Download to read offline
Uploaded byParkMobile LLC
Innovative Transit Solutions For Smart Cities - REACH NOW
The document outlines the challenges urban areas face, such as traffic congestion and air pollution, while presenting a vision for innovative transit solutions aimed at enhancing mobility in cities. The company, now known as Reach Now, offers various products including mobile ticketing and fare management systems designed to improve the transportation experience and support a shift towards autonomous vehicles. Key features include partnerships with transit agencies, user-friendly mobile applications, and marketing services to increase visibility and ridership.
More Related Content
Similar to Innovative Transit Solutions For Smart Cities - REACH NOW
Innovative Transit Solutions For Smart Cities - REACH NOW
- 1. IPMI 2019 InnovativeTransit Solutions f0rSmart Cities
- 2.
- 3. +60 % is expectedto live in urban areas by 2025 Of population in developed countries * Source: UN Populations Division
- 5. LACK OF URBANSPACE In Berlin, parked cars take up the area of 64,000 playgrounds — or 4 Central Parks. WASTEDTIME INTRAFFIC In Mexico City, people spend around 5 working weeks a year in traffic jams. AIR & NOISE POLLUTION Nearly one half of all Americans (an estimated 150 million) live in areas that don’t meet federal air quality standards. TRAFFIC ACCIDENTS Around 500,000 traffic fatalities occur on urban roads every year. * Source: Boston Consulting Group, moovel lab
- 6. OURVISION IS A WORLDWITHOUT TRAFFIC JAMS. Our mission is to transform cities by providing the most convenient and sustainable mobility solutions.
- 7. WE BELIEVE that innovatinghow people travel and commute will increase quality of life and happiness in cities everywhere. OUR PRODUCTS simplify the transportation experience, helping you to connect to the people and places you love. WE CREATE an Operating System for urban mobility and transportation, paving the way toward a future with autonomous vehicles.
- 8. Our solutions giveriders the ability to look, book and pay for mobility options across providers.
- 9. OUR HISTORY IN NORTHAMERICA SECTION 2-
- 10. JAN 1886 Birth of the automobile Timeline AUG 2007 DaimlerChrysler AGrenames to Daimler AG JUN 2007 The iPhone Debuts OCT 2008 car2go is founded by Daimler AG in Ulm, Germany. NOV 2010 Nat Parker and Michael Gray found GlobeSherpa in Portland, OR MAY 2011 Joseph Kopser and Craig Cummings found RideScout in Austin,TX SEP 2013 GlobeSherpa launches first white-label mobile ticketing app, TriMetTickets, in Portland NOV 2013 RideScout app launches the company’s first city, Washington D.C. SEP 2014 RideScout acquired into the moovel family JUN 2015 GlobeSherpa acquired into the moovel family NOV 2015 GlobeSherpa launches first Smart Card account management app in partnership with Cubic in Chicago, Ventra Mobile April 2016 RideScout and GlobeSherpa become moovel North America, simply referred to as “moovel” MAY 2017 Fare Connect Launched at UITP APR 2018 Launch of moovel FareShare at ATPA FC Conference JUL 2017 Hop Fastpass Launched FEB 2019 moovel becomes ReachNow
- 11.
- 12.
- 13. MOBILE TICKETING Faster searches, simpletrip planning, quicker payments - all in one app.
- 14.
- 15. Marketing Services toGrow Demand & Adoption App Design Assets “How-to”Videos Press Amplification EmailTemplates Out-of-Home Advertising Performance Marketing High resolution app screenshots for inclusion in marketing and communications material. Video editing and voice-over services to promote the new app; video can be used on app store,YouTube and other social properties to help train riders on app functionality and improve the user experience. At launch, moovel can help amplify news across owned channels while also leveraging our retained PR agency of record for national and international pitching. Email templates can be used to initiate communication to the users regarding new accounts that are created, app enhancements, product offerings, and special promotions REACH NOW’s in-house creative marketing team is available to increase visibility, engagement, and ridership via your out-of-home ad real estate based off of extensive market research. moovel’s in-house performance marketing team is available to increase visibility, engagement, and ridership via your digital properties. Services include digital advertising, search engine marketing (SEM), app store management and continual optimization (SEO) across channels. Cost: FREE Cost: FREE Cost: FREE Cost: Project scoped individually Cost: OOH inventory commitment + production Cost: Set-up, management + media fees STANDARD STANDARD STANDARD CUSTOM PROJECT COOPERATIVE ENGAGEMENT CUSTOM FEE-BASED ENGAGEMENT 15
- 16.
