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Social Media Startup
This document discusses the benefits of using social media for businesses. It notes that 82% of businesses currently use social media and that platforms like Facebook, Twitter, and LinkedIn can help humanize brands, drive traffic to websites, and build relationships with customers. The document provides tips for getting started with social media, including opening accounts, following people, posting engaging content and photos regularly, and using tools like email marketing and bitly to manage social media activities. It emphasizes that social media is free to use and can help businesses remain relevant and connected to customers over the long run.
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Social Media Startup
- 1. Social Media StartupJudithLee Communication Works Now
- 2. Should every businessuse Social Media?Should I use all types of SM?Would SM help my business?How do I start – and how fast?How do I get followers?
- 3. Current StatisticsFacebook has700 million users Twitter users send 140 million tweets a day Linked In adds one new member per second
- 4. 82% of businessesare currently engaged in Social Media
- 5.
- 6. What Social MediaDoesFacebook humanizes your company and your brand Twitter drives consumers to your blog, website or Facebook page Linked In connects you with people in your industry (and prospects)
- 7. All of thembuild relationships with your customers
- 8. My Favorite SMToolsEmail Marketing Provides content for your SM postsYou’ve already done the work!You are ‘leveraging across channels’ (more bang for the buck)
- 9. My Favorite SMToolsEmail Newsletter Use Constant Contact – easy & affordable91% of adult consumers use emailEmail still preferred way of receiving information (2 out of 3 adults)
- 10. My Favorite SMToolswww.hootsuite.comwww.nutshellmail.comwww.bit.lywww.timely.is
- 11. Open SM AccountsThey’refreeFor LinkedIn – be ready w lengthy profileFollow recommended steps
- 12. Open SM AccountsThisis how most people will meet you for the first timeHave really good photos for profile
- 13. Photo by LindyPowers
- 14. Photo by LindyPowers
- 15. Photo by LindyPowers
- 16. Use Your SMAccountsThe point is – be social!Accept all followers, friends and connectionsUse tools to manage your SM timeIf you have employees – SM Policy
- 17. The ROI onSocial Media is that you will still have a business in five years – Erik Qualman, author of Socialnomics
- 18.
Editor's Notes
- #2 Good morning! I’m Judith Lee, and on behalf of the Southern Chester County Chamber and Women in Business, I’d like to welcome you to Social Media Startup. I hope to provide you with a clear understanding of why & how to initiate a social media program to market your business.
- #3 Here are some common questions about SM – and my answers.
- #4 Those statistics in the video are from 2010. Here are the current stats:
- #5 Oh yes, there is another reason you should use Social Media…[next}
- #6 It’s FREE! When was the last time you had a marketing opportunity with that price tag on it? Truly, you will have to invest time into learning and managing SM, but there is very little investment “up front.”
- #7 Simply put, here is what Social Media does
- #8 All of them build relationships with your Customers.
- #9 My favorite tool for managing Social Media is email marketing – newsletters, announcements, reminders.
- #10 If you don’t have an email newsletter, start one now.
- #11 The key to managing Social Media is time management – it’s easy to spend a lot of time on these sites. I use four tools to make it very simple to post on SM channels, and to review the posts that I’m following. I spend no more than 15 min/day managing my SM.
- #12 Starting with Social media is easy!
- #13 Starting with Social media is easy!
- #17 You will become skilled with SM as you use it!You may wonder if it’s worth the time to engage in SM. I refer you to Erik Qualman, who made the video I showed in the beginning.
- #19 Thanks for your time & attention today. If you’d like to receive my slides, you must connect with me on Social Media! Send me an email, and I will send you my SM accounts.