondents were advanced internet users aged 15−69, who
have an urban early adopter profile with high average use
of new digital technologies such as fitness trackers, smart
watches and virtual reality headsets.
Correspondingly, they represent only 27 million citizens out
of the well over 200 million living in the metropolitan areas
surveyed, and this, in turn, is just a small fraction of consumers
globally. However, we believe their early adopter profile makes
them important to understand when exploring future trends.
Some trends also rely on insights from other studies that have
been conducted by Ericsson ConsumerLab during 2016.
When such data has been used, source information is given
separately on each page.
Ericsson ConsumerLab has more than 20 years’
experience of studying people’s behaviors and values,
including the way they act and think about ICT products
and services. Ericsson ConsumerLab provides
unique insights on market and consumer trends.
Ericsson ConsumerLab gains its knowledge through a
global consumer research program based on interviews with
100,000 individuals each year, in more than 40 countries
– statistically representing the views of 1.1 billion people.
Both quantitative and qualitative methods are used, and
hundreds of hours are spent with consumers from different
cultures. To be close to the market and consumers,
Ericsson ConsumerLab has representatives throughout
Ericsson’s global presence, developing an international
understanding of the ICT market and business models.
All reports can be found at:
www.ericsson.com/consumerlab
3. The internet has shifted from being a predominately
text-based source of information to one that is comprised
of 70 percent video traffic. This is no wonder, since our
brains are hardwired to understand the world graphically.
For example, a study from MIT says we only need
13 milliseconds to identify an image.1
That is about
10 times faster than we are able to move our eyes.
Ericsson ConsumerLab research shows that online video
consumption is rising every year. Video is also viewed
increasingly on the move and in real time, with video calls,
online games and live event broadcasts. Recently, we have
also seen user generated real-time broadcasts moving
into the mainstream, for example with Facebook Live.
Going beyond real time, several of the trends for 2017
point towards everything around us increasingly being
interpreted as moving images. Cars start understanding
the world graphically when they become autonomous,
as do many artificial intelligence (AI) powered robots
and Internet of Things (IoT) applications.
This means that rather than just real time, we
should start talking about reality time.
Virtual reality (VR) is currently the fastest growing form
of video traffic, with Cisco predicting that it will grow
61-fold between 2015 and 2020.2
When video literally
means the world, computing power will be directed
at our visual cortex rather than our fingertips.
VR and augmented reality (AR) are key features of
the major Q1 2017 update to Microsoft Windows 10.
And in fact, more than 40 percent of advanced
internet users we have surveyed would like a
computer with VR/AR as its main interface.
But our research clearly indicates that these technologies
must be truly mobile to become popular. As an early
VR adopter complained to us: “I have wires coming
out of my head.” Wires simply must go. At the
same time, 70 percent do not want to worry about
charging mobile device batteries all the time.
Hence, as consumers increasingly rely on IoT devices,
and begin moving within VR/AR – and in autonomous, AI
controlled cars – demand for battery-friendly, high speed,
near-zero latency connectivity is set to grow rapidly.
Reality time means it is time for 5G networks.
ERICSSON CONSUMERLAB 10 HOT CONSUMER TRENDS 2017 3
TRENDS 2017:
REALITY TIME
1
news.mit.edu/2014/in-the-blink-of-an-eye-0116
2
Cisco Visual Networking Index: Forecast and Methodology, 2015–2020 White Paper, Cisco, 2016
40% of advanced
internet users would like
a computer with VR/AR
as its main interface
Reality time means it
is time for 5G networks
4. The idea that a manmade creature could gain awareness has
been around for a very long time – it can be seen in folklore
about anthropomorphic golems, and AI sci-fi stories, for
example. In modern science, the idea of creating a digital
brain was already around in the 1940s.
Today, AI research and development is booming all over the
world, from Tokyo to San Francisco. And stories about how
AI can help us build a flourishing society or – at the other end
of the spectrum – instill fear through the rise of the machines,
are seen everywhere in media.
