Ericsson Mobility Report is one of the leading analyses of data traffic available, providing in-depth measurements from the world’s largest selection of live networks spread all around the globe.
The report uses those measurements and analysis, together with internal forecasts and other relevant studies, to provide insights into current traffic and market trends in today’s Networked Society.
The June 2015 report looks at global subscription growth and how the pattern is set to continue to 2020.
Will 2015 be the year of wearables? Will Apple Pay succeed? Why are enterprise apps getting more expensive and complex? What's happening with Big data? How should developers treat phablets?
Every year we analyse and summarise the key mobile trends for the following year and share with customers and partners. The main objective is to keep you up to date on what’s going on and give you insights into what these trends may mean for you. Last year our mobility predictions and UX/UI trend presentations were used in hundreds of workshops, lectures and jointly got more than 100,000 views on Slideshare.
The Top 10 Mobile Trends for 2015 are more exciting than ever as we are experiencing explosive growth in almost every area including mobile usage (apps and web), mobile commerce, payments, enterprise apps, Internet of Things, wearables, nearables (sensors) and invincibles, data driven mobile services (big data), mobility in healthcare, omni-channel retail and innovations in mobile application development.
From modern transportation to monetary infrastructures, we depend on data to power global systems. Take a quick glimpse at what our lives would look like without data.
Learn more about our products and solutions here: http://www.netapp.com/us/
Whitepaper: Over-The-Top (OTT) Services: How Operators can overcome the Fragm...tyntec
The result of extensive interviews and research by analyst firm mobileSQUARED and sponsored by mobile interaction specialist tyntec, this whitepaper features new figures and forecasts drawing upon data from 68 countries. It forecasts that OTT communications will generate termination and interconnect fee-based revenues for mobile operators of US$ 3.7 billion in 2012 rising to US$ 8.4 billion in 2016. The implications of this figure are clear: there is a big opportunity for forward-thinking operators to generate revenue through OTT. This whitepaper outlines the variety of operator OTT strategies deployed so far and uses the data to illustrate what will work best in the future.
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
Will 2015 be the year of wearables? Will Apple Pay succeed? Why are enterprise apps getting more expensive and complex? What's happening with Big data? How should developers treat phablets?
Every year we analyse and summarise the key mobile trends for the following year and share with customers and partners. The main objective is to keep you up to date on what’s going on and give you insights into what these trends may mean for you. Last year our mobility predictions and UX/UI trend presentations were used in hundreds of workshops, lectures and jointly got more than 100,000 views on Slideshare.
The Top 10 Mobile Trends for 2015 are more exciting than ever as we are experiencing explosive growth in almost every area including mobile usage (apps and web), mobile commerce, payments, enterprise apps, Internet of Things, wearables, nearables (sensors) and invincibles, data driven mobile services (big data), mobility in healthcare, omni-channel retail and innovations in mobile application development.
From modern transportation to monetary infrastructures, we depend on data to power global systems. Take a quick glimpse at what our lives would look like without data.
Learn more about our products and solutions here: http://www.netapp.com/us/
Whitepaper: Over-The-Top (OTT) Services: How Operators can overcome the Fragm...tyntec
The result of extensive interviews and research by analyst firm mobileSQUARED and sponsored by mobile interaction specialist tyntec, this whitepaper features new figures and forecasts drawing upon data from 68 countries. It forecasts that OTT communications will generate termination and interconnect fee-based revenues for mobile operators of US$ 3.7 billion in 2012 rising to US$ 8.4 billion in 2016. The implications of this figure are clear: there is a big opportunity for forward-thinking operators to generate revenue through OTT. This whitepaper outlines the variety of operator OTT strategies deployed so far and uses the data to illustrate what will work best in the future.
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
A look at the Instructional Technology Trends predicted for 2016. It captures the views of several futuristic scientists who watch the technological scene closely.
Internet of Things (IOT) and The Future of MarketingJoe Griffin
The internet of things, big data, and advanced segmentation are changing the face of marketing. Consider that almost 50% of television advertising could be programmatic within the next couple of years, brands are becoming publishers, and new media like native advertising and social retargeting are just becoming mature, and the future of marketing is here.
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
A report from Ericsson ConsumerLab shows how the internet facilitates smart choices in city life.
The idea of smart cities is an intriguing concept. However, the future will partly be a story of how the architects defining the way our future cities operate are going to be citizens themselves. As the internet makes us more informed, we are in turn making better informed decisions.
We are becoming smart citizens and through our changing behaviors, efficient practices and smarter social norms are developing in our cities.
OgilvyOne London's Digital Labs presents a comprehensive report about this year's Consumer Electronic Show that took place in Las Vegas. For the third year in a row, the London Labs attended the show with an aim to scan, scope out and bring back the latest and most exciting technologies and trends that will have most impact in the ever-expanding business and consumer technology market. These findings help inform the predictions we make for our clients about potential future commercial application, and the potential use of those trends within the Marketing and Communication space.
CES 2019 marked the 52nd anniversary of the world’s
largest consumer technology conference, featuring a
daunting 4,500 exhibiting companies stretched over
2.9 million square feet of exhibit space. Over 180,000
people attended, from over 155 countries.
We bring you the Top 10 Toys + Trends at CES 2019 —
our annual take on what rose above the rest and a
mix of the CES stuff that wow'd, woo'd and is worthy of
watching. Here’s to more innovation and exploration
in 2019.
There is no point in drawing a distinction between the future of technology and the future of mobile. They are the same. In other words, technology is now outgrowing the tech industry.
