Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Let us share with you about:
- Top 10 mobile events of 2016
- Mobile device trends
- Mobile user behavior analysis
- Vietnam Mobile Landscape
Vietnam Digital Landscape 2015 nhằm cung cấp cho độc giả bức tranh toàn cảnh về Digital Marketing 2015 tại Việt Nam.
Vietnam Digital Landscape 2015 được thực hiện dựa trên tổng hợp những nguồn thông tin tin cậy đã được công bố, cũng như những ước tính của Moore Corp, nhằm cung cấp cho độc giả bức tranh toàn cảnh về Digital Marketing tại Việt Nam.
Bức tranh tổng thể của Digital Marketing sẽ được phác thảo với 7 nội dung chính về thị trường, người dùng, hành vi, xu hướng về mobile, social, e-commerce,.. và phụ lục về Vietnam Advertising Landscape 2015.
Nhóm thực hiện rất hoan nghênh mọi sự góp ý của bạn để báo cáo Vietnam Digital Landscape được hoàn thiện hơn ở những lần sau.
Xin cảm ơn.
Social media is the information hub for Vietnamese and many brands take it as the trigger to promote their products. This survey reveals the current consumer behaviors as to online / social medias as well as consumers’ reactions to their marketing
This survey was conducted among 860 samples of 18-47 years old in May 2019.
A report from Moore Corporation - a media agency in Vietnam [http://moore.vn/]. Vietnam Digital Landscape provide a general picture about Vietnam digital marketing activities in 2015. This report with 7 main parts includes data from vietnam market, online cunsomber behavior, mobile trend, social media and Vietnam eComerce.
Appota’s Vietnam Mobile Report is published quarterly, offering key insights into Vietnam’s mobile landscape. Let us share with you some interesting trends in Q3, 2016.
1. Vietnam Mobile Device overview
2. Vietnam Mobile Users’ Behavior (Social, Game, Payment, Advertisement).
3. About Appota
Vietnam Digital Landscape 2015 nhằm cung cấp cho độc giả bức tranh toàn cảnh về Digital Marketing 2015 tại Việt Nam.
Vietnam Digital Landscape 2015 được thực hiện dựa trên tổng hợp những nguồn thông tin tin cậy đã được công bố, cũng như những ước tính của Moore Corp, nhằm cung cấp cho độc giả bức tranh toàn cảnh về Digital Marketing tại Việt Nam.
Bức tranh tổng thể của Digital Marketing sẽ được phác thảo với 7 nội dung chính về thị trường, người dùng, hành vi, xu hướng về mobile, social, e-commerce,.. và phụ lục về Vietnam Advertising Landscape 2015.
Nhóm thực hiện rất hoan nghênh mọi sự góp ý của bạn để báo cáo Vietnam Digital Landscape được hoàn thiện hơn ở những lần sau.
Xin cảm ơn.
Social media is the information hub for Vietnamese and many brands take it as the trigger to promote their products. This survey reveals the current consumer behaviors as to online / social medias as well as consumers’ reactions to their marketing
This survey was conducted among 860 samples of 18-47 years old in May 2019.
A report from Moore Corporation - a media agency in Vietnam [http://moore.vn/]. Vietnam Digital Landscape provide a general picture about Vietnam digital marketing activities in 2015. This report with 7 main parts includes data from vietnam market, online cunsomber behavior, mobile trend, social media and Vietnam eComerce.
Appota’s Vietnam Mobile Report is published quarterly, offering key insights into Vietnam’s mobile landscape. Let us share with you some interesting trends in Q3, 2016.
1. Vietnam Mobile Device overview
2. Vietnam Mobile Users’ Behavior (Social, Game, Payment, Advertisement).
3. About Appota
Vietnam Mobile Day 2017: giới thiệu về trải nghiệm người dùng trên mobile (Smartphone), hướng dẫn tối ưu website trên mobile, giới thiệu về công nghệ AMP (cải thiện tải trang) & PWA (Áp dụng các tính năng của mobile apps cho website)
Vietnam internet user’s behaviour 2016 is collect and report base on the reliable source of information in which I would like to summary some useful data providing for my marketing planning.
Vietnam Mobile Report Quarter 3 - 2017Appota Group
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, app - game).
