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A consumer is the most important visitor that businesses rely on for their work. Consumers are not a disruption but rather the purpose of a business. Businesses should not view helping consumers as doing them a favor, but rather consumers provide the opportunity for businesses to serve them. A consumer is defined as the final user of goods and services, not those who purchase for business or resale purposes. Common problems consumers face are discussed. The document recommends using consumer rights to help address issues.







