OUR VISION IS A WORLD WITHOUT TRAFFIC JAMS. Our mission is to transform cities by providing the most convenient and sustainable mobility solutions.

1. IPMI 2019
InnovativeTransit
Solutions f0r Smart
Cities

2. COMPANY
OVERVIEW
SECTION 1-

3. +60 %
is expected to live in urban areas by 2025
Of population in developed countries
* Source: UN Populations Division

5. LACK OF URBAN SPACE
In Berlin, parked cars take up
the area of 64,000 playgrounds
— or 4 Central Parks.
WASTEDTIME INTRAFFIC
In Mexico City, people spend
around 5 working weeks
a year in traffic jams.
AIR & NOISE POLLUTION
Nearly one half of all Americans
(an estimated 150 million)
live in areas that don’t meet
federal air quality standards.
TRAFFIC ACCIDENTS
Around 500,000
traffic fatalities occur
on urban roads every year.
* Source: Boston Consulting Group, moovel lab

6. OURVISION IS A
WORLD WITHOUT
TRAFFIC JAMS.
Our mission is to transform cities by
providing the most convenient and
sustainable mobility solutions.

7. WE BELIEVE
that innovating how people
travel and commute will increase
quality of life and happiness in
cities everywhere.
OUR PRODUCTS
simplify the transportation
experience, helping you to
connect to the people and places
you love.
WE CREATE
an Operating System for urban
mobility and transportation,
paving the way toward a future
with autonomous vehicles.

8. Our solutions give riders
the ability to look, book
and pay for mobility options
across providers.

9. OUR HISTORY IN
NORTH AMERICA
SECTION 2-

10. JAN
1886
Birth of the
automobile
Timeline
AUG
2007
DaimlerChrysler
AG renames to
Daimler AG
JUN
2007
The iPhone
Debuts
OCT
2008
car2go is founded
by Daimler AG in
Ulm, Germany.
NOV
2010
Nat Parker and
Michael Gray found
GlobeSherpa in
Portland, OR
MAY
2011
Joseph Kopser and
Craig Cummings
found RideScout
in Austin,TX
SEP
2013
GlobeSherpa
launches first
white-label mobile
ticketing app,
TriMetTickets, in
Portland
NOV
2013
RideScout app
launches the
company’s first city,
Washington D.C.
SEP
2014
RideScout acquired
into the moovel
family
JUN
2015
GlobeSherpa
acquired into the
moovel family
NOV
2015
GlobeSherpa
launches first
Smart Card account
management app in
partnership with
Cubic in Chicago,
Ventra Mobile
April
2016
RideScout and
GlobeSherpa
become moovel
North America,
simply referred to
as “moovel”
MAY
2017
Fare Connect
Launched at UITP
APR
2018
Launch of moovel
FareShare at ATPA
FC Conference
JUL
2017
Hop Fastpass
Launched
FEB
2019
moovel becomes
ReachNow

11. REACH NOW Partnerships in NA

12. CURRENT
PORTFOLIO
SECTION 3 -

13. MOBILE
TICKETING
Faster searches, simple trip
planning, quicker payments
- all in one app.

14. BuyTickets VisualTickets MyTickets
Mobility App

15. Marketing Services to Grow Demand & Adoption
App Design Assets “How-to”Videos Press Amplification EmailTemplates
Out-of-Home
Advertising
Performance
Marketing
High resolution app
screenshots for inclusion in
marketing and
communications material.
Video editing and voice-over
services to promote the new
app; video can be used on app
store,YouTube and other social
properties to help train riders
on app functionality and
improve the user experience.
At launch, moovel can help
amplify news across owned
channels while also leveraging
our retained PR agency of
record for national and
international pitching.
Email templates can be used to
initiate communication to the
users regarding new accounts
that are created, app
enhancements, product
offerings, and special
promotions
REACH NOW’s in-house
creative marketing team is
available to increase visibility,
engagement, and ridership via
your out-of-home ad real
estate based off of extensive
market research.
moovel’s in-house performance
marketing team is available to
increase visibility, engagement,
and ridership via your digital
properties.
Services include digital
advertising, search engine
marketing (SEM), app store
management and continual
optimization (SEO) across
channels.
Cost: FREE Cost: FREE Cost: FREE
Cost: Project scoped
individually
Cost: OOH inventory
commitment + production
Cost: Set-up, management +
media fees
STANDARD STANDARD STANDARD CUSTOM PROJECT
COOPERATIVE
ENGAGEMENT
CUSTOM FEE-BASED
ENGAGEMENT
15

16. FARESHARE

17. Introducing FARE SHARE
NEW MOBILITY BENEFIT PROGRAM
FOR RIDERS
Easy-to-use app
FORTRANSIT AGENCIES
More efficient distribution
FOR PARTNERS
Digitize a manual process

18. FARESHARE
Manage Partnerships.
Attract Users.
SellTickets.
● Mobility Benefits - Manage,
track, and distribute commuter
benefits.
● Mobility Reduced Fares -
Incorporate reduced fare
ticketing programs to eligible
passengers.
● Mobility Discounts - Incentivize
riders and act as a conduit with
the local economy.