Let us share with you about:
- Mobile handset overview
- Mobile app - game
- Mobile e-commerce
- Mobile Payment
GroupM - Vietnam digital landscape 09/2013★ Duong Vo ★
Visit me @ http://www.duongvo.biz or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
Vietnam Digital Landscape Q3/2015 by Moore CorporationMoore Corporation
Moore Corporation – a member of IREP (the largest SEM Agency in Japan - http://www.irep.co.jp/english/history.html), is a Digital Agency focus on Performance Based Adverting in Vietnam
With knowledge and experience, Moore Corp consults and implements Digital marketing campaign by using technology and industry knowledge to maximize the effectiveness of advertisement campaign with the motto: "Strategic solution, Effective concentration”
To follow Moore mission for enriching community's value, from 2014, Moore Corp is the sole Agency process Series of Digital Activities Report (http://moore.vn/tin-tuc/digital-report) and Vietnam Digital Landscape which is free published and shared for Clients, Partner and Digital Community
Find more about us and our work at: www.moore.vn
Please email me "saghaeian [at] gmail.com" for any request on Vietnam market research, consulting and training.
This presentation includes topics such as:
Vietnam Operator Subscription Trends
Mobile Operators’ Market shares by subscriber
Technology Trends in Asia Pacific
Vietnam Mobile Technology Split
Device Sales by Technology in Vietnam
Vietnam Mobile ARPU and Revenue
Information Technology Market in Vietnam
Smartphone Connections Market Profile
Mobile's share of website traffic
Vietnam OTT Overview
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
Vietnam Mobile Report Quarter 2 - 2017 Appota Group
As the summer months of April–July approach, the temperature isn’t the only thing heating up in Vietnam. The country’s online activity is red hot over summer, especially on mobile.
Let’s follow with Appota report to keep update the latest news about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Vietnam is known as the country with high education focus. Q&Me Vietnam market research has covered Vietnamese language study situation in terms of method, cost and objectives..
Vietnam Mobile Day 2017: giới thiệu về trải nghiệm người dùng trên mobile (Smartphone), hướng dẫn tối ưu website trên mobile, giới thiệu về công nghệ AMP (cải thiện tải trang) & PWA (Áp dụng các tính năng của mobile apps cho website)
Vietnam internet user’s behaviour 2016 is collect and report base on the reliable source of information in which I would like to summary some useful data providing for my marketing planning.
Vietnam Mobile Report Quarter 3 - 2017Appota Group
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, app - game).
Let us share with you about:
- Mobile handset overview
- Mobile app - game
- Mobile e-commerce
- Mobile Payment
GroupM - Vietnam digital landscape 09/2013★ Duong Vo ★
Visit me @ http://www.duongvo.biz or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
Vietnam Digital Landscape Q3/2015 by Moore CorporationMoore Corporation
Moore Corporation – a member of IREP (the largest SEM Agency in Japan - http://www.irep.co.jp/english/history.html), is a Digital Agency focus on Performance Based Adverting in Vietnam
With knowledge and experience, Moore Corp consults and implements Digital marketing campaign by using technology and industry knowledge to maximize the effectiveness of advertisement campaign with the motto: "Strategic solution, Effective concentration”
To follow Moore mission for enriching community's value, from 2014, Moore Corp is the sole Agency process Series of Digital Activities Report (http://moore.vn/tin-tuc/digital-report) and Vietnam Digital Landscape which is free published and shared for Clients, Partner and Digital Community
Find more about us and our work at: www.moore.vn
Please email me "saghaeian [at] gmail.com" for any request on Vietnam market research, consulting and training.
This presentation includes topics such as:
Vietnam Operator Subscription Trends
Mobile Operators’ Market shares by subscriber
Technology Trends in Asia Pacific
Vietnam Mobile Technology Split
Device Sales by Technology in Vietnam
Vietnam Mobile ARPU and Revenue
Information Technology Market in Vietnam
Smartphone Connections Market Profile
Mobile's share of website traffic
Vietnam OTT Overview
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
Vietnam Mobile Report Quarter 2 - 2017 Appota Group
As the summer months of April–July approach, the temperature isn’t the only thing heating up in Vietnam. The country’s online activity is red hot over summer, especially on mobile.
Let’s follow with Appota report to keep update the latest news about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Vietnam is known as the country with high education focus. Q&Me Vietnam market research has covered Vietnamese language study situation in terms of method, cost and objectives..
