This internship project report summarizes Rajat's internship at PepsiCo. It provides an overview of PepsiCo's business including its brands, history, mission, operations in India, and SWOT analysis. It also describes strategies for new product launches, analyses of sales data to identify highest selling brands and SKUs in different regions, and makes suggestions for improving sales.

2. INTERNSHIP PROJECT REPORT
RAJAT
Technological Institute of Textile & Sciences
BHIWANI , HARYANA

3. FIRST OF ALL WE ARE THANK FULL TO MS. BHAVYA
MISHRA (HR FOBO PEPSICO),MR. PRAVIN SAINI ,
MR. PRAVEEN KUMAR TIWARI, MR. ARUN
SHARMA, MR. VINAY SHARMA FOR THERE
POSITIVE RESPONSE AND FOR PROVIDING US
GREAT OPPORTUNITY FOR LEARNING AND
KNOWING HOW PEPSICO WORKS.
RAJAT , VISHNU

4.  ABOUT PEPSICO
 MISSION AND VISION
 HISTORY
 PEPSICO BRANDS
 SWOT ANAYSIS
 COMPETITOR
 EDGE AND ND WD
 CBD(CHALO BAZAR DAY)
 QPDS AND QPS
 ANALYSIS ON RMS
 STRETRGIES OF NEW PRODUCT LAUNCHING
 SUGGESTIONS
 REFERANCE

5. PepsiCo products are enjoyed by consumers one billion times a day in more
than 200 countries and territories around the world. PepsiCo generated more
than $66 billion in net revenue in 2014, driven by a complementary food and
beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and
Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods
and beverages, including 22 brands that generate more than $1 billion each in
estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose
our goal to deliver top-tier financial performance while creating sustainable growth
and shareholder value. In practice, Performance with Purpose means providing a
wide range of foods and beverages from treats to healthy eats; finding innovative
ways to minimize our impact on the environment and reduce our operating costs;
providing a safe and inclusive workplace for our employees globally; and respecting,
supporting and investing in the local communities where we operate.
ABOUT PEPSICO

7. PepsiCo, Inc. was established through the merger
of Pepsi-Cola and Frito-Lay. Pepsi-Cola was created
in the late 1890s by Caleb Bradham, a New Bern,
N.C. pharmacist.
HISTORY
PEPSICO IN INDIA
PepsiCo entered India in 1989 and in a short period, has grown into one of the
largest MNC food and beverage businesses in the country. PepsiCo’s growth in India
has been guided by “Performance with Purpose”, its goal to deliver top-tier financial
performance while creating sustainable growth and shareholder value. In practice,
Performance with Purpose means providing a wide range of foods and beverages from
treats to healthy eats; finding innovative ways to minimize our impact on the
environment and lower our Costs through energy and water conservation, as well as
reduced use of packaging material; providing a safe and inclusive workplace for our
employees globally; and respecting, supporting and investing in the local
communities where we operate.

8.  Large investor in India with strong brands
 A growing portfolio of enjoyable and wholesome snacks
and beverages
 Model partnership with over 24,000 farmers
 Global leader in water conservation:
 Care for the environment
 Exemplary employment practices
PEPSICO IN INDIA

10. PEPSICO BEVERAGE BRANDS
PEPSI 1989
7 UP 1990
MIRINDA 1991
SLICE 1993
AQUAFINA 1999
MOUNTAIN DEW 2003
GATORADE 2004
TROPICANA 2004

12.  Strong leadership from CEO Indra Nooyi
 Large, yet focused brand portfolio
 High level of customer loyalty for most of the brands within product
portfolio
 Extensive experiences in mergers and acquisitions
 Integrated supply-chain and distribution practices across PepsiCo brands
STRENGTHS
Weaknesses
 High level of dependence on large supermarkets such as
Wal-Mart
 Overdependence on domestic market in the USA
 “Aquafina” tap water scandal
 Tropicana Kids orange juice product recall.

13. Opportunities
 Increasing presence in emerging markets such as China
and India
 Engagement in product differentiation strategy
 Rising revenues through increasing the share of healthy
food and beverages in product portfolio
Threats
 New competitors from emerging economies from the East
 High amounts of sugar or salt in products being criticised by
government and non-government health organisations
 Rapid decline in the sales of carbonated drinks
 New product recalls due to quality scandals
 Change in consumer taste

14. COMPETITORS

15. FIGHT WITH COKE

18. EDGE INCLUDE
 FIRST LOCATION
 CHARGING
 CHILLED AVAILABILITY

19. BENEFITS OF EDGE
• INCREASE SALE
• VISIBILITY OF PRODUCT
• AVAILIBILITY
• EASY TO TAKE AND PLACE ORDER
WHAT IS VISI FIRST LOCATION
VISI MUST BE
 PLACED ANYWHERE OUT SIDE THE OUTLET
 AT THE ENTRANCE
 ANYWHERE INSIDE THE OUTLET VISIBLE FROM THE COUNTER

20. PSR (PRE SALES REPRESANTATIVE)
TAKING ORDER FROM MARKET
WORKS/STEPS OF PSR
 PREPRATION
 GRADE THE CUSTOMER
 CHEAK STOCK
 MERCHANDISING
 DETERMINE THE ORDER
 PRESENTATION
 EVALUATION
 ADMINISTRATION
SOFTWARE DEVICE FOR PSR IS SAMNA(SALES AUTONATION MAG. FOR NEW EAGE)