But AI is no longer a sci-fi story. Today AI technology has
many applications. It is behind the recommendations that
streamed media services make based on consumption
habits, in the assistants in our phones and as advisors in
areas such as healthcare and legislation. And consumers
believe it is here to stay.
Not only do advanced internet users want assistants to
support their daily life, they also see that AI could help the
companies they work for. More people want an AI advisor at
work (35 percent) than those who do not (24 percent). And
even though more than two in five are against it, almost one
in four would even like an AI as a leader of a company.
But while consumers see possibilities with AI, they also worry
about risks; almost half of respondents are concerned that AI
robots will soon make a lot of people lose their jobs.
Still, if you can’t beat them, join them. A third would rather
technologically enhance their own intelligence than rely on an
AI assistant, and almost as many want to upload their minds
to the internet and become AIs themselves. While that may
or may not become possible, the very thought points to an
existential dilemma consumers are already starting to face.
Having AI as a separate trend makes sense as people
now see AI spreading. At the same time, many of the
other trends contain AI aspects – further evidence that
AI is everywhere.
More people want an AI advisor
at work than those who do not
Almost half are concerned that
AI robots will soon make a lot
of people lose their jobs
1. AI Everywhere
4 ERICSSON CONSUMERLAB 10 HOT CONSUMER TRENDS 2017
Figure 1: Consumer willingness to interact
with AI in different contexts
Source: Ericsson ConsumerLab, 10 Hot ConsumerTrends 2017, 2016
Base: 7,138 advanced internet users aged 15–69 in Berlin, Chicago, Jakarta,
Johannesburg, London, Mexico City, Moscow, NewYork, San Francisco,
São Paulo, Shanghai, Sydney,Tokyo andToronto
Willing Unwilling
0%
20%
10%
30%
40%
50%
60%
Have an AI
as a leader of
your country
Have an AI
as a leader
of a company
Have an
AI as as a
manager
Upload your
mind and
become an
AI yourself
Have an AI
as an advisor
at work
5. IoT is rather abstract and may be difficult for consumers
to relate to. But as they increasingly use automated
applications, they are gradually discovering how IoT can
support their needs. In this way, consumers set the pace
for IoT adoption.
Many already have apps on their smartphones that remotely
control media playback, house alarms and even unlock cars
or steer drones in flight. Smartphones may also be key to
IoT beyond the remote control paradigm.
As two in five advanced internet users believe their
phones will soon learn what we do and perform
activities for us automatically, smartphones could soon
interact with a wealth of other devices on our behalf.
One in two smartphone owners believes they will be
able to talk to household appliances.3
Furthermore,
almost three in four believe multiple wearables and
sensors will help them interact with other devices
and physical things around them.4
Although a future full of machines performing the same
activities as humans may seem cold and sterile, the opposite
may also be true. Almost half of smartphone owners
surveyed say they spend too much time in front of computer
and smartphone screens, and just as many say they also
have family members with the same issue. Having some
tasks performed by IoT instead could free up our time.
Having some tasks
performed by IoT could
free up our time
A large majority believe multiple
wearables and sensors will help
them interact with other devices
and physical things around them
2. Setting the Pace for
Internet of Things
ERICSSON CONSUMERLAB 10 HOT CONSUMER TRENDS 2017 5
3
10 Hot Consumer Trends 2016, Ericsson ConsumerLab, 2015
4
Wearable Technology and the Internet, Ericsson ConsumerLab, 2016
Two in five believe smartphones
will learn their habits and perform
activities on their behalf automatically
TICKETS
Here is your
ticket, sir.
6. 3. Pedestrians Drive
Autonomous Cars
6 ERICSSON CONSUMERLAB 10 HOT CONSUMER TRENDS 2017
If you read the news, self-driving car technology seems
to be developing at a rapid pace. Not only are major
manufacturers promising autonomous drive functionality
within only a few years, Tesla is already installing (albeit
not yet enabling) full self-drive capability in all cars.5
As autonomous cars will ultimately make drivers extinct,
we need to shift perspective away from drivers when
talking about the future car market. Since it is predicted
that autonomous driving could make car sharing the basic
mode of transportation6
, taking the perspective of car
owners also seems uncertain. Furthermore, although the
passenger perspective remains valid, a lot of traffic today
is about transporting goods rather than people. Therefore,
the most valid consumer perspective in traffic might
actually be that of the pedestrian. When crossing a street,
pedestrians are more vulnerable than other traffic subjects.