Visit me @ http://www.duongvo.com or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
Google Vietnam digital profiling report 7/2012Anh Pham Duy
Google Vietnam digital profiling report 7/2012
1 Background & Methodology
2 Internet users at a glance
3 Cross-media consumption behaviour
4 The role of the internet when shopping
5 Search and the research process
6 Advertising and the research process
7 Summary
8 Appendix
Overview e-commerce at Vietnam Market 2016Duy, Vo Hoang
Overview e-commerce at Vietnam Marketing 2016.
In launching a product to Vietnamese consumer market, we often face the issue of “ where to sell.” In Vietnam, the traditional channel is dominant while the cultivation takes time.
On the other hand, the rapid growth of the Internet and mobile usage helps e-commerce to be established as new channel rapidly. This report illustrates all the details about Vietnamese E-commerce market and its consumers’ behaviors.
Digital in 2017 - Southeast Asia & Vietnam (We Are Social)Truong Bomi
Bức tranh tổng kết linh vực Digital ở khu vực Đông Nam Á đầu 2017, trong đó có:
- Chụp nhanh lĩnh vực công nghệ số toàn cầu (Global Digital Snapshot)
- Chụp nhanh ở 11 quốc gia Đông Nam Á, trong đó có Việt Nam.
Ở mỗi quốc gia đều chứa đựng các nhóm chỉ số cốt yếu:
1. Thống kê trọng điểm (Key Digital Statistics)
2. Tăng trưởng số theo năm (Annual Digital Growth)
3. Phân bổ lưu lượng truy cập web theo loại thiết bị (Share of Web Traffic by Devices)
4. Mức độ sử dụng Facebook (Facebook Usage Analysis)
5. Kết nối thiết bị theo chủng loại (Mobile Connections by Types)
Vietnamese invests high for the education to their kids. Vietnamese GDP spending for education is high even compared with other Asean countries. Let us see what their kids learn and where the money goes
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southeast Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
We collected the screenshot of Screen Time from iOS users to understand the real usage of smartphone among Vietnamese
The survey is conducted in July 2019 to find out the trend and the behavior of Vietnamese when using applications on mobile.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
The power point explain about on how big is the potential of Indonesia youth digital market in 2014-2015 and understanding youth's behaviors and habits from social to commerce - GDP Venture
-2/3 of smartphone users have feature phone as well
-46% use internet more than 3 hours / day, while no more than 28% access same hours from smart phone
-For brands, Samsung tops with 33% share followed by Nokia and apple
-Brand (53%), Pricing (52%) and Design (51%) are the main consideration factors
50-100K are the most common spending for the monthly phone usage
Less than 18% of smart phone users have paid for app
Infographic - Mobile Messaging Apps Study : IndonesiaInMobi
InMobi conducted this study to identify the demographic profile of
messaging apps users in Indonesia, frequency of use, preferences,
factors that influence download, in-app purchases and optimal price
points.
The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
KF Lai of Buzz City profiles the mobile web user in emerging markets. This presentation was given at ME's Monetising Mobile conference in September 2010.
Since smartphone is booming in Vietnam, mobile apps have playing an important role in their lifestyle. It also becomes a latest trend of information source. Let's discover mobile apps market in Vietnam with Q&Me.
The rise of Cross Platform Media Consumption in US : 70% of digital users ...Sumit Roy
Users are now moving across their digital screens, From PC to mobile to Gaming device to their Tablets or Kindle... The increasing duplication of users across devices .. is a huge challenge to Brands .The digital universe that accesses the internet via PC or mobile device has grown to over 200
million people in the U.S. alone. As the number of connected adults has grown, so have the amount of cross-screen users. In fact, 70% of digital users are now cross-device, up from 63% a year ago.% during the same period
How Trinity Mobile Apps can increase your businessRaion Seishin
How Trinity Mobile Apps can increase business through effective designing of mobile apps and mobile websites. Trinity Mobile apps is the all in one business solution to drive more traffic via mobile apps and websites.
