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  1. 1. Case Study: HootSuite Meets Cheezburger or "Without HootSuite I would need 5 of me."
  2. 2. What is HootSuite <ul><li>HootSuite Dashboard lets power users and teams manage their entire social sphere from one place. </li></ul><ul><li>High level features include: </li></ul><ul><ul><li>Twitter, Facebook, LinkedIn, FourSquare, and Wordpress – </li></ul></ul><ul><ul><li>Brand/keyword/competitor/stream monitoring, Status updates, and analytics </li></ul></ul><ul><ul><li>Multiple users, Multiple accounts </li></ul></ul><ul><ul><li>Schedule messages </li></ul></ul><ul><ul><li>Track stats </li></ul></ul><ul><ul><li>Automate RSS feed to social media channels </li></ul></ul><ul><ul><li>Assign messages to team members </li></ul></ul>
  3. 3. Hootsuite Extends Through... <ul><li>http://hootsuite.com/apps </li></ul><ul><li>- Mobile iPhone & Android, iPad soon </li></ul><ul><li>Developer Scripts (wanted!) </li></ul><ul><li>- Desktop/Firefox/Chrome/IE add-ons </li></ul>
  4. 4. Meet Lisa <ul><ul><li>Lisa Kacerosky </li></ul></ul><ul><ul><li>Social Media Marketer </li></ul></ul><ul><ul><li>Cheezburger Network </li></ul></ul><ul><ul><li>@kacerosky </li></ul></ul><ul><ul><li>&quot;Without HootSuite I would need 5 of me.&quot; - Lisa Kacerosky </li></ul></ul>
  5. 5. Lisa’s Day is Pretty Busy <ul><li>Cheezburger is one of the largest humor networks in the world </li></ul><ul><li>M ore than 340 million page views and 110 million video views per month </li></ul><ul><li>Over 50 humor sites including I Can Has Cheezburger? , FAIL Blog , Failbooking , Oddly Specific , Failbooking , ROFLrazzi , and There, I Fixed It </li></ul><ul><li>Every site has it's own Fan Page, Twitter and Google Buzz accounts. </li></ul><ul><li>P age views are growing annually at 300% </li></ul><ul><li>“ H ootSuite allows us to manage, maintain and individually tweak our approach to social media.  ” </li></ul>
  6. 6. Lisa Manages a LOT of Accounts <ul><li>Having over 1 5 0 active accounts is a bit of a task for one person to manage, but with HS doing a lot of the automated tasks (RSS feeds, scheduled tweets and status updates, twitter searches, etc.) it allows me the time to focus on developing and executing strategies and campaigns. </li></ul>
  7. 7. Lisa Uses Columns <ul><li>“ With a mixture of twitter search boxes and @mentions, I'm able to interact and react in real time for all of our accounts. I can't even imagine the  time I would waste  of watching feeds update per account for interactions.  &quot; </li></ul>
  8. 8. Lisa Uses Tabs <ul><li>“ Tabs are something that I have come to lean on in my everyday work flow. I have carefully crafted the most effective grouping of tabs (out of 100+ account tabs there is a lot of arrangements to work out) to maximize all of those &quot;quick check-ins&quot; of seeing what's developing. </li></ul><ul><li>Create tabs for </li></ul><ul><li>Overview </li></ul><ul><li>Brands </li></ul><ul><li>Influencers </li></ul><ul><li>Products </li></ul>
  9. 9. RSS Feeds in Action <ul><li>“ We heavily take advantage of the RSS feed features, and Twitter search features. &quot; </li></ul><ul><li>Pictured are some of the 200+ feeds that Lisa is piping to ICHCB social media accounts. </li></ul>
  10. 10. Lisa Uses Stats <ul><li>“ I work on a very heavy monitoring schedule of interactions, special campaigns (Such as our upcoming Cheezburger Night at the Seattle Mariner's Game!) and increasing site/network reach. </li></ul><ul><li>The draft, schedule and stats tools have been my left arm.” </li></ul>
  11. 11. Lisa Uses Scheduling and Drafts <ul><li>“ In order for me to even think about doing all of this I have leaned heavily on the scheduling tools and created a structured work flow to set myself up for success. The draft, schedule and stats tools have been my left arm.” </li></ul>
  12. 12. We Want to Help Lisa… Learn More and Delegate <ul><li>Webinars, product education, social media training. </li></ul><ul><li>http://learn.hootsuite.com </li></ul>
  13. 13. Some of our users Brands Using HootSuite
  14. 14. Adoption speaks (1.5 years) <ul><li>80% monthly growth and 1659.87% yearly growth </li></ul><ul><li>Source compete.com - http://ow.ly/1JiA8 </li></ul>
  15. 15. Thank you. us: @hootsuite me: @invoker hootsuite