One of the most critical elements in IMPROVING THE FAN EXPERIENCE is to accommodate the parking needs of the thousands of spectators arriving to events at the stadium

1. Improving the
Fan Experience
1

2. 2
One of the most critical elements in IMPROVING THE FAN
EXPERIENCE is to accommodate the parking needs of the
thousands of spectators arriving to events at the stadium.

3. UNDERSTANDING THE FAN

4. 4
UNDERSTAND YOUR STAKEHOLDERS (MBS Case Study)
• Suite holders / Donors: Received access before season
parking passes become available. Each VIP member
receives an unique code that allows special access if
desired. Access codes can matched the customer’s
Account ID Number.
• Season ticket purchases: Can be linked via access code or
available to the general public.
• Single game parking passes: Offered after season parking
passes and usually available to the general public.
• Staff: Staff often receives unique access code to allow them
to download passes for a controlled lot.
• Partners / Volunteers: Parkmobile can administer partner or
volunteer parking via access codes that allows for controlled
lots or discounted rates.

5. 5
UNDERSTAND THE PARKING PURCHASE PROCESS
150 Days Out of Event 24 HRS Out48 HRS Out72 HRS Out1 Week Out
Tickets just
went on sale
for the
concert in
July
I love
them. I’m
in!
Let me get
the tickets
right now
We should
probably worry
about
PARKING
I now have to be
in Philly that
week, I sold my
tickets to Bob.
The show is
on Thursday.
I will drive
I went to a
show 3
months ago,
PARKING is
crazy
I use
ParkMobile
Reservations.
We are all
set!!
15% Presold Parking (usually season passes)
85% of prepaid parking happens during the week of the event
75% of prepaid parking during the last three days

6. DESIGNING A PROGRAM FOR THE FAN

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The GOAL is to reduce the fiction around event parking so the fan
can flow effortlessly into the stadium and enjoy the event
experience.

8. 8
MAKE IT EASY TO PURCHASE
ParkMobile uses multiple channels to
make it is easy for the fan to purchase
their parking
• Clients website
• ParkMobile website
• ParkMobile application
• Clients application
• Vehicle in-dash

9. 9
LINKING DIRECTLY FROM THE VENUE’S PAGE
https://www.statefarmarena.com/arena-
info/directions-parking

10. 10
CREATE TRUE WHITE LABELED EXPERIENCE
ParkMobile creates a
similar look and feel
for consistency.

11. 11
A TRUE WHITE LABELED EXPERIENCE

12. 12
A TRUE WHITE LABELED EXPERIENCE

13. 13
A TRUE WHITE LABELED EXPERIENCE

14. 14
A TRUE WHITE LABELED EXPERIENCE

15. 15
SELL RESERVATIONS ON YOUR OWN CHANNEL
Reservations Map with
Venue Pins
Events List for
Selected Venue
Parking Locations for
Selected Event
QR code for
Event Entry

16. 16
MAKE IT EASY TO SEARCH AND PURCHASE
• ParkMobile makes it
easy for the fan to
search for the event.
• ParkMobile displays
the events clearly for
purchase
• An interactive map
view allows for the fan
to purchase at the lot
of their choice

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TURN BY TURN DIRECTIONS
• Easy in-application or web based
directions.
• Displayed digitally or print based
• Navigate consumers directly to
their final parking destination.
• Prevents patrons from searching
for their lot and causing traffic
congestions and unnecessary
circling of the venue.
• Successfully integrated with
WAZE. ParkMobile drops a WAZE
Link into the location information
and parking pass for last mile
navigation.

18. 18
PARKMOBILE OFFERS SPACE LEVEL RESERVATIONS
• Individual parking space
reservations
• Allow fans to reserve their
exact parking spot
• Guarantee fans that they
can park close to friends &
family
• Inventory management handled
real time by Parkmobile
• Application can be used to
handle other specialty
reservations like RV or bus
parking and extra tailgate
spaces.
• In VIP lots, the venue can elect
to personalize the experience.