Everything you need to know about the use of mobile, the different mobile platforms, mobile retail and m-commerce, banking and media consumption. Numbers specifically for Belgian population
VIETNAM MOBILE APPLICATION REPORT 2021Appota Group
PLEASE LEAVE YOUR EMAIL TO RECEIVE THE FULL VERSION OF THE REPORT
The report made by Appota provides readers with the following main contents:
Mobile phone market overview
Market Evolution Game Mobile
Mobile advertising marketplace
Electronic payment and e-commerce
MỜI BẠN ĐỂ LẠI EMAIL ĐỂ NHẬN BÁO CÁO ĐẦY ĐỦ
Báo cáo do Appota thực hiện cung cấp cho người đọc những nội dung chính như sau:
Tổng quan thị trường điện thoại di động
Diễn biến thị trường Game Mobile
Thị trường quảng cáo trên thiết bị di động
Thanh toán điện tử và thương mại điện tử
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...Appota Group
TO DOWNLOAD THE FULL REPORT, PLEASE LEAVE YOUR EMAIL IN THE COMMENTS BELOW
Hanoi, October 26, 2020 Appota Group - a digital entertainment technology company officially released
Market report: "Mobile phones and applications in Vietnam in the first 6 months of 2020".
The Vietnam Mobile Market Report in the first 6 months of 2020 is a publication produced by Appota's market research team, referring to the overall picture of the mobile phone and smartphone market in Vietnam. Appota hopes that with 9 years of experience in digital entertainment, "Report on Vietnam's mobile phone & application market in the first half of 2020" will bring valuable information to our readers, especially especially when the Covid-19 pandemic created a great influence on the above mentioned areas.
The report made by Appota provides readers with the following main contents:
- Mobile phone market overview
- Game Mobile Market developments
- Mobile advertising market
- Electronic payment and e-commerce
BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...Appota Group
ĐỂ XEM BẢN BÁO CÁO ĐẦY ĐỦ, MỜI BẠN ĐỂ LẠI EMAIL TẠI PHẦN BÌNH LUẬN PHÍA DƯỚI
Hà Nội, ngày 26/10/2020 Appota Group - công ty công nghệ giải trí số chính thức phát hành
báo cáo về thị trường: “Điện thoại và ứng dụng di động Việt Nam 6 tháng đầu năm 2020”.
Báo cáo thị trường di động Việt Nam 6 tháng đầu 2020 là ấn phẩm được thực hiện bởi đội ngũ nghiên cứu thị trường của Appota, đề cập đến bức tranh toàn cảnh thị trường điện thoại di động và smartphone tại Việt Nam. Appota hi vọng rằng với 9 năm kinh nghiệm hoạt động trong lĩnh vực giải trí số, “Báo cáo thị trường điện thoại & ứng dụng di động Việt Nam nửa đầu 2020” sẽ mang đến những thông tin giá trị cho quý độc giả, đặc biệt là khi đại dịch Covid-19 đã tạo nên ảnh hưởng rất lớn tới các lĩnh vực nêu trên.
Báo cáo do Appota thực hiện cung cấp cho người đọc những nội dung chính như sau:
- Tổng quan thị trường điện thoại di động
- Diễn biến thị trường Game Mobile
- Thị trường quảng cáo trên thiết bị di động
- Thanh toán điện tử và thương mại điện tử
Vietnam Mobile Marketing and Game 2019 (English new)Appota Group
Appota gladly sends you The Vietnam Mobile Marketing and Game 2019. The report contains the latest data on the mobile marketing and game market in Vietnam, especially useful for brands, publishers as well as marketers, advertisers doing business in Vietnam.
The Vietnam Mobile Marketing and Game 2019 includes the following contents:
- The Mobile Marketing Market
- The Mobile Game Market
- Consumer Insight
Vietnam Mobile Marketing and Game 2019 (Vietnamese)Appota Group
Ngày 26/6/2019 tại Hà Nội, Appota Group - công ty công nghệ giải trí số tiếp tục đưa ra báo cáo về thị trường “Việt Nam Mobile Marketing và Game 2019”. Đây là chuỗi báo cáo nhằm đem đến những thông tin mới nhất về thực trạng của thị trường quảng cáo và trò chơi trên thiết bị di động tại Việt Nam.
Báo cáo do Appota thực hiện cung cấp cho người đọc những nội dung chính như sau:
Toàn cảnh thị trường Mobile Marketing
Diễn biến thị trường Mobile Game
Xu hướng mới của người tiêu dùng
VIETNAM ESPORTS GUIDEBOOK 2019 by Appota Esports [Short Version]Appota Group
Please visit the link for more detail: https://appota.com/esport
WELCOME TO APPOTA’S FIRST DETAILED REPORT ON THE VIETNAM ESPORTS LANDSCAPE.