For this reason, one in four pedestrians would already feel
safer today if all cars were autonomous.7
And 65 percent of
those who say so would also very much prefer to have an
autonomous car rather than one they have to drive themselves.
Interestingly, many advanced internet users also want self-drive
functionality when walking.Two in five want their phone to warn
against obstacles, and one in three even wants street signs
and lights embedded in pavements. It won’t save lives, but at
least it could help pedestrians avoid bumping into each other
because their eyes are locked onto their smartphone screen.
5
www.cnbc.com/2016/10/20/tesla-fully-self-driving-car-watch-video-could-pick-you-up-from-across-the-country.html
6
www.govtech.com/transportation/Driverless-Cars-Could-Reduce-Traffic-by-80-percent.html
7
25, 329 smartphone users in 17 countries, Ericsson ConsumerLab, 2016
One in three wants
street signs and lights
embedded in pavements
A quarter of
pedestrians would
feel safer crossing
a street if all cars
were autonomous
7. 4. Merged Reality
ERICSSON CONSUMERLAB 10 HOT CONSUMER TRENDS 2017 7
Although VR and AR today are still focused on gaming, our
research shows that people want to use such technologies
for more everyday activities. But for such broader use,
they express a strong need for physical, virtual and
augmented realities to merge into one seamless reality.
Just like internet use has become inseparable from many
physical activities, the same may happen with VR and AR.
For example, early adopters who have played table tennis
in a room-scale VR environment have come to realize that in
the not-so-distant future, the table tennis world champion
and the table tennis VR champion may be the same person.
However, early VR adopters say that the mixed reality
experience of today creates contradictions by not being
merged with the real world. VR lets users go anywhere in
virtual worlds, but by blocking the physical view, it makes
it near impossible to go anywhere in the real world. VR
also isolates users in experiences that need to be shared
with friends in the real world to fully enjoy. Although
VR and AR now offer up fantasy, making the everyday
more fantastic is what consumers are really seeking.
In this sense, consumers need a more coherent experience,
and many in fact believe a merged reality will happen soon.
Almost four out of five of those who use both fixed and
mobile VR believe these experiences will be indistinguishable
from physical reality in only three years. Furthermore, three
in five of them already consider online meetings to be
like meetings in real life, while less than a third of non-VR
users think so. Half of the respondents are also interested
in gloves or shoes that allow you to interact with virtual
objects as if they were part of the physical surroundings
It actually makes a lot of sense to compare it to how the
internet has already become inextricably embedded in
shopping, media use, social interaction, leisure, work
and learning. In fact, four out of five of those who use
both fixed and mobile VR think both VR and AR will be
used as commonly as the internet in only three years.
Half of respondents are
already interested in gloves
or shoes that allow you to
interact with virtual objects
People express a strong
need for physical, virtual and
augmented realities to merge
into one seamless reality
Almost four out of five
VR users believe VR will
be indistinguishable from
reality in only three years
8. When trains started to appear in the late 1820s in England,
prospective passengers worried that the human body was
simply not built to withstand movement at such incredible
speeds – around 15 miles per hour at the time. In fact,
some even thought it would not be possible to breathe.
Although they were completely wrong in the details, they
were intriguingly right in a more abstract sense. When inside
vehicles, our brains are easily confused when some senses
detect movement while others don’t. So even with 200 years
of motorized transportation, we still get car sick; in fact one
in five feels nausea in cars or buses every week, even today.
Consumers believe car sickness will become even worse
with autonomous cars. When we all become passengers,
we will want to read, watch movies, join in video conferences
and more while on the road. Hence, as many as 3 in 10
foresee using car sickness pills in autonomous cars.
