About the shift in consumer expectations and the opportunities artificial intelligence and automation bring to strengthen the relationship between brands and their customers. And about how growth hacking principles can bridge the conversation gap that still exists in contextual marketing strategies.

1. MIEL VAN OPSTAL - SEPTEMBER, 2017 DISRUPTIVE CONSUMER ENGAGEMENT METHODS

2. linkedin.com/in/mielvo
@coolz0r

3. LIFESTYLE AUTOMATION

4. Personalized
& Intelligent
Conversational
Services

5. VIRTUAL CONCIERGE SERVICES
ARE COMPETING TO OWN ALL YOUR
PERSONAL & INTIMATE DATA

6. FACEBOOK WANTS M TO BE THE
SMART, PERSONAL CONCIERGE,
CATERING TWO BILLION PEOPLE

7. viv.ai
WHEN INTELLIGENCE BECOMES A
UTILITY (ACQUIRED BY SAMSUNG)
TO SIMPLIFY YOUR EVERYDAY LIFE

8. viv.ai
BIXBY, THE INTELLIGENT PERSONAL
ASSISTANT - THE MAJOR REBOOT
FOR SAMSUNG’S FAILED ‘S VOICE’

9. ARTIFICIALLY INTELLIGENT MOBILE CONCIERGE
ASSISTANTS COMBINE CONTEXTUAL DATA WITH
PREFERENCES & BEHAVIOURAL INFORMATION

12. BOT LIFE

13. OUTSOURCING YOUR PROFESSIONAL
TIME-CONSUMING TASKS TO
AUTOMATED VIRTUAL ASSISTANTS

14. AUTOMATED MEDICARE SERVICES
CONNECTS WITH WEARABLES
SUPPORTED BY VIRTUAL NURSES

15. ABE, A FINANCIAL CHAT BOT
DELIVERS A TAILORED BUDGET
BASED ON YOUR LIFESTYLE
source

16. BANKBOT IS INTEGRATED WITH
ONLINE RETAILERS, ENABLING
IN-APP PAYMENTS
source

17. source
Since her debut in March, ‘Eva’ has interacted with over
530,000 unique users, holding 1.2 million conversations and
addressing 2.7 million queries.

18. KLM’S MESSENGER BOT IS YOUR
TRAVEL BUDDY, A CONCIERGE SERVICE
FOR AUTOMATED ASSISTANCE

19. source
CONCIERGE SERVICES FACILITATE
REAL-TIME FULFILLMENT OF URGES,
IMPULSE NEEDS & SUDDEN DESIRES
source

20. A CENTRAL COMMAND CENTER
FOR ALL SORTS OF TASKS
AND SERVICES

21. GOGOBOT (TRIP.COM) IS AN ARTIFICIAL
INTELLIGENT BOT SERVICE THAT WANTS
TO BE YOUR DEDICATED TRAVEL AGENT

22. The new option will enable
users to register their credit
card info (or use the credit
card info they’ve already listed
with Facebook) to make
purchases without ever
leaving the app.
BUY IT FROM WITHIN A CHAT
SAY HELLO TO
CONVERSATIONAL COMMERCE

23. THE BATTLE FOR THE SMART HOME

24. GOOGLE’S ASSISTANT IS CROSS-PLATFORM
AND COLLECTS WEARABLES, MOBILE, AND
CONNECTED SMART HOME DATA

26. CONCIERGE SERVICES OFFER
AN INTERFACE TO MANAGE AND
CONNECT YOUR SMART HOME
source

27. AMAZON ECHO
IS A VIRTUAL CONCIERGE
READY FOR E-COMMERCE

28. AMAZON ECHO IS NOW A
SMALL HOME ROBOT
THANKS TO OMATE YUMI
souce

29. AMAZON DASH BUTTONS COULD BE BUILT DIRECTLY
INTO HARDWARE OR TO BE OFFERED FOR A PRE-SET
RECURRING PURCHASE IN EXCHANGE FOR DISCOUNTS

30. By the end of 2017, watch for
room-based screenless devices to
be in more than 10 million homes.
By 2020, 30% of web browsing sessions will be done
without a screen.

32. PRIVACY AS WE KNEW IT FROM
AN ANALOGUE PAST
HAS VIRTUALLY DISAPPEARED

33. INTELLIGENT ALGORITHMS

34. A machine is intelligent if it manages to pass itself
off as a human when faced with a human.
The Turing test (1950)

35. TEMPLATED CONVERSATIONS ARE BASED
ON REPETITIVE INFORMATION REQUESTS
AND PREDICTIVE PROBLEM SOLVING

36. REAL-TIME SPEAKER STATE CLASSIFICATIONS
FROM SPOKEN AUDIO DISCOVERS SENTIMENT,
COGNITION, EMOTION, HEALTH &
COMMUNICATION QUALITY.

37. "The more data that is collected and analyzed, the
greater the economic value it has in aggregate”

38. "Data has a shelf-life and the economic value
of data diminishes over time."

39. "The economic value of information multiplies
when combined with context, meaning and right
time delivery."

40. “Big Data is useless if you can’t mine it for
relevant and actionable (customer) information .
Smart data is what you really need."