The Vietnam eSports Guidebook (VEG) is a series of reports released annually by Appota eSports, showcasing in-depth analysis of Vietnamese eSports ecosystem in Vietnam. The report is suitable for game publishers, marketers, eSports enthusiasts and knowledge seekers alike, to gain a thorough look into Vietnam’s newest digital entertainment industry.
Please visit the link for more detail: https://appota.com/esport
Báo cáo thị trường ứng dụng điện thoại di động tại Việt Nam nửa đầu 2018Appota Group
Ngày 11 tháng 7 năm 2018, tại Hà Nội, báo cáo nửa đầu năm 2018 về thị trường ứng dụng điện thoại di động Việt Nam sẽ được Appota phát hành chính thức. Là chuyên gia về xuất bản ứng dụng và trò chơi trên điện thoại di động, quảng cáo, dịch vụ thanh toán và nhà cung cấp dịch vụ lưu trữ máy chủ, Appota nghiên cứu, tổng hợp các chủ đề liên quan đến ứng dụng dành cho thiết bị di động, cập nhật thông tin thị trường Việt Nam - một trong những thị trường ứng dụng di động phát triển nhanh nhất thế giới.
Để dễ dàng tiếp cận, báo cáo trình bày theo các nội dung và trình tự sau:
- Toàn cảnh thị trường Việt Nam
- Hành vi sử dụng điện thoại thông minh của người Việt
- Toàn cảnh thương mại điện tử di động
- Toàn cảnh công nghệ tài chính di động
- Toàn cảnh trò chơi di động
- Toàn cảnh quảng cáo di động và phương thức tạo dòng tiền
Appota Esports Report 2018 is about Esport ecosystem in Vietnam.
Let us share with you about:
- State of Esports in the world and Vietnam
- Money flow in Vietnam Esports
- Trend in the near future
Báo cáo thể thao điện tử tại Việt Nam 2018Appota Group
Appota trân trọng gửi đến các bạn Báo cáo thể thao điện tử Việt Nam 2018.
Báo cáo mang đến một cái nhìn tổng quan về sự phát triển của thể thao điện tử Việt Nam 2018 bằng những dữ liệu, thông tin cập nhật từ nhiều chiều.
Nội dung chính của báo cáo bao gồm:
- Thể thao điện tử là gì?
- Sự bùng nổ của Esports trên thế giới
- Esports tại Việt Nam
- Kiếm tiền chân chính với Esorpts
- Xu hướng và cách nắm bắt
Appota tin rằng, báo cáo là tài liệu hữu ích đối với các nhà phát hành game, các nhãn hàng, các tuyển thủ, streamer, những người làm marketing…
Để nhận link Download, các bạn vui lòng bình luận ở bên dưới hoặc inbox để Admin gửi trực tiếp đến bạn sớm nhất có thể.
Appota’s Vietnam Mobile Report is published quarterly, offering key insights into Vietnam’s mobile landscape. Let us share with you some interesting trends in Q1, 2016:
Global Mobile Market
Vietnam Mobile Market
Case Study: Tet Holiday activities on mobile
Top 3 events in Q1 that define mobile trends of 2016
Vietnam Mobile Market Report 2015: Recap of Vietnam mobile market in 2015 in numbers and figures. Insights and guide to distributing Online Mobile Games, Apps in Vietnam.
After the time of collecting, evaluating and synthetizing information from reliable resources, Appota has finished the Vietnam Mobile Market report 2015. The purpose of this report is giving an overview of the domestic and foreign markets as well as sharing the business activities to readers interested in mobile market.
Adsota is the number-one mobile advertising and app monetization platform in Vietnam that gives advertisers and deverlopers the power to maximize their earnings through the biggest mobile content distribution platform in Southeast Asia.
State of mobile apps in Vietnam Q2 2015Appota Group
Latest updates for Vietnam mobile apps market in Q2/2015.
Globally, Android leads the market with 78% smartphone share, iOS 18.3%.
In Vietnam, Android takes 61% of 22 million smartphone users. iOS takes 31%. iPhone 4 is the most used devices although iPhone 6 is on the rise.
Mobile Game Asia HCM 2015 had been the hottest and biggest mobile game event ever in Vietnam. More and more game studios and publishers export mobile games to the region.
And more.
