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Consumer behaviour & retail operations

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sameer nilatkar

This document summarizes various concepts related to consumer behavior and retail operations. It discusses needs, wants, and demand functions for clothing purchases. It also describes the different levels of time consumers take to shop - functional, complex, and leisure - and various theories of fashion adoption - trickle-down, trickle-up, and trickle-across. Additionally, it outlines the retail buying role and factors that influence a consumer's decision over what store to choose.

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Consumer behaviour & retail operations
Needs, wants & demand functions for the purchase of clothes ,[object Object],[object Object],[object Object]
Time taken to shop ,[object Object],[object Object],[object Object]
Adoption processes of fashion ,[object Object],[object Object],[object Object]
Retail buying role ,[object Object],[object Object],[object Object],[object Object],[object Object]
Decision over store choice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Theories of Consumer behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Eight stage model โ€“ retail buying process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product category & level of purchase involvement ,[object Object],[object Object],[object Object],[object Object]
Different aspects pf perceived risk ,[object Object],[object Object],[object Object],[object Object]
Energizers or motivational factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social motives of shopping ,[object Object],[object Object],[object Object],[object Object],[object Object]
Motives for patronage of retail outlet ,[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding motivation โ€“ Maslowโ€™s hierarchy model ( 1968 ) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Demographic factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]

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Consumer behaviour & retail operations

Editor's Notes

  1. Discretionary income โ€“ amount left after paying for basic necessities and taxes. Hollinger ( 1998 ) โ€“ mail order market in UK has historically served the lower income groups owing to the attraction of financial credit which may have been difficult to obtain elsewhere.