Personal Brand Exploration - Ciara Jackson

PERSONAL BRAND EXPLORATION

Ciara Jackso
n

Project & Portfolio I: Week
1

JAN 17, 2021

Originally from Detroit, Michigan, I come from a
family who has taught me that knowledge and
skill building is endless which has played into my
multiple talents. At a young age I fell in love with
the arts and that included the Fashion Industry. I
held my
fi
rst Fashion show shortly after moving
to Ohio as a kid. I began sketching designs and
really thinking about the type of designs I would
like to make and for who. I believe that the
Fashion Industry lacks inclusiveness, quality,
and value for Plus size women and that’s where
my future business comes in.
IDENTITY

PROFESSION
Potential Job Titles
:

• Fashion Designe
r

• Mode
l

• Public Relations Manager
(Fashion
)

BRAND ARCHETYPE -I resonate with the Girl
Next Door Archetype the most because I do want to
create a brand that is inclusive and authentic. I want it
to be full of a community where they feel safe to be
their beautiful selves. I can use this by making sure
that my presence online is active and connecting with
likeminded individuals. I want my brand to be able to
offer everyone something; no one would be left
behind.
Entrepreneur for Fashion Industry

• DEMOGRAPHICS: should
include demographic data
points of your target audience;
percentages, ratios, and
averages required.

• PSYCHOGRAPHICS: Include
interests, activities, opinions,
motivations, fears of your
audience.
• IDEAL AUDIENCE MEMBERS:
Names, Titles, and Companies of
three speci
fi
c people within your
target audience.
[CATEGORY of PEOPLE at [SPECIFIC Co.]
TARGET AUDIENCE

GOALS
Short Term: (Immediately After Graduation, 2021)

• Apply for another program with Full Sail

‣ The additional coursework will give me further
skill building for my future career path.
Completing it by the end of 2021 will take
dedication and no distractions.

Mid Term: (2022
)

• Acceptance to an Internship within the industr
y

‣ Join a fellowship with likeminded individuals in
the Fashion Industry that would be acceptable
of mentoring me. Research Fashion
professionals on LinkedIn
.

Long Term: (2025
)

• Establish my own small busines
s

‣ Fix my personal
fi
nances so that it doesn’t
affect my business affairs by this listed year.

SKILLS ANALYSIS
Notable Skills & Current
Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
Salesforce 60%
Data Analysis 40%
Teamwork 80%
Communication 50%
SOFT
HARD
Salesforce 60%
Microsoft Of
fi
ce 100%
Supervise 45%
Communication 50%
SOFT
HARD

I help plus sized women feel inclusive and
beautiful by listening to their fashion needs.

PROMISE

CREDENTIALS
Work Experience
:

• AmeriCorps Member

• Volunteer Operations Consultant
Education:
• Business Certi
fi
cation, Full Sail University (Exp. 2021)
Leadership
• Helping Hands | Jacket & Feast project

COMPETITION
JOSIE MOROSS
Industry Experience
:

• Entry Level
Education
:

• Bachelors in Fashion Marketing
Leadership Experience
:

• Manager at J.C. Penn
y

• President of Fashion4Us
Skills and Pro
fi
ciencies
:

• Customer Service - 5 endorsements

• Data Entry - 2 endorsements

• Management - 8 endorsements
CIARA JACKSON
Overall Online Presence
:

• Overall Josie has a consistent online presence on her
LinkedIn. She engages quite often and she does give
all the Girl Next Door Archetype based off posts and
comments. She has 259 connections. No Headshot.
Could do better
.

• Grade: Average, 70 out of 100
HEADSHOT
Industry Experience
:

• None
Education
:

• Business Certi
fi
cation
:

• AmeriCorp
s

• Helping Hands
Skills and Pro
fi
ciencies
:

• Customer Service - 1 endorsements

• Data Entry- 1 endorsements

• Management - 1 endorsements
:

• I currently have 66 connections. No customized banner
in the pro
fi
le. Professional headshot available. My
pro
fi
le is not very detailed or active as it should be
.

• Grade: Poor, 40 out of 100

COMPETITION
FIRST LAST NAME
Noteworthy Experience
:

• Noteworthy experience goes her
e

• Noteworthy experience goes here
CIARA JACKSON
HEADSHOT HEADSHOT
Industry Experience
:

• Industry experience goes here
Education
:

• Education experience goes here
Skills and Pro
fi
ciencies
:

• Skill 1 Goes Here - X endorsements


:

• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized
?

• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience
:

• Industry experience goes here
Education
:

• Education experience goes here
:

• Leadership experience goes her
e

• Leadership experience goes here
Skills and Pro
fi
ciencies
:



:

• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized
?

• Grade: Poor, Average, or Superior?, XX out of 100

BRAND POSITION
For Plus sized women who are tired of the lack of
inclusiveness when going out to shop for clothes
that make them feel and look great, I provide a
business that not only supply what you’re looking
for, but also a safe judge free zone because
there’s no greater feeling than feeling welcomed
and at home when shopping rather than judge
because you are a person of bigger size.
“YOU COME FIRST”

NETWORKING &
MARKETING
Industry Events & Organization
s

• American Business Women’s Association
‣ Summer 2021 | Cincinnati, O
H

• National Association of Women Business Owners
‣ Summer 2021 | Cincinnati, O
H

• National Association of Professional Wome
n

‣ Summer 2021 | Cincinnati, OH
Digital Marketing
• Primary Content: The type of content I will post will be about
my brand which includes inclusivity of different body types and
body positivity around Fashion and Beauty as well.

• Primary Tools: I’m pretty pro
fi
cient using social media, but
I’ve noticed that word of mouth spreads very far and easily
through Twitter, Snapchat, and Instagram. Twitter and
Instagram however will be my primary platforms.

• Website: My digital portfolio could help with sponsorships and
collaboration deals. It could bring a lot of traf
fi
c to my brand
and future business.
Picture of You
Goes Here

PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentorship I am seeking is a African
American Woman in Business. She doesn’t necessarily
have to be in the Fashion Industry, but it would be a
signi
fi
cant plus. I would like to have this established by
2022.
Formal Education
• Business Certi
fi
cation | Full Sail University | April 2021
Technical Skills
• Establish Partnerships - Amazon, Jan 2022
• Adobe Illustrator/Photoshop - JustFab & Shoedazzle,
Jan 2022
• Portfolio- Cato, Jan 2022
Soft Skills
• Self-starter - JustFab & Shoedazzle, Jan 202
2

• Communicative - Cato, Jan 202
2

• Networking - Amazon, Jan 2022

Ciara Jackson
You know how companies say they supply plus size
clothing, but as soon as it arrives to your door, the clothing
runs small? Well, what I do is supply true to size plus size clothing that has
been reviewed and sampled prior to release. In fact, you can
fi
nd this out by
reading our reviews from real customers.
“

REFERENCES
Public Relations Manager (2020), ONET Online. Retrieved
from https://www.onetonline.org/link/details/11-2032.00
Fashion Designers (2020), ONET Online. Retrieved from
https://www.onetonline.org/link/summary/27-1022.00
Model (2020), ONET Online. Retrieved from https://
www.onetonline.org/link/summary/41-9012.00
Seetharaman, S. (2020) A Closer Look at the Global Plus Size
Clothing Market Share. Retrieved from https://
blog.pipecandy.com/plus-size-clothing-market-2020/
American Business Women’s Association. Retrieved from
https://www.abwa.org
National Association of Women Business Owners. Retrieved
from https://www.nawbo.org
National Association of Professional Women. Retrieved from
https://www.linkedin.com/company/napw
/

The Girl Next Door Archetype. Retrieved from https://
www.kayeputnam.com/brandality-archetype-everyman/
Fashion Image. Retrieved from https://www.pinterest.com/pin/
19281104637923947/
PR Manager, Amazon Fashion. Retrieved from https://
www.linkedin.com/jobs/search/?
currentJobId=1933179621&geoId=103644278&keywords=publ
ic%20relations%20manager&location=United%20States
Fit Model. Cato Corporation. Retrieved from https://
www.linkedin.com/jobs/view/2382942345/?
eBP=JOB_SEARCH_ORGANIC&recommendedFlavor=COMP
ANY_RECRUIT&refId=Cq%2Bj1X3ssKSJXVeEZy8zOQ%3D%
3D&trackingId=nFt8JBpnkvsJxTjKAxsktg%3D%3D&trk=
fl
agshi
p3_search_srp_jobs
Designer. JustFab & Shoedazzle. Retrieved from https://
www.linkedin.com/jobs/view/2365106686/?
eBP=CwEAAAF3EOeHJqIht5gJx0lbxJvbrfqa5X7XxjIxSLRRlqT
GkSDiaQWfxUdmHUBhuH7tLXdGwSDa-2pt4ySlT_7zWC4vIKi
YsPL9rk79kowijYF_91JZ4hiHCpwEEtDxOZy2ij8mPT68MWno

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