Questions and inquiries please contact us at sale@appota.com
2. Top 10 mobile events of 2016
Mobile Device Trends
Vietnam Mobile Landscape
Mobile User Behavior Analysis
Dialogue
3. Top 10 mobile events of 2016
Mobile game revenue to pass
PC for first time.
Lazada Vietnam announced its
GMV index $7.8M per day,
which set up a millstone for
Ecommerce Market in Vietnam.
Vietnam listed in top 20 coun-
tries with the highest number
of Internet users.
Pokemon Go reach nearly 9
million downloads in
Vietnam.
Sam Media Company– a
mobile phone content provider
fined for cheating customers
Samsung to permanently end
production of Galaxy Note 7
1
2
3
4
5
6
7
8
9
10
Bigo, a live-streaming mobile
app became a phenomenon in
Vietnamese young generation.
Vietnam awards 4G licenses
to the three biggest Telco.
Momo, a mobile payment firm
in Vietnam, lands $28M led by
Standard Chartered Bank
Monkey Junior (edtech)
achieved international awards
in the field of education
5. Vietnam Internet Users Demographic
Gender
Male Female
48% 52%
Total Population: 93M+
Active Internet Users: 49M
Active Mobile Subscribers: 131.9M
Active Mobile Social Users: 38M
721.4
462.1
286.9
139.1
132.7
115.1
103.1
97.2
71.7
69.0
63.2
60.2
56.7
55.8
54.0
49.0
46.0
45.3
41.0
39.2Italy
0 50 100 150 200 250 300 350 400 450 500 550 600 650 700 750 800
Thailand
Korea, South
Turkey
Vietnam
Philippines
France
Iran
United Kingdom
Bangladesh
Mexico
Germany
Nigeria
Russia
Japan
Indonesia
Brazil
United States
India
China
TOP 20 INTERNET COUNTRIES - 2016
With the Highest Number of Internet Users
Source: Appota
6. Vietnam 3G Usage
* Telco have been started launching 4G with big campaign. This would let the number of 4G subscription take off in 2017.
2014
22
30
44
2015
3G Subscription (YoY) (Million)
2016
3G Subscription Breakout by Telco
Source: Zing.vn
8%
18%
26%
48%
Viettel
Mobile
Vinaphone
Other
7. Smartphone Penetration
20%
2013
36%
2014
55%
2015
72%
2016
* Smartphone ownership in Vietnam is booming, with current penetration at 72% in urban areas and 53% in rural.
Smartphone penetration in urban areas
Source: Consumer Barometer Question: A2. Which operating system do you have on your smartphone?
Smartphone users, n=1000 TNS / Google smartphone apps research Vietnam
8. Using Mobile or Multiplatform?
* Younger demographics heavy drivers of mobile adoption in Vietnam to compare with other countries
Destop only
All User
Vietnam
Malaysia
Singapore
UK
USA
UK
USA
Vietnam
Malaysia
Singapore
Millennials (from 18 – 34 years old)
69%
68%
85%
88% (+19pts)
(+19pts)
(+18pts)
(+18pts)
(+7pts)
87%
91%
71%
76%
89%
94%
Mobile onlyMulti-Platform
0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%
Source: Comscore
9. Smartphone OS Breakout
To compare with other countries in S.E.A
Country Android OS IOS
Indonesia 94% 6%
Malaysia 82% 18%
Philippines 81% 19%
Singapore 58% 42%
Thailand 74% 26%
Vietnam 68% 25%
Southeast Asia
7%
25%
68%
iOS
Android
Other
Smartphone Penetration by OS
Source: Asian Business InsightSource: Appota
10. Mobile OS trends 2016
2016 IOS Usage
0%
1/1/16 2/1/16 3/1/16 4/1/16 5/1/16 6/1/16 7/1/16 8/1/16 9/1/16 10/1/16 11/1/16 12/1/16
OS 7
OS 8
OS 9
OS 10
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
IOSUsage
2016 Android OS Usage
0%
1/1/16 2/1/16 3/1/16 4/1/16 5/1/16 6/1/16 7/1/16 8/1/16 9/1/16 10/1/16 11/1/16 12/1/16
Jelly bean 4.1:4.3
Kitkat 4.4
Lollipop 5.0:5.1
Marshmallow 6.0
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
AndroidOSUsage
Nougat 7.0:7.1
Apple released iOS 10 on September 13th. Three months later, the
operating system is deployed on about 84% of iOS devices. This
means iOS users always have immediate access to the latest and
greatest operating systems released by Apple.