Igniting Growth in Consumer Technology - AccentureAccenture Italia
Scopri i risultati dello studio "Igniting Growth in Consumer Technology" realizzato dal team Communications, Media and Technology di Accenture sulla percezione che i consumatori italiani hanno di dispositivi, servizi e contenuti digitali.
The TKSTAR Real Time Vehicle GPS tracker is a powerful vehicle tracking solution for keeping an eye on your fleet and assets. We've reviewed the product and the results are in. Find out why investors are turning to this innovative device.
trendwatching.com's INTERNET OF CARING THINGSTrendWatching
Time to think beyond the ‘Internet of Things’. Consumers are embracing a network of connected objects that actively care for their physical and mental wellbeing, homes, loved ones and more.
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
Key takeaways from the biggest ever Mobile World Congress – an event that featured everything from electric-powered race cars controlled by AI to (perhaps) the relaunch of the most popular phone 10 years ago, to drones as a service.
The Amazing Ways YouTube Uses Artificial Intelligence And Machine LearningBernard Marr
As one of the most popular social media platforms, YouTube uses artificial intelligence in a variety of ways from automatically removing objectionable content to using its enormous data set of videos to train AI algorithms on new skills. Here are a few of the ways artificial intelligence is used by YouTube.
"e" is for "everywhere": Designing email in the mobile ageMathew Patterson
Slides from my Edge of the Web talk in Perth, Australia.
Learn how you can design and build your emails to take advantage of the explosion in mobile computing on smartphones and tablets.
Find out what works, what doesn't, and why you should care.
A look at the Instructional Technology Trends predicted for 2016. It captures the views of several futuristic scientists who watch the technological scene closely.
Internet of Things (IOT) and The Future of MarketingJoe Griffin
The internet of things, big data, and advanced segmentation are changing the face of marketing. Consider that almost 50% of television advertising could be programmatic within the next couple of years, brands are becoming publishers, and new media like native advertising and social retargeting are just becoming mature, and the future of marketing is here.
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
A report from Ericsson ConsumerLab shows how the internet facilitates smart choices in city life.
The idea of smart cities is an intriguing concept. However, the future will partly be a story of how the architects defining the way our future cities operate are going to be citizens themselves. As the internet makes us more informed, we are in turn making better informed decisions.
We are becoming smart citizens and through our changing behaviors, efficient practices and smarter social norms are developing in our cities.
OgilvyOne London's Digital Labs presents a comprehensive report about this year's Consumer Electronic Show that took place in Las Vegas. For the third year in a row, the London Labs attended the show with an aim to scan, scope out and bring back the latest and most exciting technologies and trends that will have most impact in the ever-expanding business and consumer technology market. These findings help inform the predictions we make for our clients about potential future commercial application, and the potential use of those trends within the Marketing and Communication space.
CES 2019 marked the 52nd anniversary of the world’s
largest consumer technology conference, featuring a
daunting 4,500 exhibiting companies stretched over
2.9 million square feet of exhibit space. Over 180,000
people attended, from over 155 countries.
We bring you the Top 10 Toys + Trends at CES 2019 —
our annual take on what rose above the rest and a
mix of the CES stuff that wow'd, woo'd and is worthy of
watching. Here’s to more innovation and exploration
in 2019.
There is no point in drawing a distinction between the future of technology and the future of mobile. They are the same. In other words, technology is now outgrowing the tech industry.
Igniting Growth in Consumer Technology - AccentureAccenture Italia
Scopri i risultati dello studio "Igniting Growth in Consumer Technology" realizzato dal team Communications, Media and Technology di Accenture sulla percezione che i consumatori italiani hanno di dispositivi, servizi e contenuti digitali.
The TKSTAR Real Time Vehicle GPS tracker is a powerful vehicle tracking solution for keeping an eye on your fleet and assets. We've reviewed the product and the results are in. Find out why investors are turning to this innovative device.
trendwatching.com's INTERNET OF CARING THINGSTrendWatching
Time to think beyond the ‘Internet of Things’. Consumers are embracing a network of connected objects that actively care for their physical and mental wellbeing, homes, loved ones and more.
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
Key takeaways from the biggest ever Mobile World Congress – an event that featured everything from electric-powered race cars controlled by AI to (perhaps) the relaunch of the most popular phone 10 years ago, to drones as a service.
The Amazing Ways YouTube Uses Artificial Intelligence And Machine LearningBernard Marr
As one of the most popular social media platforms, YouTube uses artificial intelligence in a variety of ways from automatically removing objectionable content to using its enormous data set of videos to train AI algorithms on new skills. Here are a few of the ways artificial intelligence is used by YouTube.
"e" is for "everywhere": Designing email in the mobile ageMathew Patterson
Slides from my Edge of the Web talk in Perth, Australia.
Learn how you can design and build your emails to take advantage of the explosion in mobile computing on smartphones and tablets.
Find out what works, what doesn't, and why you should care.
In February 2017, some of the most preeminent US consumer packaged goods companies gathered in Boca Raton, Florida for the annual conference of the Consumer Analyst Group of New York (CAGNY). We listened and here is what we heard. For more information, visit http://deloi.tt/2ouxVBM
View a snapshot of how CIOs deliver value to their organizations through three different patterns of behavior. Learn more from our 2015 Global CIO Survey: http://deloi.tt/1X0XfhN
15 Stats Every B2B Marketer Should Know About Mobile RetentionKyle Lacy
There’s no denying we live in an increasingly mobile world. Until recently, however, stats around mobile app performance and how it relates to traditional metrics gauging software growth have been limited.