19. 19
Best Customer Support in the Industry
• Our Member Services team is available 24/7/365
and ready to assist whenever our customers
need it.
• Our Level 1 PCI compliant call center ensures
customer data is fully secured.
• ParkMobile maintains a multi-channel call center
with in-house phone, email, social media &
bilingual support.
• Our call center services nearly 20,000
customers per month, answering more than 85%
of our calls within 30 seconds with an average of
24 seconds.
• NPS Score = 57

20. Communicate Effectively

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LOCATION SPECIFIC DETAILS FOR THE CONSUMER
ParkMobile provides the consumer
with location details
• Pricing to promote lot balancing
• Rules and regulations before the
fan arrives
• Amenities available
• Turn by turn directions to prevent
circling

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EVENT SPECIFIC PROMOTION
• Create awareness of ParkMobile Reservations
capability using email campaigns
• Targeted marketing for major events and popular
venues
• Concerts
• NFL / NBA / NHL / NCAA
• Local events
• Drive event reservations
• Average open rate: 24%
• Average click through rate: 1.5%
ParkMobile drives location awareness around events and venues

23. 23
GEO-TARGETING
• ParkMobile can geo-fence
messages around the city and
airport to target visitors
coming into town who already
have the app on their phone.
• Geo-targeted messages will
let people know that they can
use the ParkMobile app all
around the city.

24. 24
IN-APP MESSAGING
ParkMobile is able to push high impact in-app messages to our users to
provide information and drive behavior. These messages are triggered by
defined user behaviors. This tactic can be used to communicate a variety of
topics – alerts, promotions, events, etc.

25. 25
EMAIL MARKETING FROM THE VENUE / TEAM
Club
Email
Game Day
Email
General
Announcement
Regular Season
Email
Pre Season
Email

26. 26
EMAIL STATISTICS AND RESULTS
SentTS Total_Emails Opened Opened Rate Buyer Time Frame Time Frame Description
7/6/2017 537 341 64% 7/6 - 7/12 Suite Email
7/13/2017 652 637 98% 7/13 - 7/20 Club Email
7/21/2017 17,380 12,137 70%
7/21 - 8/25
Reserve Email +
Gameday Emails +
KBYG Emails
7/27/2017 19,683 13,890 71%
8/3/2017 19,926 14,122 71%
8/11/2017 19,361 12,317 64%
8/17/2017 19,753 13,071 66%
8/21/2017 19,951 11,447 57%
8/22/2017 25,031 15,558 62%
8/23/2017 24,981 13,157 53%
8/24/2017 27,246 13,833 51%
8/26/2017 23,911 12,674 53%
8/26 - 9/16
Preseason Gameday
Emails
8/29/2017 21,040 10,488 50%
9/15/2017 23,668 11,497 49%
9/29/2017 25,526 11,400 45%
9/17 - 12/31
Regular Season
Gameday Emails
10/13/2017 25,668 12,939 50%
11/10/2017 26,140 10,927 42%
11/24/2017 25,164 14,367 57%
11/26/2017 1,397 447 32%
12/1/2017 25,466 13,367 52%
12/3/2017 1,949 644 33%
12/6/2017 1,105 539 49%
12/6/2017 24,967 12,719 51%
12/7/2017 2,831 1,013 36%
12/29/2017 26,198 14,260 54%
The Falcons Marketing Team
continues to invest in the prepaid
parking program.
• Falcon’s sent out 450K emails about
the prepaid parking program last
year
• They had an open rate of 50%
• By the time the season started, the
program had sold over 120K spaces
• They continue to market each
season. We sold 400K parking
reservations in 2018

27. 27
ENGAGING WITH VIDEOS

28. Thank You
David Hoyt
Senior Vice President
david.hoyt@parkmobile.io
305.776.9757