Android Nougat was released at the end of August, and four months
later still has <1% adoption! This was explained by that because
Android is so fragmented by version, and adoption of the latest OS is
slow, their only choice is to focus stability efforts on the Android
OSes with the highest usage.
Source: Apteligent
11. Vietnam Android Screen Break out
HD 720x128026.12%HD 720x1184 15.78%
Full HD
1920x1080
15.16%
qHD 540x960 14.23%
WVGA 480x80028.71%
Source: Appota
13. Daily user’s behavior
High use & longer engagement
Minsspentusing
Daily use
Daily use and time spent with app categories
Social networking
Messaging,
communication
Search
Games
Productivity,tools,utilities
Books,comics,magazines
Finance
Education
Lifestyle
News & weather
Shopping
Transportation
0
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
20
40
60
80
100
120
140
160
Travel and local
Entertainment
Music & audio
* Social networking and messaging have the highest use and occupy the most amount time; games also engage
Source: Question B5. Which of these categories of smartphone app do you use every day? Smartphone users, n=1000 Question B9. Thinking about a typical day, how much time do you
think you spend with these kinds of apps? Users of app category n=various (range from n=638 to n=980) TNS / Google smartphone apps research Vietnam
14. Impression by device through a daily time
Phone
Desktop
Tablet
% of each platform’s average
daily impressions by hour
LATE NIGHT
12am - 7am
EARLY MORNING
7am - 10am
LATE AFTERNOON
5pm - 8pm
DAYTIME
10am - 5am
PRIME
8pm - 12am
15. Average time spend online on web, mobile web and mobile app
100 minutes 63 minutes 51 minutes
Time using a web browser
on a computer
Time using a web browser on
a smartphone
Time using apps on a smartphone,
which need an internet connection
114 minutes
Source: Question: C1 How much time do you think you spent online? Question C2 And what percentage of your online time do
you think is spent in the following ways? Smartphone users n=1000 TNS / Google smartphone apps research Vietnam
16. +5%
app
installed
each month
On average, five new apps are installed each month
Games
69%
Social
networking
68%
Messaging,
comms
66%
Media &
Ents.
63%
Search
62%
Music &
Audio
62%
Books,
comics,
mags
59%
News &
weather
58%
Education
57%
Shopping
&
e-comm.
55%
Source: Question: B11. How often do you install new apps for these types of apps? Smartphone users,
n=1000 TNS / Google smartphone apps research Vietnam
17. * Social networking and messaging apps are used every day by almost all smartphone owners
Frequency of using app categories
Social networking
Messaging, comms
Search
Media & Ents.
Music & Audio
94%
91%
87%
73%
72%
4%
4%
10%
14%
13%
Use regularly (but not daily)Use daily
Games
News & weather
Shopping & e-comm.
Travel and local
Books, comics, mags
67%
65%
43%
42%
39%
10%
14%
21%
21%
17%
18. 2016 year of Messaging App
Zalo 80%
73%
40%
37%
18%
11%
9%
5%
4%
3%
6%
TOP MESSAGING APPS IN VIETNAM TOP MESSAGING APPS ACTIVITIES IN VIETNAM
Viber
Skype
Line
Yahoo
Tango
Wechat
Whatsapp
Kakao Talk
Other
Facebook
Messenger
18 - 25
Text messaging 82% 79% 80% 80%73%
Send photos 57% 57% 62% 58%56%
Phone calls 53% 59% 59% 56%51%
Video calls 40% 42% 39% 40%34%
Voice messaging 25% 24% 17% 23%16%
Share feelings 21% 22% 22% 22%21%
Read news 19% 22% 21% 21%27%
Share updates about friends, relative 19% 20% 25% 20%17%
Chat rooms 18% 15% 15% 6%6%
What videos 12% 15% 13% 14%18%
Find friends / make friends 14% 13% 13% 14%18%
Online shopping
% of responents in each group
Note: n = 1,200; via smartphone: respondents chose top 3
10% 10% 14% 11%11%
Othes 3% 0% 5% 2%2%
26 - 30 30 - 35 35+ Total
Source: Appota
19. Messaging app now is just only to use with your friends and family, it extends to bill paid, shop-
ping, instruction and entertainment. In 2017, enabling technology: Context, identity, and AI will
help messaging apps to grow tremendously and even surpass Social Networks.