Here at OpenView, we’ve invested first-hand in research monitoring not only the rapid migration to mobile, but also the emergence of mobile-first B2B SaaS companies (see our Mobile SaaS Metrics report for more details). And thanks to other research efforts, like the new App-Store Marketing Report from Business Insider Intelligence, our view of the current mobile landscape is continuing to come into focus.
To share highlights from that report and others, we’ve created a new infographic showcasing the latest mobile adoption and retention stats and trends below.
3 key takeaways on mobile customer acquisition & retention in 2015
Mobile users are spending more time in apps than ever, but they’re spending that time on fewer apps
Thanks to overcrowding and increased competition in app stores, customer acquisition cost is soaring
Customer retention is a BIG problem (in fact, it’s costing even more than acquisition)
Enforcement actions in the banking industry: Trends and lessons learnedDeloitte United States
Regulators issue hundreds of enforcement actions to banks each year. Recent research sheds light on current trends in the number, type, and severity of these actions, with implications for ways that banks may be able to better anticipate and respond to them. Read this infographic and read more here: http://dupress.com/articles/bank-enforcement-actions-trends-in-banking-industry/?icid=hp:ft:01.
Driving User Engagement with watchOS 3Kristina Fox
Learn how to use complications, local notifications and background tasks to make your app essential for your users, without them having to do anything. Using certain features of Apple watch development, you can keep up with your users without much or any direct interaction.
Deloitte M&A Trends Report 2015: Our annual comprehensive look at the M&A marketDeloitte United States
According to the findings of the 2015 M&A Trends Report, an overwhelming majority of the 2,500 surveyed executives at US corporations and private equity firms expect the robust pace of mergers and acquisitions to extend – or even accelerate – in 2015. This momentum is expected across the board, in private and public businesses, in multiple industry sectors, in companies and private equity firms large, small, and in between.
Read more: http://www2.deloitte.com/us/en/pages/mergers-and-acquisitions/articles/ma-trends-report-2015.html
InMobi_Infographic on The role of mobile and it's influence on back to school...InMobi
As a brand marketer, many questions need answering before you plan your mobile marketing spend. The infographic answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
While hospitals have dealt with new regulations and declining payments, today’s CEOs face many unprecedented challenges. New survey findings from the Deloitte Center for Health Solutions reveal top of mind issues for health system CEOs regarding the current state of the industry and their expectations and plans as they look to the future. For more, please visit: www.deloitte.com/us/health-system-ceos.
A fundamentally new business ecosystem is emerging due to the societal and technological shift toward shared and self-driving vehicles, with impacts that will extend far beyond just the automotive industry. Learn more about the future of mobility: http://deloi.tt/1Q2SC2B
Google recently announced the Nexus 6P - their competitor to the iPhone 6s Plus.
Which takes the mobile crown? Here's the head to head from InterQuest!
Ericsson Mobility Report, November 2015 - Regional report North East AsiaEricsson
The November 2015 edition of the Mobility Report provides updated trends and forecasts for mobile data traffic. From the addition of 87 million new mobile broadband subscriptions in Q3 2015 to the estimate that video will account for 70 percent of total mobile traffic by 2021.
Ericsson Mobility Report, November 2015 – Regional report South East Asia and...Ericsson
In South East Asia and Oceania, urbanization will continue to drive the information and communications technology (ICT) industry. There will be more than 450 million people living in urban areas by 2021, compared to around 400 million today South East Asia and Oceania is a dynamic region for ICT.
Driven by smartphone and mobile broadband growth, internet adoption continues to grow in the region. Australia and Singapore are the leading countries, with internet penetration (mobile and fixed) at over 80 percent.2 In other parts of the region, internet penetration can be expected to continue rising.
Despite smartphone and mobile broadband potential there are still challenges, especially in the region’s developing markets. The next wave of smartphone users are expected to come from rural or remote areas, raising issues on how to bring services to these lower-income populations in a cost-effective way. In order to guarantee a good user experience, mobile operators’ ability to address mobile data growth will be key.
Ericsson Mobility Report, November 2015 - Regional report North AmericaEricsson
The November 2015 edition of the Mobility Report provides updated trends and forecasts for mobile data traffic. From the addition of 87 million new mobile broadband subscriptions in Q3 2015 to the estimate that video will account for 70 percent of total mobile traffic by 2021.
Ericsson Mobility Report, November 2015 - Regional report EuropeEricsson
The November 2015 edition of the Mobility Report provides updated trends and forecasts for mobile data traffic. From the addition of 87 million new mobile broadband subscriptions in Q3 2015 to the estimate that video will account for 70 percent of total mobile traffic by 2021.
Ericsson Mobility Report - June 2015 - North America appendixEricsson
Ericsson Mobility Report is one of the leading analyses of data traffic available, providing in-depth measurements from the world’s largest selection of live networks spread all around the globe.
The report uses those measurements and analysis, together with internal forecasts and other relevant studies, to provide insights into current traffic and market trends in today’s Networked Society.
The June 2015 report looks at global subscription growth and how the pattern is set to continue to 2020.
Global Picture of the Internet Penetration to obtain a global vision and regional detail about concepts such us internet usage or mobile broadband adoption.
Ericsson: Latam Insights, June 2015 - Leading the way in the Networked SocietyEricsson Latin America
The world is becoming increasingly connected and ICT is starting
to fundamentally transform large parts of society. Networks are
now relevant not only to people using their smartphones, but also
businesses and society as a whole.
As an industry leader, Ericsson has set out a clear long-term
commitment to leadership and driving change through mobility in
an evolving ICT landscape. Many of the solutions we see in
today’s Networked Society seemed unbelievable not too long ago.