- 17. Introducing FARE SHARE NEWMOBILITY BENEFIT PROGRAM FOR RIDERS Easy-to-use app FORTRANSIT AGENCIES More efficient distribution FOR PARTNERS Digitize a manual process
- 18. FARESHARE Manage Partnerships. Attract Users. SellTickets. ●Mobility Benefits - Manage, track, and distribute commuter benefits. ● Mobility Reduced Fares - Incorporate reduced fare ticketing programs to eligible passengers. ● Mobility Discounts - Incentivize riders and act as a conduit with the local economy.
- 19. Case Study UCSD DRIVESRIDERSHIPVIA FARESHARE Within first 24 hours: 80% adoption rate (among 1,012 participating students). 90% adoption rate after the program expanded to 5,625 participating students. 75% adoption rate when program expanded to 37,000 students 80% 90% 75%
- 20.
- 21. FARE CONNECT byREACH NOW BOARDING MADE EASY CONTACTLESS EXPERIENCE Works across all emerging contactless technologies, including QR codes, NFC, and Bluetooth to capture and rate mobile fare validity quickly and easily. SEAMLESS & FAST INTEGRATION Fare Connect™ seamlessly integrates with new and existing fare collection and validation systems agnostic of hardware provider. RIDER INTELLIGENCE Automatically syncs with moovel’s back-office mobile ticketing management system,TOMS, to intelligently track rider movement and dynamically calculate fares.
- 22.
- 23. TheTicketing App offersa simple, reliable mobile payment option that doesn’t require fumbling for cash or a paper ticket. GetYour Agency Up to Speed! REACH NOWTICKETING APP
- 24. Your agency logo canbe placed here Ticketing App Active tickets will be animated to represent moving transit lines The animated ticket will change colors when a user taps their screen Purchased tickets are stored and available for use in theTickets screen
- 25. REACH NOWTicketing App HIGHLIGHTS RAPID IMPLEMENTATION Powerfulcore feature set that allows for integration into a transit agency’s operations in no time. MODERN PAYMENT TECHNOLOGY Key features that make it easier and faster for users to purchase transit tickets NO UPFRONT FEES Straightforward, fee-free approach to pricing with no upfront costs
- 26. GREATER INTELLIGENCE AND CONTROL Throughthe Ticketing App, transit agencies have access to more analytics to help inform key decisions, improve the rider experience and decrease operational costs.
- 27. MarketingToolkits REACH NOWTICKETING APP APPDESIGN ASSETS High resolution app screenshots for inclusion in marketing and communications material. “HOWTO”VIDEO To be used on app store,YouTube and other social properties to help train riders on app functionality and improve the user experience. OUT-OF-HOME ADVERTISING In-house creative marketing team is available to increase visibility, engagement, and ridership via your out-of-home ad real estate based off of extensive market research.
- 28. Additional Add-Ons TRANSIT TICKETING APP ZoneBased Fares MARKETING SERVICES ADDITIONAL PRODUCTS Special EventTicket Transit fares focused on trips traveled within a specific region. Create fares for special events and to help promote transit and build stickiness with riders Performance Marketing Maximize visibility, engagement, and ridership via your digital properties. Services from ReachNow’s in-house Performance Marketing team include digital advertising, search engine marketing (SEM), app store management, campaign management, and keyword optimization (SEO) across channels. ADDITIONAL PRODUCTS Fare Share Configurable system for transit agencies, universities and businesses to offer transportation benefits, reduced fares and discounted tickets.The easy-to-use application can be extended to third parties to quickly manage, track and distribute fares to eligible riders – increasing ridership and creating new revenue channels for the local community. Fare Connect By combining the power of our proven mobile ticketing software with the speed and simplicity of contactless technology, Fare Connect makes boarding a breeze. Powered by ReachNow’s pioneering embedded software development kit ("EDK"), Fare Connect empowers you to implement new fare validation systems - or modify existing ones - without being locked into lengthy and constricting proprietary hardware agreements.
- 29.
- 30. Powering the futureof Urban Mobility CONNECTING PUBLICTRANSIT RIDERSTO URBAN MOBILITY INTHEIR CITY Bike Sharing Scooter & eScooter Sharing Car Sharing Rental Taxi/Ride Hailing Public Transport Parking/ Charging On-demand ridesharing Service Extensions
- 31.