But car sickness is no longer just about the car. As we
are now starting to move in alternate realities, we begin
fooling our senses in new ways. Among early adopters
of VR, for example, motion sickness experiences
are very common, and people are trying to find their
“VR legs” just like sailors had to find their sea legs.
Consequently, one in three survey respondents said they
want VR/AR motion sickness pills. In fact, more than half
of those who use both fixed and mobile VR even say it is
acceptable for parents to give children such pills.
Humans continue to want to do more things, and
technological remedies to help our bodies adjust will
multiply. As an example, two out of five want implants that
adjust blood values, oxygen, enzymes and hormones to
help the body adapt to sports, work and other activities.
5. Bodies Out of Sync
8 ERICSSON CONSUMERLAB 10 HOT CONSUMER TRENDS 2017
As many as 3 in 10 foresee
using car sickness pills in
autonomous cars
One in five feels nausea
in cars or buses every
week, even today
A third want motion sickness
pills for use with VR and
AR technology
9. 6. The Smart Device
Safety Paradox
ERICSSON CONSUMERLAB 10 HOT CONSUMER TRENDS 2017 9
8
Public Safety Goes Personal, Ericsson ConsumerLab, 2016
9
Wearable Technology and the Internet, Ericsson ConsumerLab, 2016
Consumers increasingly
rely on their devices
to help them out of
dangerous situations
Nowadays, we take our phones everywhere we go. If we get
lost we can call, text, look up information on the internet or
navigate using GPS – all with our phones. For example, more
than half of smartphone users already use emergency alarms,
tracking or notifications on their smartphones. Another three
in five have emergency contacts stored in their phone.
But what happens if you lose your phone while still
looking for your destination? Or you have an accident in
a remote area of town while your phone is not charged?
In many ways the basic features of your smartphone
can make you safer – and around two in five citizens
in five major cities surveyed agree.8
But here’s the
paradox: three in five of those who say so take more risks
because they rely on their phone to keep them safe.
The smartphone may just be the starting point. As it
happens, one in three smartphone users believes they will
wear at least five wearables beyond 2020. Not only that,
but three out of five smartphone users are confident that
wearables will have uses beyond health and wellness.9
The
next area of interest is in safety and security, such as items
like panic buttons, smart locators and identity authenticators.
Given current behavioral tendencies, reckless behavior
could greatly increase in only a few years’ time.
Consumers increasingly rely on their devices to help
them out of dangerous situations rather than trying to
avoid ending up in such situations in the first place.
One in three smartphone
users believes they will
wear at least five wearables
beyond 2020
Three in five of those who
think their phone makes
them safer take more risks
?
10. As many as one out of three states that social networks
are their prime source of news, and only one out of four
thinks that established news channels and newspapers can
always be trusted to be accurate. In fact, 28 percent say
that their contacts are a more reliable source of information
than what is said on TV, radio and in newspapers. This
line of thinking extends to political views as well. More
than one in four thinks their contacts’ opinions are
more important than what politicians say. And nearly
half of those who say so are willing to have an AI as a
political leader, pointing to a lack of trust in society.
Going forward, there is a risk that the walls of these
social silos will become ever more impenetrable, as one
out of four on a weekly basis continues to un-friend people
or refuse invites on social networks because of the
other person’s opinions.
7. Social Silos
10 ERICSSON CONSUMERLAB 10 HOT CONSUMER TRENDS 2017
For some time, search and social network algorithms have
been accused of hindering users from coming across news
and information beyond their own interests. This limits users’
chances of being exposed to opposing ideas, which will also
limit people from getting a diversified view of the world.10
But, it is, in a way, more shocking that people take
steps to achieve the same effect even when algorithms
won’t do the trick. In an increasingly globalized world, it
may feel good to know that there are many like-minded
people around, creating so-called echo chambers
where groups repeat and amplify similar ideas.
The combined effect is that rather than connecting
people all over the world, social networks increasingly
separate different groups in closed-off social silos.