In our latest Insights brochure, we take a look at some of our
regional projects, alongside highlights from the Ericsson Mobility
Report and ConsumerLab reports. In addition, we share the latest
consumer and market trends currently driving the transformation
journey.
Ericsson ConsumerLab: Internet goes mobile - NigeriaEricsson
Consumers in Sub-Saharan Africa want to be able to keep conversations going with family and friends in different places and stay informed and connected at all times. People are used to being connected to meet personal and professional needs, wherever they are according to reports from Ericsson ConsumerLab.
Mobile broadband services are undergoing a period of dramatic growth causing a tremendous increase in data traffic. This rising tide of traffic is being driven by the growing number of mobile subscribers, particularly smartphone users, who are connecting to faster networks and consuming bandwidth-hungry video content.
Enabling best practice Web experiences for today's increasingly Mobile world: This white paper explores why a Web Content Management solution that’s not optimized for ‘customers in motion,’ could be the deal breaker for customer engagement. Find out how innovative approaches to WCM can keep your company aligned with customer expectations in a mobile world.
The new edition of the Ericsson Mobility Report reveals that mobile-data traffic will continue to grow significantly in the coming years, a trend driven mainly by video. Overall data traffic is expected to grow 12-fold by the end of 2018. Increasing usage is driven by continual growth in the amount of content available as well as the improved network speeds that come with HSPA and LTE development.
For more on the latest mobility figures see: http://www.ericsson.com/ericsson-mobility-report
Ericsson Mobility Report - June 2015 - Europe appendixEricsson
Ericsson Mobility Report is one of the leading analyses of data traffic available, providing in-depth measurements from the world’s largest selection of live networks spread all around the globe.
The report uses those measurements and analysis, together with internal forecasts and other relevant studies, to provide insights into current traffic and market trends in today’s Networked Society.
The June 2015 report looks at global subscription growth and how the pattern is set to continue to 2020.
A presentation I gave during the 20th Anniversary of Internet in the Philippines. Thanks to Jurist, Manny and Achie for some of the materials you contributed.
Ericsson Technology Review: Versatile Video Coding explained – the future of ...Ericsson
Continuous innovation in 5G networks is creating new opportunities for video-enabled services for both consumers and industries, particularly in areas such as the Internet of Things and the automotive sector. These new services are expected to rely on continued video evolution toward 8K resolutions and beyond, and on new strict requirements such as low end-to-end latency for video delivery.
The latest Ericsson Technology Review article explores recent developments in video compression technology and introduces Versatile Video Coding (VVC) – a significant improvement on existing video codecs that we think deserves to be widely deployed in the market. VVC has the potential both to enhance the user experience for existing video services and offer an appropriate performance level for new media services over 5G networks.
BRIDGING THE GAP BETWEEN PHYSICAL AND DIGITAL REALITIES
The key role that connectivity plays in our personal and professional lives has never been more obvious than it is today. Thankfully, despite the sudden, dramatic changes in our behavior earlier this year, networks all around the world have proven to be highly resilient. At Ericsson, we’re committed to ensuring that the network platform continues to improve its ability to meet the full range of societal needs as well as supporting enterprises to stay competitive in the long term. We know that greater agility and speed will be essential.
This issue of our magazine includes several articles that explain Ericsson’s approach to future network development, including my annual technology trends article. The seven trends on this year’s list serve as a critical cornerstone in the development of a common Ericsson vision of what future networks will provide, and what sort of technology evolution will be required to get there.
ERIK EKUDDEN
Senior Vice President, Chief Technology Officer and Head of Group Function Technology
Ericsson Technology Review: Integrated access and backhaul – a new type of wi...Ericsson
Today millimeter wave (mmWave) spectrum is valued mainly because it can be used to achieve high speeds and capacities when combined with spectrum assets below 6GHz. But it can provide other benefits as well. For example, mmWave spectrum makes it possible to use a promising new wireless backhaul solution for 5G New Radio – integrated access and backhaul (IAB) – to densify networks with multi-band radio sites at street level.
This Ericsson Technology Review article explains the IAB concept at a high level, presenting its architecture and key characteristics, as well as examining its advantages and disadvantages compared with other backhaul technologies. It concludes with a presentation of the promising results of several simulations that tested IAB as a backhaul option for street sites in both urban and suburban areas.
Ericsson Technology Review: Critical IoT connectivity: Ideal for time-critica...Ericsson
Critical Internet of Things (IoT) connectivity is an emerging concept in IoT development that enables more efficient and innovative services across a wide range of industries by reliably meeting time-critical communication needs. Mobile network operators (MNOs) are in the perfect position to enable these types of time-critical services due to their ability to leverage advanced 5G networks in a systematic and cost-effective way.
This Ericsson Technology Review article explores the benefits of Critical IoT connectivity in areas such as industrial control, mobility automation, remote control and real-time media. It also provides an overview of key network technologies and architectures. It concludes with several case studies based on two deployment scenarios – wide area and local area – that illustrate how well suited 5G spectrum assets are for Critical IoT use cases.
5G New Radio has already evolved in important ways since the 3GPP standardized Release 15 in late 2018. The significant enhancements in Releases 16 and 17 are certain to play a critical role in expanding both the availability and the applicability of 5G NR in both industry and public services in the near future.
This Ericsson Technology Review article summarizes the most notable new developments in releases 16 and 17, grouped into two categories: enhancements to existing features and features that address new verticals and deployment scenarios. This analysis and our insights about the future beyond Release 17 is an important component of our work to help mobile network operators and other stakeholders better understand and plan for the many new 5G NR opportunities that are on the horizon.