19. Case Study
UCSD DRIVES RIDERSHIPVIA FARESHARE
Within first 24 hours: 80%
adoption rate (among 1,012
participating students).
90% adoption rate after the
program expanded to 5,625
participating students.
75% adoption rate when program
expanded to 37,000 students
80% 90% 75%

20. FARE
CONNECT

21. FARE CONNECT by REACH NOW
BOARDING MADE EASY
CONTACTLESS EXPERIENCE
Works across all emerging contactless
technologies, including QR codes, NFC,
and Bluetooth to capture and rate
mobile fare validity quickly and easily.
SEAMLESS & FAST INTEGRATION
Fare Connect™ seamlessly integrates
with new and existing fare collection and
validation systems agnostic of hardware
provider.
RIDER INTELLIGENCE
Automatically syncs with moovel’s
back-office mobile ticketing
management system,TOMS, to
intelligently track rider movement and
dynamically calculate fares.

22. AGENCY BRANDED
TICKETING APP

23. TheTicketing App offers a simple, reliable mobile payment option
that doesn’t require fumbling for cash or a paper ticket.
GetYour Agency Up to Speed!
REACH NOWTICKETING APP

24. Your agency logo
can be placed here
Ticketing App
Active tickets will be
animated to represent
moving transit lines
The animated ticket will
change colors when a user
taps their screen
Purchased tickets are
stored and available for
use in theTickets screen

25. REACH NOWTicketing App
HIGHLIGHTS
RAPID
IMPLEMENTATION
Powerful core feature set that allows
for integration into a transit agency’s
operations in no time.
MODERN PAYMENT
TECHNOLOGY
Key features that make it easier
and faster for users to purchase
transit tickets
NO UPFRONT
FEES
Straightforward, fee-free approach
to pricing with no upfront costs

26. GREATER INTELLIGENCE
AND CONTROL
Through the Ticketing App, transit
agencies have access to more analytics
to help inform key decisions, improve the
rider experience and decrease
operational costs.

27. MarketingToolkits
REACH NOWTICKETING APP
APP DESIGN ASSETS
High resolution app screenshots
for inclusion in marketing and
communications material.
“HOWTO”VIDEO
To be used on app store,YouTube and
other social properties to help train
riders on app functionality and
improve the user experience.
OUT-OF-HOME ADVERTISING
In-house creative marketing team is
available to increase visibility,
engagement, and ridership via your
out-of-home ad real estate based off
of extensive market research.

28. Additional Add-Ons
TRANSIT
TICKETING APP
Zone Based Fares
MARKETING
SERVICES
ADDITIONAL
PRODUCTS
Special EventTicket
Transit fares focused on trips traveled within a specific region.
Create fares for special events and to help promote transit and build stickiness with riders
Performance
Marketing
Maximize visibility, engagement, and ridership via your digital properties. Services from ReachNow’s
in-house Performance Marketing team include digital advertising, search engine marketing (SEM), app
store management, campaign management, and keyword optimization (SEO) across channels.
ADDITIONAL
PRODUCTS
Fare Share
Configurable system for transit agencies, universities and businesses to offer transportation benefits,
reduced fares and discounted tickets.The easy-to-use application can be extended to third parties to
quickly manage, track and distribute fares to eligible riders – increasing ridership and creating new
revenue channels for the local community.
Fare Connect
By combining the power of our proven mobile ticketing software with the speed and simplicity of
contactless technology, Fare Connect makes boarding a breeze. Powered by ReachNow’s pioneering
embedded software development kit ("EDK"), Fare Connect empowers you to implement new fare
validation systems - or modify existing ones - without being locked into lengthy and constricting
proprietary hardware agreements.

29. OUR PATH
TOWARDS MAAS
SECTION 4 -

30. Powering the future of Urban Mobility
CONNECTING PUBLICTRANSIT RIDERSTO URBAN MOBILITY INTHEIR CITY
Bike
Sharing
Scooter &
eScooter
Sharing
Car
Sharing
Rental
Taxi/Ride
Hailing
Public
Transport
Parking/
Charging
On-demand
ridesharing
Service
Extensions

31. THANKYOU!