10
Pariser, Eli. The Filter Bubble: What the Internet Is Hiding fromYou, (NewYork, May 2011)
More than a quarter values
their contacts’ opinions more
than politicians’ viewpoints
Social networks increasingly
separate different groups
in closed-off social silos
One out of three
states that social
networks are their
prime source of news
Half of those who value
contacts’ opinions over those
of politicians would be willing to
have an AI as a political leader
11. 8. Augmented
personal reality
ERICSSON CONSUMERLAB 10 HOT CONSUMER TRENDS 2017 11
Figure 2: Consumer interest in different applications for AR glasses
Source: Ericsson ConsumerLab, 10 Hot Consumer Trends 2017, 2016
Base: 7,138 advanced internet users aged 15–69 in Berlin, Chicago, Jakarta, Johannesburg, London,
Mexico City, Moscow, NewYork, San Francisco, São Paulo, Shanghai, Sydney, Tokyo and Toronto
Paint over disturbing elements (e.g.
graffiti, garbage, badly dressed people)
Make people look like aliens, elves or
even characters from their favorite movie
Modify surroundings by adding birds,
flowers, or to mimic their favorite movie
Edit out street signs, shop windows
or billboards of no interest
Mark and highlight things that could
be dangerous when out and about
Find and pick up digital bonus
items related to games you play
Lighten up surroundings when
it is too dark to see well
0% 10% 20% 30% 40% 50% 60%
34%
35%
37%
38%
41%
50%
55%
In early 2016, few consumers knew what AR was and
even fewer had tried it out. But in the course of just a
few weeks, AR became the talk of the whole world, with
hundreds of millions of people hitting the streets to play
Pokémon GO. The story of Pokémon GO really proves that
a new technology can become mainstream overnight.
Now consumers want to use that same technology
to customize their very experience of reality. We are
already accustomed to receiving personalized search
results, media feeds, advertising and even spam.
We can also customize settings on everything from
phones to cars, but this may be just the beginning.
For example, the fact that more than half of advanced
internet users would like to use AR glasses to light up dark
surroundings in order to highlight potentially dangerous
people approaching may not be surprising. But more
than one in three would also like to edit out disturbing
elements around them, such as graffiti, garbage, or
even badly dressed people. At least as many would like
to erase street signs, uninteresting shop windows and
billboards. This could be a real nightmare to brands
that do not manage to capture consumer imaginations
– they might simply be wiped from view for good.
Although this changes the fundamental way we perceive
reality around us, it doesn’t stop there. Instead consumers
want to use AR to change the world into something
that reflects their own personal moods. Around two
in five want to change the way their surroundings
look and even how people appear to them.
Almost as many would like to have AR glasses that
let you find and pick up digital game items, like in
Pokémon GO. It is very likely that this will not be the only
game to become integrated in people’s physical reality.
The majority would like to use
AR glasses to illuminate dark
surroundings and highlight dangers
More than one in three would
like to edit out disturbing
elements around them
12. 9. The Privacy Divide
12 ERICSSON CONSUMERLAB 10 HOT CONSUMER TRENDS 2017
Two in five want to use encrypted services only. Another 46% say
they need the encrypted protection these services offer
Although privacy has been debated for some time,
the heat of the debate is only set to increase.
Some people only want to use encrypted services,
whereas others believe that all encryption can be
hacked and the idea of privacy no longer exists.
Most major messaging apps now offer end-to-end
encryption and some even have it as the default setting.
This is good news to many, as two in five want to use
encrypted services only. Another 46 percent say they really
need the encrypted protection these services offer.
But consumers are divided over this. One in three advanced
internet users believes that governments should be able
to access any personal data including their own, in order
to fight crime and terrorism. And 45 percent think that
companies should always comply when authorities ask
for data about their customers for such purposes.
In fact, almost half of advanced internet users would
like to just have reasonably good privacy across all
services. Reasonable privacy can be difficult to define.
It might be more about the feeling of control, as three in
five just want a notification if someone eavesdrops.
And who are we protecting our information from? Given
that more than half do not know what tracking information
their devices send to various companies or what it is used
for, it seems that those who provide you with the best
encryption also collect the most information about you.