2016 year of Messaging App
In-app SMS Messenger APIs Zalo APIs Line APIs
The messaging landscape
B2C CUSTOMER COMMUNICATION SOFWARE
HUMAN AGENTS BOTS, AI, INTELIGENCE
20. Vietnam Mobile commerce 2016
Comparing between Mobile commerce
and E-commerce YoY
Source: Euromonitor, VNG
0.0
0.2
0.4
0.6
0.8
1.0
Buying via PC
USD (Million)
Year
Buying via mobile
2016201520142013
E- Commerce App is used to
research and purchase
More than 31 % online
shopping is estimated to be
from apps
Food , are more likely to be
purchased via mobile rather than
from a laptop.
Lazada: 36% of market share is
the market leader
49% spend from 10 to 20 usd
More than 30% shop 2-3 times per
month
21. Home PC Office PCSmart-
phone
(browser)
Tablet
(browser)
Smart-
phone
(app)
Tablet
(app)
52%
Devices used for Online Shopping
31%
25%
23%
17%
2%
1%
47%
40%
29%
9% 6%
Buying via mobile
Penetration (%)
Devices used for online Shopping
One of the many barcode-reading-apps. This app tells
you so much information about your products such as
fake/real, harmful to health, shops that have the
products etc.
Quà tặng Galaxy(Shopping App)
1m-5m Download
One of the many barcode-reading-apps. This app tells
you so much information about your products such as
fake/real, harmful to health, shops that have the
products etc.
iCheck(Shopping App)
1m-5m Download
Able to trade among individuals. Cars and houses are
sold as well. Buyers contact the sellers through
chatting, telephone, SMS and email. Payment and
delivery method is up to them.
Chợ tốt(C2C)
1m-5m Download
Dominantly popular shopping site in Vietnam. The
mobile app users get 50,000 VND at the time of app
installment and more promotions afterwards.
Lazada(B2C)
10m-50m Download
Source: Q&Me
* Mobile commerce is gaining momentum is growing markets. In Vietnam, more consumers are beginning to
use their smartphones to make purchases rather than their conventional computers. PC-commerce is
shrinking at a slow rate, with the mobile space thriving as more retailers begin to offer mobile-centric services
22. The way Vietnamese users pay for e-commerce
Credit card/debit card Bank transferCash on delivery
All Heavy User Light User
85%
6%
8%
76%
10%
14%
90%
4%
5%
85% of EC users choose cash on
delivery as a payment method.
Also, high usage rate of cash on
delivery results in high order
cancellation rate in Vietnam.
On the other hand, heavy users
use credit/debit cards and bank
transfer more often, so consumer’s
concern about purchasing may
lead to cash on delivery.
Source: Q&Me
23. Mobile Game 2016 Overview
Market size Vietnam YoY( Milion USD ) Vietnam Game Revenue to compare with
other countries in S.E.A
Mobile Game
2013
100
200
300
400
-
2014 2015 2016
PC Game
* Total Revenue of BIG 6 S.E.A: 783.10 Milion USD
Singapore
Malaysia
Philippines
Indonesia
Thailand
Vietnam
22.7%
15.5%
7% 14.3%
20%
20.4%
24. Mobile Game Publishing in Vietnam 2016
Top Publishers
in the market
Top Successful
Mobile Game
in 2016
Ỷ thiên 3D
Võ lâm
truyền kỳ
mobile
Liên Quân
Mobile
Ngôi Sao
Thời Trang
360mobi
Tập Kích
VTC
25. Top Global Game Downloads
Vietnamese Gamers love to play trending global games. Pokemon: 8.8M downloads,
talking tom 8.1M downloads, Slithe.io with 7M downloads. However casual game
doesn’t work in Vietnam in term of revenue. (due to payment method and user’s
behavior).
8.8M downloads 7M downloads8.1M downloads
27. Appota is the leading mobile platform provider for 3 segments trending
in the Vietnamese mobile market: Game Publishing, Advertisement, and
Payment. The company has more than 30 million users, and partners
with over 15,000 developers, advertisers, and merchants worldwide.
Subsidiary Companies:
More information: www.appota.com
adsota.com appotapay.comgamota.com