Ericsson Technology Review: The future of cloud computing: Highly distributed...Ericsson
The growing interest in cloud computing scenarios that incorporate both distributed computing capabilities and heterogeneous hardware presents a significant opportunity for network operators. With a vast distributed system (the telco network) already in place, the telecom industry has a significant advantage in the transition toward distributed cloud computing.
This Ericsson Technology Review article explores the future of cloud computing from the perspective of network operators, examining how they can best manage the complexity of future cloud deployments and overcome the technical challenges. Redefining cloud to expose and optimize the use of heterogeneous resources is not straightforward, but we are confident that our use cases and proof points validate our approach and will gain traction both in the telecommunications community and beyond.
Ericsson Technology Review: Optimizing UICC modules for IoT applicationsEricsson
Commonly referred to as SIM cards, the universal integrated circuit cards (UICCs) used in all cellular devices today are in fact complex and powerful minicomputers capable of much more than most Internet of Things (IoT) applications require. Until a simpler and less costly alternative becomes available, action must be taken to ensure that the relatively high price of UICC modules does not hamper IoT growth.
This Ericsson Technology Review article presents two mid-term approaches. The first is to make use of techniques that reduce the complexity of using UICCs in IoT applications, while the second is to use the UICCs’ excess capacity for additional value generation. Those who wish to exploit the potential of the UICCs to better support IoT applications have the opportunity to use them as cryptographic storage, to run higher-layer protocol stacks and/or as supervisory entities, for example.
Mobile data traffic volumes are expected to increase by a factor of four by 2025, and 45 percent of that traffic will be carried by 5G networks. To deliver on customer expectations in this rapidly changing environment, communication service providers must overcome challenges in three key areas: building sufficient capacity, resolving operational inefficiencies through automation and artificial intelligence, and improving service differentiation. This issue of ETR magazine provides insights about how to tackle all three.
Ericsson Technology Review: 5G BSS: Evolving BSS to fit the 5G economyEricsson
The 5G network evolution has opened up an abundance of new business opportunities for communication service providers (CSPs) in verticals such as industrial automation, security, health care and automotive. In order to successfully capitalize on them, CSPs must have business support systems (BSS) that are evolved to manage complex value chains and support new business models. Optimized information models and a high degree of automation are required to handle huge numbers of devices through open interfaces.
This Ericsson Technology Review article explains how 5G-evolved BSS can help CSPs transform themselves from traditional network developers to service enablers for 5G and the Internet of Things, and ultimately to service creators with the ability to collaborate beyond telecoms and establish lucrative digital value systems.
Ericsson Technology Review: 5G migration strategy from EPS to 5G systemEricsson
For many operators, the introduction of the 5G System (5GS) to provide wide-area services in existing Evolved Packet System (EPS) deployments is a necessary step toward creating a full-service, future-proof 5GS in the longer term. The creation of a combined 4G-5G network requires careful planning and a holistic strategy, as the introduction of 5GS has significant impacts across all network domains, including the RAN, packet core, user data and policies, and services, as well as affecting devices and backend systems.
This Ericsson Technology Review article provides an overview of all the aspects that operators need to consider when putting together a robust EPS-to-5GS migration strategy and provides guidance about how they can adapt the transition to address their particular needs per domain.
Ericsson Technology Review: Creating the next-generation edge-cloud ecosystemEricsson
The surge in data volume that will come from the massive number of devices enabled by 5G has made edge computing more important than ever before. Beyond its abilities to reduce network traffic and improve user experience, edge computing will also play a critical role in enabling use cases for ultra-reliable low-latency communication in industrial manufacturing and a variety of other sectors.
This Ericsson Technology Review article explores the topic of how to deliver distributed edge computing solutions that can host different kinds of platforms and applications and provide a high level of flexibility for application developers. Rather than building a new application ecosystem and platform, we strongly recommend reusing industrialized and proven capabilities, utilizing the momentum created with Cloud Native Computing Foundation, and ensuring backward compatibility.
The rise of the innovation platform
Society and industry are transforming at an unprecedented rate. At the same time, the network platform is emerging as an innovation platform with the potential to offer all the connectivity, processing, storage and security needed by current and future applications. In my 2019 trends article, featured in this issue of Ericsson Technology Review, I share my view of the future network platform in relation to six key technology trends.
This issue of the magazine also addresses critical topics such as trust enablement, the extension of computing resources all the way to the edge of the mobile network, the growing impact of the cloud in the telco domain, overcoming latency and battery consumption challenges, and the need for end-to-end connectivity. I hope it provides you with valuable insights about how to overcome the challenges ahead and take full advantage of new opportunities.
Ericsson Technology Review: Spotlight on the Internet of ThingsEricsson
The Internet of Things (IoT) has emerged as a fundamental cornerstone in the digitalization of both industry and society as a whole. It represents a huge opportunity not only in economic terms, but also from a global challenges perspective – making it easier for governments, non-governmental organizations and the private sector to address pressing food, energy, water and climate related issues.
5G and the IoT are closely intertwined. One of the biggest innovations within 5G is support for the IoT in all its forms, both by addressing mission criticality as well as making it possible to connect low-cost, long-battery-life sensors.
With this in mind, we decided to create a special issue of Ericsson Technology Review solely focused on IoT opportunities and challenges. I hope it provides you with valuable insights about the IoT-related opportunities available to your organization, along with ideas about how we can overcome the challenges ahead.
Ericsson Technology Review: Driving transformation in the automotive and road...Ericsson
A variety of automotive and transport services that require cellular connectivity are already in commercial operation today, and many more are yet to come. Among other things, these services will improve road safety and traffic efficiency, saving lives and helping to reduce the emissions that contribute to climate change. At Ericsson, we believe that the best way to address the growing connectivity needs of this industry sector is through a common network solution, as opposed to taking a single-segment silo approach.
