This document summarizes research from a survey of over 3,700 connected car drivers across several European countries. It finds that while 60% of buyers consider connected car features important, 40% are unaware of their vehicle's connectivity. It also reports that premium brands have achieved higher awareness of connected features than volume brands, but demonstrates room for improvement across brands. Finally, it concludes that safety, navigation and entertainment are seen as the main benefits but that engagement during sales and on renewals can help carmakers better seize the connected car opportunity.