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What does the future of automotive technology mean for us culturally and commerically?
- 1. What does the future of automotive technology mean for us culturally and commercially? Daniel Walpole Strategic Planner thisisreup.com
- 3. “Withpure, piloteddriving, the driver cantake his hands offthe steeringwheel. Heis liberated tododifferent things.” Rupert Stadler Audi
- 4. “Your car is going to be one delightful computer rolling down the street” Jen-Hsun Huang CEO Nvidia group
- 5. Driverless technology Connected technology Where the peddle meets the metal Task driven Need driven Task driven Emotional connection
- 7. years of our life is spent in a car4.3 hours a year spent on congested routes91 of cars have just one occupant60% of people in the UK commute by car57%
- 8. of people use apps when bored or killing time68%
- 9. Apps per smartphone user23 Value of Apps to UK brands£4b Average amount, a smartphone user spends through apps each year£89 of leading brands have a smartphone app91%
- 11. $104.57 $120.05 $140.15 $160.18 $178.45 $196.05 $213.89 2018201720162015201420132012 Digital ad spending worldwide and the percentage that is mobile ad spending, 2012-2018 $ Billions 50.9% 45.2% 38.7% 31% 23.3% 14.8%8.4% Source: eMarketer
- 12. We turn to technology when bored Brands exploit this to create new experiences We tailor our smartphones to ourselves Location based marketing is key An opportunity to replicate this with in-car technology 1 2 3 4 5
- 13. Media potential
- 14. A digital platform where brands and businesses can easily create new experiences
- 15. Motor related businesses interacting with the car and the drivers in real-time
- 16. Brands tailoring personal content to the right audience… …at the right time
- 17. Brands creating connections beyond the car… …user to user… …device to device
- 18. Creating a smartphone experience in a car Real-time bidding with essential automotive expenses Real-time data creating more in-depth brand engagements and connections Connecting the car to a greater digital environment Smart device first - car second 1 2 3 4 5
- 20. of people wouldn’t trust a autonomous car without a driver43% of people wouldn’t want to be a passenger in a driverless car48% are horrified by the idea of driverless cars16%
- 21. Yet more personal data being bought, sold and shared
- 22. would rather buy a second-hand car and spend the cash elsewhere67% would rather invest in the latest smartphone model than a new car65% don’t see any great value in digitally connected cars49%
- 23. Distrust in driverless technology Lack of understanding in how insurance and motoring laws will change General distaste for personal data being sold New marketplace is less engaged with the automotive industry 1 2 3 4
- 26. Identify the ‘soft’ culturally acceptable opportunities
- 27. Right content Right device Right time
- 28. Right content Right device Right time
- 29. Thank you Daniel Walpole Strategic Planner thisisreup.comlinkedin.com/in/danielwalpole
Editor's Notes
- 4.3 years of our life in cars (western society) 91 hours a year spent on congested routes (in the UK) 60% of cars have one occupant, when commuting and business trips that goes up to 85% 57% of people in the UK commute by car
- 4.3 years of our life in cars (western society) 91 hours a year spent on congested routes (in the UK) 60% of cars have one occupant, when commuting and business trips that goes up to 85% 57% of people in the UK commute by car
- 4.3 years of our life in cars (western society) 91 hours a year spent on congested routes (in the UK) 60% of cars have one occupant, when commuting and business trips that goes up to 85% 57% of people in the UK commute by car
- We turn to technology when bored Brands exploit this Are smartphone is tailored to us Location based marketing it key Automotive needs to adapt to this
- We turn to technology when bored Brands exploit this Are smartphone is tailored to us Location based marketing it key Automotive needs to adapt to this
- 4.3 years of our life in cars (western society) 91 hours a year spent on congested routes (in the UK) 60% of cars have one occupant, when commuting and business trips that goes up to 85% 57% of people in the UK commute by car
- 4.3 years of our life in cars (western society) 91 hours a year spent on congested routes (in the UK) 60% of cars have one occupant, when commuting and business trips that goes up to 85% 57% of people in the UK commute by car
- We turn to technology when bored Brands exploit this Are smartphone is tailored to us Location based marketing it key Automotive needs to adapt to this