The latest Ericsson Technology Review article explains how the ongoing rollout of 5G provides a cost-efficient and feature-rich foundation for a horizontal multiservice network that can meet the connectivity needs of the automotive and transport ecosystem. It also outlines the key challenges and presents potential solutions.
This presentation explains the importance of SD-WAN technology as part of the Enterprise digital transformation strategy. It goes over the first wave of SD-WAN in a single vendor deployment, with Do-it-yourself (DIY) as the preferred model. Then continues with the importance of orchestration in the second wave of SD-WAN deployments in a multi-vendor ecosystem, turning to SD-WAN Managed Services as the preferred model. It ends up with some examples of use cases and the Verizon customer case. More information on Ericsson Dynamic orchestration - http://m.eric.sn/6rsZ30psKLu
Ericsson Technology Review: 5G-TSN integration meets networking requirements ...Ericsson
Time-Sensitive Networking (TSN) is becoming the standard Ethernet-based technology for converged networks of Industry 4.0. Understanding the importance and relevance of TSN features, as well as the capabilities that allow 5G to achieve wireless deterministic and time-sensitive communication, is essential to industrial automation in the future.
The latest Ericsson Technology Review article explains how TSN is an enabler of Industry 4.0, and that together with 5G URLLC capabilities, the two key technologies can be combined and integrated to provide deterministic connectivity end to end. It also discusses TSN standards and the value of the TSN toolbox for next generation industrial automation networks.
Ericsson Technology Review: Meeting 5G latency requirements with inactive stateEricsson
Low latency communication and minimal battery consumption are key requirements of many 5G and IoT use cases, including smart transport and critical control of remote devices. Thanks to Ericsson’s 4G/5G research activities and lessons learned from legacy networks, we have identified solutions that address both of these requirements by reducing the amount of signaling required during state transitions, and shared our discoveries with the 3GPP.
This Ericsson Technology Review article explains the why and how behind the new Radio Resource Control (RRC) state model in the standalone version of the 5G New Radio standard, which features a new, Ericsson-developed state called inactive. On top of overcoming latency and battery consumption challenges, the new state also increases overall system capacity by decreasing the processing effort in the network.
Ericsson Technology Review: Cloud-native application design in the telecom do...Ericsson
Cloud-native application design is set to become standard practice in the telecom industry in the near future due to the major efficiency gains it can provide, particularly in terms of speeding up software upgrades and releases. At Ericsson, we have been actively exploring the potential of cloud-native computing in the telecom industry since we joined the Cloud Native Computing Foundation (CNCF) a few years ago.
This Ericsson Technology Review article explains the opportunities that CNCF technology has enabled, as well as unveiling key aspects of our application development framework, which is designed to help navigate the transition to a cloud-native approach. It also discusses the challenges that the large-scale reuse of open-source technology can raise, along with key strategies for how to mitigate them.
Ericsson Technology Review: Service exposure: a critical capability in a 5G w...Ericsson
To meet the requirements of use cases in areas such as the Internet of Things, AR/VR, Industry 4.0 and the automotive sector, operators need to be able to provide computing resources across the whole telco domain – all the way to the edge of the mobile network. Service exposure and APIs will play a key role in creating solutions that are both effective and cost efficient.
The latest Ericsson Technology Review article explores recent advances in the service exposure area that have resulted from the move toward 5G and the adoption of cloud-native principles, as well as the combination of Service-based Architecture, microservices and container technologies. It includes examples that illustrate how service exposure can be deployed in a multitude of locations, each with a different set of requirements that drive modularity and configurability needs.
2. 2 ERICSSON MOBILITY REPORT NORTH EAST ASIA JUNE 2015
A need for internet access anytime, anywhere
Having access to relevant information at any time and
in any location has become an integral part of life for
people in North East Asia. Mobile phones, especially
smartphones, provide people with the ability to remain
connected anytime, anywhere, and also enable them
to perform different internet tasks at different locations.
Network performance is a major factor in influencing users’
overall connectivity experience. The pursuit of better
connectivity makes users switch between different access
technologies. 47 percent of mobile phone users in urban
China who switch access technology when performing
an online activity do so for better speed or reliability.
The need for quality internet connectivity will contribute
to the growth of mobile broadband: 42 percent of
3G users in urban China want to upgrade to 4G in
the next 3 months, and 36 percent of 4G users in
Japan want to improve their 4G connections.1
Market overview
1
Ericsson ConsumerLab, Analytical platform (2014)
The North East Asia region consists of the following
markets: Mainland China, Japan, South Korea,
Taiwan and Hong Kong. With a population of
around 1.6 billion, the region represents 22 percent
of the world’s population. In economic terms,
Mainland China and Japan are currently the second
and third largest consumer markets in the world after
the US. For mobile subscriptions, Mainland China, Japan
and South Korea are currently in the top four global
LTE markets.
Thanks to Mainland China’s extensive and rapid
deployment of LTE, the number of LTE subscriptions in
the country should exceed 1.1 billion by the end of 2020.
It will then represent around 30 percent of the total
global subscriptions for LTE.
Japan reached 71 million LTE subscriptions at the
end of 2014, approximately 45 percent of all mobile
subscriptions. Mobile competition in Japan is fierce.
Two operators offer a theoretical top speed of 225 Mbps,
utilizing Carrier Aggregation, while another offers a
220 Mbps service through WiMAX2+, which is TD-LTE
compatible. Japan is one of a few countries that has
built large-scale LTE-Advanced networks.
