A presentation to all Computers for Schools programs across Canada on free / low cost communication tools. Includes Google Adwords, Mailchimp, facebook twitter and LinkedIn.
21. Finding Great Keywords
Start big picture:
Who are you talking to? How do those
people think about these topics?
Your site is the answer. What is the
question?
Think long-tail (“poems about the environment” vs
“poems”)
We’re talking thousands, not dozens
27. Why email marketing is a
priority?
95% of online consumers have an email account
22% emails will not reach the inbox. 74% of
Facebook Fans will not even know you posted
something
75% Reach of a Facebook post happens in less
than 2 hrs but an Email needs to be killed to
reach its life-span
77% prefer email to receive promotional content,
while only 4% prefers Facebook
66% of Gmail messages are opened in mobile
devices
28. Mailchimp - Forever Free
Pricing
You can send 12,000
emails a month to a list
of up to 2,000
subscribers with
MailChimp’s Forever
Free plan, though a few
features are only
available to paying
users.
44. Join Specific Groups… maybe
Can find your
“tribe” of like
minded
individuals
Can also find a
bunch of spam
and marketers
Can also find
abandoned,
neglected groups