41. ANDROID EXPERIENCES

42. COMPANION BOTS FOR KIDS AND ADULTS
TO FIGHT THE FEELINGS OF DISCONNECTION
AND INTERFACE ALL PAIRED DEVICES

43. NIKE: THE AR-POWERED, OBJECT TRACKING,
CUSTOM DESIGN, INSTANT PROJECTION AND
ONE-HOUR PRINTING / 90 MINUTES TO WEAR

44. BOOT ROOM: A 65” INTERACTIVE MULTI-TOUCH SURFACE SHOWS
REAL-TIME ERP-DRIVEN PRODUCT AVAILABILITY & COMPARISON,
RFID ENABLED PRODUCT DISCOVERY PAIRED WITH 3D-CAMERAS.
source

45. ALWAYS AVAILABLE AND ONLINE,
EXTENDING STORE-HOURS
TO A 24/7/365 EXPERIENCE

46. SELF-SERVICE TO COMBAT
WAITING TIME FRUSTRATION AND
MAXIMIZE STAFF WORKLOAD

47. SELF-SERVICE TO STIMULATE
CUSTOMER ENGAGEMENT
AND COLLECT PERSONAL DATA

48. USING THE MOBILE APP TO PLACE ORDERS
INCREASES TIME SPENT PER VISIT WITH 20%
& AUGMENTS RETURN FREQUENCY BY 6%
source

49. BY 2020, 100 MILLION CONSUMERS
WILL SHOP IN AUGMENTED REALITY
1 IN 5 GLOBAL BRANDS WILL USE
AUGMENTED REALITY IN THEIR
SHOPPING EXEPERIENCE BY Q4 2017

50. “AI is the foundation for everything we do.
We create intelligent experiences.
AI is the kernel that powers that experience.”
– Greg Chambers, Global Director of Digital Innovation, The Coca-Cola Company

51. THE COCA-COLA COMPANY WANTS TO EQUIP ITS
VENDING MACHINES WITH A SIRI-LIKE ARTIFICIAL
INTELLIGENT VIRTUAL ASSISTANT, ALLOWING
A MORE PERSONAL SERVICE AND SMART CONTEXT

52. COCA-COLA’S RETAIL LOCATION IN ORLANDO
DELIVERS THE ULTIMATE IMMERSIVE AND
SUPERIOR BRAND EXPERIENCE TO ITS FANS

53. source
RELEVANT PERSONALIZED INTERACTIONS
BEACON-TRIGGERED TAILORED CONTENT
ENGAGING PROXIMITY COMMUNICATION

54. source
DRONE DELIVERY SERVICES ARE
ALREADY A REALITY
IN ICELAND

55. source
DOORDASH IS DOUBLING DOWN ON ITS EFFORTS
TO EMBRACE ROBOTS AND ENHANCE ITS
AUTOMATED ON-DEMAND FOOD DELIVERY SERVICE

56. CUSTOMER-CENTRIC CONTENT & DATA

57. USING CRM SOLUTIONS TO CONNECT
SMART DATA COLLECTED FROM
DIFFERENT DIGITAL TOUCH POINTS

58. https://www.getdor.com/
A WIRELESS, THERMAL-SENSING PEOPLE
COUNTER AND ANALYTICS DASHBOARD
HELPS PREDICT CUSTOMER BEHAVIOUR

59. RETAILERS OFTEN MISS THE DATA AND
INSIGHTS THEIR ONLINE COMPETITORD
METICULOUSLY TRACK & MONITORsource

60. THE NÄRAFFÄR STORE IN VIKEN
(SWEDEN) IS FULLY AUTOMATED
CUSTOMER ACCESS & INVOICING
IS HANDLED VIA THE APP
source

62. TO REMOVE FRICTION & FRUSTRATION
TO CREATE DELIGHT & SATISFACTION

63. SOLVE PROBLEMS

64. SAVE TIME / MONEY

65. SIMPLIFY

66. CONNECT

67. https://atlis.me/
ATLIS LETS PEOPLE ASK FOR THE BEST
PLACE TO EAT AND PAYS THE RECOMMENDERS
WHOSE SUGGESTIONS ARE TAKEN

69. HABIT-DRIVEN
CONTINUOUS
SUBSCRIPTION-BASED
SERVICES
ARE THE FUTURE

70. CARE BY VOLVO: THE SUBSCRIPTION-BASED CAR
OWNERSHIP – A HASSLE-FREE SERVICE THROUGH
MONTHLY FEES - INCLUDES CONCIERGE SERVICES
source

71. MEANINGFUL CONTEXTUAL COMMUNICATION
REPLACES GENERIC MESSAGES

72. WHAT IF AMAZON DIDN’T
JUST DELIVER PRODUCTS
BUT ALSO LEVERAGED ITS
NETWORK TO COLLECT
YOUR WASTE?

73. Amazon could create a revenue
stream out of recyclables, while
rewarding users for better habits.
Amazon would learn our
preferences by our garbage, and
could incentivize us to become
greener and more conscious.

74. Take-Aways for Today
• Collecting and Processing Real-Time Analytics
• Owning the Buffer Zone Between Your Brand and Customers
• Tailor the Journeys - Evolve to a Life cycle
• Semi-Automation or Contextual Android Marketing is Key
• Help, Serve, Cater, Supply, Educate, Share, Reward, Confirm
Apply to: B2B, B2C, C2B & O2O

76. linkedin.com/in/mielvo
@coolz0r