South Korea’s mobile connection speed is evolving.
Tri-band Carrier Aggregation of LTE-Advanced was
launched in 2014. This is the fastest mobile network service
available globally – four times faster than standard LTE.
Taiwan has a long-term commitment to deploy new
technologies. Last December, the Taiwanese government
announced a 4G mobile broadband smart city plan
to promote LTE adoption. One objective of this 3 year
project is to increase GDP by USD 2.3 billion, and
the expansion of the LTE services is seen as a key
contributor in achieving this.
Key figures: North East Asia
2014 2020 CAGR 2014–2020
Mobile subscriptions (million) 1,550 2,000 4%
Smartphone subscriptions (million) 1,035 1,700 9%
Data traffic per active smartphone (GB/month) 0.6 4.0 35%
Total mobile traffic (PB/month) 850 8,000 45%
47%
of mobile phone
users in urban
China who switch
access technology
do so for speed
or reliability
42%
of 3G users in
urban China
want to upgrade
to 4G
3. NORTH EAST ASIA JUNE 2015 ERICSSON MOBILITY REPORT 3
The multiscreen lifestyle and beyond
Consumers today switch screens in order to access
services and content across different locations.
24 percent of people in South Korea own and use
PCs, tablets and mobile phones. Of those, 80 percent
have switched screens at least once in the last 30 days
while online.2
New services enabling seamless access to video content
have given rise to a new behavior called ‘place shifting’,
where people start watching a video on one device and
then continue watching it on another device in a new place.
35 percent of internet users in South Korea say they
place-shift at least once a week.3
People have built up an appetite for cloud services
due to using multiple devices for daily content
needs. For example, in urban China, 47 percent of
consumers synchronize their contact lists across
devices for personal use and 57 percent of internet
users want to have the seamless cross-device video
viewing experience offered by the cloud service.4
As we enter the Networked Society, people increasingly
expect to interact with more devices and connected
things in their surroundings. 60 percent of global
smartphone users believe that sensors will be widely
used by the end of 2016. Around 30 percent of
smartphone users in Japan are interested in having
smart homes connected to the internet, confirming
the idea that people believe an Internet of Things
is developing.4
3 types of device
2 types of device
1 type of device
No device
25% 24%
27%
22%
3%6%5%
70% 70%
48%
Japan South Korea Urban China
2
Ericsson ConsumerLab, Analytical platform (2014)
3
Ericsson ConsumerLab, TV and media study (2014)
4
Ericsson ConsumerLab, Analytical platform (2014)
Users in North East Asia use different internet services across different locations throughout the day
Share of North East Asians who own and use PCs,
tablets and mobile phones
Source: Ericsson ConsumerLab, Analytical platform, 2014
Base: All surveyed consumers, aged between 15 and 69 years
Source: Ericsson ConsumerLab, Analytical platform (2014)
Base: All surveyed consumers, aged between 15 and 69 years
> Send messages
> Watch TV/videos
Communicate
Browse the internet
Work/study related
online activities
Send emails, IMs
Browse the internet
Visit social
networking sites
Online shopping
Instant messaging
Voice/video calls
Entertainment and
information searches
Watch TV/video
Browse the internet
Online shopping
Communicate
Play games
Listen to music
Work/study-related
online activities
Send messages
Listen to music
Voice calls
Check news updates,
online browsing
IN THE MORNING COMMUTING AT WORK OUT AND ABOUT IN THE EVENING
4. 4 ERICSSON MOBILITY REPORT NORTH EAST ASIA JUNE 2015
1,400
million
2
billion mobile
subscriptions
in 2020
Mobile subscriptions
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
2,500
500
1,000
1,500
2,000
0
Mobile subscriptions, North East Asia (million)
LTE subscriptions, North East Asia (million)
Mainland China
Japan
South Korea
Taiwan, Hong Kong and Macau
200
400
600
800
1,000
1,200
1,400
1,600
0
2014 202020192010 2011 2012 2013 2015 2016 2017 2018
The number of mobile subscriptions is growing rapidly
in North East Asia. The total mobile subscriptions in
the region reached almost 1.6 billion at the end of 2014,
which is 20 percent of the global market. It will grow at
a Compound Annual Growth Rate (CAGR) of 4 percent
to 2 billion subscriptions in 2020.
LTE subscriptions are exploding
LTE subscriptions are expected to reach 420 million
at the end of 2015. Three countries in North East
Asia – Mainland China, Japan and South Korea – are
among the top four countries worldwide using LTE.
Migration from 3G to 4G has accelerated in Japan and
South Korea. In February 2015, the Chinese government
awarded Frequency Division Duplex (FDD) type licenses
to two Chinese operators to boost 4G business. Taiwan
launched LTE in the second half of 2014, and is heavily
promoting new 4G services. There will be a rapid shift
to 4G in North East Asia, reaching around 1.4 billion
LTE subscriptions by the end of 2020.
Smartphone subscriptions are expected to increase
at 9 percent CAGR to 1.7 billion in 2020. As a result,
around 90 percent of mobile phone subscriptions will
be smartphone subscriptions in 2020.
Other
LTE subscriptions
Note: 5G service is likely to start around 2020 in South Korea and Japan.
5G users in 2020 have been included in the graph
5. NORTH EAST ASIA JUNE 2015 ERICSSON MOBILITY REPORT 5
Total data traffic in North East Asia was around
0.8 Exabytes per month in 2014, which corresponds to
600 Megabytes per active smartphone user, per month.
Traffic will grow almost 10 times to a total of 8 Exabytes
per month in 2020, or 4 Gigabytes per active smartphone
user, per month.