21. POG (PLANNEGRAMME) OF VISI
 DIET PEPSI
 PEPSI
 DEW
 MIRINDA
 7UP
 NIMBU MASALA SODA
 SLICE
 SLICE ALPHONSO
 LEHAR SODA
 NIMBOOZ
 AQAFINA
BENEFITS OF POG
 EASILY DETERMINE THE STOCK
 SAVE ELECTRICITY
 BRAND IMAGE IN CONSUMES MIND
 EASILY HANDLING
 INCREASING SALES
 ATTRACT THE CUSTOMER

22. Numerical Distribution
The numeric distribution is the percentage of outlets
that have specific SKU or portfolio on stock, out of total
relevant number of outlets in the market.
ND = Supplied Outlets / Total Number of Outlets x 100%
Weighted Distribution
The weighted distribution is considering ratio between
total volume of the company that is sold in the market,
versus total sold volume of the relevant category.
WD = Volume Sold / Total Market Volume Sold x 100%

23. RELATION BETWEEN WD , ND AND EDGE
ND STANDAS FOR NET DISTRIBUTION AND EDGE STANDS FOR
EVERY DAY GREAT EXECUTION. SO IF OUR NET DISTRIBUTION
INCREASE THEN OUR EDGE ALSO INCREASEWHICH INCLUDE
FIRST LOCATION , CHILD, AND AVAILIBILITY.
IF DISTRIBUTION CHANNAL IS GOOD
THEN ALL THE SKU ARE AVAILIBLE IN THE MARKET WHICH
INCREASE IMAGE AND SALE OF THE ORGANISATION.IF NOT
THEN VICE VERSA.
WE CAN SAY THAT POSSITIVE RELATION
BETWEEN THE DISTRIBUTION AND EDGE .

24. CBD (CHALO BAZAR DAY )
CBD ( CHALO BAZAR DAY ) ALSO KNOW BY SALES DAY
OF A SPACIFIC PRODUCT. LIKE LATESTLY PEPSICO
FOCUSING ON SLICE ALPHONSO SO ALL THE SALES TEAM
OF THE UNITS SALES THE SPESIFIC PRODUCT WITH
EXTRA EFFORTS COMPANY GIVE THEM SPACIAL
GIFTS AND INSENTIVES FOR COMPLEATING TARGETS

25. QPDS (QUANTITY PURCHASE DISCOUNT SCHEME)
QPDS SCHEME IS THE SCHEME OF DISPLAY OF
THE SKU OR PRODUCTION WHICH COMPANY PAY
TO RETAILER FOR THE DISPLAY THE PRODUCTS
FOR EG. RS. 1 FOR ONE BOTTEL

26. QPS (QUANTITY PURCHASE SCHEME)
IN QPS SCHEME COMPANY PROVIDE SOME
BANIFITS TO RETAILER OR WHOLESAILER ON
THE PURCHASING OF HIGH CARTOONS OR
STOCK.
FOR EG. TAKE 12 CARTOONS AND GET 1 FREE

27. ANALYSIS ON RMS COMPARISION OF YTD 2014 AND YTD 2015
Unit Highest movement Increase or decrease
Mp Mirinda Increase
NGCG Mirinda Increase
Orissa mirinda Increase
Jharkhand Mirinda Increase
Dharwad 7up Decrease
Bihar Mirinda Increase
Jammu 7 up Increase
Cap 7up Decrease
We can say that mirinda has a highest
movement in the brands .by increasing trends
in units.
And in sku,s 300 ml sku has increasing in NGCG
, Orissa, Jharkhand, Bihar ,Jammu most
In another units ..also increase and decrease in
ss pet , ms pet etc.
Which brand has move highest
Which SKU in every brand move highest

28. REPORT ON COLA RMS ANALYSIS
Comparison of YTD 2014 AND YTD 2015
TU is the king of cola market with a very high sale in the whole markets or units.
Pepsi can increase in Bihar unit where others units it may be same as 2014 or in
decreasing trend.
Pepsi MS pet 1 letter. has high RMS in Dharwad
Pepsi SS pet 400ml. has high sale in Jammu .
According that analysis Pepsi take 2nd position in these units where TU take first .
in some units and SKU Pepsi compete with thumps up . with increasing and equal
trends.
If we seen overall market than TU is in high position in cola.
Reasons of decreasing trend
Availability of SKU
Packaging
Advertisement issues
Price factors should be there
Taste
Preference of consumer
Relation with retailers

29. SUGGESTIONS
 TAKE FOCUS ON SALES FORCE AND MEN FORCE OF SALES TEAM
 HIRE ATVM MACHINES
 FOCUS ON HARYANA SALES OF PEPSICO
 FOCUS ON RURAL AREA
 FOCUS ON STOCK MAINTAINCE IN GODOWNS

30. http://research-methodology.net/pepsico-swot-analysis-2014/
http://pepsicoindia.co.in
http://pepsico.com
http://slideshare.in
http://google.com
http://pepsicoedge.com
http://pepsicoindia.co.in/company/our-mission-and-vision.html
Data by company
REFERENCE