This might explain the loss of faith in privacy. Shockingly,
more than one out of three believes privacy is over,
and that in the future, all information about people,
organizations and governments will be available publicly.
More than a third
believe privacy
no longer exists
One in three believes that
governments should be able
to access any personal data in
order to fight crime and terrorism
13. 10. Big Tech for All
ERICSSON CONSUMERLAB 10 HOT CONSUMER TRENDS 2017 13
When the morning bus is late, commuters routinely
consider alternatives – take the train, use an app to share
a taxi, commute digitally? As a result, consumers easily
make comparisons across industries that companies
may not have considered. The internet is opening up
the ability for people to compare almost anything.
As a consumer, if you give Google your position,
Google helps you find the quickest way to the
supermarket. Similarly, if you give the supermarket
your position, you may want it to show you the
quickest way to the product shelf you are looking for.
Hence, more than two out of five advanced internet
users are interested in having the biggest IT companies
provide them all the products they need, across all
types of product categories – from care to cars.
As a result, traditional companies need to reinvent
themselves as IT companies very quickly. In fact, three
in four advanced internet users who are open to the
idea believe the biggest five companies will provide
all products they need in only five years’ time.
Given that almost half think such IT companies know
more about them than anyone else, these companies may
indeed be better positioned to develop new products and
services. However, such intimate consumer knowledge
could also become an integrity concern and backfire: two
in five advanced internet users today already would pay to
ensure personal data is never used without their consent.
Figure 3: Percentage of consumers who are very interested
in the biggest five IT companies providing different services
Source: Ericsson ConsumerLab, 10 Hot Consumer Trends 2017, 2016
Base: 7,138 advanced internet users aged 15–69 in Berlin, Chicago,
Jakarta, Johannesburg, London, Mexico City, Moscow, NewYork,
San Francisco, São Paulo, Shanghai, Sydney, Tokyo and Toronto
Rented apartments
and housing
Hospitals and
elderly care
Home security
services
Cars
Home smart meters for
electricity and water
Schools and
universities
Internet and
mobile broadband
access services
0% 10% 20% 30% 40% 50% 60%
34%
39%
40%
40%
42%
45%
51%
More than two out of five are
interested in having the biggest
IT companies provide them
all the products they need
Almost half think big IT
companies know more about
them than anyone else
14. 2
3
9
8
4
5
67
10
1
AIs can support all
aspects of our lives
hot consumer
trends 2017
14 ERICSSON CONSUMERLAB 10 HOT CONSUMER TRENDS 2017
AI Everywhere
Setting the
Pace for IoT
Pedestrians Drive
Autonomous Cars
Merged Reality
Bodies Out
of Sync
The Smart
Device Safety
ParadoxSocial Silos
Augmented
Personal Reality
The Privacy Divide
Big Tech for All
15. ERICSSON CONSUMERLAB 10 HOT CONSUMER TRENDS 2017 15
2. Setting the Pace for IoT
Consumers are increasingly using
automated applications, influencing
overall IoT adoption
3. Pedestrians Drive
Autonomous Cars
Autonomous cars could replace
drivers – and pedestrians say
this would make them feel safer
4. Merged Reality
Advanced VR users think virtual,
augmented and physical reality will
fully merge in only three years’ time
5. Bodies Out of Sync
As autonomous cars and virtual
and augmented reality become
more common, consumers see
motion sickness increasing
6. The Smart Device
Safety Paradox
Phones help keep us safe, but
consumers take more risks because
they rely on smart devices
8. Augmented
Personal Reality
Consumers want to use AR to
customize the way the world
looks around them
9. The Privacy Divide
Some people only want to use
encrypted services, but others
believe privacy no longer exists
1. AI Everywhere
AI is spreading beyond assistants
– actively influencing people’s
daily lives and workplaces
7. Social Silos
People turn their social
networks into silos, limiting their
exposure to opposing ideas
10. Big Tech for All
Most advanced internet users
believe that in five years they
will buy everything from the
biggest five IT companies