Increasing data traffic
Mainland China currently has the lowest data
consumption in North East Asia, due to a high
number of 2G subscriptions. However, the data traffic
in Mainland China is increasing with the introduction
of LTE. Currently, Chinese consumers are rapidly
changing to 4G, with over 70 percent of devices sold
being 4G capable.5
Data traffic in the region will grow
48 percent per year on average between 2014 and 2020,
while voice traffic growth will be 4 percent. Data traffic
in Mainland China shows high growth of 65 percent per
year in the same period. In 2020, 99 percent of mobile
traffic will be data traffic in the region.
High smartphone and LTE penetration
rates drive data
The increase of data traffic is accelerated by high
smartphone and LTE penetration rates. Countries already
advanced in these technologies, such as Japan and
South Korea, will continue to have rising data traffic
due to the growth of mobile video.
mobile traffic
1
3
4
7
8
6
5
0
2
Mobile traffic, North East Asia (monthly ExaBytes)
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
DataVoice
10x
growth
in mobile data
traffic between
2014 and
2020
Data traffic in the
region will grow
48% YoY between
2014 and 2020
5
Source: Ministry of Industry and Information Technology, China, February (2015)
6. 6 ERICSSON MOBILITY REPORT NORTH EAST ASIA JUNE 2015
Growing demand on video streaming
services and operator 4K readiness
The growing demand for video streaming is illustrated by
the high traffic usage per smart device in North East Asian
networks. Therefore, video streaming service quality is
important to achieve high customer satisfaction.
With the growing usage of video streaming services,
the demand for a great visual experience has driven
innovation in video compression, display technology and
application processors in smart devices. These devices
are increasingly able to capture 4K Ultra High Definition
(UHD) video, and soon users will expect to be able to
send and receive 4K content over their mobile networks.
To support the smooth viewing of streaming 4K video
content, a high speed network is needed. With the use
of the H.265 high efficiency video codec, the downlink
speed requirement is around 20 Mbps.
North East Asian networks were analyzed to determine
the probability of experiencing a downlink throughput
equal to, or greater than, 20 Mbps. As the graph on the
left shows, user experience varies between countries.
In Mainland China, for example, there was a 44 percent
probability of experiencing this speed within the duration
of the analysis, while in Japan it was only 15 percent. The
range is mainly due to the timing of LTE roll-out. Operators’
ongoing efforts in evolving their mobile broadband
networks, through technologies like LTE-Advanced,
Carrier Aggregation, and performance optimization,
will continue to contribute to a superior user experience.
NETWORK PERFORMANCE
Measurements from Speedtest.net have been analyzed
and the trends on downlink throughput (based on all
technologies data) are illustrated in the graphics below.
Mainland China’s median speed (50 percent probability of
getting a certain speed or higher) is the best in the region
at 16 Mbps, due to the newly launched 4G networks. These
were dimensioned with capacity for 4G subscription growth.
When analyzing Speedtest data, we define the 10th
percentile (90 percent probability of getting a certain speed
or higher) as cell-edge performance. Within the region,
operators in Taiwan had the best cell-edge performance
at 2 Mbps, according to Speedtest measurements.
They have also recently launched 4G networks.
Probability of user downlink speed 20 Mbps
Source: Ericsson analysis of data from Ooklas NetMetrics from Speedtest.net Q4 2014
Mainland
China
South KoreaJapan Taiwan Hong Kong U.S.
44%
15%
29%
39%
24%
23%
Source: Ericsson analysis of data from Ookla’s NetMetrics from Speedtest.net, 2015 Source: Ericsson analysis of data from Ookla’s NetMetrics from Speedtest.net, 2015
Median (50% probability)
downlink throughput
Cell-edge (90% probability)
downlink throughput
Mainland China
Global, top 50 countries
South Korea
Japan
Hong Kong
Taiwan
1.5
1
0.5
00
5
10
15
UserDLthroughput(Mbps)
UserDLthroughput(Mbps)
20
2
2.5
Q1
2012
Q1
2012
Q2 Q2Q3 Q3Q4 Q4Q1
2013
Q1
2013
Q2 Q2Q3 Q3Q3 Q3Q4 Q4Q4 Q4Q1
2014
Q1
2014
Q2 Q2
7. NORTH EAST ASIA JUNE 2015 ERICSSON MOBILITY REPORT 7
85%
85%
95%
95%
75%
95%
GSM/EDGE
WCDMA/HSPA
LTE
95%
of the population
will be covered
by LTE in 2020
POPULATION COVERAGE
Mobile network population coverage in the region is
constantly increasing. However, GSM/EDGE has only
increased slightly, as Japan and South Korea have no
GSM/EDGE. WCDMA/HSPA coverage is very high – over
95 percent of the total population in the region. Since
LTE was launched, operators have started to focus on
LTE population coverage, especially in Mainland China.
Chinese operators established a Tower Company – an
infrastructure service organization for location and tower
sharing. This accelerates LTE network deployment. By
2020, the LTE population coverage is forecast to be the
same as WCDMA/HSPA.
South Korea and Japan expand
LTE-Advanced to offer faster speeds
In parallel to building out LTE population coverage,
operators in South Korea and Japan are also
expanding their LTE-Advanced services, including
Carrier Aggregation for faster speeds. The focus is
shifting from population coverage to app coverage,
as the number of smartphone users increase and the
usage of different apps grows. App coverage describes
the area in which a consumer has a high probability of
experiencing sufficient network performance to run any
given app. To achieve satisfying app coverage, it is vital
to improve indoor network performance.
Population coverage, North East Asia
2014
2020
2014
2020
2014
2020